Essentials Of Marketing PDF
375 Pages·2005·5.496 MB·English
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Description:
Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates taking an introductory marketing course.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
