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ERIC EJ794067: Planning ADE: Implications from the Literature on Student Perspectives PDF

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Planning ADE: Implications From The Literature… McNeill & Eddy Planning ADE: Implications From The Literature On Student Perspectives 1 2 Elisa Elizabeth McNeill M.S. ; James M. Eddy 1 Texas A&M University; 2 Professor and Chair, Texas A&M University, Division of Health Education Corresponding author: Elisa Elizabeth McNeill, M.S., Lecturer, Division of Health Education, Texas A&M University, MS 4243, College Station, TX, USA, 77843-4243; Phone 979.845.2184; Fax 979.847.898 Email: [email protected] Accepted and Revised March 25, 2005. Abstract English: As the use of instructional technology continues to escalate, it is not surprising that universities are attempting to reach new student markets by using technology. Many of the benefits and barriers to asynchronous distance education (ADE) have been examined over the years; however, few have explored these constructs from the student’s perspective. This manuscript points out some benefits of ADE: lower costs, increased flexibility, greater convenience, higher return on investments, and expanded opportunities. It also addresses possible obstacles: administrative policy and infrastructure issues, quality of technical instruction, inadequate support services, and intrinsic factors affecting student performance. An analysis of these pros and cons is a vital part of planning effective ADE. Suggestions for methods to improve the viability and quality of ADE from the student’s perspective are offered using examples from the discipline of health education. Key words: Distance Education, Program Planning, Asynchronous Distance Education Introduction are varied and often influenced by logistic, professional, social and family factors. Most A s instructional technology application becomes successful asynchronous distance education programs employ some type of systematic marketing research more pervasive in society, the prevalence of distance activity to examine these barriers and benefits in the education programs increases. Such programs have program design process. This type of market research achieved varying levels of success. Success in a does not focus solely on the “selling points” of the distance education program is clearly linked to the course or program, but includes an exchange of quality of instructional applications and the extent to values and needs between the potential student pool which the courses and programs meet the unique and the distance education program planners. These problems, needs and capacity of the target audience. student values and needs are often closely aligned Much of the discussion on the benefits and barriers with perceived barriers and benefits of ADE. For of distance learning in higher education has focused example, if students need a set of knowledge and on such administrative and faculty concerns as skills to pass a certification exam, these tools are technology, faculty acceptance and program built into the distance education courseware. Or, if implementation factors. The purpose of this students do not have the ability to stream videos, manuscript, however, is to view the benefits and other distance education delivery mechanisms are barriers strictly from the student perspective as a offered. A systematic and focused marketing research backdrop of the program design process. More process helps the program planner to identify both specifically, the authors will examine the benefits and the benefits and barriers for student participation in barriers to enrolling in asynchronous (lack of distance education programs. concurrence in time) distance education (ADE) Benefits And Planning Implications courses and programs, provide practical applications examples from the education and health education The benefits and barriers cited later in this paper professions, and outline related guidelines for are based on literature in the field and the experience program planning. Suggestions to enhance the of the authors. This is done to provide a snapshot of viability of such programs will also be offered. ADE programs for health educators without the Student benefits and barriers from participation in capacity to conduct an extensive needs assessment. asynchronous distance education (ADE) programs The International Electronic Journal of Health Education, 2005; 8: 70-79 70 http://www.iejhe.org Planning ADE: Implications From The Literature… McNeill & Eddy Many of the student benefits of using ADE courses discussed below were gleaned from the research process used to design distance education programs support and those who can work independently. and can be categorized as: Also, prospective students should be asked to write a statement of purpose for enrolling in a distance • Convenience and Capacity education course. This statement will provide insight • Cost into their expectations and motivation. • Flexible Learning • Expanded Opportunities Cost • Return on Investment (ROI) Enrolling in distance education courses often reduces some of the ancillary costs associated with Convenience and Capacity attending college. These savings range from the Often potential students are drawn to distance obvious such as parking and room and board, to the education programs because the students are more concealed or oblique, including the waiver of “location bound,” and a college program in their area certain fees, extra-curricular costs, and travel of interest is not readily available within a reasonable expenses. For most working adults, the cost of driving distance. This problem becomes more acute