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European Agricultural Research in the 21st Century: Which Innovations Will Contribute Most to the Quality of Life, Food and Agriculture? PDF

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THE NEW INTERNATIONAL ECONOMIC CONTEXT FOR EUROPEAN AGRICULTURAL RESEARCH JOACHIM VON BRAUN Christian Albrecht University 0/shausenstrasse, 40 D-24098 Kiel, Germany When a person celebrates his or her 50th birthday, reflections tend to be directed toward the past five decades. When an organisation celebrates its 50th anniversary, by reflecting on the future and its potential role in shaping the future, it is a sign of vitality. I commend INRA for taking on this difficult task. I congratulate INRA on its birthday and wish it success in the 21st century for the benefit of consumers and producers of food and agricultural goods in France, Europe and beyond. THE NEW INTERNATIONAL ECONOMIC CONTEXT This conference started with reflections on the international economic context which shapes the challenges, adjustment needs, and opportunities for European agricultural research in the coming century. However, there are not just one-way relationships between the economic context and agricultural research. There are also powerful linkages between agricultural research and the long-term international economic context. What do we mean by "the new international economic context"? We mean the new institutional, market and price environment that provides new chances and challenges for agriculture, the food industries, and consumers. Its key components are: the steps toward a more liberal international trade regime under GATT/WTO and the related agricultural policy changes in EU and other OECD countries; the redirection of former planned economies toward market orientation in Central and Eastern Europe, China and elsewhere; the formation of regional trade and integration zones or their expansion, such as the EU's eastward expansion, NAFTA, APEC etc. GLOBALISATION AND THE FOOD SITUATION Regarding globalization of the world economy, we must note that many countries are left out and much happens in regional trading blocks. Regional trading blocks are being rapidly formed or consolidated, and are stimulating regional integration in trade and knowledge transfers within them. It will be an issue of global governance whether further globalization of the economic system or whether 5 G. Paillotin (ed.), European Agricultural Research in the 21st Century © Springer-Verlag Berlin Heidelberg 1998 confrontation and conflict will grow out of the regional trade blocks. Regional integration may take the lead for some decades to come before global policy co-ordination can make much further progress. Still, global policy co-ordination is needed in a number of areas related to natural resources and agriculture; the 1992 Earth Summit and the 1996 Food Summit have achieved substantial progress. Agricultural research systems within regional integration blocks will grow into larger clusters and can exploit positive economies of scale wherever they exist. There is a need for transnational co-operation within regional formations such as the European Union. In the long term, agricultural research systems will not only provide public goods but will increasingly be called upon to provide services to the private sector. It follows that in a more globalized world economy, agricultural research systems will be exposed to increased competition as well. The economic context in which the future of the world food and agriculture system is going to be placed will be determined by the extent to which poverty will be reduced. It is the buying power and nutritional well-being of today's poor and their children which will determine the challenges and opportunities of agriculture and the food system of the future. If the rich get richer, agriculture will not be confronted with much added market demand. There may be a bit more demand for higher service content in foods and for more landscape in our regions. In crude economic terms, the hunger and malnutrition problem is probably one of the largest, world-wide wastes of potential 'economic resources' - the lives of billions of potentially productive people now and over the coming decades - and is probably the biggest failure of market functioning yet to be overcome. Any consideration of the economic context of food and agricultural research in the 21st century must therefore also take this fact into account and address the related issues. The size of the problem has been well publicised by the recent World Food Summit (FAO 1996). In a world increasingly integrated through trade and politico-economic ties among nations, the availability of sufficient food throughout the world is of increasing importance for household food security and nutrition. Thus far, world production has kept pace with population growth. However, because of continuing population growth, increasing land scarcity, and mounting difficulties in achieving sustainable increases in food-crop yields, global food availability cannot be taken for granted over the long run. In view of low food storage levels in the 1990s, the world food situation may remain quite unstable for some time. The private sector will not invest in storage to the extent industrial countries did before the recent GATTIWTO agreements. How will food and agricultural policy react to fluctuating and possibly higher world prices? How will supply respond to prices in the short and in the long run? Apparently, at least in the short run, we recognise that the policy response is very different by regions. The USA responded to increased world prices with new legislation called "freedom for farming", which entailed reduced production regulations and set aside programmes, furthermore export opportunities