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Download Essentials of Marketing Research by Tony Proctor in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Essentials of Marketing Research
Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems. Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic.
Detailed Information
| Author: | Tony Proctor |
|---|---|
| Publication Year: | 2005 |
| ISBN: | 9780273694946 |
| Pages: | 616 |
| Language: | English |
| File Size: | 18.235 |
| Format: | |
| Price: | FREE |
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