college is a major concern. Today’s distance as college-degree programs become more education students are discerning consumers who specialized. For example, a student may be able to want to get the most for their educational dollar. find a graduate program in health education locally, They are asking for the stripped-down version of but he might not be able to find a program higher education that is not academically inferior and specializing in school health education. In addition are unwilling to pay for activities, extras, and to logistic concerns, many potential students are services they will not use (Levine & Sun, 2002). “time bound.” The nature of the economic climate ADE courses and programs help students to manage today typically requires that most adults in a their budgets better by minimizing or eliminating the household work in order to maintain lifestyle traditional amenities without sacrificing quality. expectations. With the normal workday extending to When comparing traditional, on-campus courses to 5 p.m. and beyond, many potential distance education distance, on-line modes of delivery, Navarro and students find that their evenings are often devoted to Shoemaker (2000); Nunan (1999) found no community, household and child-rearing duties. significant difference in learning outcomes. “Media Consequently, carving time from a busy and comparisons statistically almost guarantee that changing schedule often negates the ability to devote distance learners perform just as well as campus- weeknights to attend classes. Yet, an ADE program based students” (Lockee, Burton, & Cross, 1999). It allows students to complete coursework at the pace appears, therefore, that some of the cost of traditional their schedules permit. The convenience found in on-campus instruction can be minimized without self-direction of pace and depth of learning certainly diminishing institutional quality. appeals to some learners. The ability to work at a variety of locations can be a time-saving device. Tuition and fee expenses are major considerations Additionally, the amount of time saved in avoiding for working adults, therefore, special consideration the extraneous activities related to attending class should be paid by those developing the policies and makes the choice for ADE more attractive. Time practices of ADE. When possible, tuition should be spent in transit, parking, walking to class, and set based on the results of the program design needs returning home could be more efficiently used to assessment process. This needs assessment will complete distance coursework. Obviously, reveal “what the market will tolerate” related to convenience of distance education courses and tuition and fees. As ADE continues to become more programs is a key benefit for students. The popular, planners will need to address issues related convenience of an ADE program is clearly linked to to scholarship and financial aid. Currently, financial the capacity of students and their attitudes toward this aid is somewhat limited. To qualify for the most type of instruction. These conveniences work well for widely available federal student loans, namely need- the mature, disciplined, motivated students, but based subsidized and unsubsidized Stafford loans program planners should keep in mind that the (current rate: 7.46% after you finish your course procrastinating, underachieving, uncommitted student work), you must be enrolled at least half time (Smith, might find these same items detriments. Careful 1999). There is a need to provide scholarships, screening of enrollees, perhaps with required faculty stipends and/or financial aid for distance education recommendations and an evaluation of previous students. scholastic performance, help to identify those students who may require a greater amount of Flexible Learning The International Electronic Journal of Health Education, 2005; 8: 70-79 71 http://www.iejhe.org Planning ADE: Implications From The Literature… McNeill & Eddy Quality distance education programs actively adaptation to different learning styles and diverse explore strategies to transform traditional campus- levels of competence; this allows a customized based classroom instruction. Ideally, the quality of learning environment in which the student determines distance education is enhanced because the method of how fast or how deeply to examine a topic (Perreault, delivery requires the instructor to modify his or her Waldman & Ahao, 2002). This is a clear advantage traditional role, likely resulting in a more student- over traditional classroom courses that are tied to a directed experience. Instead of being instructor- pre-determined curriculum content and time centered, the presenter becomes more like a dynamic schedule. coach, guiding the process, motivating the learner, When developing on-line courses, program and sparking interest in related topics. The planners need to offer technical support in the form instructor’s primary role is to supply and clarify of establishing chat-rooms and building web pages information skills and processes, deemed pertinent to with links that will enhance the student’s ability to the students’ educational goal. For ADE, obviously explore other sources of information. Faculty mentors face-to-face student discussions are not possible on- for ADE courses need to be carefully selected and line, thus other strategies to replace discussions need trained. Faculty working with ADE students need to to be implemented. There is a unique safety and be sensitive to the timeliness and specificity needed intimacy from on-line interaction not found in a large to effectively mentor students. class situation. With a chat-room environment comes a “personal,” immediate