Explore Power of Social Media Almond Breeze Expands to South Africa Nut*Thins Launches ...

40 Pages·2015·17.87 MB·English

SEPTEMBER | OCTOBER 2015
News, Views & Industry Insights
South
Africa
Almond Explore Nut*Thins
Breeze Power Launches
Expands to of Social National Print
South Africa Media Campaign
Longer-lasting disease control
is always in season.
From the makers of Pristine® fungicide, Merivon® fungicide represents
the most advanced chemistry ever developed for disease protection on
almonds. Applied at full bloom, Merivon fungicide delivers more effective
disease control with Advanced Plant Health benefi ts.
Contact your local BASF representative, or
visit Merivon-fungicide.basf.us
Consult with your State Regulatory Agency regarding the status of registration of Merivon fungicide in your State.
Always read and follow label directions. Merivon, Pristine and Xemium are registered trademarks of BASF.
©2014 BASF Corporation. All Rights Reserved. APN 14-SPC-0004
CRP140126_Merivon_Almond_8-5x11_FP4C 1 11/4/14 4:30 PM
JOB NO. CRP140126 DATE 11.3.14 INITIALS DATE
CLIENT BASF CD
FP4C
HEADLINE Longer-lasting disease control ... AD/Designer
FILE NAME CRP140126_Merivon_Almond_8-5x11_FP4C Writer
ROUND STAGE: LIVE 7" x 10"
FINAL Layout Designer
1 TRIM 8.5" x 11"
Account Mgr. Mark V.
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Project Mgr. Liz W.
COLOR CMYK
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CONTENTS
SEPTEMBER | OCTOBER 2015
P. 20
Features
18 New TV 19 South Africa 08 FIELD SUPERVISORS
Commercials Launch 10 GROWER LIAISON
Curious dairy cows star in new Almond Breeze adds South Africa to 14 NEWS IN A NUTSHELL
television commercials for Almond its portfolio, expanding to another 30 THE BEE BOX
Breeze in Australia. continent!
34 TIME TO CONSIDER
38 CLASSIFIED ADS
22 Print Campaign 26 Social Media
The irresistibility of Nut*Thins gluten- The agricultural community turns
free crackers is showcased in new to social media to emphasize the
national print advertising campaign. industry’s impact to the economy.
Cover Photo:
The global reach of Almond Breeze extends to another
continent with the addition of South Africa.
SEPTEMBER | OCTOBER 2015 Almond Facts 3
Board of Directors
Dan Cummings
Chairman of the Board | Chico
Dale Van Groningen
Vice Chairman | Ripon
Clinton Shick | McFarland
Charles Crivelli III | Turlock
Kevin Fondse | Ripon
Elaine Rominger | Arbuckle
George Goshgarian | Fresno
Stephen Van Duyn | Modesto
Robert Weimer | Atwater
Don Yee | El Dorado Hills
Officers
Mark Jansen, President and CEO
Dean LaVallee, Chief Financial Officer
Almond Facts Staff
Alicia Rockwell, Corporate Communications Director
Cassandra Montgomery, Managing Editor
Mel Machado, Contributing Photographer
Gray Allen, Advertising Sales
916.783.4334 & 916.765.3234
Creative • Print • Mail
DOMEPRINTING.COM
AlmondFacts.com BlueDiamond.com
Blue Diamond, the world’s largest processor and marketer of almonds, exports to 90
countries. The cooperative marketing corporation also markets hazelnuts.
Almond Facts, established in 1922, is published bimonthly by Blue Diamond Growers,
1802 C Street, Sacramento, California 95811, phone: [phone]. Address all
correspondence to the Editor, Almond Facts, P.O. Box 1768, Sacramento, California
95812 Advertising subscription rates provided upon request.
Blue Diamond is a registered trademark and marketing brand of Blue Diamond Growers.
Other registered trademarks are The Almond People, Smokehouse, Golden State, Celebration,
From the Valleys of California, Confetti and Almond Facts.
Advertising carried in this magazine does not necessarily reflect the beliefs, opinions,
or attitudes of Blue Diamond and does not imply product or service endorsement. Blue
Diamond reserves the right to refuse advertising. All rights reserved. Reproduction in
whole or in part without written permission is prohibited. © Blue Diamond Growers 2015.
SAVE THE DATE!
Join Us!
