ERIC ED373201: Help for the Entrepreneur. Unit 6. Level 1. Instructor Guide. PACE: Program for Acquiring Competence in Entrepreneurship. Third Edition. Research & Development Series No. 301-06.

23 Pages·1994·0.64 MB·English

by  ERIC

CE 067 035
ED 373 201
Help for the Entrepreneur. Unit 6. Level 1.
TITLE
Instructor Guide. PACE: Program for Acquiring
Competence in Entrepreneurship. Third Edition.
Research & Development Series No. 301-06.
Ohio State Univ., Columbus. Center on Education and
INSTITUTION
Training for Employment.
PUB DATE
94
23p.; For the complete set, i.e., 21 units, each done
NOTE
at three levels, see CE 067 029-,,.2. ,2upported by the
International Consortium for Entrepreneurship
Education, the Coleman Foundation, and the Center for
Entrepreneurial Leadership Inc.
Center on Education and Training for Employment, 1900
AVAILABLE FROM
Kenny Road, Columbus, OH 43210-1090 (order no.
RD301-06 IG, instructor guide $4.50; RD301-06 M,
student module, $3; student module sets, level
1--RD301M, level 2--RD302M, level 3--RD303M, $45
each; instructor guide sets, level 1--RD301G, level
2--RD302G, level 3--RD303G, $75 each; 3 levels and
resource guide, RD300G, $175).
Teaching Guides (For
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Teacher)
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Behavioral Objectives; *Business Education;
DESCRIPTORS
*Competency Based Education; Competition;
Consultants; *Entrepreneurship; *Information Sources;
Lea,ning Activities; Postsecondary Education;
Professional Associations; Public Agencies;
Publications; Secondary Education; *Small Businesses;
Student Evaluation; Teaching Guides; *Technical
Assistance
*Program for Acquiring Competence Entrepreneurship
IDENTIFIERS
ABSTRACT
This instructor guide for a unit on help for
entrepreneurs in the PACE (Program for Acquiring Competence in
Entrepreneurship) curriculum includes the full text of the student
module and lesson plans, instructional suggestions, and other teacher
resources. The competencies that are incorporated into this module
1 of learning--understanding the creation and operation
are at Level
of a business. Included in the instructor's guide are the following:
unit objectives, guidelines for using PACE, lists of teaching
suggestions for each unit objective/subobjective, model assessment
responses, and overview of the three levels of the PACE program. The
folloWing materials are contained in the student's guide: activities
to be completed in preparation for the unit, unit objectives, student
reading materials, individual and group learning activities, case
study, discussion questions, assessment questions, and references.
Among the topics discussed in the unit are the following: technical
assistance and how it helps entrepreneurs; sources of technical
assistance; and ways business affiliations, business associations,
government agencies, educational institutions, competition,
professional consultants, and publications help entrepreneurs.
(MN)
UNIT 6
LEVEL 1
Unit 6
Help for the
Entrepreneur
Level 1
HOW TO USE PACE
If a student
Use the objectives as a pretest.
is able to meet the objectives, ask him or
Program for Acquiring
her to read and respond to the assessment
Competence in
questions in the back of the module.
Entrepreneurship
THIRD, EDITION'
Duplicate the glossary from the Resource
11.-..44prurni rrit, No. to (.46
Guide to use as a handout.
provided in the
Use the teaching outlin
Objectives:
Instructor Guide for assistance in focusing
The left side of
your teaching delivery.
each outline page lists objectives with the
corresponding headings (margin questions)
Define technical assistance.
from the unit. Space is provided for you to
add your own suggestions. Try to increase
student involvement in as many ways as
possible to foster an interactive learning
help
the
assistance
can
how
technical
Discuss
process.
entrepreneur.
When your students are ready to do the
Activities, assist them in selecting those
that you feel would be the most beneficial
Identify the types of technical assistance available to
to their growth in entrepreneurship.
the entrepreneur.
Assess your students on the unit content
when they indicate they are ready.
You
PERMISSION TO REPRODUCE THIS
.