interaction, but it can come Expanded Opportunities with a degree of anonymity, if desired. The instructor truly becomes a facilitator/coach; this Another advantage of distance education often naturally results in the course having a student- missed by students enrolled in traditional college centered focus rather than an instructor-centered courses is the ability to eliminate the constraints of format. Delay in interaction can benefit both students being “location-bound.” This elimination provides and instructors, for both have time to research and the distance learner the opportunity to explore refine answers or to call on specialists. Maintaining information from a wider range of academic leaders structure while relinquishing a degree of academic in a particular field. Perhaps a student in New York control to learners allows the online-instructor to has an interest in diabetes and health disparities, but provide closer support for learners while encouraging the leaders in these fields are located in Texas. With greater interaction among participants in the course distance learning, the student could easily enroll in (Mahesh, McIsaac, 1999). This significant shift in different courses, at different universities to create a delivery allows the student to take responsibility for course-work portfolio of substantial creditability. the learning process and the ability to determine the This flexibility allows students to take courses from depth and breadth of exploration. the most distinguished and knowledgeable educators in a particular content area. Planners should, For example, when the authors conducted an whenever possible, include recognized scholars and evaluation of a distance education master’s degree leaders in the field in ADE courseware. ADE program, they found that one of the primary reasons provides an excellent opportunity to include the work why students were attracted to distance education of natural scholars in the field of study into the was the ability of the student to be self-directed and program application. Because the scholar does not to study independently. Many distance education need to be “on campus” the program planner can programs offer the prospect of exploring include these experts in the ADE courseware and link supplemental materials that are not part of the core student to related background information and curriculum. Following the discussion of how to documents. Keep in mind, the use of experts in enhance expertise in designing smoking cessation distance education programs is more applicable in programs, a student might choose to spend more time asynchronous offering. The content of the expert can probing the theories of behavior change with be captured electronically and viewed by students as appropriate behavioral theory information linked to needed. Obviously, it would be expensive and often the instructional application. Additionally, the ability impossible to have experts to interact with each to move through course-related material at a pace student on an individual basis. determined by the student prevents stagnation. The advantage of being able to press on without waiting Distance education also opens other doors to allow for the “rest of the class” to reach the same level of for interaction among health professionals. Enrolling mastery saves the learner time that could be better in a distance education course with other health used improving areas of weakness or exploring educators allows the students the opportunity to gain related topics of interest. Distance education offers from the experiences of other professionals in the field. In a survey designed to explore learner The International Electronic Journal of Health Education, 2005; 8: 70-79 72 http://www.iejhe.org Planning ADE: Implications From The Literature… McNeill & Eddy satisfaction with distance education courses that used BARRIERS online postings, Stephanie Buckingham, summarizes Although ADE may seem ideal for many students, the sentiments of one student involved in her study it is not free of barriers. These obstacles to distance “… the other students were working in such a variety education can be categorized into several key areas: of practice settings that the experience (online learning) enabled me to learn about different areas of • Technological Drawbacks practice.” (Buckingham, 2003) The enormous variety • Administrative Support and of settings available to health educators makes the Student Services use of distance education a real advantage in the • Instructional Quality learning process. • Support Services • Requisite Student Skills Return on Investment Those with bachelor’s degrees, as a general rule, Technological Drawbacks tend to make more money during their lifetime than In order to complete asynchronous distance those without degrees. Also, those who secure education courses, students need a reasonably high master’s degrees earn even more than people with degree of computer and technology skills. bachelor’s degrees. Thus, many ADE students can Additionally, they need the appropriate hardware see a significant return on investment (ROI) across necessary to access course materials and the their lifespan. For example, in one southeastern state, instructor. Research by due to computer-related public school health educators earn approximately problems than because of instructor interaction or $4500 more per year with the completion of a course content (Mason and Weller, 2000). If on-line master’s degree. Let’s look at a case study example video instruction is offered, students need computer to highlight potential ROI. equipment and connections sufficient to stream the Barb Wire is a 35-year-old school health video files. Program