ERIC ED515947: Premier League Reading Stars. Annual Review 2010

2010·2.5 MB·English

by  ERIC

ANNUAL REVIEW
2010
ANNUAL REVIEW 2010
PPrreemmiieerr LLeeaagguuee RReeaaddiinngg SSttaarrss AAnnnnuuaall RReevviieeww 22000190 Premier League Reading Stars Annual Review 2010
CONTENTS
PREMIER LEAGUE READING STARS (PLRS) Background 4 The TOPPS Sticker Album Competition 26
is an educational project that harnesses the Developments 5 The PLRS Challenge 27
Qualitative feedback from teachers 28
motivational power of football to encourage
Project Activity 2010 6 PLRS Challenge case study 29
families to enjoy reading. The annual librarians training day 6
Library activity 7 Media Coverage 30
The recruitment process 13
Qualitative feedback from librarians 13
It targets those hard to reach groups in society Examples of public library/ Financial Overview 32
Premier League club relationships 16

who may not have shown an interest in reading,
Total Participants 34
Project Results 17
but who do have a passion for football.
Children 17 Letters from the Parents 35
Qualitative feedback from the child participants 20
Adults 21
Qualitative feedback from the adults 24 Conclusion 36

Aims for 2011 39
PPrreemmiieerr LLeeaagguuee RReeaaddiinngg SSttaarrss AAnnnnuuaall RReevviieeww 22000190 Premier League Reading Stars Annual Review 2010
BACKGROUND DEVELOPMENTS
Premier League Reading Stars football. PLRS aims to create lifelong This report covers 2010: the eighth Following successful applications
(PLRS) uses the power of football to readers and raise awareness in the year of the project with 72 public in September 2008 to the Football
encourage families to read more. community of the resources available libraries registered with the scheme. Foundation, Premier League and
to them at local libraries. Around 700 children took part, each Arts Council, the National Literacy
PLRS is a national reading initiative accompanied by a parent or carer, Trust received funding to continue
that operates through a network of PLRS has been running since 2003 totalling around 1,400 participants Premier League Reading Stars
Premier League Clubs, schools and following the creation of a unique on the main scheme. Additional for two further years, up to and
public libraries. Each of the 20 Premier partnership between the Premier project work in schools, along with the including December 2010.
League teams nominates a Reading League, the Football Foundation, national Premier League Reading Stars
Star to discuss his reading habits and the National Literacy Trust, and Arts Challenge, increases the estimated This report covers the second year of
recommend his favourite book. These Council England. number of participants for 2010 to that funding stream, which included:
titles form the Premier League Reading over 60,000.
• A continuation of the current project
Stars Fixture List. In addition to the PLRS has five intended outcomes:
format: 20 Premier League clubs
Fixture List, there is also a Subs Bench
working with local libraries, up to a
list of popular children’s titles supplied • Increase access to local libraries,
maximum of 72 libraries across the
free to partner libraries. to books and to professional
scheme. All partner libraries received
football clubs.
free books, project merchandise
Each Club then adopts local libraries
and funding to host an author and
that host reading clubs based on the • Improve attitudes towards all
bookshop visit.
book choices of all 20 Premier League aspects of literacy.
Reading Stars. The libraries recruit
• The national roll out of the Premier
families through school referrals • Raise confidence to read well,
League Reading Stars Challenge for
and run a programme of seven to enjoy reading, and to mix
the second consecutive year.
sessions, focussing on family literacy – with others socially.
encouraging parents to read with their • Pilot work of the PLRS curriculum in
children. It is designed to use the power • Provide motivation towards to schools.
of Premier League Clubs and players reading more and to improve
as a motivational tool to encourage one’s reading ability. • A Strategic Overview of the project.
children and adults to read. It targets
those ‘hard to reach’ groups in society • Change perceptions towards
that may not have shown an interest in reading and the stereotypically
reading, but who do have a passion for negative view of readers.
4 5
PPrreemmiieerr LLeeaagguuee RReeaaddiinngg SSttaarrss AAnnnnuuaall RReevviieeww 22000190 Premier League Reading Stars Annual Review 2010
PROJECT ACTIVITY PROJECT ACTIVITY
THE ANNUAL LIBRARIANS LIBRARY ACTIVITY: Over 475 sessions were run as part
TRAINING DAY: of PLRS 2010.
