ERIC ED458210: Interactive Teaching and the Multi Media Revolution: Case Method & Other Techniques. Selected Papers of the International Conference on Case Method Research & Application (15th, Marseille, France, July 9-13, 1998).

586 Pages·1999·7.3 MB·English

by  ERIC

DOCUMENT RESUME
SP 040 356
ED 458 210
Klein, Hans E., Ed.
AUTHOR
Interactive Teaching and the Multi Media Revolution: Case
TITLE
Method & Other Techniques. Selected Papers of the
International Conference on Case Method Research &
Application (15th, Marseille, France, July 9-13, 1998).
World Association for Case Method Research and Application,
INSTITUTION
Needham, MA.
ISBN-1-877868-11-6
ISBN
1999-00-00
PUB DATE
NOTE
592p.
World Association for Case Method Research & Application, 23
AVAILABLE FROM
Mackintosh Avenue, Needham, MA 02492-1218. Tel:
781-444-8982; Fax: [phone]; e-mail: [email protected]; Web
site: http://www.agecon.uga.edu/-wacra/wacra.htm.
Proceedings (021)
Collected Works
PUB TYPE
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EDRS PRICE
Adult Learning; *Case Method (Teaching Technique); Case
DESCRIPTORS
Studies; *Computer Uses in Education; Distance Education;
Diversity (Student); *Educational Research; *Educational
Technology; Elementary Secondary Education; Foreign
Countries; Higher Education; Interdisciplinary Approach;
Internet; *Multimedia Instruction; Multimedia Materials;
Preservice Teacher Education; Research Methodology; Role
Playing; Simulation; Teaching Methods; Writing Skills
China; *Educational Leadership
IDENTIFIERS
ABSTRACT
This volume contains conference papers in which
representatives from case method-oriented organizations present ideas on
interactive, interdisciplinary, intercultural, and international teaching and
"Case Method Research and Evaluation"
learning. Eight chapters include:
(1)
(e.g., cross-cultural case research and writing and teaching research by
"Adult Learning across
distance education and computer technology);
(2)
Disciplines around the World" (e.g., modeling team learning and preparing
"Case Teaching across Disciplines around
teachers for urban settings);
(3)
the World" (e.g., case writing and role playing exercises for teaching legal
"Educational Leadership and Case Method Application" (e.g.,
processes);
(4)
role plays to teach marketing cases and grading case courses to foster
(5) "Interactive Simulations and Distance Education"
collaborative learning);
(e.g., interactive multimedia simulations in management and computer
"The Case Method and the
simulation in symbolic logic classrooms);
(6)
Internet" (e.g., tools to train student teachers for diversity and teaching
"Case Studies and Writing in Various International
human rights online);
(7)
Settings" (e.g., collaboration in researching, writing, and publishing cases
"Applications in the Disciplines"
and a case writers' workshop); and (8)
(e.g., meeting marketing challenges of nations in transition and a case
approach to improve educational mission impact) .
(SM)
Reproductions supplied by EDRS are the best that can be made
from the original document.
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INTERACTIVE TEACHING
AND THE MULTI MEDIA
REVOLUTION
'
Case Method & Other Techniques
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Edited by Hans E. Klein
AVAILABLE
BEST COPY
INTERACTIVE TEACHING
AND THE MULTI MEDIA
REVOLUTION
Case Method & Other Techniques
AWL 114111
LNIV:
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1\11M11111/INI
--.1EIWAIF.4rogr%.0%
Edited by Hans E. Klein
Copyright © 1999 by
Hans Emil Klein
All rights reserved
Except as permitted under the Copyright Act of 1976, no part of this publication may be reproduced, stored in a
retrieval system, or transmitted in any form or by any means without the prior permission of the publisher.
Produced and distributed by
WACRA@ - World Association for
Case Method Research & Application
23 Mackintosh Ave
NEEDHAM (BOSTON) MASSACHUSETTS 02492-1218 U.S.A.
