JACK MEACHAM AND JERRY G. GAFF Learning Goals Mission in Statements C I P Implications for Educational Leadership O T D “PRESIDENTSANDDEANSmust . . . with the cooperation of the professors them- E R selves . . . revive the responsibility of the faculty as a wholefor the curriculum as U a whole,” asserted a national report from the Association of American Colleges, T labeling this a matter of Integrity in the College Curriculum(1985, 9). Building on A E this insight, the report recommended a minimum required curriculum and ways F to enhance teaching and learning. These ideas were valuable contributionsto educational thought and innovation of the time. Now, two decades later, the survey findings that we will describe suggest that this formulation is insufficient. The faculty work within organizations, and every organizational policy and practice, many outside the purview of faculty, has at least potential impact, ei- ther positive or negative, on the curriculum and the learning of students. If the curriculum is to have integrity, institutional priorities, policies, and resource al- locations must all support the most important purposes of undergraduate educa- tion. Indeed, integrity in the curriculum requires integrity of the institution.This, in turn, means that educational programs should reflect the institutional mission and enjoy the full and informed support not just of the faculty but also of the board of trustees and the president, the primary stewards of the mission. Peter Drucker (2005, 3) identifies integrity as the first principle of effective management, saying that “the spirit of an organization is created from the top …. The proof of the sincerity and seriousness of a management is uncompromis- ing emphasis on integrity of character.” The president (and the administration for which she or he is responsible) and board of trustees must act consistently and repeatedly to assure institutional integrity. They must be certain that their organization does what it says and says what it does. The fundamental way the president and the board establish integrity is by ap- provinga mission statement and then acting in ways that advance the mission. The mission statement is an institution’s formal, public declaration of its purposes and its vision of excellence. Ideally it containsenough specificity for determin- ing whether alternative educational and institutional practices could advance the mission. Although the mission statement usually is a composite ofideas and recommendations from many constituencies, it is “owned” primarily by the presi- dent and the board. The president typically designs and guides the process to secure advice from all constituencies and integrates disparate ideas into a coherent JACK MEACHAMisSUNYDistinguished Teaching Professor at the University at Buffalo– The State University of New York, and JERRY G. GAFFis a senior scholar at AAC&U. 6 LIBERAL EDUCATION WINTER 2006 Carleton College C DePauw I University P O T D E R U T A E F whole. The board reviews, revises, and en- It is reasonable, therefore, to ask: What do dorses the mission statement. mission statements say about the vision and The campus’s mission statement, which in expectations that our colleges and universities practice can be a single sentence or a lengthy hold for undergraduate education? What do they document, is not the same as a mission of an say about the goals that are held for student institution, a living sense among individuals learning in contemporary, globalized society? in diverse roles of what that institution is and To answer those questions, we surveyed the why it is important. But without a statement mission statements for institutions listed in that reflects widespread agreement and the the Princeton Review’s The Best 331 Colleges. shared understanding of central priorities We sought the Internet site that presented the among the president, board of trustees, and mission statement or, if no mission statement other constituencies, it is difficult to under- was available, a statement of purpose, vision, stand how a lived mission can emerge in prac- goals, philosophy, or aims for undergraduate tice. The mission statement is the necessary students. Appropriate statements could be condition for many different individuals to identified for 312 of these institutions. A pull together through a myriad of activities to coding scheme with thirty-nine student learn- achieve central shared purposes. ing goals was constructed from several sources, One would expect an educational institu- including Schneider and Shoenberg (1998), tion to have a mission statement that expresses Cronin (1999), andIntegrity in the College a sense of its educational vision, particularly Curriculum(1985). what it expects its students to learn and how that learning can be used to benefit the social Mission statements provide scant order. That educational vision should be direction for undergraduate education deeply rooted in the institution’s identity and These “best” American colleges and universi- practices, rather than being discarded when a ties provide little information about goals for president, dean, or inspired faculty leader undergraduate education in their mission moves on. Of course, the mission statement is statements. To our surprise, we discovered that merely one of many possible documents de- eleven of these colleges and universities do scribing