84%
The seventh annual PLRS training 72 libraries affiliated to the scheme, all aiming to run seven separate
day was held on 4 December 2009 sessions as part of their PLRS project delivery, as instructed in the project
of libraries ran The Kick Off library-based session
at the Premier League offices in Tactics Book.
London. 80%
Libraries that ran six sessions 32%
The training day has grown in both size of libraries ran The Second Leg library-based session
and significance over the eight years Libraries that ran seven sessions 52% 100%
of the project, and now represents a
crucial and fundamental part of the Libraries that ran eight or more sessions 16% of libraries ran an Author Visit workshop
project preparation. Educating new
100%
libraries and clubs on the key delivery
processes, the training day also gives an
of libraries ran a Bookshop Visit
opportunity for experienced librarians
68%
to feed back and share best practice. It
is also the only time where almost all
of libraries ran The Football Fiction workshop
project deliverers are in the same room
at the same time, allowing the PLRS The focus of the training day is the The training day also provides an 60%
staff to outline and emphasise what project instruction kit, known as the excellent opportunity for such
aspects of the project must be focussed Tactics Book which explains how to administrative tasks as expenses of libraries ran The Replay library-based session
on for the coming year. run each session and each section of claims and library cost claims. 72%
the project. The day also includes a
Perhaps most importantly, the training presentation from PLRS author and The training day for the 2010 project of libraries received a Club Based Reward session
day has proven to generate a great workshop presenter Tom Palmer as well was attended by 60 librarians, with 94%
team spirit between PLRS staff and as staff from the Premier League and the remaining affiliated libraries
project librarians, creating personal and Football Foundation. being sent the Tactics Book and of libraries received a Premier League Ground Tour
positive working relationships which other resources by post.
44%
carry through for the rest of the year.
of libraries received free match tickets
for a Premier League game
6 7
PPrreemmiieerr LLeeaagguuee RReeaaddiinngg SSttaarrss AAnnnnuuaall RReevviieeww 22000190 Premier League Reading Stars Annual Review 2010
PROJECT ACTIVITY PROJECT ACTIVITY
LIBRARIES AffILIATED To THE SCHEME INCLUDED: CLUB LIBRARY LOCAL AUTHORITY AFFILIATED SCHOOLS
12. MAN CITY Barlow Moor Library Manchester City Council Barlow Hall Primary
CLUB LIBRARY LOCAL AUTHORITY AFFILIATED SCHOOLS Crumpsall Library Manchester City Council St. Ambrose Primary
1. ARSENAL North London Borough of Islington Grafton School, Eburne Road N7 6AR Moss Side Powerhouse Library Manchester City Council Webster Primary
Central Library London Borough of Islington St. Mary Magdalene School 13. MAN UTD Swinton Library Salford City Council Irlam Primary, St. Teresa's RC Primary
John Barnes London Borough of Islington Hungerford School Irlam Library Salford City Council Irlam Primary, St. Teresa's RC Primary
South London Borough of Islington Laycock School St. Mary’s Sacred Heart St. John Evangelist Urmston Trafford Council St. Ann’s RC Primary
Mildmay London Borough of Islington St. June/St. Paul’s Stretford Library Trafford Council St. Ann’s RC Primary
2. ASTON VILLA Aston Birmingham City Council Manor Park School 14. PORTSMOUTH Bridgemary Hampshire County Council Holbrook Primary School
Birchfield Birmingham City Council Canterberry School Leigh Park Library Hampshire County Council Trosnant Junior School
Kings Norton Birmingham City Council Kings Norton Primary Portsmouth Central 1 Portsmouth City Council Harbour School, Tipner
3. BIRMINGHAM CITY Balsall Heath Birmingham City Council Clifton Primary School Portsmouth Central 2 Portsmouth City Council Arundel Court Junior School
Ward End Birmingham City Council Ward End Primary School Paulsgrove Library Portsmouth City Council Somers Park Primary School
Centre for Child Birmingham City Council Topcliffe School North End Library Portsmouth City Council St. John's RC Primary School