Tel. [phone] FAX: [phone] Internet: [email protected]
http://www.agecon.uga.edur- wacra/wacra.htm
Conference Office: Rensselaer Polytechnic Institute - Lally School of Management & Technology
In North America call 1-800-523-6468, Other countries [phone] Fax. [phone]
Library of Congress Cataloging in Publication Data
Klein, Hans Emil, 1939
Case Method Research and Application:
Interactive Teaching and the Multi Media Revolution
Case Method & Other Techniques
Selected Papers of the Fifteenth International Conference
on Case Method Research & Application
Hosted by Groupe ESC Business School, Marseille-Provence
MARSEILLE, FRANCE
Bibliography: p.
Case Method Research and Evaluation
1.
Adult Learning Across Disciplines Around the World
2.
Case Teaching Across Disciplines Around the World
3.
Educational Leadership and Case Method Application
4.
Interactive Simulations and Distance Education
5.
The Case Method and The Internet
6.
Case Studies and Writing in Various International Settings
7.
Applications in the Disciplines
8.
ISBN 1-877868-11-6
Printed and bound by OMNI PRESS, MADISON, Wisconsin United States of America
4
CONTENTS
AUTHOR INDEX
ix
ACKNOWLEDGMENTS
xv
WACRA PUBLICATIONS
)Ni
PREFACE
xvii
- CHAPTER ONE -
CASE METHOD RESEARCH AND EVALUATION
A TECHNIQUE FOR CROSS-CULTURAL CASE RESEARCH AND WRITING
Michael F. Welsh, University of South Carolina, COLUMBIA, SOUTH CAROLINA, U.S.A.
3
THE USE OF CASE-BASED RESEARCH: A TYPOLOGY-BASED EXAMPLE
William Naumes, Michael J. Merenda, University of New Hampshire, DURHAM, NEW HAMPSHIRE, U.S.A.
11
TEACHING RESEARCH BY DISTANCE EDUCATION AND COMPUTER TECHNOLOGY
Marlene M. Rosenkoetter, University of North Carolina at Wilmington, WILMINGTON, NORTH CAROLINA,
U.S.A.
23
TEACHING AS COMMUNITY PROPERTY: ASSESSING THE QUALITY OF THE
UNDERGRADUATE EXPERIENCE AT THE UNIVERSITY OF GEORGIA
Josef Broder, Jere Morehead, University of Georgia, ATHENS, GEORGIA, U.S A
33
A PHENOMENOLOGY OF TEACHING WITH LAPTOP COMPUTERS: A CASE STUDY
THROUGH THE EYES OF A TRAINER
Xue-Mihg Boa, Seton Hall University, SOUTH ORANGE, NEW JERSEY, U.S.A
43
AN EMPIRICAL STUDY OF THE PERCEIVED VALUE OF CASE STUDY WORK COMPARED
WITH OTHER EXPERIENTIAL WORK
Leon Winer, Pace University, NEW YORK CITY, NEW YORK, U.S.A.
53
PERCEPTIONS OF CHINESE STUDENTS IN AN ENGLISH-MEDIUM CASE-BASED
MANAGEMENT COURSE
Jane Jackson, The Chinese University of Hong Kong, HONG KONG, S.A.R. CHINA
61
HEALTH BENEFIT CHOICE IN TWENTY ORGANIZATIONS: A CASE BASED ANALYSIS
Barbara Woods McElroy, Berry College, MOUNT BERRY STATION, GEORGIA, U.S.A.
77
III
- CHAPTER TWO -
ADULT LEARNING ACROSS DISCIPLINES AROUND THE WORLD
MODELLING OF TEAM LEARNING
Alex Kelvin, Business School, University of Hertfordshire, HERTFORD, ENGLAND
93
PREPARING TEACHERS FOR URBAN SETTINGS: AN INTERACTION APPROACH
TO EVALUATION
Shirley Malone-Fenner, Wheelock College, BOSTON, MASSACHUSETTS, U.S A
101
THE USE OF CASE STUDIES IN ASSESSING PRIOR LEARNING: NEW STRATEGIES
TO EVALUATE NON-TRADITIONAL LEARNERS
Frederic Jacobs, American University WASHINGTON, DISTRICT OF COLUMBIA, U.S.A
109
A CONVERSATION ABOUT HOLOGRAPHIC LEARNING
Barton Kunst ler, Lesley College School of Management, CAMBRIDGE, MASSACHUSETTS, U.S.A
121
CYBERGOGY AND ADULT LEARNING: A CASE RESEARCH STUDY USED AS A DECISION
MAKING TOOL IN HIGHER EDUCATION
Allan Goody, University of Illinois at Urbana-Champaign, URBANA, ILLINOIS, U.S.A.
