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DOCUMENT RESUME IR 018 213 ED 402 918 Public Broadcasting's Services for the American TITLE People. INSTITUTION Corporation for Public Broadcasting, Washington, D.C. PUB DATE [96] NOTE 36p.; Ten pages (p.10-20) come under the heading: "Public Broadcasting & Education." PUB TYPE Descriptive (141) Reports EDRS PRICE MF01/PCO2 Plus Postage. DESCRIPTORS *Access to Information; *Community Services; Educational Television; Elementary Secondary Education; Mass Media Use; Nonprofit Organizations; Private Sector; *Programming (Broadcast); *Public Service; Public Television; *Telecommunications; Television Viewing; Users (Information) *Corporation for Public Broadcasting IDENTIFIERS ABSTRACT The Corporation for Public Broadcasting (CPB), a private, non-profit corporation, was created to develop public telecommunications services of the highest quality to serve the American people. This booklet reviews the services to the American people that have been undertaken by CPB and public broadcasters nationwide. They include important contributions in the areas of education, community service, and technology. These services may be less well known than the radio and television programming that helps keep millions of Americans informed, but they are no less important a part of public broadcasting's mission. The report covers the following topics: financial facts; the national network of public broadcasting; lifelong learning for all ages, in schools, at colleges, at work, and at home, including for-credit adult courses, helping to meet the National Education Goals, and in-service education programs; helping communities tackle tough problems such as youth violence; creating coalitions for action; programming for diverse ethnic and racial audience groups; serving rural and under-served audiences; technological innovations such as using satellites for distance learning and interactive, computer-based videodiscs for advanced, self-paced instruction; providing access for Americans with impairments; and exploring the public service possibilities of computer networks and a computer database to serve educators. (SWC) *********************************************************************** Reproductions supplied by EDRS are the best that can be made from the original document. *********************************************************************** EDUCATION U.S. DEPARTMENT OF and Improvement Office of Educational Research INFORMATION EDUCATIONAL RESOURCES CENTER (ERIC) received von reproduced as This document has been organization from the person or originating it. =ma ammu. made to Minor changes have been quality. improve reproduction stated in this Points of view or opinions represent document do not necessarily policy. official OERI position or CORPORATION FOR PUBLIC BROADCASTING CASTING'S SERVICES PUBLIC BRO PEOPLE FOR THE ERIC etteVasmeesa. PERMISSION TO REPRODUCE THIS MATERIAL HAS c'FFN GRANTED BY BEST COPY AVAILABLE Janice Jones 2 TO THE EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC)." Contents 1 4 About CPB 5 Financial Facts . . . 6 A National Treasure 9 Universal Access 10 Education 12 Children 14 Ready-To-Learn 16 Elementary/Secondary . 18 College/Adult Education 20 Teachers 21 Effective Service 23 Tackling Tough Issues 25 Serving All Americans 27 Reaching Out 29 Technology 31 Access for All 33 Wired , . Zre.tTrOZEV:.0.5V-.P.XVitqrf4e4,4". ..., - 1 1 Introduction This booklet reviews the services to the American people that have been undertaken by the Corporation for Public Broadcasting and public broadcasters nationwide They Include important contributions in the areas of education, be less well known than community service, and technology These services may the radio and television programming that helps keep millions of Americans informed, but they are no less important a part of public broadcasting's mission 4 isnot stmzi"- ' CPB: An American Tradition About CPB... Origin: Sparked by the Public Broadcasting Act of 1967, the Corporation for Public Broadcasting was created to develop public telecommunications services of the highest quality to serve the American people Status. CPB is a private, non-profit corporation It is not a government agency, owned or controlled by public broadcasting stations CPB is a public nor is it by the American people service, "owned" Function CPB is the steward for most of the federal contribution to public broadcasting It oversees the distribution of both those funds and others that it and foundations. These