DOCUMENT RESUME ED 475 531 HE 035 768 AUTHOR Taylor, John; Miroiu, Adrian Policy-Making, Strategic Planning, and Management of Higher TITLE Education. Papers on Higher Education. INSTITUTION United Nations Educational, Scientific, and Cultural Organization, Bucharest (Romania). European Centre for Higher Education. ISBN ISBN-'92-9069-168-9 PUB DATE 2002-00-00 NOTE 193p.; For the four-volume series, see HE 035 767-770. i AVAILABLE FROM Carfax Publishing, Taylor & Francis Ltd., Customer Services Department, 325 Chesnut Street, 8th Floor, Philadelphia, PA 19106 ($15). Tel: 800-354-1420 (Toll Free); Fax: 215-625 2940; Web site: http://www.cepes.ro. PUB TYPE Books (010) Reports - Descriptive (141) EDRS PRICE EDRS Price MF01/PC08 Plus Postage. DESCRIPTORS *Educational Administration; Educational Planning; Foreign Countries; *Higher Education; *Strategic Planning ABSTRACT This volume is the second in a series of four publications related to a project on the creation of a Regional University Network on Governance and Management of Higher Education in South East Europe. It consists of a concise presentation of the nuts and bolts of strategic planning and management in higher education. The book takes the reader through a set of definitions of the subject to a look at different approaches to planning, to focus on how to plan and develop operation strategies. The second half of the volume presents examples of good practice, ranging from selected mission statements to the strategic plan and planning cycle of two universities. Strategic planning and management are considered at various levels: the whole institution, the faculty, the department or school, the subject group or research group, and the individual. The chapters are: (1) "Introduction"; (2) "Governments and Higher Education"; "Structure and (3) Process"; (4) "How To Plan"; and (5) "Operational Strategies." Appendixes contain descriptions of mission statements, strategic plans, learning and teaching strategies, governance and policy making, and plans in Romanian universities. (Contains 9 figures, 4 tables, and 77 references.) (SLD) Reproductions supplied by EDRS are the best that can be made from the original document. I IJI A11 ESCO 11111110 CEPES PERMISSION TO REPRODUCE AND DISSEMINATE THIS MATERIAL HAS BEEN GRANTED BY TO THE EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC) I S 0 41 U S DEPARTMENT OF EDUCATION Office of Educational Research and Improvement EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC) This document has beer reproduced as received from the person or organization originating it Minor changes have been made to improve reproduction quality ° Points of view or opinions stated in this document do not necessarily represent official OER1 position or policy 3', f tj CEPES UNESCO - Authors are responsible for the choice and the presentation of the facts contained in the Papers on Higher Education and for the opinions expressed therein, which are not necessarily those of UNESCO and do not commit the Organization. The designations employed and the presentation of the material do not imply the expression of any opinion whatsoever on the part of UNESCO concerning the legal status of any country, territory, city, or of its authorities, or concerning the delimitation of its frontiers or boundaries. Papers on Higher Education Regional University Network PIEM on Governance and Management of Nigher Education in South East Europe CEPES Policy-Making, Strategic Planning, and Management of Higher Education John Taylor and Adrian Miroiu Bucharest 2002 Papers on Higher Education Editor of the Series: Leland Conley Barrows Assistants to the Editor: Maria-Ana Dumitrescu Valentina Pislaru Viorica Popa ISBN 92-9069-168-9 © UNESCO 2002 Contents List of Figures 5 Preface 7 1. Introduction 9 1.1. What Are the Purposes of Higher Education? 9 1.2. What Is Strategic Planning? 10 1.3. The Need for Planning 11 1.4. The Need for Strategic Planning and Management in South East Europe 13 1.5. Some Important Requirements 17 2. Governments and Higher Education 21 2.1. The Scope of Policy-Making 21 2.2. The State Control Model 21 22 2.3. The State Supervisory Model 2.4. The Market-Based Model 23 2.5. The Impact on Institutional Management 23 24 2.6. New Managerialism 2.7. The Situation in South East Europe 24 2.8. Reconstructing the Systems of Higher Education in South East Europe 26 3. Structure and Process 29 3.1. The Planning Structure 29 3.2. Strategic Planning: The Theoretical Base 32 3.3. The Planning Process 36 3.4. Who Plans? 