Violet Malone, Western Washington University, BELLINGHAM, WASHINGTON, U.S.A.
131
MENTAL GOVERNANCE STYLES AND TEACHING/LEARNING ACTIVITIES IN THE
BUSINESS CLASS
Anita Jackson, Central Connecticut State University, NEW BRITAIN, CONNECTICUT, U.S.A
139
THE RELATIONSHIP BETWEEN CASE STUDIES AND EXPERIENTIAL LEARNING
IN SELECTED MARKETING AND COMMUNICATIONS COURSES
Elizabeth H. Campbell, Karen E. Cayo, Kettering University, FLINT, MICHIGAN, U.S.A.
145
COLLABORATION ACROSS DISCIPLINES IN CASE PREPARATION
Alva W. Butcher, University of Puget Sound, TACOMA, WASHINGTON, U.S.A.
151
- CHAPTER THREE -
CASE TEACHING ACROSS DISCIPLINES AROUND THE WORLD
CASE TEACHING: A WAY TO BETTER LEARN ECONOMICS: A MAJOR EXPERIMENT
OF THE UNIVERSITY OF GRONINGEN
Elise Kamphuis, University of Groningen, GRONINGEN, NETHERLANDS
157
USING CASE WRITING AS A TEACHING TOOL
Margaret J. Naumes, William Naumes, University of New Hampshire, DURHAM, NEW HAMPSHIRE, U.S.A.
169
THE USE OF GENERIC MINI-CASES IN MANAGEMENT COURSES
Mitja I. Tavcar, College of Management, KOPER, SLOVENIA
175
CASE ANALYSIS IN MARKETING AND LAW: DIFFERENCES IN DISCIPLINARY
MODELS AND MODES OF THINKING
Mark J. Kay, Norma C. Connolly, Montclair State University, UPPER MONTCLAIR,
NEW JERSEY, U.S.A.
181
iv
ROLE PLAYING EXERCISES FOR TEACHING LEGAL PROCESS
Jacqueline D. Lipton, Law Faculty, Monash University, CLAYTON, VICTORIA, AUSTRALIA
189
COMMUNITY "CLIENT" CASE STUDIES FOSTER COMPETENCE AND
CONFIDENCE IN NURSING STUDENTS
Kay S. Dennis, Marilyn B. Justesen, East Carolina University, GREENVILLE, NORTH CAROLINA, U.S A
203
IF YOUR "CASE METHOD" DOES NOT MEET THESE FOUR CRITERIA, CONSIDER
UPGRADING TO THE "SCAN" METHOD
Leon Winer, Pace University, NEW YORK CITY, NEW YORK, U.S.A.
213
INTO, THROUGH, AND BEYOND THE STORY OF JULIO: AN INTERACTIVE STRATEGIC
APPROACH TO THE CASE READING/INTERPRETATION EXPERIENCE
Christine Kolar, University of Toledo, TOLEDO, OHIO, U.S A
223
THE INTERNATIONAL MANAGER: A CASE FOR DEVELOPING COUNTRIES
Willem De Beer, Marie Fowler, Technikon Pretoria, PRETORIA, SOUTH AFRICA, Franz Egle, Academy for
International Management, MANNHEIM, GERMANY
229
- CHAPTER FOUR -
EDUCATIONAL LEADERSHIP AND CASE METHOD APPLICATION
THE EDUCATIONAL LEADERSHIP PROGRAM AT JOHNSON & WALES UNIVERSITY:
A CASE STUDY IN THE DEVELOPMENT OF A DOCTORAL COHORT
Korynne Taylor-Dunlop, Jane Sjogron, Clifton J. Boyle, Ralph Jasparro, Nancy Hurley, Charles Moikowski,
Stephen Nelson, Adrienne O'Neill, Martin Sivula, Veera Sarawgi, Johnson & Wales University,
PROVIDENCE, RHODE ISLAND, U.S.A.