4. BLACKBURN Darwen Blackburn with Darwen Borough Council St. Peter’s CE Primary, St. Peter's RC Primary, St. James’ CE Primary (Darwen), 15. STOKE CITY Stoke Library Stoke-on-Trent City Council St. Thomas Aquinas Catholic Primary School
The Redeemer CE Primary
Meir Library Stoke-on-Trent City Council Grange Primary School
Mill Hill Blackburn with Darwen Borough Council St. Peter's RC Primary
City Central Library Stoke-on-Trent City Council Hanley St. Luke's CE(A) Primary School
Leyland Blackburn with Darwen Borough Council Woodlea Juniors, Leyland Methodist Primary Schools
Longton Library Stoke-on-Trent City Council Gladstone Primary School
Rishton Hyndburn Borough Council St. Peter & St. Paul's Primary School
Tunstall Library (Dads’ project) Stoke-on-Trent City Council Dads' Group, Tunstall Library
5. BOLTON Heaton Library Bolton City Council Markland Hill Primary School
16. SUNDERLAND Washington Town Centre Library Sunderland City Council Biddick Primary School
Breightmet Library Bolton City Council Red Lane Primary School and SS Osmund and Andrews RC Primary School
Silksworth Library Sunderland City Council New Silksworth Juniors
Highfield Library Bolton City Council Our Lady of Lourdes RC Primary School and Cherry Tree Primary School
Shiney Row Library Sunderland City Council Shiney Row Primary School
6. BURNLEY Burnley Central Burnley Borough Council Rosewood Primary School
Monkwearmouth Library Sunderland City Council Dame Dorothy Primary and Redby Primary
Padiham Burnley Borough Council St. John the Baptist RC Primary School
17. TOTTENHAM Marcus Garvey Haringey Council Green School CE
7. CHELSEA Chelsea London Borough of Kensington & Chelsea Servite, St. Barnabas & St. Philip
Coombes Croft Haringey Council Risley Avenue Primary school
Pimlico Westminster City Council St. Gabriels Pimary School
Wood Green Haringey Council Nightingale Primary
Kensington Central London Borough of Kensington & Chelsea St. Barnabas & St. Philip's Servite
Hornsey Haringey Council St. Gilda’s Junior School
Sands End London Borough of Hammersmith & Fulham Langford Primary
18. WEST HAM UTD Green Street London Borough of Newham St. James’ Church of England and Earlham primary schools
8. EVERTON Spellow Liverpool City Council Arnot St. Mary C of E
Plaistow London Borough of Newham North Beckton and Ellen Wilkensons primary schools
9. FULHAM Fulham London Borough of Hammersmith & Fulham St. Thomas of Caterbury
Watney Market Library London Borough of Tower Hamlets Bigland Green Primary School
Epsom Surrey County Council Epsom Primary School
Chrisp Street Idea Store London Borough of Tower Hamlets Bygrove Primary School, Mayflower Primary School
Norwood/Brixton London Borough of Lambeth The Jessop Primary, Christ Church
Idea Store Whitechapel London Borough of Tower Hamlets Canon Barnett & Mowlem schools
Mitcham Merton Council Bond Primary School
Bethnal Green Library London Borough of Tower Hamlets Canon Barnett & Mowlem schools
Kingston Library Royal Borough of Kingston Upon Thames St. Johns C of E Primary School
19. WIGAN Leigh Wigan Leisure & Culture Trust Sacred Heart Leigh and Leigh Central
10. HULL CITY Central Library Hull City Council St. Mary Queen of Martyrs RC primary
Platt Bridge Wigan Leisure & Culture Trust Holy Family RC School and Platt Bridge Community
Ings CSC and Library Hull City Council Bellfield Primary school
20. WOLVES Long Knowle Wolverhampton City Council Wood End Primary School
Stadium Library Hull City Council Paisley Primary School
Whitmore Reans Library Wolverhampton City Council Dunstall Hill School, Wolverhampton
11. LIVERPOOL Breck Road Liverpool City Council All Saints Catholic Primary
Wolverhampton Central Library Wolverhampton City Council Merridale Primary School
Crosby Library Sefton Council St. John’s C of E Primary
8 9
PPrreemmiieerr LLeeaagguuee RReeaaddiinngg SSttaarrss AAnnnnuuaall RReevviieeww 22000190 Premier League Reading Stars Annual Review 2010
PROJECT ACTIVITY PROJECT ACTIVITY
10 out of 20 Premier League clubs 100% of libraries ran an author visit
provided a player for their PLRS session.
libraries presentation ceremony,
representing a 50% success rate.
