Extending the Business Network Approach: New Territories, New Technologies, New Terms

391 Pages·2016·9.418 MB·English

by  Peter Thilenius, Cecilia Pahlberg, Virpi Havila (eds.)

EDITED BY
PETER THILENIUS,
CECILIA PAHLBERG
AND VIRPI HAVILA
EXTENDING
THE BUSINESS
NETWORK
APPROACH
New Territories,
New Technologies,
New Terms
Extending the Business Network Approach

Peter T hilenius • C ecilia Pahlberg • V irpi H avila
Editors
Extending the
Business Network
Approach
New Territories, New Technologies, New Terms
Editors
Peter Th ilenius Virpi Havila
Department of Business Studies Department of Business Studies
Uppsala University Uppsala University
Uppsala , Sweden Uppsala , Sweden
Cecilia Pahlberg
Department of Business Studies
Uppsala University
Uppsala , Sweden
ISBN 978-1-137-53763-8 ISBN 978-1-137-53765-2 (eBook)
DOI 10.1057/978-1-137-53765-2
Library of Congress Control Number: 2016936376
© Th e Editor(s) (if applicable) and Th e Author(s) 2016
Th e author(s) has/have asserted their right(s) to be identifi ed as the author(s) of this work in accordance
with the Copyright, Designs and Patents Act 1988.
Th is work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether
the whole or part of the material is concerned, specifi cally the rights of translation, reprinting, reuse of
illustrations, recitation, broadcasting, reproduction on microfi lms or in any other physical way, and trans-
mission or information storage and retrieval, electronic adaptation, computer software, or by similar or
dissimilar methodology now known or hereafter developed.
Th e use of general descriptive names, registered names, trademarks, service marks, etc. in this publication
does not imply, even in the absence of a specifi c statement, that such names are exempt from the relevant
protective laws and regulations and therefore free for general use.
Th e publisher, the authors and the editors are safe to assume that the advice and information in this book
are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or
the editors give a warranty, express or implied, with respect to the material contained herein or for any
errors or omissions that may have been made.
Printed on acid-free paper
Th is Palgrave Macmillan imprint is published by Springer Nature
Th e registered company is Macmillan Publishers Ltd. London
To Amjad with much appreciation

Acknowled gements
We would like to express our heartfelt thanks to all participants in the
Symposium on Extending the Business Network Approach, which took place
in June 2013 in Uppsala. Th e symposium gathered 55 researchers who
over the years have been engaged in the development of the business
network approach. During the symposium, we discussed the diff erent
directions research on business networks has been extended in. Th ese
discussions inspired us to initiate a process that now has developed into
this book. It has been a pleasure to work with you all, and we are pleased
to present several of you as authors of diff erent chapters in this book.
We are also very grateful to Jan Wallander and Tom Hedelius
Foundation and the Tore Browaldh Foundation for the fi nancial sup-
port, without which the symposium and this book could not have been
realised. Finally, we would like to thank Leanne Johnstone and David
Ribé for helping us with the language editing.
Uppsala, Sweden Peter   Th ilenius
March 2016 Cecilia   Pahlberg
Virpi   Havila
vii

Contents
Part I Introduction 1
1 Approaching and Extending Business Networks—
An Agenda for New Research Challenges 3
Peter Th ilenius, Cecilia Pahlberg, and Virpi Havila
2 Th e Emergence of the Business Network Approach 21
Lars Engwall, Cecilia Pahlberg, and Olle Persson
Part II New Territories 39
3 From Anonymity to Identity: Network Transformation
in Economies and Industries in Transition from
Plan to Market 41
Martin Johanson and Jan Johanson
4 Extending the Role of Consumers: From Marketing
Targets to Participants in Business Networks 67
Jimmie G. Röndell and David Sörhammar
ix