Blue Diamond’s 2015
Annual Meeting
Wednesday November 18, 2015

MODESTO CENTRE PLAZA
FEATURING SALIDA PLANT TOURS,
SEMINARS, COOKING DEMONSTRATIONS,
PRODUCT TASTINGS AND MORE!
THANK YOU TO OUR OUTSTANDING BUSINESS PARTNERS!
Sponsors
Exhibitors
R
E
N
R
O
C President’s Corner

S
’
T
N Mark Jansen
E
D President and CEO
I
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E
R
“Innovation is anything, but business as usual.”
P
– Anonymous
For Blue Diamond, business as usual is dramatically changing. We are dedicated to value-added
almond product development, business expansions to meet demand and leading grower returns. With
several years of success, we are establishing ourselves as the almond handler of choice. Our growers
have always valued the power of the Blue Diamond brand and they are just beginning to realize the full
potential of our coop and brand.
Innovation is key to our success and sets
us apart from other almond handlers.
August Industry Commitments by Crop Year
Our Almond Innovation Center is
continually working on groundbreaking
32%
almond product ideas, experimenting
30%
with new categories for almond ingredient
30.1%
products and offering their expertise to 28%
our valued customers to spur research 26%
and development collaboration. These
24% 25.8%
partnerships provide new avenues for Blue
22% 23.7%
Diamond’s almonds, growing the market to
the benefit of our grower-owners. 20%
This winter, a strong El Niño is
2013 2014 2015
predicted. This is welcome news after
a year where the natural and media
California Almond Crop
climates seemed to have teamed together
against the almond industry. However
2,100
welcome the rain will be, we cannot
return to our pre-drought state of
2,010
comfort. We must remain vigilant in our
water conservation efforts and we must ds
n
continue to be an honest and reliable ou
P
source of information for our state ns
o
legislators, regulators and the media. Billi 1,850 1,867
Our carefully cultivated relationships
1,800
with these audiences have turned the
conversation from one of blame to one Actual?
of teamwork – every Californian against
2013 2014 2015
the drought, not against one another. NASS
Objective Estimate Final Receipt
6 Almond Facts SEPTEMBER | OCTOBER 2015
Our recent history has been defined by drought driven This year is different. Even with the 2015 crop falling short
reductions in almond yields, almond supply shortages and of the NASS Objective Estimate, market prices declined
prices rising to new record high levels. moderately. While California sellers offered sparingly, even
more buyers were reluctant to make early 2015 crop purchases
The 2015 crop will again be lower than last year or industry
at prices equal to the peak prices paid for late 2014 crop. The
demand. In July, the National Agricultural Statistic Service
market is finding a new pricing equilibrium at levels above
(NASS) predicted a crop of 1.8 billion pounds. We expect the
similar timing to last year, but below the summer peak.
2015 crop will deliver between 1.7 and 1.75 billion pounds,
less than 94 percent of the 2014 supply. With the benefit of Market direction in the months ahead will be determined
harvest data, the Nonpareil crop is likely 10 percent off of last by almond supply, global demand and whether California’s
year’s 713 million pounds. winter snow and rain has a positive impact on the ongoing
drought. Blue Diamond’s value-added business model will
Lower market commitments for the 2015 crop were consistent
make sure that the cooperative’s available handle will be put
with recent pricing history. Many handlers were reluctant to
to the highest and best use, ensuring another year of strong
offer early, recalling the multi-year trend of prices climbing
returns for our growers. Our emphasis on innovation will see
throughout crop years. Last year, in particular, prices spiked
us through this drought and will remain a winning strategy for
dramatically during a disappointing harvest. The winning
Blue Diamond Growers for the foreseeable future.
almond market strategy has been to sell later.
Blue Diamond 2014 Crop Returns
For the second year in a row, our crop
Variety Overall Average of Maximum with
performance represents the highest Average High Quality All Premiums
per pound payment in our history and
Nonpareil/Sonora/
$4.23 $4.25 $4.26
the greatest total dollar amount ever Independence Inshell
paid to our growers. Once again, I
Nonpareil/Supareil
$4.16 $4.18 $4.20
believe you will find that this payment Meats
surpasses the value paid by most
Sonora/Independence
$4.10 $4.14 $4.16
other handlers in the industry.