241
ROLE PLAYS AS A METHOD OF TEACHING MARKETING CASES
Martha C. Fransson, Robin Chase, Rensselaer Polytechnic Institute, HARTFORD, CONNECTICUT, U.S.A.
251
TEACHING STRATEGIC MANAGEMENT AT THE CZECH UNIVERSITY OF
AGRICULTURE IN PRAGUE
Jan Hron, Ivana Ticha, University of Agriculture in Prague, PRAGUE, CZECH REPUBLIC
261
GRADING CASE COURSES TO FOSTER COLLABORATIVE LEARNING
267
John A. Seeger, Bentley College, WALTHAM, MASSACHUSETTS, U.S.A.
INTERNATIONAL STUDENTS' ATTITUDE TOWARD THE CASE-STUDY METHOD
273
A. J. Almaney, De Paul University, CHICAGO, ILLINOIS, U.S.A.
REFLECTIONS FROM THE HEART... THE APPLICATION OF CLASSROOM-BASED
NARRATIVES TO THE PROCESS OF INCREASING TEACHER EFFECTIVENESS - A NEW
PAGE IN THE STORY OF SUCCESS... A NEW CHAPTER IN THE LIFE OF HOPE
Ana Gil Serafin, Northeastern Illinois University, CHICAGO, ILLINOIS, U.S.A.
Ernestine G. Riggs, North Central Regional Educational Laboratory, CHICAGO, ILLINOIS, U.S.A.
281
TOWARDS IMPROVING COMPUTER EDUCATION IN THE DEVELOPING WORLD:
MODELS FOR TRAINING THE TRAINERS
289
Jide Olutimayin, University of the South Pacific, SUVA, FIJI
7
NEURAL NETWORKS, SOCIOECONOMIC PERFORMANCE, INFORMATION SYSTEMS,
ARTIFICIAL INTELLIGENCE
Patrick Haim, ISEOR, Université Lumière, LYON, FRANCE
299
- CHAPTER FIVE -
INTERACTIVE SIMULATIONS AND DISTANCE EDUCATION
THE INTERACTIVE MULTIMEDIA SIMULATION IN MANAGEMENT: AN ASSESSMENT
OF LEARNING
Lawrence M. Lamond, Anne C. Schroer Lamont, Washington and Lee University, LEXINGTON,
VIRGINIA, U.S.A.
309
AN INTERACTIVE APPORACH TO TEACHING USING CASE METHOD AND GLOBAL
INDUSTRY SIMULATION
Kamal M. Abouzeid, School of Business and Economics, Lynchburg College,
LYNCHBURG, VIRGINIA, U.S.A
321
MARY MCLEOD BETHUNE BLACK STUDIES PROGRAM: A SIMULATION
Douglas Dorsey, Sherry Gelbwasser, Lucien Louis-Jean, Sonia Mihok, Johnson & Wales University
PROVIDENCE, RHODE ISLAND, U.S.A.
329
COMPUTER SIMULATION AND INTERACTIVE LEARNING IN SYMBOLIC LOGIC CLASSROOM
Yuanqian Chen, Central Connecticut State University, NEW BRITAIN, CONNECTICUT, U.S.A.
339
CYBORGIAN LEARNING: A CASE STUDY APPROACH FOR BUSINESS SPEAKING
Caroline Hatcher, Patsy McCarthy, Queensland University of Technology, BRISBANE, QUEENSLAND,
AUSTRALIA
347
INTERNATIONAL BUSINESS COURSES AT A DISTANCE: CHALLENGES AND STRATEGIES
Peter W. Olson, Rensselaer Polytechnic Institute, HARTFORD, CONNECTICUT, U.S A
355
DISTANCE EDUCATION: PRAGMATICS AND REALITIES
Marlene M. Rosenkoetter, Michelle Howard-Vital, The University of North Carolina at Wilmington,
WILMINGTON, NORTH CAROLINA, U.S A
365
THE BLOCKBUSTER APPROACH: USING COMMERCIALLY-RELEASED VIDEO AS CASE
STUDY PEDAGOGY IN THE CLASSROOM
Casey Jordan, Western Connecticut State University, DANBURY, CONNECTICUT, U.S.A.
