Excellence in Coaching: The Industry Guide

289 Pages·2012·3.493 MB·English

by  Jonathan Passmore

i
EXCELLENCE
IN COACHING
THE INDUSTRY
GUIDE
ii
Praise for Excellence in Coaching
“What a wonderful offering that covers an impressive range of material from practical
issues to applicable theories to ethical and supervisory issues in coaching!”
Diane Stober, faculty, Organizational and Management Development,
Fielding Graduate University, co-editor of Evidence-Based Coaching Handbook:
Putting best practice to work for your clients
“Top managers are increasingly turning to specialist coaches to help them think,
earn and redirect . . . This very helpful book is for those in the growing profession
of coaching, the facilitative partners who are helping today’s executives maximize
their own performance.”
Greg Parston, Director, Institute for Public Services Value, Accenture
“The variety of chapter contributions is commendable and the cumulative effect is
both affirming and edifying.”
Dr Elaine Cox, Director of Postgraduate Coaching and Mentoring
Programmes, Westminster Institute of Education,
Oxford Brookes University
“Offers a breadth of perspectives on the subject . . . Written by experts in the
different fields, it leaves the reader to judge which of these various methods
are the most appropriate for their particular needs.”
People Management
“Anyone who invests in this book will not feel cheated.”
Training and Coaching Today
“If you only have one coaching book on your shelf, this is the one to have.”
Resource Magazine
iii
EXCELLENCE
IN COACHING
THE INDUSTRY
GUIDE
2nd edition
EDITED BY
JONATHAN PASSMORE
iv
Publisher’s note
Every possible effort has been made to ensure that the information contained in this book is
accurate at the time of going to press, and the publishers and authors cannot accept responsibility
for any errors or omissions, however caused. No responsibility for loss or damage occasioned to
any person acting, or refraining from action, as a result of the material in this publication can be
accepted by the editor, the publisher or any of the authors.
First published in Great Britain and the United States in 2006 by Kogan Page Limited
Second edition 2010
Apart from any fair dealing for the purposes of research or private study, or criticism or review,
as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be
reproduced, stored or transmitted, in any form or by any means, with the prior permission in
writing of the publishers, or in the case of reprographic reproduction in accordance with the terms
and licences issued by the CLA. Enquiries concerning reproduction outside these terms should be
sent to the publishers at the undermentioned addresses:
120 Pentonville Road 525 South 4th Street, #241 4737/23 Ansari Road
London N1 9JN Philadelphia PA 19147 Daryaganj
United Kingdom USA New Delhi 110002
www.koganpage.com India
© The Association for Coaching, 2006, 2010
The right of The Association for Coaching to be identified as the author of this work has been
asserted by them in accordance with the Copyright, Designs and Patents Act 1988.
ISBN 978 0 7494 5667 2
E-ISBN 978 0 7494 5924 6
Association for Coaching – formed in the United Kingdom in 2002, the Association for Coaching is a
non-profit and independent professional body whose aim is to promote best practice and to raise
awareness and standards of coaching while providing value-added benefits to its members – whether
they are professional coaches or organizations involved in coaching.
www.associationforcoaching.com ‘promoting excellence & ethics in coaching’
British Library Cataloguing-in-Publication Data
A CIP record for this book is available from the British Library.
Library of Congress Cataloging-in-Publication Data
Excellence in coaching : the industry guide / Association for Coaching, Jonathan Passmore. – 2nd ed.
p. cm.
Includes bibliographical references and index.
ISBN 978-0-7494-5667-2 – ISBN 978-0-7494-5924-6 (ebk) 1. Employees–Coaching of.
I. Passmore, Jonathan. II. Association for Coaching.
HF5549.5.C53E93 2010
658.3′124–dc22
2010006389
Typeset by Graphicraft Limited, Hong Kong
Printed and bound in India by Replika Press Pvt Ltd
v
Contents
About the editor ix
Contributors x
Foreword xvi
Preface xvii
Acknowledgements xix
Introduction 1
Jonathan Passmore
Part 1 The business of coaching 7
1 What is coaching? 9
Frank Bresser and Carol Wilson
Coaching: the new profession 9; Defining coaching 9;
Coaching qualities, skills and competencies 14; Coaching,
counselling, psychotherapy and mentoring 21; The benefits
of coaching 22
2 Coaching within organizations 27
Katherine Tulpa (illustrations by Phillip Cornwall)
The need for the human touch 27; Organizational coaching
framework 28; Building the business case 30; Ensuring focus 33;
Creating alignment 35; Contracting 38; Delivering success 40
3 Leveraging the coaching investment 44
Katherine Tulpa
