DOCUMENT RESUME CE 081 472 ED 451 348 Best Practices in School-to-Careers: The Hospitality TITLE Industry. Hospitality Business Alliance, Chicago, IL.; National INSTITUTION Employer Leadership Council, Washington, DC. National School-to-Work Opportunities Office, Washington, SPONS AGENCY DC 2000-00-00 PUB DATE 22p.; For other documents in the "Best Practices in NOTE School-to-Careers" series, see CE 081 473-475. NELC, 1201 New York Ave., NW, Suite 700, Washington, DC AVAILABLE FROM 20005 ($4). Tel: 800-787-7788 (Toll Free); Web site: http://www.nelc.org. For full text: http://www.nelc.org/resources/NABHospitality.pdf. Descriptive (141) Reports PUB TYPE MF01/PC01 Plus Postage. EDRS PRICE Academic Standards; Advisory Committees; Annotated DESCRIPTORS Bibliographies; Career Awareness; Career Exploration; Case Studies; Change Strategies; Demonstration Programs; Dining Facilities; *Education Work Relationship; Educational Change; Educational Cooperation; *Educational Practices; Educational Resources; Employment Qualifications; Entry Workers; Experiential Learning; Glossaries; *Hospitality Occupations; Hotels; Industry; Information Sources; Innovation; Internet; Job Skills; Job Training; Labor Needs; Linking Agents; Mentors; National Organizations; National Standards; Nonprofit Organizations; *Partnerships in Education; Professional Development; *School Business Relationship; Secondary Education; Skill Development; Teacher Improvement; *Vocational Education; Work Experience Programs; World Wide Web Colorado (Denver); Georgia (Savannah); *Hospitality IDENTIFIERS Education; Job Shadowing; Maryland (Baltimore); Massachusetts (Somerville); National Employer Leadership Council; New Mexico ABSTRACT This booklet highlights the efforts of four hospitality employers and one "intermediary" organization connecting workplace experiences to classroom learning for secondary school students. The introduction presents a series overview and lists the names, locations, and featured practice of the employers and organizations. The next sections examine the hospitality industry, reasons why school-to-careers is an ideal strategy for addressing hospitality industry skill needs, and how the employer participation model works with students and teachers. These employers and intermediaries and their best practices are profiled: (1) Holiday Inn (Somerville, Massachusetts), which is introducing students to the (2) Baltimore Convention Center and 72 workplace through hands-on experience; local restaurants (Baltimore, Maryland), which give students job shadowing (3) The Outback Steakhouse (Denver, Colorado), which is opportunities; (4) Hyatt Hotel building a strong foundation in skills through mentoring; (Savannah, Georgia), which is demonstrating that teachers can be students too; and (5) The Hospitality Business Alliance and New Mexico, which are Reproductions supplied by EDRS are the best that can be made from the original document. bringing educators together to learn about industry needs and trends. The (1) an annotated list of eight following items are also included: (2) a glossary; and (3) a discussion of steps to organizations and resources; build on the National Employer Leadership Council's agenda. (MN) Reproductions supplied by EDRS are the best that can be made from the original document. r radices es areers in ool-to- c li t PERMISSION TO REPRODUCE U S DEPARTMENT OF EDUCATION AND Improvement DISSEMINATE THIS Office of Educational Research and MATERIAL HAS ATIONAL RESOURCES INFORMATION ED BEEN GRANTED BY ti CENTER (ERIC) as This document has been reproduced received from the person or organization originating it Minor changes have been made to improve reproduction quality TO THE EDUCATIONAL RESOURCES this INFORMATION CENTER Points of view or opinions stated in (ERIC) document do not necessarily represent official OERI position or policy Fiaspri-ALn-f_. NES, Bt7 Helping,Create A 1; 1: Tomorrow's Workforce = BEST COPY AVAILABLE NELC Helping Create Tortiorrov, 'c Workforce National Employer Leadership Council do National Alliance of Business 1201 New York Avenue, NW Suite 700 Washington, DC 20005 Phone: (800) 360-NELC E-mail: nelc @nelc.org Website: www.nelc.org NATIONAL ALLIANCE OF BUSINESS AVAIL:ABLE BEST COPY National Employer Leadership Council executives, are committed to The National Employer sustaining the significant changes in Leadership Council is a business teaching and learning taking place membership organization dedicated to expanding and across the country as a result of enhancing employer involvement in school-to-careers. Contact: school-to-careers. The NELC advocates and supports school-to-careers National Employer Leadership initiatives combining classroom Council do National Alliance of Business courses with real-life learning to ensure all students meet high 1201 New York Avenue, NW Suite 700 standards and, therefore, are prepared Washington, DC 20005 for continuing education and the Phone: (800) 360-NELC E-mail: [email protected] cutting-edge jobs of the 21st Century. Website: www.nelc.org NELC members, and the NELC Leadership Board of senior business Hospitality Business Alliance the national umbrella organization The Hospitality Business Alliance for hospitality school-to-career (HBA) is an educational partnership formed by the activities. Contact: National Restaurant Association and the American Hotel & Motel Hospitality Business Alliance Association to create a nationwide 250 South Wacker Drive Suite 1400 system of secondary school hospitality Chicago, IL 60606-5834 courses linked with mentored worksite Phone: (800) 765-2122 x358 experiences. The HBA is comprised of E-mail: [email protected] state-driven hospitality partnerships Website: www.h-b-a.org throughout the country, and exists as 4 Table of Contents Introduction 2 The Hospitality Industry 3 Hospitality and School-to-Careers: 4 The Hospitality Business Alliance Implementing School-to-Careers: The Employer Participation Model 6 I. Working with Students 6 Career Awareness 7 Company Profile: Holiday Inn, Somerville, Massachusetts 7 Career Exploration 8 Company Profile: Baltimore Convention Center and 72 Local Restaurants, Baltimore, Maryland 8 Career Preparation 8 Company Profile: The Outback Steakhouse, Denver, Colorado 9 II. Working with Teachers 10 Company Profile: Hyatt Hotel, Savannah, Georgia 11 Third Party Intermediaries 12 Intermediary Profile: The Hospitality Business Alliance and New Mexico 12 Next Steps and Resources 14 Glossary of Terms 15 1 5 Introduction