.
may choose written or verbal assessments
40.';
f
[11)(
14f-
MATERIAL HAS BEEN GRANTED BY
(,
Model re-
situation.
the
according
to
N
sponses are provided for each module of
...
v
While these
are suggested
each
unit.
(C)
responses, others may be equally valid.
TO THE EDUCATIONAL RESOURCES
INFORMATION CENTER (ERICI
2
BEST COPY AVAILABLE
Teaching Suggestions
Objectives
1. DEFINE TECHNICAL
ASSISTANCE
general concept of technical
the
Introduce
student
to
What is technical assistance?
the
assistance.
2. DISCUSS HOW TECHNICAL
ASSISTANCE CAN HELP THE
ENTREPRENEUR
Have students list various professionals they know (family mem-
How does technical assistance help
bers, friends, acquaintances, etc.) who offer technical assistance
the entrepreneur?
Stress the importance of prevention versus dam-
to businesses.
age control.
Demonstrate the value of technical assistance to the class.
List
What types of technical assistance
the various areas in which technical assistance might be sought
might the entrepreneur need?
before opening a business, i.e., accounting, legal, computing, etc.
3. IDENTIFY THE TYPES OF
TECHNICAL ASSISTANCE
AVAILABLE TO THE
ENTREPRENEUR
The instructor can use charts to list sources of technical assis-
assistance
technical
Where
is
Have students write on note cards the information you
tance.
found?
As you complete your charts, students will
show on charts.
write down information on their note cards for future reference.
List franchises, cooperatives, and buying groups on the chart cor-
How do business affiliations help
Use simple words in defin-
responding to business affiliations.
the entrepreneur?
ing these terms. The key issue for students is not to memorize
definitions, but to understand the meaning of the terms.
Define business associations and add information related to them
How do business associations help
on the corresponding chart.
the entrepreneur?
List the
Underline the importance of government assistance.
How do government agencies help
Small Business Administration, U.S. Department of Commerce,
the entrepreneur?
U.S. Department of Labor, and government agencies on corre-
sponding chart.
Ask students to express their ideas on how educational institu-
How do educational
institutions
tions Add help entrepreneurs.
help the entrepreneur?
Teaching Suggestions
Objectives
Help students understand why competition is critical in learning
How can the competition help the
about valuable sources of technical assistance.
entrepreneur?
Give students three examples of consulting professionals and
How do professional consultants
have them express their opinions on what kind of t-chnical assis-
help the entrepreneur'?
tance each professional might offer.
Consult your local library for some popular entrepreneurship
How do publications
help the
journals. Have students work in groups and gather information
entrepreneur?
from the journals related to technical assistance.
MODEL ASSESSMENT RESPONSES
Technical assistance provides the entrepreneur with access to experience and expertise. When starting new
1.
Seeking technical assistance
businesses, entrepreneurs do not have all the knowledge or skills required.
does not indicate failure. Rather, being aware of assistance you can get from experienced advisers shows
that you know you need it and you know how you can get it.
The skills an entrepreneur needs when they first open a business are different than skills they need to main-
2.
tain the business. Before opening a business, you must assess your aptitude for entrepreneurship, identify
entrepreneurship opportunities, develop a business plan, select a business location, develop a financial plan,
and select a legal structure for the business. After the business opens, you need to manage finances, mar-
keting, sales promotion, human resources, sales, customer relations, and protect your business. There is
a lot of room for the students to expand on each 'before and after' activity.
Comprehensive franchise agreements provide the entrepreneur with much of the technical assistance, the
logo and company name, supply of the product and/or manufacturing process, marketing and operations
plan.
(1) limitation of freedom in making decisions, (2) higher costs,
Disadvantages of owning a franchise are:
4.
and consequently, (3) potentially lower profits.
Farmers find it advantageous to join a cooperative because of (1) better prices due to quantity purchasing
adver-
power, (2) less expensive warehousing and storage due to shared expenses, and (3) reduced costs for
tising or sales promotion due to the sharing of expenses.
