Essentials of Trademarks and Unfair Competition (Essentials Series)

274 Pages·2002·2.22 MB·english

by  Dana Shilling

ESSENTIALS
of Trademarks and
Unfair Competition
Dana Shilling

ESSENTIALS
of Trademarks and
Unfair Competition
Essentials Series
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Essentials of Trademarks and Unfair Competition
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ESSENTIALS
of Trademarks and
Unfair Competition
Dana Shilling
Copyright © 2002 by John Wiley & Sons,Inc.,New York.All rights reserved.
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About the Author
D
ANA SHILLING, ESQ., is the author of more than 20 books,
includingLawyer’s Desk Book,11th ed.(Prentice Hall,1988),The
60-Minute Financial Planner (Prentice Hall,1997),The Complete
Guide to Human Resources and the Law (Prentice Hall, 1998), and
Financial Planning for the Older Client, 5th ed.(National Underwriter,
2001). She has written many articles dealing with legal and financial
issues that have appeared in such magazines as Vogue, CFO,Working
Woman, Cosmopolitan, Aging Today, Estate Planning Studies, Brown
University Long-Term Care Letter,Elder Law Advisory,Journal of American
Society,CLU/ChFC,Senior Market Advisor,and others.
In addition, she has been a featured speaker at many conferences
and seminars, for the following organizations: the New York County
Lawyers’Association;MANULIFE Insurance,United Methodist Church;
NEFE/CFP;NAHU (two programs),Health Underwriters,Conference
of Financial Trust Officers; American Society of CLU/ChFC, Estate
Planning Council of NJ, Prudential (two programs), Estate Planning
Councils of Pennsylvania and Ohio, Brokers’ Choice, and the Society
of Financial Services Professionals.
Shilling has also produced The Elements of Elder Law (3-1/2 hour
instructional tape on basic elder law issues (1993); Carry Me Back
(screenplay, 1993; unproduced); and Financial Planning for the Older
Client (Bisk/Totaltape video 1999). She is a National Merit Scholar;
and graduated magna cum laude, Phi Beta Kappa from Goucher College
(AB).She received her law degree from Harvard Law School.She was
admitted to the New York Bar in 1976.
v

Contents
1 Trademark Basics—Overview 1
2 Trademark Types 21
3 Establishing, Registering, and Defending a Trademark 49
4 Handling Trademark Disputes 99
5 Trade Dress 123
6 Threats to the Trademark 137
7 Other Issues in Trademark Law 153
8 Unfair Competition 191
Appendices 207
Forms 223
Bibliography 269
Index 271
vii