designers often possess educator with two children. She enrolled in a technological skills and have equipment that is not distance education master’s program that present for a critical mass of the target audience. For requires 33 hours and plans to complete the the student to achieve success, offered programs need program over a two-year period. Each course to be user-friendly and technologically simple. costs $550 plus books, making the approximate Sometimes students overestimate their computer cost of the program $6850 ($6050 for tuition and expertise when enrolling in a distance education $800 for books.) With a $4500 pay raise, Barb course, and this necessitates the need for on-line help will yield a return on her program expense in desks and student-tutorials (Perreault, Waldman & 1.52 years (keep in mind that this scenario does Ahao, 2002). Limited equipment and training present not account for tax credits related to educational significant barriers for students enrolling in ADE. expenses or tax liability on earned income.) So, Keeping this in mind, program planners should strive if Barb works until she is 57, her long-term gain to design courses such that computer equipment and is $90,000 during her tenure as a teacher. If she standard software requirements are accessible by retires on 50% of her salary and lives to the age most students. Student tutorials and on-line help of 72, her income gains during her retired years should be an integral part of every distance education in $56,250. offering. A “frequently asked question” link on your website is often a useful feature for many ADE Even considering the necessary costs associated with programs. Program planners should consider the ADE program—such as computer hardware, technical support staff needs when designing Internet access and paper expenses—the ROI from a programs. Lack of appropriate technological skills, master’s degree is substantial. support and proper equipment remain barriers for Program planners can play a vital role in helping students seeking distance education options. students see their potential return on investment. Providing cost benefit scenarios for potential students Administrative Support and Student Services might enhance their understanding of the ROI a At its best, a successful distance education plan student could accrue from completion of a distance should be integrated into the university’s vision and a education program. The impact of financial aid strategic plan, which outlines the purpose and the availability should also be included in these ROI goals of the ADE program should be clearly calculations. articulated. This concept holds especially true from the perspective of the student participating in the course. Although many universities have added The International Electronic Journal of Health Education, 2005; 8: 70-79 73 http://www.iejhe.org Planning ADE: Implications From The Literature… McNeill & Eddy continuing education and distance education some basic information. First, distance education activities as “core mission”, the day-to-day students may be willing to pay a premium for courses procedures to admit, enroll, track and graduate as long as they are of comparable quality to those participants are still geared to resident students. The offered on campus (Sevier, 2003). Second, bureaucratic rules and policies, both written and interaction between the student and instructor appears unwritten, that fail to account for the unique to be a pivotal issue for student satisfaction in on-line circumstances of distance education cause quite a courses. Students rate their online experience as more hassle for students. Many students completing favorable when their personal participation is greater asynchronous distance education courses begin and (Stein, 2004). Third, participants cite a lack of timely complete courses outside of the traditional semester feedback and minimal teacher contact as common or term format. Universities that have not modified barriers when evaluating course satisfaction their student records procedures may give “I” (Galusha, 1998). Fourth, the quality and integrity of (representing an incomplete grade) to distance the educational process is grounded in two-way education students. This creates a false impression of communication; thus, student feedback is a critical the student’s progress toward a degree, especially, if component of the distance education process. the “I” grade remains on the transcript. Clearly, (Hillesheim,1998). Students definitely expect and several barriers of administrative support must be deserve a quality interactive program. addressed. The online instructor’s role takes on a heightened Planners with a clearly defined vision for ADE complexity in the distance education arena. Crucial to will be able to foresee potential problems and to the instructor’s effectiveness is the ability to adeptly avoid them. As part of the needs assessment process, communicate; however, it is just one of many program planners should carefully examine characteristics necessary to be an effective online university policies and procedures to determine those educator (Young and Shaw, 1999). The quality that are not distance education friendly. Also, the use control guidelines developed by the American of qualitative evaluation measures with enrolled Council on Education (2003) provide program students might help pinpoint problem areas. The planners with suggestions to endure quality control. early years of distance education provided an For most online students the instructor is perceived exploratory approach to offering online education by as an important source of support for academic and faculty members who desired to delve into