and supporting an institution’s vision not even mention undergraduate education in of educational excellence for its students. Yet their mission statements. Furthermore, there is the mission statement is the most enduring, a great range in the number of student learning respected, and public of these documents and, goals that could be identified: 117 institutions importantly, the one that will be turned to for provide from zero to three student learninggoals guidance both when resources are plentiful in their mission statements; 105institutions and new initiatives can be envisioned as well from four to six; sixty-one institutionsfrom as when resources become scarce and difficult seven to nine; and twenty-nine institutions choices must be made. ten or more. The average number is five. 8 LIBERAL EDUCATION WINTER 2006 There is little consensus among this national sample regarding what should be the primary There is little consensus acknowledge and respect goals of undergraduate C among this national sample re- difference; engaged, re- I garding what should be the pri- education sponsible citizenship in a P O mary goals of undergraduate democratic society; and T education. Aside from liberal education (or international and global understanding. D liberal arts or liberal learning), found in the But many of the undergraduate educational E mission statements of 157 institutions (about goals identified in the national consensus are R U half of the 312), none of the goals was found missing from the mission statements of the 312 T in as many as half of the mission statements. colleges and universities that were surveyed. A Contributingto the community appears in 121 Not only that, many significant student learn- E F of the missionstatements, and leadership skills ing goals that are widely discussed and valued in 101 of the mission statements. Only twelve among faculty, students, parents, employers, educationalgoals were contained in the mis- and the general public appear in the mission sion statementsof 15 percent (forty-seven) or statements of fewer than 15 percent of these more of these 312 institutions. In addition to “best” American colleges and universities. the three alreadymentioned, they include so- For example, we are impressed by the na- cial responsibility (eighty-nine institutions); tional consensus that communication skills— personal perspectives, values, and moral char- including college-level writing and effective acter (seventy-seven); ability for critical oral communication—are essential both as analysis and logical thinking (seventy-five); foundation skills for college and university appreciating diversity (sixty-seven); imagina- learning and as lifelong skills for citizenship tion and creativity (sixty-seven); capacity for and the professions. Yet writing and public- continuing, lifelong learning (sixty-two); speaking abilities are rarely included as ex- building communitiesthatacknowledge and plicit student learning goals, each appearing respect difference (fifty-nine); engaged, respon- in the mission statements of only thirty-eight sible citizenship in a democraticsociety (fifty- (12 percent) of these 312 campuses. three); and international and global The national consensus is that a strong understanding (fifty). undergraduate education includes breadth of knowledge. However, fewer than 15 percent National consensus on of these mission statements include, as goals student learning goals for student learning, knowledge and under- The results of this survey of mission state- standing of science (thirty-two); knowledge ments can be fruitfully compared with the and appreciation of the fine and performing conclusions of a national report, Taking Re- arts (twenty-four); knowledge and under- sponsibility for the Quality of the Baccalaureate standing of historical and social phenomena Degree(2004). Drawing from the standards of (fifteen); mathematical reasoning (nine); regional and specialized accreditation agen- or environmental understanding and cies, best practices articulated by educational sensitivity(eight). associations, qualities sought by employers, and contributions from faculty and adminis- Consensus Goals for Student Learning trators at various colleges and universities, this report describes a “widespread and grow- • Strong analytic, communication, quantita- ing” consensus throughout American higher tive, and information skills education regarding the desired learning out- • Deep understanding and hands-on experi- comes of a twenty-first-century undergraduate ence with the disciplines that explore the education (see sidebar). To what extent do natural, social, and cultural realms campus presidents and boards of trustees share • Intercultural knowledge and collaborative in this national consensus? problem-solving skills Six of the twelve student learning goals • Civic, social, and personal responsibility found most often in campus mission state- • Integrative thinking and the ability to transfer ments are similar to those identified as central knowledge from one setting to another to the national consensus: social responsibility; appreciating diversity; capacity for continuing, lifelong learning; building communities that WINTER 2006 LIBERAL EDUCATION 9 Ethics and values are central to the na- consensus—communication skills, breadth of C I tional consensus on student learning goals. knowledge, ethics and social