Meats
In spite of tight supplies, demand for Carmel
$3.98 $3.99 $4.01
Blue Diamond’s products remains
strong. The success of our efforts has Monterey
$3.94 $3.95 $3.97
been rewarded with unprecedented
growth in the number of new growers California/Price/Fritz/
$3.87 $3.88 $3.90
Wood Colony
and acreage committed to Blue
Diamond this year. We appreciate this Butte/Padre
$3.84 $3.85 $3.86
vote of confidence and look forward
to maximizing the returns of each Mission/Neplus
$3.78 $3.79 $3.81
grower who entrusts Blue Diamond
Peerless Inshell
with their almonds. $1.35 N/A $1.37
Note: The above rates do not include Volume Premiums, Domestic Production Activities Deduction and IC-DISC advantages.
SEPTEMBER | OCTOBER 2015 Almond Facts 7
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RS Mel Bob Den
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S Director, Member Relations Field Receiving Manager Tehama, Glenn, and
I 209.531.6352 Cell 209.761.2289 Cell Butte Counties
V 209.545.6222 Salida 209.545.6218 Salida 530.864.0619 Cell
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209.742.2089 Home 530.674.4724 Home
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Colusa, Yolo, Solano, Yuba, San Joaquin County West of Austin Rd; San Joaquin County East of Austin Rd, South
and Sutter Counties Stanislaus County North of the Tuolumne of Hwy 4, North of Stanislaus River; Stanislaus
530.518.9109 Cell river, Stanislaus County West of the San County South of Tuolumne River, West of Hwy
530.458.2669 Home Joaquin River, and North of Patterson 99 and East of San Joaquin River; Merced
209.596.9520 Cell County, North of Merced River, West of Hwy 99
209.596.5375 Cell
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Stanislaus County South of San Joaquin County West of San Joaquin Southern Madera County South of
Tuolumne River, East of Hwy 99; River, South of Patterson; Merced County Avenue 18 -1/2; Northern Fresno
Merced County East of Highway 99, South of Westside / Bellevue Road; County North of Highway 180
North of Westside / Bellevue Road Madera County North of Avenue 18-1/2 559.779.6400 Cell
209.417.2010 Cell 559.474.2996 Cell 559.449.9751 Home
559.645.4708 Home
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Southern Fresno County, South of Kamm Southern Tulare County, South of Central Fresno County between
Avenue; Northern Tulare County North Lindsay Highway; Kern County Highway 180 and Kamm Avenue
of Lindsay Highway; Kings County 559.554.4118 Cell 559.470.9731 Cell
559.269.6809 Cell 559.897.0304 Home
559.561.4508 Home
Other Inquiries
Salida Membership Department • P 209.545.6225 • F 209.545.6215
Sacramento Membership Department • P 916.446.8368
8 Almond Facts SEPTEMBER | OCTOBER 2015
tree nuts
Biopesticides. Short REIs and zero Diseases and Pests: Recommendations:
days to harvest. Resistance and
Leaf spot, anthracnose, PFR-97
residue management. Application brown rot Broad spectrum miticide
and insecticide
Soil diseases
fl exibility. Better harvest management
Mites Cueva, Kocide
and timely shipping. Sustainable
Integrated copper solutions
Nematodes
solutions.
throughout the season
Peach twig borer
MeloCon
Ants
In-season multipurpose
nematode control
Seduce, Bug-N-Sluggo
Knockdown ant control
Deliver
For peach twig borer
AAA Double Nickel
Broad spectrum foliar and
CCuu
soil disease control
CCCMMM CCCXXX BBNNSS
RRR
DDee GGG SSee
KK22 DDNN
JJJ MMMaaa SSSLLL MMCC
TTTrrr KK33 OOO
PPFFRR DDDXXX NNNxxx FFFSSSOOO SSSDDD SSSMMM MMMKKK SSSGGG
The Biopesticide Company
MeloCon is a registered trademark of Bayer Crop Science.
Cueva is a registered trademark W. Neudorff GmbH KG.
1-800-250-5024 • www.CertisUSA.com
Kocide is a registered trademark of Kocide LLC.
All others are registered trademarks of Certis USA LLC. ©2015 Certis USA
District 1 District 4
P. Samantha [phone] Peter Martini Jr. [phone] Legend
Lewis
Mike Ballatore [phone] Chairman C
Doug Bentz [phone] VC
Darren Rice [phone] C Joe Gasper [phone] Vice-Chairman VC
Greg Watts [phone] ! Sherwin De Boer [phone] 1 Ex-Officio *
Kevin Borror [phone] Joseph Due [phone] Director **
Fred [phone] Dan Lagier [phone] Appointed !