375
- CHAPTER SIX -
THE CASE METHOD AND THE INTERNET
THE CASE METHOD AND THE INTERNET: TOOLS USED TO TRAIN STUDENT
TEACHERS FOR DIVERSITY
Lanna Andrews, University of San Francisco, SAN FRANCISCO, CALIFORNIA, U.S A
387
vi
EVOLVING A CASE STUDY MODEL FOR ONLINE DELIVERY
Pauline Nagel, Darrell Mahoney, Deakin University, BURWOOD, VICTORIA, AUSTRALIA
393
THE INTERNET AND THE CASE STUDY METHOD: AN ACCOUNTING EXAMPLE
Heidemarie Lundblad, Gary Stout, California State University, NORTHRIDGE, CALIFORNIA, U.S.A
403
USING INTERNET TECHNOLOGY TO ENHANCE THE LEARNING EXPERIENCE IN
AUDITING COURSE
D. Claude Laroche, Eco le des Hautes, Etudes Commerciales, MONTREAL, QUEBEC, CANADA
411
PROJECT THRO: TEACHING HUMAN RIGHTS ON-LINE
Howard Tolley, Jr., University of Cincinnati, CINCINNATI, OHIO, U.S.A .
421
BUILDING (CLASS-CENTERED) INTERNET WEB SITES TO EFFECTIVELY SERVE
STUDENT INFORMATION NEEDS
Gerald Crawford, Robert Williams, Robert Sweeney, Tommie Singleton, University of North Alabama,
FLORENCE, ALABAMA, U.S.A
433
ELECTRONIC NETWORKS AS A COMPETITIVE WEAPON: THE USE OF THE INTERNET
FOR COMMERCIAL PURPOSES
Dominique Jolly, Groupe ESC Grenoble, GRENOBLE, FRANCE
445
- CHAPTER SEVEN -
CASE STUDIES AND WRITING IN VARIOUS
INTERNATIONAL SETTINGS
MODERN MACHINERY COMPANY: A MULTI-DISCIPLINARY, INTERACTIVE CASE
IN INTERNATIONAL BUSINESS
Charles H. Patti, Queensland University of Technology, BRISBANE, QUEENSLAND, AUSTRALIA
Lewis R. Tucker, Sultan Qaboos University, AL-KHOUD, OMAN
457
GOING STRATEGIC - HUMAN RESOURCE MANAGEMENT AND ORGANIZATIONAL
TRANSFORMATION IN A TAIWANESE COMPANY
Anne Marie Francesco, Lubin School of Business, Pace University, NEW YORK, NEW YORK, U.S.A.
and The Hong Kong University of Science and Technology, HONG KONG
Chang-I Bonnie Chen, Taiwan National Chengchi University, TAIPEI, TAIWAN, REPUBLIC OF CHINA
471
OPEN CASES AS SUBJECT INTEGRATOR
Jifl Erbes, Zdenik Pogvat, Pavel 2ufan, Mendel University of Agriculture and Forestry Brno, BRNO,
481
CZECH REPUBLIC
BENTON HARBOR WORKFORCE SKILL DEVELOPMENT PROGRAM: A CASE STUDY
IN THE EFFICACY OF A COMMUNITY BASED ORGANIZATION
Korynne Taylor-Dunlop, Johnson & Wales University, PROVIDENCE, RHODE ISLAND, U.S.A., Robert D. Moon,
Andrews University, BERRIEN SPRINGS, MICHIGAN, U.S.A., JoAnne W. Bailey, Benton Harbor Workforce
485
Skill Development Program, BENTON HARBOR, MICHIGAN, U.S A
AUDITING METHODOLOGY: TOOL OF ACQUISITION OF KNOWLEDGE, KNOW-HOW,
PROFESSIONAL AND MANAGERIAL BEHAVIOR
499
Eustache Ebondo, Groupe ESCMP Marseille-Provence, MARSEILLE, FRANCE
vii
CAN'T SEE THE FOREST FOR THE TREES: ANATOMY OF A CULTURAL CLASH
Johanna S. Hunsaker, University of San Diego, Mary Lindsay, San Diego State University,
SAN DIEGO, CALIFORNIA, U.S.A
507
COLLABORATION IN RESEARCHING, WRITING, AND PUBLISHING CASES
Gary L. Peterson, University of Puget Sound, TACOMA, WASHINGTON, U.S.A.
