Essentials of Strategic Management

30 Pages·2009·0.12 MB·English

Essentials of Strategic Management: The Quest for Competitive Advantage, John
Gamble, Jr. Thompson, Arthur, Margaret Peteraf, 0078029287, 9780078029288
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Essentials of Strategic Management responds head-on to the growing requests by business faculty
for a concisely-written strategic management text that’s robust and theory-driven and
supported with a compelling collection of cases. This text was written with four objectives in mind:
1) Although relatively brief in length, the text provides students with an up-to-date and thorough
understanding of essential strategic management concepts and analytic tools; 2) It simplifies the
task of demonstrating student learning through course embedded assessment; 3) The concepts
are supported by contemporary, well-written cases involving headline strategic issues; and lastly,
4) The text serves as the theoretical foundation of a teaching approach incorporating a business
strategy simulation.
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