Description:European governments are gradually ceding control of national media to international organizations such as the EU. In light of that, European Media Governance investigates how the print, broadcast, film, and advertising industries are lobbying in Brussels. This volume examines the role of such organizations as the Federation of European Film Directors in media governance as well as the work of the European Commission and the European Consumers’ Association. An essential read for media professionals and scholars, this book provides detailed analysis of media-related debates in EU institutions that will affect Europeans for decades to come. (20090101)