justice, integra- P On the positive side, expectations for the de- tive learning, critical thinking, and working O T velopment of personal perspectives, values, together with others—appear in fewer than and moral character are found in seventy-seven 15 percent of the mission statements of these D E of the mission statements. Yet the national “best” colleges and universities. Our aim is R consensus is broader, moving beyond the per- not to suggest that there ought to be unifor- U sonal and individual to include concerns for mity among institutional mission statements. T A professional and societal issues. Fewer than Rather, it is to suggest that institutional lead- E 15 percent of the mission statements encour- ers are missing an opportunity to convey to F age students to acquire knowledge and students especially, but also to other con- appreciation of the ethical dimensions of stituencies, what they stand for by adopting humankind (twenty-eight); engage with chal- more educationally robust mission statements. lenging ethical, moral, and human dilemmas Indeed, it seems essential that the mission (twenty-three); or understand social justice statement of any educational institution in- issues (ten). clude a description of the education that is envisioned for its students. The length of the Curricula not organized to mission statement—whether a single sen- advance highly valued purposes tence or several paragraphs—is not critical; Three student learning goals appear frequently what is important is that the mission state- in campus mission statements but do not ment should be as long as necessary to articu- stand out in the national consensus on goals late the most basic purposes of the institution. for student learning as described in Taking Re- sponsibility for the Quality of the Baccalaureate Educational leadership and Degree.These are contributing to the commu- shared governance nity (121 of 312 mission statements), leadership Why is there such a divergence between the skills (101), and imagination and creativity national consensus on goals for undergraduate (sixty-seven). Certainly the political, eco- education and the mission statements of these nomic, and environmental challenges that “best” colleges and universities? We fear that our students will face in their lifetimes will re- at least part of the reason may be a lack of ed- quire attention to community needs, deter- ucational leadership among presidents, the se- mined and effective leadership, and sustained nior administrators reporting to them, and application of imagination and creativity. members of boards of trustees. Yet few curricula have been implemented In recent decades, some presidents have to facilitate the attainment by students of the been selected more for their management propensity for contributing to the community skills, fundraising abilities, and public rela- and the skills of leadership and imagination tions expertise than for their educational that many presidents and trustees foresee that views. Similarly, boards have become more fo- our students will need. Yes, many campuses cused on providing oversight, raising money, are developing opportunities for service learn- making connections with external groups, and ing and more educational engagement in the dealing with community issues. Both are highly community; others have developed leadership focused on institutional priorities, perhaps to courses and student-life programs emphasizing the neglect of the educational heart of the en- the development of leadership skills. But terprise, which in practice is delegated to the these tend to be on the margins of campus life academic administration and the faculty. and available to only a few students. And cre- This practice, of course, reflects the wide- ativity and imagination are seldom drivers of spread adherence to principles of shared educational programs. One wonders why these governance, as set forth in the landmark doc- learning goals, thought by presidents and ument jointly drafted in 1966 and adopted in trustees to be so important that they appear in 1967 by the American Association of Univer- mission statements, are often neglected in sity Professors (representing the faculty) and actual programs of study. endorsed by the American Council of Educa- In summary, many of the student learning tion (representing presidents) and the Associ- goals for which there is a strong national ation of Governing Boards (representing 10 LIBERAL EDUCATION WINTER 2006 In many instances, shared governance has served as a thin cover for faculty to avoid thinking about and trustees). The president course of student develop- discussing together what an C and board have primary au- ment. In many instances, I thority over the mission, education at their institution shared governance has P O strategic directions of the adds up to for students served as a thin cover for T institution, and finance, faculty to avoid thinking D but they are to consult with the faculty about about and discussing together what an educa- E major issues in these areas. Because the fac- tion at their institution adds up to for students. R U ulty possesses disciplinary expertise, they have It was to correct this dispersion of academic T primary authority over teaching, learning, the authority and to promote wholeness and inte- A curriculum, and related academic matters. gration of learning that the Association