ERIC ED461158: Encouraging the Heart: A Leader's Guide to Rewarding and Recognizing Others. The Jossey-Bass Business & Management Series.

213 Pages·1999·2.1 MB·English

by  ERIC

DOCUMENT RESUME
EA 031 367
ED 461 158
Kouzes, James M.; Posner, Barry Z.
AUTHOR
Encouraging the Heart: A Leader's Guide to Rewarding and
TITLE
Recognizing Others. The Jossey-Bass Business & Management
Series.
ISBN-0-7879-4184-0
ISBN
1999-00-00
PUB DATE
NOTE
211p.
AVAILABLE FROM Jossey-Bass Inc., Publishers, 989 Market St., San Francisco,
Tel: [phone]; Fax: [phone]; Web
CA 94103 ($24) .
site: http://www.josseybass.com; e-mail: [email protected].
Non-Classroom (055) Reports -
Guides
PUB TYPE
Books (010)
Descriptive (141)
MF01/PC09 Plus Postage.
EDRS PRICE
*Administrator Characteristics; *Administrator Education;
DESCRIPTORS
*Administrators; Elementary Secondary Education; Leadership
Training; *Superintendents
ABSTRACT
This book is written to assist people to lead others in
getting extraordinary things done. The basic message is that the best leaders
care. This is not about being soft or a cheerleader. In chapter 1, the
research to support this point of view is examined. In chapter 2, a classic
case study to illustrate the seven essentials of encouraging the heart is
presented. Chapter 3 offers an Encouragement Index for the reader's
self-assessment. Chapter 4 explains why encouraging the heart begins by being
clear about standards. Chapter 5 is about the leader's attitude toward
others, especially expecting the best. Chapter 6 shows that leaders are
always on the lookout for exemplars of values and standards. In chapter 7,
the power of personalizing recognition is explained. Chapter 8 considers how
great leaders are great storytellers. Chapter 9 examines how leaders bring
people together to share the successes of their colleagues. Chapter 10
examines how leaders set an example and create a climate for encouraging the
heart. Chapter 11 summarizes the main points, while chapter 12 offers 150
ways to get started on a quest to encourage the heart to accomplish great
things.
(RKJ)
Reproductions supplied by EDRS are the best that can be made
from the ori inal document.
I
a, LE&IDEMDO @NAPE 'V@
L3IEMMBEIM G\VIC, 1;21ECCKEZEMIGM ©411121;2§
U S DEPARTMENT OF EDUCATION
PERMISSION TO REPRODUCE AND
Office of Educational Research and Improvement
DISSEMINATE THIS MATERIAL HAS
EDUCATIONAL RESOURCES INFORMATION
BEEN GRANTED BY
CENTER (ERIC)
lichis
document has been reproduced as
AGreet-
received from the person or organization
originating it
0 Minor changes have been made to
improve reproduction quality
TO THE EDUCATIONAL RESOURCES
Points of view or opinions stated in this
INFORMATION CENTER (ERIC)
document do not necessarily represent
1
official OERI position or policy
I
I
'
I
a
$24.00
U.S.
Canada $33.50
ENCOURAGING
THE HEART
Many people assume that money is the mainstay
of motivation. But in truth, the desire to accom-
plish extraordinary things is linked to basic human
need: We all want to be respected for who we are
and recognized for the things we do. While many
leaders know this from experience, few know how
best to act on it.
In Encouraging the Heart, the best-selling authors
of The Leadership Challenge team up again to
reflect upon one of the most elusive aspects of lead-
ershipcaringand offer readers a deeper under-
standing of how and why it works. More important-
ly, they extend a set of principles, practices, and
examples that show how to energize people to excel
and then reach for even greater heights.
Kouzes and Posner maintain that people will
aspire to higher standards of performance when
they are genuinely appreciated for their dedication
and publicly recognized for their extraordinary
achievements. And through the uplifting stories of
ordinary people in leadership roles, the authors
demonstrate just how this is done. They also offer
over one hundred and fifty ways readers can
immediately apply the process themselves.
(continued on back flap)
4
ENCOURAGING
THE HEART
A LEADER'S GUIDE TO REWARDING
AND RECOGNIZING OTHERS
James M. Kouzes
Barry Z. Posner
AUTHORS OF
THE LEADERSHIP CHALLENGE
011) JOSSEY-BASS
NED
A Wiley Company
OW San Francisco
5
Copyright © 1999 by Jossey-Bass Inc., Publishers, 350 Sansome Street,
San Francisco, California 94104.
Jossey-Bass is a registered trademark of Jossey-Bass Inc., A Wiley Company.
No part of this publication may be reproduced, stored in a retrieval system,
or transmitted in any form or by any means, electronic, mechanical, photo-
copying, recording, scanning, or otherwise, except as permitted under
Sections 107 or 108 of the 1976 United States Copyright Act, without either
the prior written permission of the Publisher or authorization through
payment of the appropriate per-copy fee to the Copyright Clearance Center,
222 Rosewood Drive, Danvers, MA 01923, [phone], fax [phone].
Requests to the Publisher for permission should be addressed to the Permis-
sions Department, John Wiley & Sons, Inc., 605 Third Avenue, New York, NY