4% Helena Pielchaty 4%
Paul Cookson
PLAYER APPEARANCES 2010:
4% 4%
Bali Rai
Other
CLUB PLAYER EVENT/PLAYER APPERANCE No OF LIBRARIES ESTIMATED DELIVERY HOURS BY PL CLUB
Arsenal Lukasz Fabianski No player appearance in 2010 5 4
Aston Villa Curtis Davies No player appearance in 2010 3 4
BBBoilralmctokibnnug Whrnaa mnRdo Cevrieteryrss PKPaaeuuitllh RR Fooabbhiinneyssoonn RaSGttertaoeedbunionudkdma nST votcaieusdriti uf 2omr1 lAeibvpreranirl ti2e 2s0 712 0A2 pArpilr 2il 021001 0w iwthit hPa Pualu Rl oRboinbsinosno nin 334 116 00 Abustooetohs rksouierondsns s
Burnley Wade Elliot Ground Tour May 2010 3 4
Chelsea Paulo Ferreira Match tickets for Chelsea v Bolton 13 April 2010 4 4
Everton Leighton Baines Leighton Baines appearance at school 5 May 2010 1 8
Fulham Mark Schwarzer No player appearance 2010 5 4 8% 76%
Dan Freedman Tom Palmer
Hull City Boaz Myhill Ground Tour Visit 19 April 2010, Boaz Myhill in attendance 3 10
Liverpool Yossi Benayoun Reducate Centre Certificate Presentation 2 6
Man City Shay Given Shay Given Q&A with all three Man City library projects 10 19
31 March 2010 3
Man Utd Gary Neville Old Trafford Certificate presentation Sept 2010 4 4 The average number of recruits per PLRS project
Portsmouth David James David James presentation event Fratton Park 26 April 2010 6 10 was 19 with an average of 16 people attending all
Stoke City Danny Higginbotham No player appearance 2010 5 6 sessions across the whole project
Sunderland Andy Reid Ground Tour at Stadium of Light with Andy Reid in attendance
28 March 2010 4 10 38
Tottenham Carlo Cudicini White Hart Lane Ground Tour June 2010 4 4
West Ham Jonathan Spector Multi Sports event at Upton Park with Jonathan Spector On average, each library group purchased 38 books
29 April 2010 6 10 between them, at an average of 2.2 books per
Wigan Emmerson Boyce Stadium Visit with Emmerson Boyce for both Wigan library participant
projects March 2010 2 8
Wolves Marcus Hahnemann Marcus Hahnemann Q&A event 5 May 2010 3 10 7&4
On average, each child borrowed 7 books from
their library during the project. On average, each
adult borrowed 4 books from their library during
the project
10 11
PPrreemmiieerr LLeeaagguuee RReeaaddiinngg SSttaarrss AAnnnnuuaall RReevviieeww 22000190 Premier League Reading Stars Annual Review 2010
PROJECT ACTIVITY PROJECT ACTIVITY
4 2010 MoST PoPULAR TITLES: The most popular THE RECRUITMENT PRoCESS: “We contacted our local school. We met QUALITATIVE fEEDBACk
children’s title from with the Year 4 teacher who selected ten fRoM THE LIBRARIANS:
On average, each project library recruited 4 Each year, the reading list from the 2010 PLRS list Through a variety of ways, PLRS children who we thought could benefit
new members from their Reading Stars groups, the Premier League Reading Stars was Fantastic Mr aims to target those who are from the scheme.” “PLRS has been a really positive
representing 21% of their project generates huge interest amongst Fox by Roald Dahl, disinterested in reading but who do experience for all the groups. The children
96% both the media and the project selected by Danny have a passion for football. “We asked the school involved to choose were great and I was really pleased at
participants. Every season the Higginbotham children who they thought would the enthusiasm from the parents who
of libraries felt that the project had strengthened participants are asked to vote for (Stoke City). Feedback from our project librarians benefit most from the sessions.” are so busy but still found time to come
their relationship with local schools, with 72% their favourite title from the list... regarding recruitment included: to the sessions. Many have commented
“First we contacted the school and
of libraries feeling that their relationship with The most popular on the fact that it has been good to have
“We liaised with the literacy coordinator arranged a meeting. We proposed that
their local Premier League club had also been adults’ title from the time together with their children, that
from a local school, who selected the the headmaster and teachers should
strengthened 2010 PLRS list was they have now started reading and also
families to take part.” decide who would benefit the most but
The Da Vinci Code by that they feel more confident generally.