38 3.5. Key Points 41 4. How to Plan 43 4.1. Planning 43 4.2. Documentation and Dissemination 58 4.3. Implementation 65 4.4. Monitoring 68 5. Operational Strategies 73 5.1. Teaching and Learning Strategy 73 5.2. Research Strategy 75 5.3. Human Resources Strategy 78 5.4. Estates 80 5.5. Internationalization 82 5.6. Information Strategy 83 Appendices 87 Mission Statements 87 Strategic Plans 100 Learning and Teaching Strategy 166 Governance and Policy-Making: Strategic Plans in Romanian Universities 179 Bibliography 185 The Authors 191 UNESCO-CEPES Publications 193 List of Figures Figure 1. Three models of higher education in Central and Eastern Europe 25 Figure 2. The structure of Organizational Plans 32 Figure 3. The long-standing, but still valuable, model of strategic planning as offered by Burke and Litvin 33 Figure 4. Organizational capabilities versus environmental demands 34 Figure 5. The definition of institutional culture 35 Figure 6. The four reasons for which change programmes fail. 36 Figure 7. The four main phases of strategic planning 37 Figure 8. The various forms taken by Operational Plans 62 Figure 9. Proposed institutional structure 69 5 Preface This volume is the second in a series of four publications on aspects of governance in higher education that are being produced as a partial outcome of the joint UNESCO-CEPES European Commission project to create a Regional University Network on Governance and Management of Higher Education in South East Europe. The Programme was originally and Good "Democracy through One presented Table Governance" of the Stability Pact for South East Europe as part of its "quick-start package". It has been developed through the Task Force on Education and Youth, Enhanced Graz educational co- a coordinating mechanism for Process, operation with South East Europe. The basic assumption of the Programme is that, when considering the overall situation in the countries of the region, should higher education in particular education in general play a key role in supporting the search for sustainable peace, reconciliation, and development of civil society. Its wider objectives include the following: universities and higher education the integrate to authorities of South East Europe into existing European networks; to develop higher education policies that are based on European standards and international best practice in the financial management, areas of strategic management, relations with civil society, and quality assurance; skills to develop national and institutional capacities and in higher education strategic management and policy making; to stimulate the establishment and/or consolidation of financial of and mechanisms structures new management, based on the principles of university autonomy and accountability, while encouraging the society and local establishment of links with civil economies. 7 8 J. TAYLOR and A. MIROIU The anticipated outcomes of the programme are expected to include the following: (i) integration of the countries of South East Europe into the European Higher Education Area as defined in the Bologna Declaration; (ii) the creation of a network of the authorities and institutions involved in higher education through which in practice good academic governance, and making, policy strategic financial management, and quality assurance in higher education can be exchanged; strengthened national institutional (iii) capacities and skills in regard to strategic management and policy making in higher education; (iv) the creation of new structures and mechanisms for financial management, based on the principles of university autonomy and accountability, while encouraging links with civil society and local economies. This volume, the second in the series of four, consists of a concise presentation of the nuts and bolts of strategic planning and management in higher education. The authors, a British academic J. Taylor, and a Romanian academic A. Miroiu, walk the reader through a set of basic definitions of the subject to a look at different approaches to planning, to focus on how to plan and to develop operation strategies. The authors blend the practical with the theoretical. The second half of the volume cites examples of good practice ranging from selected mission statements (Sarah Lawrence College of the USA and St. Stephen University of Hungary), to the Strategic Plan of the University of Edinburgh and the Planning Cycle of the University of Melbourne in Australia. The end result should be successful, proactive, higher education systems and institutions. as a We offer this second publication, that is published volume in the UNESCO-CEPES series, Papers on Higher Education, in the hope that it will contribute strongly to the anticipated goal of creating a successful Regional University Network of Governance and Management of Higher Education in South East Europe. Jan Sadlak Director of UNESCO-CEPES