Introduction 44; Strategic framework for leveraging external
coaching 44; Environment 46; Defining the coaching requirements 48;
Coach selection and appointment 51; Embedding best practice 55;
Engagement 58; Considering external market trends 60; Summary 61
4 Setting up and running your coaching practice 63
Alex Szabo
Planning for success 63; Setting up a coaching practice 64;
Your operations 68; Your financial management 70; Sales
and marketing 73; Yourself 77; Conclusions 80
❚
vi Contents
Part 2 Coaching models and approaches 81
5 Behavioural coaching – the GROW model 83
Graham Alexander
The GROW coaching model explained 83; The GROW
model 83; When does the GROW model work best? 86;
Tools and techniques 87; Ten key questions to guide
your way 92
6 Solution-focused coaching 94
Anthony M Grant
The solution-focused coaching model explained 94; Core
characteristics of solution-focused coaching 95; When does
the solution-focused approach work best? 98; Tools and
techniques 100; Strategic overview of a solution-focused
coaching intervention 102; Ten key questions to guide your
way 105; Summary 108
7 Cognitive behavioural coaching 110
Michael Neenan
The cognitive behavioural coaching model explained 110;
When does CBC work best? 115; Tools and techniques 115;
Ten key questions to guide your way 119; Conclusion 121
8 NLP coaching 123
Ian McDermott
The NLP coaching model explained 123; When does NLP
coaching work best? 124; Tools and techniques 125; Ten key
questions to guide your way 129; Summary 133
9 Transpersonal coaching 134
John Whitmore and Hetty Einzig
The transpersonal coaching model explained 134; When
does transpersonal coaching work best? 135; Tools and
techniques 137; Ten key questions to guide your way 143;
Summary 146
10 Appreciative coaching: pathway to flourishing 147
Ann L Clancy and Jacqueline Binkert
Introduction 147; The appreciative coaching model explained 147;
Positive methods underlying the appreciative coaching model 149;
When does appreciative coaching work best? 151; Tools and
techniques in action 151; Conclusion 155
❚
Contents vii
11 Integrative coaching 157
Jonathan Passmore
The integrative coaching model explained 157; When does
integrative coaching work best? 164; Tools and techniques 165;
Ten key questions to guide your way 168
Part 3 Coaching issues 173
12 Intercultural coaching 175
Philippe Rosinski and Geoffrey Abbott
Integrating culture into coaching 175; Embracing diversity 178;
Leveraging alternative cultural perspectives 180; The global
coaching process 183; Cross-cultural work in practice 185;
Conclusions 187
13 Coaching and stress 189
María Alicia Peña and Cary L Cooper
Why focus on stress? 189; How can coaching help to manage
stress? 191; Managing stress: a comprehensive approach 193;
How can stress be prevented? 201
14 Coaching ethics: integrity in the moment of choice 204
Allard de Jong
Why are ethics important in coaching? 204; What is meant
by ethics? 205; The foundations of ethical thinking 206; Ethical
principles that guide coaching practice 207; Modern society
and ‘new ethics’ 209; Ethical standards for coaching 211;
Ethical themes and scenarios from coaching 211
15 Coaching supervision 215
Peter Hawkins
What is supervision? 215; Role and purpose of supervision 216;
Similarities and differences to counselling and psychotherapy
supervision 218; The stages in a supervision session 219;
The seven-eyed coaching supervision model 221; Training as
a coaching supervisor 225
16 Evaluating coaching programmes 228
Alison Carter and David B Peterson
Why evaluate? 229; How to evaluate 230; Pitfalls to avoid 233;
Cases in point 234; Final thoughts 238
❚
viii Contents
17 Coach accreditation 240
Diane Brennan and Alison Whybrow
Introduction 240; The case for accreditation 240; Coach accreditation:
recent history and developing trends 244; Understanding existing and
emerging professional accreditation systems in the coaching space 245;
Coaching and coaching psychology 250; Where to from here? 255;
Conclusion 257; Appendix 259
The Association for Coaching 260
Index 263
ix
About the editor
Jonathan Passmore is one of the UK’s leading coaches. He is a chartered
psychologist, an accredited coach, a coaching supervisor and fellow of
the CIPD. He has wide business consulting experience having worked for
PricewaterhouseCoopers, IBM Business Consulting and OPM, and as a chief
executive and company chairman in the sports and leisure sector. He is based at
the School of Psychology, University of East London, and is Director for the
Coaching and Coaching Psychology programmes. He has published widely
and is the author of several books including titles on the psychology of social
networking and on organizational change, plus the five books in this series;
Excellence in Coaching, Psychometrics in Coaching (2008), Diversity in Coaching
(2009), Leadership in Coaching (2010) and Super vision in Coaching (2011). He can
be contacted at: [email protected].