cyber- administrative matters (Cain, Marrara, Pitre and education. Consequently, many of the current Armour, 2003). A key indicator of the quality of an programs have evolved from a bottoms-up approach ADE program is the quality of the interaction that lacks a systemic perspective (Rowley and between student and faculty. Program designers, Sherman, 2001). Policies and procedures should be therefore, may need to incorporate an additional level examined to identify those that support and hinder of training to ensure that instructors are competent to ADE. Universities are often bound by traditions that handle this responsibility to motivate and nurture support the resident instruction model. students. Doing so will create a sense of community Administrative gridlock can be reduced by a careful where students feel free to participate. “Online examination of university policies and procedures educators who understand that safe, nurturing with an eye toward the needs of the distance environments are foremost in contributing to education student. learners’ happiness, sense of comfort and ultimately rates of completion, place the creation of community Instructional Quality high on their list or priorities” (Conrad, 2002 p. 9). An expressed concern of potential distance The sense of community is enhanced when students education students relates directly to “quality of feel like they are an important and integral part of the instruction” issues. Students ask a variety of learning process; instilling this concept is easily questions such as: accomplished through frequent positive feedback • Is this course/program the same quality as from the instructor. “In the absence of nonverbal cues, instructors… noted the importance in providing the on-campus program? increased levels of reinforcement” (Kennedy, 2002 p. • Will I have open access to program faculty? 412). Frequent and positive feedback has the ability • Will I be able to discuss instructional to act as motivation for students to become more material, methods and activities with my involved, thus, more satisfied with the educational peers? process. When comparing types of feedback and Research on the relationship between quality and student satisfaction, Hubschman (1999) discovered ADE and distance education programs has yielded that participants who received more mentoring types The International Electronic Journal of Health Education, 2005; 8: 70-79 74 http://www.iejhe.org Planning ADE: Implications From The Literature… McNeill & Eddy of messages (personal and caring) when available to the “on campus” student (Levy and communicating with their instructor, had higher Beaulieu, 2003). Typically these services include levels of satisfaction about being members of their admissions, catalog, library resources, registration academic program as opposed to the control group and scheduling. Scholarships, student clubs, online who received neutral messages that conveyed general tutoring, testing centers and disability services information. It seems evident that the level of an represent some of the potential areas of expansion in instructor’s involvement and personal contact with student support. Based on the results of their study, the distance learner is correlated to student Levy and Beaulieu suggest “colleges need to consider satisfaction and potential educational success in the all the student services before implementation and on-line course. Coordinators for ADE must take into not plan and implement one service at a time” (Levy, account the involvement and responsibility of the and Beaulieu, 2003). The advance planning which course providers and see that they are sufficiently establishes an entire program of services will trained for their uniquely complex roles. eliminate many course complications. Offering additional services will require considerable Support Services preparation on the part of program planners, but the addition of student support services will enhance the As the market for distance education becomes learning experience of the on-line student. Stages of more competitive, program planners will need to be prepared to provide new enticements that will attract providing on-line support have been suggested by Johnstone (2002); these include: students to their offerings. It is most probable that these enticements will come in the form of student 1) Creating Web pages that provide support services. ADE students need to know that information they have equal access to student support services 2) Linking the Web pages to forms and support provided to residence students such as: financial aid, service contacts automated registration, enrollment, fee payment, 3) Making available online access to student grade access, website/email and library services. records These support services, which provide assistance and 4) Providing counseling through the use of guidance beyond the learning material, build a sense chat-rooms. of community for the distance education student. Levy and Beaulieu, (2003) suggest that distance According to Mason and Weller (2000) students education students who receive on-line support provided with support services are more likely to services are more likely to succeed in their courses. succeed on their online distance education classes. On-line success is the fundamental that insures the Students appreciate the fact that they are considered viability of distance education. Word-of-mouth part of the campus population even though they are marketing is a powerful tool in the promotion of not resident students. A key selling point for a distance courses, for satisfied consumers, have the distance education program, designed by one of the opportunity to be a driving force behind support