10158-0012, [phone], fax [phone], e-mail: [email protected].
Page 201 is a continuation of the copyright page.
Jossey-Bass books and products are available through most book-
stores. To contact Jossey-Bass directly, call [phone], fax to (800)
605-2665, or visit our website at www.josseybass.com.
Substantial discounts on bulk quantities of Jossey-Bass books are
available to corporations, professional associations, and other organi-
zations. For details and discount information, contact the special sales
department at Jossey-Bass.
Manufactured in the United States of America
Library of Congress Cataloging-in-Publication Data
Kouzes, James M.
Encouraging the heart: a leader's guide to rewarding
and recognizing others/James M. Kouzes, Barry Z. Posner.
p. cm.(The Jossey-Bass business and management series)
Includes bibliographical references and index.
ISBN 0-7879-4184-0 (alk. paper)
1. Leadership. 2. Executive ability. 3. Interpersonal relations.
4. Incentives in industry 5. Performance awards. 6. Employee
motivation. I. Posner, Barry Z. II. Title. III. Series: Jossey-Bass
business & management series.
HD57.7.K679
1998
658.4'092dc21
98-43138
FIRST EDITION
10 9 8 7 6 5
HB Printing
.ft
The Jossey-Bass
Business & Management Series
CONTENTS
xi
Introduction
PART ONE
The Heart of Leadership
3
1
15
The Seven Essentials of Encouraging
2
The Encouragement Index 33
3
PART TWO
45
The First Essential: Set Clear Standards
4
The Second Essential: Expect the Best
61
5
73
The Third Essential: Pay Attention
6
89
The Fourth Essential: Personalize Recognition
7
99
The Fifth Essential: Tell the Story
8
113
The Sixth Essential: Celebrate Together
9
129
The Seventh Essential: Set the Example
10
PART THREE
Finding Your Voice
145
11
151
150 Ways to Encourage the Heart
12
177
Notes
187
Acknowledgments
191
The Authors
193
Index
ix
8
:
'
found a col-
n a trip to New York in 1986, Barry Posner
orful poster at the School of Visual Arts. On it is a pic-
,
of
ture of a zebra whose stripes are painted the colors
[
I
the rainbow. Above the rainbow-striped zebra is printed the
dream of being great."
message, "Good is not enough when you
We had just completed writing our first joint book, The
Leadership Challenge, and the poster wonderfully captured in
words and graphics the essential message of that book. The
book is about how leaders get extraordinary things done in
organizations. Not ordinary things, but extraordinary things. So
the poster made its way back to California and onto a wall in
achievement. It's
one of our offices in recognition of our joint
been with us ever since.
The distinctively colorful zebra image on the poster, along
with the powerfully simple message, inspired us to adopt the
zebra as a symbol of excellence and uniqueness. We began to
award stuffed toy zebras to people in our organizations who
Each time
went beyond "good enough" and did great things.
about what the person
we gave out a zebra, we'd tell a story
did and how it exemplified living up to or exceeding high stan-
dards of performance.
Soon this process caught on and our colleagues picked
award zebras to oth-
up the theme. People began to publicly
possible type
ers. Within a short period of time, nearly every
of zebra paraphernalia imaginablezebra pens, zebra pencils,
zebra pins, zebra hats, zebra blankets, zebra mugs, zebra rugs,
xi
zebra bookends, you name itwas awarded in recognition of
an action that exemplified getting extraordinary things done.
People would search for unusual zebra symbols and
pay atten-
tion to the performance of others. Eventually, nearly
everyone
was taking part in the giving and receiving, contributing to a
culture of reward and recognition.
This story is a constant reminder to us of the
power of a
very simple principle of human performance: people like to be
recognized for doing their best! More important, as we show in
this book, encouragement increases the chance that people will
actually achieve higher levels of performance.
It's a simple principle, yes, but you'd be surprised how
often managers tell us they don't have time for it,
or it's too
soft, or they don't feel comfortable doing it. The
more senior the
manager, the more often we hear it. Or maybe you wouldn't be
surprised, since, as you'll learn in this book, the vast majority
of us want more encouragement and appreciation than
we
getor give!
THE HEART OF THE MATTER
Encouraging the Heart is about the principles and practices that
support the basic human need to be appreciated for what
we
do and who we are. It's also about how leaders
can apply these
principles and practices to their daily work. This is not
a book
about glad-handing and backslapping, gold stars, and
pay-
offs. It's about the importance of linking rewards and appreci-
ation to standards of excellence. It's about why encouragement
is absolutely essential to sustaining people's commitment to
organizations and outcomes. It's about the hard work it takes
to get extraordinary things done in organizations, and it's
Introduction
xii
1 0