were seized. On the other hand in the EU, policies continued to hamper transmission of international price changes to the domestic market. If sustained in the long run, these policies will be inefficient, will not be fair to low-income countries and will not be coherent with development policy. In an integrated international food system, first world agriculture and food policies have to pay ever more attention to the de-stabilisation effects of their actions. The prospects for meeting future food needs will depend on both the supply and the demand for food, and are likely to vary enormously by region. Most projections agree that food trade from 6 today's main exporters, that is North America and Europe, will increase further in the coming decades (Alexandratos, 1995). Some developing countries will be reasonably well placed to manage their food needs, but the outlook is very worrisome for Africa and South Asia. Population growth in Africa will outstrip growth in food production for a long time to come unless much more is done to accelerate agricultural growth. It is extremely unlikely that the region will have the necessary foreign exchange to import large amounts of food. The real prices of Africa's traditional export crops are low and declining, whereas the non-agricultural sector is tiny and will take a long time to expand sufficiently to generate enough foreign exchange to purchase the necessary food. It is equally unlikely that African governments will be able to count on enough food aid to make up the difference. World cereal food aid quantities declined 50% between 1993 and 1996. If current trends continue, it is estimated that by the year 2020, Africa will have an annual market demand for cereals of 158 million tons, and regional production of 132 million tons (Rosegrant et.al., 1995). However, many of the needy will be priced out of the market. All indicators concur that poverty, malnutrition, and hunger will increase rapidly in Africa in the coming years, unless serious action is taken to avoid them. This in tum will accelerate the further degradation of vital natural resources, and threaten the sustainability of any production increases that are achieved. Essentially, all estimates concur that South Asia, and particularly India and Bangladesh, holds the largest proportion of the developing world's underweight children. Whi1e in terms of food outlooks, although not as badly off as Africa today, there are disquieting trends in Asia. Yields are increasing at a slower rate than they did in the past three decades. Growth in the rice yields, for instance, has slowed from an annual rate of 3% in the late 1970s and early 1980s to less than 2% during the 1980s. China's food policy will largely determine the future of world food markets. An expansion of import demand is almost certain, but by how much? Discussions often focus on the supply side, which is indeed quite a constraint. Demand so far follows in the tracks of other cast Asian countries, and this mean rapid rise in the consumption of animal products. A cereals import demand of 60 to 100 million tons per annum by 2020 does not seem unlikely according to accumulating comprehensive analyses. Developments in Central and Eastern Europe are particularly important to Europe. Due to malfunctioning markets, lack of safety nets, and underemployment, the early 1990s have seen a substantial increase in the food-insecure population groups of some economies in transition. The significance of access to land for household food security increased. In Russia, for instance, 25 million households derive much of their staple foods from garden plots. The income earned in cash and kind from the household plots is, for instance, about 26% in western Russia and the contribution to household calories is large (von Braun et al., 1996). Rapid changes and adjustments are still taking place in transforming market and pricing systems, in the system of subsidies to output and input markets and the credit market, and in the process of privatisation and other structural reforms. As part of the still greater economic changes taking place in the former planned economics of Central and Eastern Europe, these transformations may have extensive ramifications for international food markets. Will Russia, for instance, continue to be a major net importer of food commodities, a marginal exporter, or even a significant exporter of food? When authority was shifted to the regional level, the increased segmentation of food and agricultural policy made it unlikely that trade opportunities would be exploited rapidly. Furthermore the state of infrastructure and friction in the marketing system are not conducive to trade. It seems likely that the large metropolitan areas, such as Moscow and St. Petersburg, will become increasingly dependent on food imports instead of stimulating faster 7 development of domestic food industries. These import demands will be partly for high-quality foods for a society characterised by an increasingly skewed distribution of income and a higher demand for "convenient" foods that take little time to prepare. Russian agriculture will probably remain "in transition" for a long time. SELECTED KEY AREAS OF POLICY ATTENTION The discussion of policy for improving nutrition must not be limited to direct food- and agriculture-related policies. Non-agricultural and economy-wide policies such as industrial protection and fiscal policies are highly relevant to food and agricultural prices, income, and the employment of the poor, and thus also for food security over the short term and long term (Krueger, Schiff and Valdes, 1988). Long-term effects of alternative development strategies for poverty reduction and growth have shown the striking relevance of the choice of economic strategy. Appropriate technological innovations in