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Essentials Of Marketing PDF

375 Pages·2005·5.496 MB·English
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by Jim Blythe| 2005| 375 pages| 5.496| English

About Essentials Of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates taking an introductory marketing course.

Detailed Information

Author:Jim Blythe
Publication Year:2005
ISBN:9780273693581
Pages:375
Language:English
File Size:5.496
Format:PDF
Price:FREE
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