funds are invested to receives from corporations bolster the community-based broadcast services of hundreds of public television and radio stations, which reach 99% of all Americans, help fund the production of educational, informational, and cultural television and radio programming for delivery to audiences nationwide, and provide seed money for other community services, such as non-broadcast educational services for children and adults and outreach campaigns that focus on non-partisan issues 5 '-44 ,.. .510*410aU1!!1:4 4,4:1-p141, I I A Community of Broadcasters...Nationwide Financial Facts All Others Auction CPB 6% 1% 14% Federal Grants & Contracts Subscribers 6% 22% Local Governments 1' 3% = ``.' State Governments 14% Business Note 17% State -- CCoolllleeggeess Income figures & Universities Y--- ,Ilf -..,.. from FY 1993 8% FoundationsZ Other Public i i 6% Colleges Private & Universities Colleges 1% & Universities 1% Critical stability: Even though federal funding represents a small percentage of public broadcasting's total income, it provides the nucleus of critical seed money that ensures stability in program production For 1995, this investment requires less than $1.10 per American. , mmsw 5, 4, `. AVAiLABLE BEST COPY Network The Nation's 1 Treasure A National national asset Public broadcasting is truly a beyond: Public Nationwide and of all 50 states, the District communities in television and radio stations serve Guam, and the Virgin American Samoa, Rico, as well as Columbia, and Puerto 629 public television stations and funded 351 public Islands In 1994, CPB throughout the country are among shared by stations radio stations Programs broadcasting highly about public people value most the benefits that back to communities of CPB funds go More than 95% Return on investment: television station operations, for local radio and nationwide as support public broadcasting system enhancement of the and the continued programming, through CPB, stations raise funding directed $1 of federal Moreover, for every reliable seed The federal funding serves as than $6 from other sources more and enhance the additional funds that sustain enable stations to attract money to they provide services of Federal Funding - The Critical Role television 14% of a public CPB funds represent Public television On average, The median widely from station to station but the share varies station's income, from CPB is public television station receives Grant that a Community Service about $500,000 °"",,Y ,7"-' ,^ ""'",=; '="*". ' i` £ ° >0 ^ * ^ 6 '",7 .? --, , , ;a , -- ,. ==. , , , rrak4s-es, 7 CPB grants are especially important to stations serving rural audiences For these stations, which may have a smaller base of outside support, CPB grants can represent almost one-third of the operating budget CPB Operations 46% General System Support 6.0% 4... 7 r; r , -; I I ,- . - ! ; r > Public radio CPB funds represent 16% of public radio's overall income, providing the foundation for other fund-raising activities The median Community Service Grant to an individual public radio station is )ust a .1 ,` ' bit less dia., $100,000 , CPB initiatives to encourage the start-up of minority and rural stations have introduced public radio services during the last few years to a number of communities not otlierwise served by public broadcasting in some cases, not `°, ° served by any broadcasters This expansion of mainstream communications to underserved communities relies heavily on federal funding, since outside support -4 must be developed over time 14. `' 5. 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America with high- 63% 4 60% -..*. - ' quality programs and " 'pa services that don't 40% require any extra monthly payments 4r 20% 0% Public broadcasting makes educational, informational, and cultural programming and other important services available to all Americans, regardless of income or distance from great metropolitan centers '; America's 351 public television stations reach 99% of the nation's population, and attract a typical weekly audience of 100 million people S77S "S !:. aged two and older Public radio stations, with more localized signals, reach over 86% of the population, with a typical weekly audience of 19 million people aged ,,, , twelve and older ., I' , ''---r,"7"-'..t".7. 7".*: :';" "4,7' 7,4'7,' .",'. . ' ". 5,.;', i ,:i - "5 - ,.,.y'",:.'°;-::,, Y, ,- '; 1.' 'k 3. < -, , '. .`1,.:-,! ''1:" ,, , . . <,' '4------'---,.. "'" 4, 7 ;'' -.,1, `', ' ,.:`,. 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