agriculture reduce unit costs of production and marketing, and induce economic gains by stimulating agricultural growth, improving employment opportunities, and expanding for supplies, all of which involve and benefit poor producers and consumers, and help to reduce food insecurity. National and international agricultural and research systems, in particular, are the forces driving the technological innovation required to achieve the sustainable agricultural growth that will make the needed food available to the world's growing population (Pinstrup-Andersen, 1994). Renewed actions are needed to accelerate technological innovation in many smallholder-dominated regions of the world in order to meet the nutritional goals directly and indirectly. Commercialisation and market integration of agriculture in low income countries contributes to improving food security and the poor benefit from the increased income and employment generated by such activities. Gains in real income from commercialisation typically translate into gains in food consumption and nutritional welfare (von Braun and Kennedy, 1994). Those affected can acquire more food, reduce their workloads and thus improve child care, enhance their household sanitation and housing environments so reduce their exposure to infectious diseases, and strengthen the effective demand for both preventive and curative health care. Smallholders often strive to maintain subsistence food production along with new commercial production, despite higher returns to land and labour from cash crops. The poor are forced to adopt this strategy, more than anyone else. Given their risky economic environments and the lack of insurance markets, maintaining their own food supplies may be a sound economic strategy. Agricultural policy can effectively support it by promoting technological change in the production of subsistence foods. This also provides further latitude for specialisation at the farm level, and thereby permits smallholders to derive further gains from market integration. In urban areas, household food security is primarily a function of the real wage rate (i.e. the rate relative to food prices) and of the level of employment. The prevalence of food deficiency tends to be lower in urban areas than in rural areas. But the miserable sanitation environment in poor urban locations and certain aspects of urban lifestyles sometimes make the urban nutritional situation qualitatively worse than in the rural situation. Urban food insecurity and malnutrition will become an increasingly important problem in the future, as both rates of urbanisation and problems with urban 8 sanitation, diet quality and food safety grow. By the year 2025, 57% of Mrica's population may be urban, as opposed to only 34% in 1990. The problem of undernutrition is paralleled by extensive and growing public-health problems with overweight and obesity, especially in urban areas, not only in rich countries, but also low- and middle-income countries. Agricultural research systems will have to move closer to the consumption and nutritional issues in the future to address these complex matters of nutritional well being. Food industries serving low income consumers in the mega-cities of developing countries in the future must be seen as partners of agricultural and food research systems. IMPORTANCE OF FOOD RELATED PARADIGMS In the long run the context of food and agriculture will be determined largely by how we think about the relationships shaping nutritional well being and how society values nutritional welfare. Actually, the food and nutrition problem may be viewed from three different perspectives, representing three different paradigms: first, as a basic human right, second, as a symptom of broader poverty and development problems and, third, as a cause of these poverty and development problems. Human Right Considering nutritional well-being to be a basic human right of every individual means that, in principle, there can be no compromise. The World Food Conference re-confirmed the right to food as a basic human right, which had already been mentioned in the Universal Declaration of Human Rights of the United Nations in 1948. Although states continue to endorse the right to food, they have not translated it into law or developed national or international mechanisms to supervise its implementation. This does not imply that the stated human right is meaningless. The consensus and its codification provide a foundation for advocacy and political pressure in the countries which signed the related declarations. Establishing new rights may have an important effect in the long run. But in this case rhetoric and reality are still far appart. Symptom of poverty Considering malnutrition to be a symptom of poverty and development problems (i.e. an outcome) suggests that food availability and access (being mainly functions of structural conditions and changes in income, agriculture, and trade) interact with health, the sanitation environment, human behaviour and knowledge in giving rise to nutritional outcomes. Policy is then called upon to rectify constraints in any of these domains. This is the most accepted view. While food availability may be a problem for many people when availability declines and prices rise, the problem assumes crisis proportions mostly for the poor. This is why food availability needs to be evaluated within the context of poverty when availability problems tum into access problems (e.g. when prices rise), be it at the national or household level. 