Ethics in the Alcohol Industry

222 Pages·2009·1.23 MB·English

by  Simon Robinson

Ethics in the Alcohol
Industry
Simon J. Robinson and Alexandra J. Kenyon
9780230_219885_01_prexiv.tex 26/6/2009 18:56 Pagei
Ethics in the Alcohol Industry
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10.1057/9780230250581 - Ethics in the Alcohol Industry, Simon Robinson and Alexandra Kenyon
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AlsobySimonJ.Robinson
ENGINEERING,BUSINESSANDPROFESSIONALETHICS
(withRossDixonandKrisenMoodley)
ETHICSFORLIVINGANDWORKING(editor) 14
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10.1057/9780230250581 - Ethics in the Alcohol Industry, Simon Robinson and Alexandra Kenyon
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Ethics in the Alcohol
Industry 4
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Simon J. Robinson C
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Alexandra J. Kenyon e
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10.1057/9780230250581 - Ethics in the Alcohol Industry, Simon Robinson and Alexandra Kenyon
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©SimonJ.RobinsonandAlexandraJ.Kenyon2009
Allrightsreserved.Noreproduction,copyortransmissionofthis
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Noportionofthispublicationmaybereproduced,copiedortransmitted 14
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Firstpublished2009 ol
PALGRAVEMACMILLAN Bi
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PalgraveMacmillanintheUKisanimprintofMacmillanPublishersLimited, ele
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Robinson,Simon,1951– gra
Ethicsinthealcoholindustry/SimonJ.RobinsonandAlexandraJ.Kenyon. al
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Includesbibliographicalreferencesandindex. w
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1. Alcoholicbeverageindustry—Moralandethicalaspects. 2. Drinking al fr
ofalcoholicbeverages—Socialaspects. 3. Socialresponsibilityof eri
business. I. Kenyon,AlexandraJ.,1966– II. Title at
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10.1057/9780230250581 - Ethics in the Alcohol Industry, Simon Robinson and Alexandra Kenyon
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Contents
4
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ListofTables,FiguresandBoxes viii 01
2
Preface x ect -
n
n
o
Acknowledgements xii eC
v
a
ListofAbbreviations xiii algr
P
m -
e
Introduction 1 Ch
ol
Bi
1 HistoryofAlcohol,ValuesandLegislation 8 s -
e
Introduction 8 gel
n
Thebeginnings–didbeerbringaboutsocialcohesion? 8 s A
o
FromtheNormanConquesttotheearly1700s 10 a, L
Theginepidemic–therealizationofaddiction 13 orni
TheBeerAct1830andthegrowthofthe alif
C
TemperanceMovement 16 of
y
ChangingdrinkinghabitsduringtheWorldWars 20 sit
er
Conclusion 22 niv
U
o
2 SocialResponsibilitiesandtheAlcoholIndustry 23 ed t
s
n
Introduction 23 e
c
Aglobalview 24 m - li
o
Isalcoholaburdenontheworld’spopulation? 26 c
ct.
Europeanalcoholstrategy 33 ne
n
CommentaryontheEuropeanstrategy 40 co
e
v
AlcoholharmreductionstrategyforEngland 41 gra
Safe,sensibleandsecure 44 pal
w.
Conclusion 48 w
w
m
o
3 AdvertisingandMarketingAlcohol 49 al fr
Introduction 49 eri
at
Alcoholadvertisingregulationsacrosstheworld 50 ht m
Enforcementorself-regulation? 54 yrig
p
Alcoholandadvertising:governmentstrategy o
C
forEnglandandWales 59
BritishCodeofAdvertisingPractice 60
Alcoholadvertisingspend 64
v
10.1057/9780230250581 - Ethics in the Alcohol Industry, Simon Robinson and Alexandra Kenyon
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vi Contents
Sponsorship 71
Governmentinformationadvertisements 72
Conclusion 74
Appendix3.1:BCAPTVAdvertisingStandardCode 75 4
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4 EthicsandAlcohol 78 0
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Theethicsofpublicpolicy 78 ct -
e
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Thestewardshipmodel 81 n
o
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Critiqueanddevelopment 85 e
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a
Responsibility 90 gr
al
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Corporatevirtues 92 m -
Noordinarycommodity? 94 he
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Thealcoholindustryandconflictofinterest 95 ol