Some companies employ a buying group together to purchase merchandise in central markets. High fashion
.
and perishable products are two examples of merchandise that requires rapid turn-over. Buyer groups pro-
vide members with product information, sales promotion ideas, and selling aids.
4
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Program for Acquiring
Competence in
'
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Entrepreneurship
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Incorporates the needed competencies for creating and operating a small business at three levels of learning. with experiences and
outcomes becoming progressively more advanced.
1.'nderstanding the creation and operation of a business.
Level 1
Planning for a business in Your future.
Level 2
Starting and managing our own business.
Level 3
Self-contained Student Modules include: specific objectives, questions supporting the objectives. complete content in form of answers
dual activities. group activities. module assessment references. Instructor Guides include the full text
to the questions. case studies. indi
of each student module dud lesson plans, instructional suggestions. and other resources. PACFThird Edition, Resource Guide includes
teaching strategies. references, glossa), of terms, and a directory of entrepreneurship assistance organisations.
Fo' information on PACE or to order, contact the Publications Department at the
Center on Education and Training for Employment. 1900 Kenny Road, Columbus, Ohio 43210-1090
[phone]. (800) 84X-4815.
Support for PACE, 'third Edition pros ided in whole or I II part by:
The Coleman Foundation
International Consortium for Entrepreneurship Education
and
International Enterprise Academy
5
Center for Entrepreneurial Leadership Inc.
Center on Education and Training for Employment
Ewing Marion Kauffman Foundation
The Ohio State University
UNIT 6
Help for
LEVEL
the
Entrepreneur
Your Potential
Nature of
The
Business
Global Markets
as an
Small Business
Business Plan
Opportunities
Entrepreneur
Pricing
Financing
Types of
Marketing
Location
Strategy
the Business
Analysis
Ownership
Human
Business
Legal
Selling
Promotion
Resources
Management
Issues
Risk
Customer
Financial
Record
Operations
Management
Credit
Analysis
Keeping
Program for Acquiring
A
ik
Competence in
Entrepreneurship
.
0
II
k
CENTER ON EDUCATION
AND TRAINING FOR EMPLOYMENT
Research & Development Series No. 301-06
COLLEGE OF EDUCATION
r,
THE OHIO STATE UNIVERSITY
HELP FOR THE ENTREPRENEUR
. . .
BEFORE YOU BEGIN
Consult the Resource Guide for instructions if this is your first PACE unit.
1.
If you think
Read What are the Objectives for this Unit on the following page.
2.
you can meet these objectives now, consult your instructor.
If you need help with the
Look for these business terms as you read this unit.
3.
meanings, ask your instructor for a copy of the PACE Glossary contained in the
Resource Guide.
Business affiliation
Buying froup
Consultant
Cooperative
Damage control
Franchise
Technical assistance
1994, Center on Education and Training tier Employment.
Copyright (
The Ohio State UniverOy. All right., re,ered.
3
HELP FOR THE ENTREPRENEUR
WHAT ARE THE OBJECTIVES FOR THIS UNIT?
Upon completion of this unit you will be able to
define technical assistance,
discuss how technical assistance can help the entrepreneur, and
identify the types of technical assistance available to the entrepreneur.
WHAT IS TECHNICAL
WHAT IS THIS UNIT ABOUT?
ASSISTANCE?
As
an entrepreneur you must perform many
As
an entrepreneur, you should know a pro-
tasks. You must also make many decisions.
duct or be highly skilled in providing a
Some of these decisions will be easy; others
will be difficult. You may need to look out-
service before thinking of going into busi-
side your business for help in performing
However, you can't be expected to
ness.
tasks and making decisions.
know how to do everything.
of the
In this unit, you will learn the meaning of
Over time you may develop
all
business owner
You will explore how
knowledge and
skills
technical assistance.
a
the small business owner benefits from tech-
needs, but in the beginning you will need a
nical assistance, and you will discover the
lot of help.
kinds of technical assistance available to
is the term for the out-
entrepreneurs.