9 Precondition of Development Taking the third view that nutritional well-being is a pre-condition for development argues that lack of productivity (in a broad sense) is a result of malnutrition. The nutritional well-being of the poor is thus not merely an outcome of development, but a pre-condition for it. The linkages between the two are of both a direct, short-term nature and an indirect, long-term one, whereby the latter also relates closely to population growth. Improved nutrition leads to higher physical productivity and higher economic productivity in the labour market. The policy implications are clearly radical and argue for a strong emphasis on 'nutrition first'. Clearly, there are strong positive relationships between improved nutrition and economic development (Fogel, 1994). The position proposed here is to accept each of the three views (human right, symptom of poverty, precondition of development) and, in that context, give more emphasis to the generally under valued third perspective, "food as the precondition to development view". CONCLUSION The new international economic context of agriculture is revealed by new trade opportunities, increased economic differences between world regions, and new emerging legal and policy conditions for agriculture and natural resources. Further globalization in trade and knowledge exchange puts agriculture production and scientific systems to test with respect to their national and regional comparative advantage. Food and agricultural policy must give due consideration to a long-term perspective for a world without hunger, for dynamic development of the world's rural areas, and for high quality and safe food. The long-term challenges in world food and agriculture, and the acute food problems of the poor, must be addressed simultaneously. Europe has a large responsibility in that respect. Coherence between agricultural policy and development policy has not yet been achieved. The changing diets in high income and in rapidly developing countries increase demand for a broad range of food choices. Increasing market segmentation in response to demand requires renewed attention to demand, and rapid urbanisation calls for consideration of efficient rural-urban linkages and co-operation between food industry and research systems. Agriculture is increasingly constrained by land scarcity and endangered natural resources, and the improved recognition of the real value of these resources (soils, water, genetic resources). Appropriately dealing with the long-term challenges of agricultural demand and the resource constraints requires constant innovation of technologies and institutions. Rapid changes in technology, both biological and informational, present new opportunities for agricultural production, processing, and marketing in the 21st century. However, agricultural research must not just take a position of passive response to changes in the international context. Research can and has to act as an active force of change: the innovations growing out of it will shape the future of peoples' well-being. European agricultural research systems 10 need to respond by forming effective alliances in Europe and internationally, and by searching new links with public and private research. In any case, the accumulated scientific abilities and know-how in European agricultural research systems are an asset that must be made available to meet European, global, and low-income countries' food and agricultural challenges. SELECTED REFERENCES AlEXANDRATOS N.ed, 1995. World Agriculture: Towards 2010. An FAO Study. Baltimore, Md., and London: Johns Hopkins University Press, for the Food and Agriculture Organization of the United Nations. VON BRAUN J. ed. 1995. Employment for poverty reduction and food security. Washington, D.C. VON BRAUN J., and KENNEDY E., eds. 1994. Agricultural commercialization, economic development, and nutrition. Baltimore, Md., and London: Johns Hopkins University Press. VON BRAUN J., SEROVA E., THO SEEIH H., and MELYUKHINA 0.1996. Russia's food economy in transition: Current policy issues and long-term consumption and production perspectives. Discussion Paper. Washington, D.C.: International Food Policy Research Institute. FOGEL R. W. 1994. Economic growth, population theory, and physiology: The bearing of long-term processes on the making of economic policy. The American Economic Review 84 (3): 369- 395. FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS (FAO), 1996. Technical background documents, World Food Summit, Rome,.p. 1-5. IFPRI (International Food Policy Research Institute). 1995. A 2020 Vision for food, agriculture, and the environment. Washington D.C., International Food Policy Research Institute. INTERNATIONAL MONETARY FuND, World Economic Outlook-A Survey by the Staff, World Economic and Financial Surveys, Washington, D.C., May 1995. INTERNATIONAL MONETARY FuND, World Economic Outlook-A Survey by the Staff, World Economic and Financial Surveys, Washington, D.C., October 1995. KRUEGER A 0., SCHIFF M. W., and VA IDEs A 1988. Agricultural incentives in developing countries: Measuring the effect of sectoral and economy-wide policies. The World Bank Economic Review 2 (September): 255-271. MCRAE H., 1994, The World in 2020 -Power, Culture and Prosperity: a vision of the future. Harper Collins Publishers. ORGANIZATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT (0ECD),l996. Globalization and Linkages to 2020: Challenges and Opportunities for OECD Countries, OECD Working Papers, VoliV, No.76, Paris 1996. ORGANIZATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT (OECD), Science, Technology and Industry Outlook, Paris, 1996. PINSTRUP-ANDERSEN P. 1994. World food trends and future food security. Food Policy Report. Washington, D.C.: International Food Policy Research Institute. QURESm Z., 1996. Global Capital Supply and Demand - Is There Enough to Go Around ? The International Bank for Reconstruction and Development I The World Bank, Washington, D.C.,. 