Bi
Theresponsibilityofthealcoholindustry 98 s -
e
Conclusion 101 el
g
n
A
s
5 YoungPeople,SocialSceneandPopularCulture 103 Lo
a,
Introduction 103 ni
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Europe 105 alif
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Alcoholinthemindandinthebody 108 of
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Communicatingwithyoungpeople 109 sit
Bingedrinking,drinkingtogetdrunk ver
ni
andextremedrinking 113 o U
Popularcultureandcelebrities 116 ed t
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Moraldevelopment 117 en
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Conclusion 118 m - li
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c
ct.
6 ReligionandAlcohol 119 e
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Background 119 co
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JudaismandChristianity 120 a
gr
LaterChristianity 130 pal
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Islam 132 w
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Bacchus 138 m
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Conclusion 138 al fr
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at
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7 AddictionandEthics 140 ht
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Definingalcoholism 140 yri
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Responsibility 147 o
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Imputability 148
AlcoholicsAnonymous 155
Conclusion 163
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Contents vii
8 EthicsandAlcoholintheTwenty-firstCentury 165
Corporateresponsibility 165
Stakeholdertheory,ethicsandsocialresponsibility 169
Thealcoholindustry 172 4
1
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Responsibilities 175 0
1-
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Ethicsandresponsibility 178 0
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Conclusion 184 ct -
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References 186 v
a
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Index 198 P
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List of Tables, Figures and Boxes
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Tables 20
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2.1 InternationalBAClimitsmg/ml 36 nn
o
2.2 Standardalcoholunits,worldwide 39 eC
v
a
2.3 Exampleofvariationofethanolunits,bycountry 39 gr
al
2.4 EUbeerdutyrates 40 m - P
3.1 AlcoholadvertisingpoliciesofFrance,PolandandtheUK 57 e
h
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3.2 AlcoholAdvertisingStandardCodesAmendments,2005 65 ol
3.3 Advertisingspend,2004 68 s - Bi
3.4 Salesbyvalue,2004 69 ele
g
3.5 Magners’advertisingspend 70 An
s
o
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a,
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Figures alif
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of
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2.1 HMRevenueandCustomsRevenue2007–08(£million) sit
(provisional) 24 ver
ni
2.2 Burdenofdiseaseattributabletoselectedleadingrisk o U
factors,DALYsineachsub-region(%),2000 27 ed t
s
n
2.3 Burdenofdiseaseattributabletoalcohol,variouscountries 28 e
c
2.4 Worlddeathsattributabletoselectedleadingriskfactors, m - li
2000 29 co
ct.
2.5 Thenumbersaffectedbyalcohol-relatedharmandhow ne
n
muchitcosts 30 co
e
v
2.6 PercapitaalcoholconsumptioninselectedEuropeanand a
gr
othercountries(litresofpurealcoholperinhabitant) pal
w.
amongadultsfrom15-years-old 34 w
w
3.1 EUpublicresponsetothebanningofalcoholadvertising 53 m
o
3.2 Banningalcoholadvertising,bycountry 53 al fr
eri
at
m
ht
g
Boxes pyri
o
C
2.1 BestBarNonebyFar 46
3.1 Complaintsaboutalcoholadvertisements 61
3.2 Alcoholadvertisingwinningawardsandourhearts 66
viii
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ListofTables,FiguresandBoxes ix
3.3 Youwouldn’twanttostartanightlikethissowhyendit
thatway(maleversion) 74
4.1 Brown-Forman 87
5.1 TalktoFrank 110 14
4-
5.2 BIISchoolsProject–howtheUKalcoholindustrygets 1-0
1
involved 112 20
7.1 TheoriginaltwelveSteps,aspublishedbyAlcoholics ct -
e
n
Anonymous 156 n
o
C
8.1 ‘AlcoholandResponsibility’–WestminsterHealthForum ve
a
KeyNoteSeminar 179 gr
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