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Evaluating Military Advertising and Recruiting: Theory and Methodology PDF

206 Pages·2004·4.28 MB·English
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It is anticipated that in the coming decade the Department of Defense (DoD) will field and test new advertising and recruiting initiatives designed to improve the recruiting outlook. The DoD needs a comprehensive research and evaluation strategy based on sound research principles that will ensure va
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.