of E F Only rarely and for clearly articulated reasons American Collegesissued its call, in 1985, for should the administration or board overrule the faculty as a whole to be responsible for the the faculty on academic matters. By and large, curriculum as a whole. this division of authority has worked well. Indeed, educational excellence is most often But over time, administrators and board found not when responsibilities are sharplydi- members have learned that many faculty vided but when faculty members and acade- guard their prerogatives jealously, and so they mic administrators, perhaps with the support have been hesitant to exercise leadership for of an academic policy committee of the board, the educational program. Their resulting lack come together to work on common agendas. of sophistication about substantive educa- It is unfortunate that the original ideas behind tional issues, or lack of confidence in dealing shared governance did not include a listing of with them, may be reflected in the limited in- areas where faculty and administrators have clusion of student learning goals in mission common cause and call for cooperative educa- statements. tional leadership among bothfaculty and ad- Another problem is that while faculty may ministrators. The success of any academic be responsible for the educational program, program requires both faculty leadership and most faculty tend to work primarily in their administrative support. own disciplines, departments, and narrow spe- One important area for administrators, cialties, and thus have only a partial view of trustees, and faculty to work together is in the institution’s academic programs and the identifying important goals for student learning. DePauw University WINTER 2006 LIBERAL EDUCATION 11 Faculty, for all the knowledge they possess, that are conducive to honest, constructive, and C I cannot claim exclusive authority over which creative dialogue, not only on our campuses P knowledge, skills, and attitudes form an edu- but also regionally and nationally. O T cated person and which will be most important Of course, once agreement is reached about to the lives of students in coming decades. In the most valued student learning goals and D E fact, trustees probably have better perspectives evidence is gathered to indicate how well stu- R than do faculty because they come from various dents are achieving them, it is the faculty who U careers and different parts of the community, need to design (or redesign) the curriculum T A whereas many faculty have little experience and implement it. But even these tasks require E beyond the academy. Trustees know what the active support of the trustees and adminis- F qualities they seek in hiring workers, the kinds tration if resources such as faculty hiring, of impact educated people can make in a buildings, and equipment are to be made community, and the qualities that are valued available for educational programs. outside the academy. There is empirical evidence that the steps In addition to guiding the purposes of under- we recommend pay off in terms of effective graduate education and expressing their vision education for students. George Kuh and his and aspiration in mission statements, presidents colleagues (2005) have studied “student en- and trustees can be helpful in asking hard gagement,” shown by much previous research to questions about the campus’s educational pro- be a critical variable in educational achieve- grams. Among the questions that might be ment, among students at hundreds of colleges raised are these: Are the educational goals ex- and universities. In their project on Document- pressed in the mission statement reflected in ingEffective Educational Practice, they iden- the curriculum? How do general education tified six conditions that are common among and departmental requirements for students those institutions that most effectively engage compare with the agreed-upon student learn- students in learning: a “living” mission and a ing goals? What is the evidence from objective “lived” educational philosophy; an unshake- assessment—not merely in anecdotes—that able focus on student learning; environments important learning goals are actually achieved adapted for educational enrichment; clearly by students? Asking these questions might once marked pathways to student success; an im- have been seen as “interference” in the acade- provement-oriented campus culture; and mic affairs of the faculty. But today, they are shared responsibility for educational quality precisely the kinds of questions that accredit- and student success. All of these conditions ing agencies are requiring institutions to ask start with a clear mission statement that of themselves; they reflect prudent concerns declares what is important in undergraduate of a president and a board with a legitimate education and what students are expected interest in being accredited. In answering to learn. these questions, the faculty and administra- Our recommendations for both increased tion need to work together to assure that there educational leadership and greater collabora- is an assessment process that provides useful tion among trustees, presidents, and faculty are information for making judgments about what not Pollyannish. We recognize that some boards and how well students are learning. and administrations have acted unilaterally Legitimate