11 ROSEGRANT M. W., AGCAOIU-SOMBllLA M., and PEREZ N. D. 1995. Global Food Projections to 2020: Implications for Investment. Food, Agriculture, and the Environment Discussion Paper 5. Washington, D.C.: International Food Policy Research Institute. THE WORlD BANK, 1996. Global Economic Prospects and the Developing Countries, The World Bank Book, Washington, D.C. . WORlD TRADE ORGANIZATION, 1995. International Trade - Trends and Statistics (prepared by the Economic Research and Analysis Division and the Statistics and lnfonnation Systems Division). 12 TRENDS IN FOOD CONSUMPTION IN THE EUROPEAN UNION: TOWARDS A EURO DIET?1 BRUCE TRAILL Centre for Food Economics Research (CeFER) Department of Agricultural and Food Economics The University of Reading Reading RG6 6AR, UK ABSTRACT Economics, demographics, life styles and consumer attitudes to food are all tending to converge within Europe and beyond. The extent to which this process progresses has important implications for the strategies of firms and for the organisation and management of food systems throughout Europe. It is also important for the orientation of agricultural and food research programmes in individual countries and the EU. This paper explores some of the issues and reviews some of the recent literature and evidence on convergence. Clearly food consumption patterns have become more similar across countries, but some big questions remain unanswered: how far will the process go and how quickly? It is suggested that rather than look at countries in aggregate, it would be better to consider segments of consumers with similar consumption behaviour and ask to what extent such segments will cross national borders and to what extent the size of the segments will converge across countries. INTRODUCTION The intention of this short paper is to consider whether food consumption patterns in Europe are converging and what might be the final state of any convergence process. More detail of some of the forces for change will be covered in the other papers in this session. The issue of convergence is of evident importance to providers of goods and services: the more alike markets are, the more alike can be the marketing mix which firms use to target those markets; no need for costly product modifications to satisfy local tastes; no need to develop different advertising/promotion strategies; no need to develop products suitable both for the comer shop and the hypermarket; and no need to price differently in each market to reflect consumers' perception of the positioning of the product in the luxury/basic spectrum. Stated like this, the benefits to firms of convergence appear unequivocal, but it should be born in mind that differing demand characteristics (as 1. This paper is being printed witb tbe permission of tbe European Review of Agricultural Economics 14 G. Paillotin (ed.), European Agricultural Research in the 21st Century © Springer-Verlag Berlin Heidelberg 1998 well as the ability to separate markets) is a precondition for price discrimination, so firms with market power in a number of markets may prefer that demand does not converge and that markets remain separated. EVIDENCE FOR CONVERGENCE Connor (1991, 1994) argues that Europe is moving towards the US in food consumption. In the earlier article (an NC-194 working paper: Connor 1991 p2) he states his belief that 'all consumers are basically alike' in the sense that they 'with the same incomes and socio-demographic characteristics, facing the same relative prices, and holding the same information, will tend to choose the same basket or array of goods'.2 Thus, as incomes, prices and demographic factors in Europe catch up with developments in North America, so food consumption patterns will converge. Connor shows that for a range of processed foods, European consumption correlates strongly with American consumption 5 and 10 years earlier, but not with consumption in the same time-period. The same logic applied within Europe predicts that as the European nations converge, so will their food consumption patterns. There is some evidence to support the view that convergence has been taking place. Using the broad product categories of FAO, Table 1 indicates the coefficient of variation in consumption across 29 European countries in 1961 and 1990. In all cases it is lower in 1990, implying that for all of these products, consumption has become more similar across European countries during the last 30 years. However, this is not to say that they have all become the same. Hermann and ROder (1995) and Gil et al. (1995) apply different statistical methodologies to, respectively, OECD and EU food consumption data, in both cases concluding that convergence is occurring, though in the latter case concluding that the speed of convergence is diminishing. Gil et al. (1995) demonstrate that significant dietary differences remain: using cluster analysis, they identify 7 Western European country groupings: Portugal and Spain; Greece and Italy; Benelux, France, Ireland and the UK; Austria, Germany and the Netherlands; Finland; Denmark; and Norway and Sweden. Table 1-Coefficients of variation of food consumption across 29 European countries (kg per cap per year). Source: Computed from FAO food balance sheet data 1961 1990 Alcohol 70.0 52.5 Cereals 31.6 30.1 Eggs 47.3 31.3 Fruit 58.5 42.4 Meat 39.8 28.8 Milk 43.4 31.2 Pulses 99.1 80.5 Starchy roots 45.0 43.1 Sugar 41.4 21.8 Vegetables 43.5 42.6 2 This somewhat controversial statement had been expunged by the time the article emerged in journal form (Connor, 1994). 15

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Jointly published with INRA, Paris. What will people eat in the future and how can the food requirements in terms of quantity and quality be met? This EU-based study elucidates the need for a productivity level that will make agriculture competitive on the market and yet is reconciled with the need
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