513
THE DEPAUL UNIVERSITY DIRECT MARKETING INSTITUTE'S CASE WRITERS'
WORKSHOP - A CASE OF NURTURING CASES
J. Stevens Kelly, De Paul University, CHICAGO, ILLINOIS, U.S.A., Kenneth L. Bernhardt, Georgia State
University, ATLANTA, GEORGIA, U.S.A.
517
- CHAPTER EIGHT -
APPLICATIONS IN THE DISCIPLINES
EMERGING MARKET ECONOMIES: MEETING THE MARKETING CHALLENGES OF
NATIONS IN TRANSITION
Spero C. Peppas, Mercer University, ATLANTA, GEORGIA, U.S.A.
529
THE FOREIGN CORRUPT PRACTICES ACT: THE ANTI-BRIBERY PROVISIONS
Barbara A. Susman, Susman & Associates, CHICAGO, ILLINOIS, U.S.A., Clifford R. Skousen, Utah State
University LOGAN, UTAH, U.S.A., Hans E. Klein, Rensselaer Polytechnic Institute, HARTFORD, CONNECTICUT
U.S.A., Rocco R. Vanasco, National-Louis University, CHICAGO, ILLINOIS, U.S.A.
539
THE FOREIGN CORRUPT PRACTICES ACT: AN INTERNATIONAL PERSPECTIVE
Clifford R. Skousen, Utah State University LOGAN, UTAH, U.S.A., Rocco R. Vanasco, National-Louis
University, CHICAGO, ILLINOIS, U.S.A
549
CREATING A PROMOTIONAL PLAN FOR ESTABLISHING A CENTER OF EXCELLENCE:
A CASE APPROACH TO IMPROVE EDUCATIONAL MISSION IMPACT
Elizabeth I. Vaughn-Neely, Michael C. Budden, Joseph H. Miller, Jr., Southeastern Louisiana
University, HAMMOND, LOUISIANA, U.SA.
561
THE CASE OF THE ENTERTAINING GLOBAL INFORMATION SYSTEM: THEORY AND
PRACTICE UNITE
R. Keith Martin, Fairfield University, FAIRFIELD, CONNECTICUT, U.S.A., Joseph R. Moran, Price
Waterhouse, NEW YORK, NEW YORK, U.S.A.
567
MYSTERY SHOPPING: A STRATEGIC APPROACH TO ASSESSMENT OF QUALITY
EDUCATION AND SERVICE DELIVERY IN HIGHER EDUCATION
Michael C. Budden, Southeastern Louisiana University, HAMMOND, LOUISIANA, U.S.A., Connie B. Budden,
575
Budden & Associates, HAMMOND, LOUISIANA, U.S.A.
ORGANIZATIONAL RESTRUCTURING OF INDUSTRIAL ENTERPRISES IN POLAND -
CONCEPTION OF CHANGES (TEACHING PROBLEMS VERSUS PRACTICAL SOLUTIONS)
Marian Molasy, Zdzislaw Szalbierz, Wroclaw University of Technology, WROCLAW, POLAND
581
STRATEGIC BUSINESS ANALYSIS - ANALYSIS AND ALTERNATIVES (INSTAL CO.
CASE REVISITED)
Wojciech Sibilski, Wroclaw University of Technology, WROCLAW, POLAND 587
viii
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