Exotic Visions in Marketing Theory and Practice PDF
262 Pages·2002·1.637 MB·English
Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
Preview Exotic Visions in Marketing Theory and Practice
Description:
An anthropologist, folklorist, and literary critic besides being a marketing professor, Alf H. Walle takes a refreshingly interdisciplinary look at an unexpected topic: the relation of modern social thought to marketing and consumer research. Tracing key ideas back to their intellectual roots, Walle shows how the evolution of social theory, and the controversies it has engendered can and should transform the way marketers approach consumers. He provides a theoretic underpinning for qualitative consumer research and provides the theoretical and methodological overview for qualitative methods in marketing/consumer research that others, such as Shelby Hunt have provided for scientific methods in marketing.
See more
The list of books you might like
Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