academic achievement levels of all booklet is part of a series students and preparing them for that demonstrates the scope This and importance of employer success in all careers, employers in different industries can play involvement in school-to-careers. unique roles in enhancing Each booklet in the series learning for specific students with examines employer roles in specific particular interests and aptitudes. industry sectors. This publication focuses on the importance of Together, the activities of all partnerships between educators and employers provide opportunities to connect with all students so they companies that rely on a skilled can learn, grow, and ultimately workforce for the hospitality take control of their own industry. It is the result of the educational and career goals. NELC's partnership with the Best Practices in School-to- Hospitality Business Alliance. Careers: The Hospitality Industry Across the country, employers from all industries are supporting highlights the efforts of four hospitality employers and one school-to-careers as a critical span "intermediary" organization of the bridge that prepares students for future education and connecting workplace experiences to classroom learning to help careers. School-to-careers has brought together employers, young people develop skills for educators, students, and success. While each employer is community leaders to build recognized for a specific activity or coordinated series of activities that series of activities, together they demonstrate the need to create provide students with a clear multiple opportunities for young understanding of the education people to learn and grow: and career options available to 1. Holiday Inn, Somerville, them and the skills and Massachusetts: Introducing competencies required for success. young people to the workplace While employers are through a hands-on experience. committed to improving the core 2 6 4. Hyatt Hotel, Savannah, 2. Baltimore Convention Center and 72 Local Georgia: Demonstrating that Restaurants, Baltimore, teachers can be students, too. 5. The Hospitality Business Maryland: Opening up the Alliance and New Mexico eyes of students through job (Intermediary Profile): shadowing. 3. Outback Steakhouse, Bringing educators together to Denver, Colorado: Building learn about industry needs and a strong foundation in skills trends. through mentoring. The Hospitality Industry between 1998 to 2008 will increase 'th a booming economy, by nearly two million, of which unemployment at a approximately 115,000 will be historic low, and management positions. While consumer spending at an all-time hospitality conjures up traditional high, it is a fruitful time for the images of restaurants and hotels, it hospitality industry. Eating out and encompasses a wide area: resorts business and leisure travel are no and casinos, stadiums and theme longer viewed as luxuries, and are parks, cruise lines, and even now an integral part of people's national parks. lives. Because of this shift in The industry is expanding lifestyles, the hospitality industry, rapidly at a time when, incorporating foodservice, lodging, paradoxically, the country is and travel/tourism, employs more feeling the impact of one of the people than any other industry in tightest labor markets in decades. the United States, and it will Finding and retaining qualified continue to grow. The Bureau of workers is more difficult than ever Labor Statistics projects that the before. Hospitality managers rank number of hospitality industry jobs 3 7 understanding of business the issues of labor availability and management, finance, the skill level of new employees accounting, human resources, second only to competition. customer relations, marketing, dded to these challenges is public speaking, food science, and that the public does not technology. The emphasis on ecognize the depth of the technological knowledge comes at hospitality industry. Young people, a time when business is in particular; perceive hospitality increasingly becoming automated. jobs as temporary positions rather In addition to good work habits, a than avenues toward successful positive attitude and "people careers. In reality, however, skills," the industry demands hospitality offers opportunities to familiarity with computers and move quickly from entry-level to the internet, as they play a huge mid-level and upper management role in the industry from opportunities, which often require restaurant point-of-sale systems to more sophisticated skills and online hotel reservations. postsecondary education. A strong candidate needs to exhibit an Hospitality and School-toCareers: The Hospitality Business Alliance incorporate paid internships with -unlike other industries that on-site mentoring. have supported school-to- A unique partnership has careers (STC) partnerships ushered in this approach. Pwo at the local or state level, the major national hospitality hospitality industry started with a organizations, the National national approach. As an industry, Restaurant Association and the it came together to formalize and American Hotel & Motel coordinate a single STC initiative Association, formed the Hospitality that would develop high Business Alliance (HBA) in 1996. standards, provide industry- The HBA was charged with approved curricula, and 4 8 providing high school students an exploration, and career preparation introduction to hospitality three key STC activity activities management careers through two areas suggested by the NELC. programs: Pro Start( (for HBA's goal is to establish STC foodservice) and the Lodging activities in all fifty states and build hospitality's reputation as an Management Program. To reach as many employers and students as "industry of choice" for careers. Preliminary data suggests that HBA possible, HBA, through a network is succeeding in building a strong of state-level partnerships, acts as cadre of future leaders for their the single point of contact. industry; the majority of students By the year 2000, 30 states engaged in the industry's STC (including Washington, DC) were initiative go directly to actively involved in delivering the postsecondary culinary or two programs. More than 16,000 hospitality schools. Still others go secondary school students are enrolled, with nearly 1,500 right to work, either at the business where they interned or elsewhere employers participating. Together, in the industry. HBA and its business members provide career awareness, career 5 9