Technical assistance
side help you will need to open and operate
By obtaining assistance from others, you get
assis-
a small business. The use of technical
the help you need to complete tasks.
Rather, it
You
tance does not indicate failure.
also learn more about your business and in-
shows that you know where you need help
crease your ability to make your business
and that you know how to get it.
successful.
HOW DOES TECHNICAL
setting up a network of technical advisers
during the planning stages of your business.
ASSISTANCE HELP THE
ENTREPRENEUR?
WHAT TYPES OF TECHNICAL
ASSISTANCE MIGHT THE
As
you begin your business, you probably
ENTREPRENEUR NEED?
will not know how to perform all the tasks
required of you. Being aware of the wealth
of technical assistance available to you is
The entrepreneur's job is complex. How-
like having qualified advisers standing by to
ever, all the tasks performed can be clas-
help you solve every problem.
sified into two broad categories:
Obtaining technical assistance at the outset
Those you must do before the business
of your business is important for many rea-
1.
Qualified sources of technical assis-
opens
sons.
tance such as lawyers, accountants, bankers,
Those you must do after the business is
and realtors can provide an objective look at
2.
both opportunities for improvement and po-
operating
tential risks. As you start your business, it
Before the business opens you need to
is human nature to focus on the positive as-
pects of business ownership. Although con-
fidence is important, your advisers will offer
assess your aptitude for entrepreneurship,
a broader perspective that should include the
downside. Skilled advisers can do this with-
identify entrepreneurship opportunities,
out dampening your much-needed enthusi-
asm. One of the best ways to avoid prob-
lems is to be aware of when and where they
develop a marketing plan,
may surface.
select a business location,
The old saying "an ounce of prevention is
worth a pound of cure" applies to obtaining
technical assistance. As a rule, prevention is
develop a financial plan, and
almost always less expensive than damage
control. For example, in the beginning, with
select a legal structure.
all the expenses of starting a business, it
may appear that the cost of liability insur-
After the business is operating, you need
to
ance is too expensive. However, you must
compare this cost with the potential loss
should an accident occur at your business.
manage finances,
Not only could it ruin your business, you
might be paying for it the rest of your life.
These types of problems can be avoided by
manage marketing,
0
5
Educational institutions
manage sales promotion,
Professional services
manage human resources,
Publications
manage sales,
A brief description of each category follows.
manage customer relations, and
protect the business.
HOW DO BUSINESS
AFFILIATIONS HELP
Each task requires specific knowledge and
THE ENTREPRENEUR?
In fact, each task might be divided
skill.
into several subtasks because of the knowl-
Therefore, you
it requires.
edge or skill
A business affiliation is a group of compan-
need to know a lot in order to do all that
ies legally joined for mutual benefit. Three
you need to do. Are you already compet-tnt
business affiliations that provide technical
enough to handle all these tasks? If so, you
assistance for small businesses are fran-
are really unique. Most entrepreneurs never
chises, cooperatives, and buying groups.
become completely skilled in all areas.
If,
however, you do not have the knowledge
Franchises
and skills for performing all these tasks, you
will need technical assistance.
A franchise is a form of marketing in which
the main owner, or "parent company," mar-
kets a product or service through local busi-
WHERE IS TECHNICAL
the
nesses, while maintaining control over
ASSISTANCE FOUND?
operating methods used in each business.
Most fast-food businesses are franchises. A
Whatever problems you may have in devel-
national company provides the logo, the
oping your business, you will not be without
recipes, the advertising plan, marketing plan,
In fact, you may find it difficult to
help.
and the plan for operations. The local entre-
the technical assistance
choose from all
Gen-
preneur pays money for these services.
available. There are six major categories of
erally, this is a large amount in the begin-
technical assistance:
ning and then a share of the profits for as
long as the business is in operation.
Business affiliations
Comprehensive franchises such as these pro-
vide much of the technical assistance needed
Business associaions
Other fran-
by the small business owner.
chising arrangements may provide only a
company name and a supply of the product.
Government agencies