84% also asked for a couple of keen readers
Dan Brown, selected Thanks PLRS – we’ve put a lot of hard
“We spoke with the local school and the in the group to support the other young
by Shay Given work in, but it’s been well worth it!”
of librarians felt that reluctant readers in their deputy head advised me of the team’s people.”
(Manchester City).
group had been inspired to try one of the books choice.”
“It brought together mums, dads,
on the reading list because they titles had been
grandparents and the children. The
selected by footballers
children were excited that a family
member was there to share it with them.
Two of the children thought one of the
books they picked from the PLRS stock
was the best read of their lives. And two
of the adults said that they had got back
into reading again – after years of not
picking up a book. It was a great success.
Many, Many thanks.”
12 13
PPrreemmiieerr LLeeaagguuee RReeaaddiinngg SSttaarrss AAnnnnuuaall RReevviieeww 22000190 Premier League Reading Stars Annual Review 2010
PROJECT ACTIVITY PROJECT ACTIVITY
“Generally really positive feedback “Billy (a self-confessed book hater) which affect her behaviour. She calmed “For one family English was a second “At least four of my families had english
from children, parents, school and joined the library; Jason, a rather hyper- down and after one particular session, language and attending PLRS supported as a second language and as the weeks
really good attendance, especially from active boy, became more involved and wrote a spontaneous letter to Sue and the child and the parents’ reading skills went on it was great to see the parents
parents. I felt it was something children attentive as the sessions progressed.” I thanking us for running the Reading and raised awareness of community come out of their shells and take part,
and parents would remember for a Stars sessions and telling us how much support with services such as the each week we had an ice breaker game
long time. Parents also mentioned how she loved it.” public library.” that was quite silly and as none of them
fantastic it was to have quality time knew each other it made
with their child doing something they “One child struggled with his written “George and his dad, Kevin, attended everyone laugh. Then at the
wouldn’t normally do. I remember at work but wanted to produce a story every session. Kevin particularly enjoyed last session a lot of the
Waterstones how shocked parents were for our booklet so he persevered. spending quality time with his son. mums were swapping
by the children’s disappointed reactions One child was lacking in confidence but George was so eager to tell me one phone numbers saying
when we asked if we could hold onto during sessions with his friends from Thursday night how he’d read over 80 they would keep in
one of the books the children had school he became more involved. One pages of one of Tom Palmer’s books touch, it was great!”
bought – bearing in mind they were child’s older sister became particularly on his way from Hull to the Man City
all originally reluctant readers! We also involved and showed a keen interest match (he and Dad are Man City season
got each parent and child to produce in something she would not normally ticket holders) and finished the book on
a display together to promote reading have participated in. The Head his way home. They have also written to
during the World Cup .That was good commented on how enthusiastic and Shay Given in the hope that he might
to see - heads bowed getting on with excited the children were the morning sign his card for them. One of our other
it – really enthusiastic. Thumbs up all after the evening session.” boys, Aiden, tells me he is now ‘totally
round!” addicted to Tom Palmer’s books’. Mum
“One child in particular has had a says he didn’t read much before!”