for co-authors of this paper, was that students enrolled in online courses and programs. One simple way to help the program were allowed to purchase student students to gain better access to student support football and basketball tickets. Although very few services is to weave these issues and concerns into distance education students took advantage of this the needs assessment process used to design and service, the fact that they could do so made students update the program. Assessment will pinpoint feel that they were valued members of the campus problems and solutions from the student’s community. perspective. Acting on this information will ameliorate many of the student support problems Distance education does not have to exist in an inherent in asynchronous distance education “internet vacuum;” student services may be offered using toll-free telephone numbers which can allow programs. the student contact with the university on a fairly Requisite Student Skills personal level (Sevier, 2003). This can enhance the distance learner’s sense of partnership, thereby Taking courses through distance education is a minimizing a potential barrier to on-line courses and new experience for most students; therefore, fear of programs. the unknown, questions about personal motivation and lack of role models are barriers for some Most of the planning for distance education is students. Retention rates for on-line courses are often centered on the course offerings, and the worse than for conventional learning; recent studies consideration of student support services becomes an indicate that about 30% of participants will after-thought. Current distance education students successfully complete their distance courses are accessing about 10% of the student services The International Electronic Journal of Health Education, 2005; 8: 70-79 75 http://www.iejhe.org Planning ADE: Implications From The Literature… McNeill & Eddy (Simpson, 2004). The lack of self-discipline is instructor may choose to form peer-to-peer support perhaps the most difficult barrier to overcome. systems, which allow students to exchange Students find, however, that once a subject is information on a more personal level. Enhancing the completed, the satisfaction prompts them to enroll in distance learner’s experience can also be another course. As they continue to use the distance accomplished through the special student-instructor education venue, they become more confident in their relationship. The student certainly benefits from all abilities, making the entire process seem less these self-strengthening experiences. overwhelming (Wilson, Glassford, Drupa, Masuda, Wild, Plotnikoff, Ranie and Stewart, 2000). These Summary and Key Resources intrinsic factors are often overlooked, but they remain In order to effectively encourage participation in true impediments for many students. ADE, program planners and coordinators need to Student fears about course expectations and their focus on promoting the benefits of asynchronous ability to perform at an acceptable level are issues distance education while diminishing the barriers. that program planners should strive to eliminate. The Table 1 summarizes some of the ways the beneficial pre-admission process should provide information to components of distance education can be further triage students in order to determine those needing enhanced. Amelioration of barriers is the primary special attention. At some universities, students objective for planners of programs. Accentuating the have the ability to access the entire course prior to positives and minimizing the perceived barriers registration, thus, allowing the student to have full associated with distance education are central to knowledge of the expectations before enrollment in successful planning. Numerous well-crafted sets of the course. Previewing courses will empower the guidelines are available to assist program planners in enrollees to select the ADE courses that they believe the designer of distance education programs. For will provide a significant learning experience. The example, the American council on Education has importance of student interaction cannot be over developed a set of guiding principles emphasized. Interaction is defined as an interplay and (http://www.acenet.edu/clll/dist_learning/dl_principle exchange in which individual groups influence each sIntro.cfm) to address the qualities that should be other (Wagner, 1994). Enabling learners to have characterized in distance education programs. The student-to-student interaction, via posting and Indiana Higher Education Telecommunication answering questions in chat-rooms or at posting sites, System has developed guiding principles for faculty enhances student skills while it creates a great sense involves in distance learning activities of community among the distance education (http://wwww.ihets.org/progserv/education/distance/ participants. The formation of this bond between guiding_principles) and the American Distance “classmates” brings a greater depth and richness to Education Consortium has developed a set of the learning process. In a study conducted by Wilson, “Guiding Principles in Distance Education Teaching Varnhagen, Krupa, Dasprzak, Hunting and Taylor and Learning” (2003) researchers found that the degree of (http://www.adec.edu/admin/papers/distance- participation and engagement among online-learners teaching_principles.html). These sets of guidelines was greater than that of the “on-campus” students are thoughtful and thorough; providing the program when discussions were held. One online course planner with appropriate tenets of distance education provider was quoted as saying: to help ensure quality control. For example, the American Council on Education’s Guiding Principles “I just found the discussion was richer on the Web. provide suggestions to guide the “learning design”, I think it was because people had more time to reflect “learner support”, “organizational commitment”, on the question because you’re not all in it for a hour “learning outcomes” and “technology aspect” of and a half thinking about it all at the same time. distance education courses and programs. People went in at different points and then they reflected on each other’s contribution and it provided Table 2 summarizes areas of concern, which need more depth.”