questions such as these can lead to mandate changes in academic programs to self-reflection, conversations across the without seeking faculty advice or cooperation. campus, additional cycles of assessment of stu- In recent years, we have seen the emergence dent learning outcomes, and strengthening of of “activist trustees” in some state systems teaching and learning for students. On most who politicize academic matters by trying to campuses forums do not exist for bringing impose their personal agendas on institutions, presidents and trustees together with faculty usually with destructive results. And some for substantive conversations about the pur- presidents steadfastly refuse to bring faculty poses of undergraduate education, explicit members into dialogue with the board of goals for student learning, or examination of trustees. These examples are not what we are and reflection on results of assessments of stu- proposing. In fact, they are anathema to the dent learning outcomes. If such conversations greater collaboration amongpresidents, are to occur, new forums will have to be created trustees, and faculty members thatwe urge. 12 LIBERAL EDUCATION WINTER 2006 Emerging educational leadership the coming decades can be difficult for an C AAC&Uhas launched a group of initiatives academic community. Yet stronger leadership I P that involve college and university presidents might well lead to more educationally robust O as well as faculty members in educational mission statements that are explicit about ex- T leadership roles. In the Campaign for the Ad- pectations for the most important goals and D vancement of Liberal Learning (CALL), presi- outcomes of student learning. It could lead to E dents were invited to sign a statement about greater collaboration among presidents, R U the importance of high-quality contemporary trustees, and faculty for the benefit of students T liberal education. Over 525 presidents ac- and to more genuine sharing in governance. A cepted, including many representing institu- And educational leadership can contribute E F tions listed in The Best 331 Colleges. The not just to integrity in the curriculum but also statement they signed includes the following: to integrity in the institution. ■ “As educational leaders and presidents of col- leges and universities, large and small, public To respond to this article, e-mail [email protected], and private, two-year and four-year, we call on with the authors’ names on the subject line. our colleagues around the country to ensure that every college student experiences the full benefits of a twenty-first-century liberal edu- REFERENCES cation.” The Presidents’ CALLconcludes with Association of American Colleges. 1985.Integrity in their commitment to take steps to ensure that the college curriculum. Washington, DC: Association of American Colleges. their own educational programs address the Association of American Colleges and Universities. aims of liberal education, including intellectual 2004.Taking responsibility for the quality of the bac- and ethical development, knowledge of science, calaureate degree.Washington, DC: Association of culture, and society, and preparation for all the American Colleges and Universities. dimensions of a full life. (To learn more about American Association of University Professors. 1967. Statement on government of colleges and universities. the Campaign for the Advancement of Liberal Washington, DC: American Association of Uni- Learning, visit www.aacu.org/CALL.) versity Professors. AnotherAAC&Uinitiative is Liberal Edu- Cronin, W. 1999. “Only connect”: The goals of a cation and America’s Promise (LEAP), a liberal education. Liberal Education85 (1): 6–13. public advocacy and campus action initiative Drucker, P. F., with J. A. Maciariello. 2005. The daily Drucker: 366 days of insight and motivation for getting designed to promote access to excellence for the right things done.New York: HarperBusiness. individuals interested in a college education. Kuh, G. D., J. Kinzie, J. H. Schuh, E. J. Whitt, and This initiative is sparking lively public debate Associates. 2005. Student success in college: Creating about the kinds of knowledge, skills, and values conditions that matter.San Francisco: Jossey-Bass. needed to prepare today’s students—from ele- The Princeton Review. 2001. The best 331 colleges (2002 edition). New York: Princeton Review mentary school through college—for an era of Publishing. greater expectations in every sphere of life. Schneider, C. G., and R. Shoenberg. 1998. Contem- Presidents commit to work with their campus porary understandings of liberal education. Liberal faculty to stimulate improvements in teaching, Education84 (2): 32–37. learning, and the curriculum and to assess and document learning outcomes. Although this initiative is in its early stages, already presidents of all kinds of colleges and universities are expressing interest in participating. (Addi- tional information regarding Liberal Educa- tion and America’s Promise is available at www.aacu.org/advocacy.) Developing stronger educational leadership, always a work in progress, among presidents, senior administrators, trustees, and faculty can be expected to produce more educationally effective colleges and universities. Of course, the task of defining the education that will be most effective for students and our society in WINTER 2006 LIBERAL EDUCATION 13