“It has been great to see the pupils’ traumatic life so far. The teachers were
“Jason gained in self confidence. He
enthusiasm grow as well as their delighted that he turned up to all
was particularly enthralled by the
knowledge of authors and football. I’ve sessions and was so excited to be part
author visit. Prior to this he was a very
learned things too. The parents, pupils, of the PLRS.”
hyperactive boy who found it difficult
school and community are benefiting
to keep still. During the author visit he
from this scheme.” “One of our PLRS members was so
sat and listened to Dan Freedman and
excited to go to the sessions he was
asked him lots of questions. Victoria
awake at 5 o’clock in the morning
has medical problems which means
asking when could he go!”
that she has very severe migraines
14 15
PPrreemmiieerr LLeeaagguuee RReeaaddiinngg SSttaarrss AAnnnnuuaall RReevviieeww 22000190 Premier League Reading Stars Annual Review 2010
PROJECT ACTIVITY PROJECT RESULTS
ExAMPLES of PUBLIC “The Team’s Community Worker “Deborah Glynn at Manchester City All children, parents and carers 65% Black or Hispanic
Black British
LIBRARY/PREMIER LEAGUE attended meetings with library staff organised a tour of the stadium and registered to the scheme are asked 2%
12%
and organised a presentation evening presentation where we met Shay Given. to complete online evaluation PRE of the children were boys
CLUB RELATIoNSHIPS:
at the club which included the tour of Deborah also gave the children goody and POST project questionnaires. 35%
Asian or
3%
the stadium, a Wolves mascot present bags containing City photos and a Asian British
“Fulham provided each of the children
and there was a question and answer Horrid Henry book.” PLRS aims to measure changes in of the children were girls 19% Middle
and their parents with match tickets, Eastern
goody bags and gave the group a tour session with Marcus Hahnemann, attitude towards reading, leading to Ethnic
of Craven Cottage with food provided.” who was excellent with the children behavioural change and subsequent origin
and stayed until the end of the event.” enhanced enjoyment and ability.
CHILDREN:
9% 65%
Mixed White
2% were aged 7 5% PRE PRoJECT:
were aged 12
15% 18%
were How much do you enjoy reading?
were aged 11 aged 8
Very much 15%
Atchhgaieltsd trooefno k QuNitoet av eloryt 1228%%
part
Not at all 45%
26% 34%
were aged 10 were aged 9
How confident do you feel about reading?
Very much 19%
Quite a lot 21%
Not very 37%
Not at all 23%
16 17
PPrreemmiieerr LLeeaagguuee RReeaaddiinngg SSttaarrss AAnnnnuuaall RReevviieeww 22000190 Premier League Reading Stars Annual Review 2010
PROJECT RESULTS PROJECT RESULTS
How confident do you feel speaking PoST PRoJECT:
How often do you read outside of school? Do you think that participating in PLRS has made you:
in front of other people?
Never or almost never 30% Do you think that taking part in Enjoy reading more 64%
15%
Premier League Reading Stars has
Once or twice a month 27% made you: Feel more confident about reading 41%
Very confident
Once or twice a week 30% 21% 54% Better at reading 49%
Every day or almost every day 13% Quite confident Read more with your family Read more often 51%
35% 40%
PoST PRoJECT:
As a result of Premier League Reading Stars, do you now feel more
Not very confident Talk about reading more with your family
confident speaking in front of other people?
Never or almost never 4%
29% 48%
YES, a lot 45%
Once or twice a month 23%
Not confident at all Talk about reading more with your friends
YES, a little 39%
Once or twice a week 52%
How often do you go to the library? NO, not at all 5%
Every day or almost every day 21%
25% 12% Not sure 11%
Do you read with your family? Do you ever go to a bookshop? Never About once
a week 68% 18%
7% 19% 33%
of children attended five or more PLRS sessions read four books, 15% read five and 12% read six
Not sure YES, a lot
YES 21% 88%
64%
of children attended all seven PLRS sessions of children said they enjoyed participating
NO A couple of 87% in the project
times a year
3% 45% 18% 29
About once a month of children read two or more books during One child managed to read
Not sure their Reading Stars project books in the space of their PLRS
project!
33% 41%
NO, not at all YES, a little
18 19