(Wilson, Varnhagen, Krupa, Dasprzak, to be anticipated and proactively addressed. Hunting and Taylor, 2003) Activities, which allow students to become actively involved in the learning process, yield a more successful learning experience. Challenging students to construct their own knowledge in a self-directing manner results in a greater student responsibility in the learning process (Rovai and Barnum, 2003). An The International Electronic Journal of Health Education, 2005; 8: 70-79 76 http://www.iejhe.org Planning ADE: Implications From The Literature… McNeill & Eddy Table 1: Promotions of Benefits CONSTRUCT PROMOTE BENEFITS APPLICATION Convenience § Self directed learning pace § Screen applicants based on and Capacity § Promote ability to work from a variety of locations previous self-directed § Promote time savings scholastic performance § Require faculty recommendations § Clarify student expectations and purpose for enrollment in ADE program § Treat ADE as a normal university function Costs § Reduce ancillary expenses § Waive some required fees § Time savings § Set tuition based on market factors § Address needs for financial aid § Identify sources of scholarships and stipends Flexible § Self-directed learning enhances depth, breadth, and § Redesign course material for Learning speed of learning process ADE § Careful selection and training § Shifts from instructor-centered to student-centered of faculty mentors for ADE presentation courses § Instructor becomes facilitator /coach § Utilize chat-rooms/on-line § Modification of traditional teaching techniques interactions § Greater opportunity for instructor/ student and § Provide additional links to student/student interaction other resources § Encourage interaction through student anonymity Expanded § Allow for program specializations § Promote the academic Opportunities § Promote the ability to take courses from the notable credentials of ADE instructor leaders in the field of a particular content area § Address need for providing § Promote ability to interact with others who share most current information common positions in the health field to get their § Integrate recognized perspective leaders/scholars in the design of ADE courses § Line students to key documents written by leaders/scholars Return on § Promote the ability to increase earning potential § Make available scholarships Investment or stipend opportunities § Design cost/benefit scenarios for students The International Electronic Journal of Health Education, 2005; 8: 70-79 77 http://www.iejhe.org Planning ADE: Implications From The Literature… McNeill & Eddy Table 2: Amelioration of perceived barriers CONSTRUCT PRECEIVED BARRIERS AMELORATION Technological Drawbacks • Lack of student skills • Keep program user friendly • Lack of computer • Provide on-line help desks hard/software • Provide student tutorials • Over-estimation of computer proficiency Administrative Support and • ADE not part of university • Integrate into university’s Student Services vision vision • Lack of marketing • Examine universities policies • Bureaucratic red tape and procedures • Multi-disciplined course planners Instructional Quality • Concerns about quality of • Training for instructors program • Create sense of community • Concerns about access to • Frequent feedback faculty/peers • Plan for complex roles of • Need for student interaction instructor • Concerns about a lack of • Use standard quality control timely-feedback guidelines Support Services • Need for equal access to • Create sense of community support services • Expand availability of additional student perks • Develop sense of partnership • Establish entire program of offering additional services • Provide online support Requisite student skills • Fear of unknown • Increase the amount of active • Lack of role models learning • Lack of personal motivation • Develop peer-to-peer relationships • Provide course preview /demonstration modules • Triage students prior to admission Conclusion References Developing a strategic plan for the online distance American Council on Education (2003). The learner necessitates careful planning, common sense center for lifelong learning—Guiding principles. Last and a commitment to provide specialized educational modified: January 22, 2003, from opportunities equivalent to those of the “on-campus” http://www.acenet.edu/clll/dist_learning/dl_principle student. Designing distance education programs to sIntro.cfm suit the unique needs of the on-line learner is not an American Distance Education Consortium easy task, but it is sure to be a more and more (2003). ADEC guiding principles for distance important one. A commitment to developing a teaching and learning Last modified: January 30, quality product that takes into account the needs of 2003, from student interaction, the necessity for competent http://www.adec.edu/admin/papers/distance- instructors and enticements through student services teaching_principles.html will augment viability and quality of ADE and Buckingham, S. (2003). 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