Montgomery (Member-at-large)
Richard Johns [phone]
Matt Vernoga [phone]
Joey Adrian [phone] ! 2 Almond Board ABA
Larry Bradley [phone] ! Alternate
N Ray [phone] Jake Sonke [phone] C
O Antonowich Wes Eisenga [phone] !
S John Erickson [phone]
AI Thomas B. [phone] Henebrmalan Doorn- [phone] VC 3 45
I Martin Donovan Adrian [phone] ! 6 7
L
Greg Long [phone] ! 8

R
Dan Cummings [phone] ** Kevin Fondse [phone] **
E ABA
W W. Howard [phone] * Kenneth Roos [phone] *
Isom
O
R District 5
9
G District 2
Kyle Oosterkamp [phone]
5 Matt LaGrande [phone] Lucas Van Duyn [phone]
1
0 MDoichhearteyl F. [phone] Hans Waner III [phone]
2
Joe Kalfsbeek [phone] VC Doug Ott [phone] !
2015
Logan Dennis [phone] Mike Verdegaal [phone]
Leo LaGrande [phone] Brum DeVisser [phone]
Halbert W. [phone] C Pete Van Nes [phone]
Charter
Joe Martin [phone] !
Kyle Green [phone]
Harry H. [phone]
David Swartz [phone] Johns III
District 7 District 8
John W. [phone] Dennis Bowers [phone] C
Monroe
Jake Verberg [phone] Pete Bandoni [phone] VC Dan [phone]
Jim Peart [phone] Wattenbarger
Jerad Heinrich [phone] VC Frank Fagundes [phone]
Bill Weller [phone] Curtis [phone]
Stephen [phone] ** Jeff Baize [phone] Bettencourt
Mary Ann [phone] Van Duyn
Warmerdam Jim Snyder [phone] ! David Massaro [phone]
Neil Van Duyn [phone] *
Elaine [phone] ** Andrew [phone] Rusty Nonini [phone] !
Rominger Littlejohn
David Tolmosoff [phone] VC
Gerald [phone] * Douglas Hoyt [phone]
Rominger John Chandler [phone] C
Greg Vierra [phone]
DMoauthgelawss D. [phone] * District 6 Scott Abraham [phone] ! Ken Basila [phone] !
Pete Fry [phone]
Tim A. Vieira [phone] Dan Clendenin [phone] C
R.J. Maan [phone]
District 3 Chris Gemperle- [phone] Don Harcksen [phone]
Bacon Kyle Rodrigues [phone]
Michael Ohki [phone]
Jim Thoming [phone] Eric Brush [phone] Dr. S.S. [phone] ! Richard [phone] !
Mike Bogetti [phone] Chris Miller [phone] ! "Toki" Takhar Markarian
Kris Thomsen [phone] Greg Nunes [phone] Robert J. [phone] ** George [phone] **
Weimer Goshgarian
Richard Low [phone] ! Gary Crowell [phone]
David L. [phone] * Aldo Sansoni [phone] *
Stephen Sch- [phone] VC Jeff Cederlind [phone] Zollinger
meidt
Jeff Abraham [phone] !
Lloyd Van [phone]
Dyken Jeff Lee [phone]
Nick Alta [phone] Aaron Piazza [phone] C
Bill Koster [phone] Darrell Cordova [phone] District 9
Allen Sipma [phone] C Rod Vilas [phone] VC David Snell [phone] VC Dominic Fino [phone]
Bruce [phone] Charles [phone] ** Carl Nikkel [phone] Ernie Spencer [phone]
Oosterkamp Crivelli III
Rick Jelmini [phone] ! Ben Wilson [phone]
Craig Miller [phone] ! Steve Vilas [phone] *
Raymond [phone] C Diana Clark [phone] !
Bert Van Ryn [phone] ! Bill Brush [phone] ABA Van Beek
Clinton Shick [phone] **
Dale Van [phone] ** Jason Dhillon [phone]
Groningen Kent Stenderup [phone] ABA
Robert Larson [phone]
John Thoming [phone] ABA
Vince Balakian [phone] !
10 Almond Facts SEPTEMBER | OCTOBER 2015