Table Of Content

DOCUMENT RESUME ED 365 572 SO 023 299 AUTHOR Alperstein, Cory Ann; Weyl, Rdnnie B. TITLE Arts for Everykid: A Handbook for Change. INSTITUTION New Jersey Alliance for Arts Education, Trenton.; New Jersey State Council on the Arts, Trenton. SPONS AGENCY National Endowment for the Arts, Washington, D.C. PUB DATE 92 NOTE 163p.; Some illustrations may not reproduce clearly. PUB TYPE Non-Classroom Use (055) Guides EDRS PRICE MF01/PC07 Plus Postage. DESCRIPTORS *Advocacy; *Art Education; *Basic Skills; *Citizen Participation; *Educational Quality; Elementary Secondary Education; Fund Raising; Policy Formation; Publicity; Public Policy IDENTIFIERS *New Jersey ABSTRACT This handbook seeks to provide advocates with the tools they need to encourage arts education in the schools, particularly in New Jersey. The document includes background material on arts education and advocacy, a set of 11 reasons why the arts are basic to education, and an explanation of what constitutes a quality the major heading, "The How-to of Advocacy," arts education. Un the handbook prove tips about getting started, publicity and promotion, working within the political and education arenas, and Chapters dealing with "The National Scene" and "The New fundraisin_ Jersey Scene" explain organizations and activities occurring on the national and state level in support of quality arts education. "A Call to Action," the concluding chapter of the document, offers thoughts for would-be arts advocates. The handbook also includes a foreword, an introduction, acknowledgments, details about the artwork (all produced by students), footnotes and sources, a listing of other resources, and order forms. (SG) *********************************************************************** Reproductions supplied by EDRS are the best that can be made from the original document. *********************************************************************** AIITNMIL U It. DRPARTININT OA EDUCATION ORR al E &DIANNA II*:A ne improywdent 1.mbe Thltr dOCurnOt oil 0n rorodoot ahod born OM per. Or ofinahen ngoldInd d. 0 Mr Mr elVadd Mn DNA RN** 0110f0.10 '00.0Iithaa 0640). Ponds 01 load or 00o1K:o1 Stat.! TIM do not nCnly Rorit en thy rtOco cdricAl OERI Romeo oecy of 'PERMISSION TO REPRODUCE THIS IAL HAS BEEN GRANTED BY MA TO THE EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC)" 2 t 1. of State New Jersey State Council on the Arts/Department Alliance for Arts Education/New Jersey First Edition: 1992 AVAILABLE BEST COPY iJ ARTS FOR EYERYKII) This handbook is published by. A Handbook ,tbr Change New Jersey State Council on the Arts.' Department of State PROTECT DIRECTOR Cory Ann Alperstein CN 306 Trenton, New Jersey 08625 COAUTHORS Cory Ann Aiperstein and Ronnie B. Weyi Alliance for Arts Education/New Jersey EDITOR AND PRODUCTION COORDINATOR P.O. Box 1774 Ronnie B. Wiwi Trenton, New Jersey 08607 -1774 BOOR DESIGN Funds for the original publication of this book Bonnie Banish Johnson & Simpson were provided by the New Jersey State Council on the Arts/Department of State, with partial support PRINTING from the National Endowment for the Arts The Queens Group 0 Copyright New Jersey State Council on the Arts . PAPER Department of State and Alliance for Arts Ed.ica- Drunter tion/New Jersey No part of this handbook may be reproduced in any form without permission. Additional copies may be obtained from. Alliance for Arts Education/New Jersey P.O. Box 1774 Trenton, New Jersey 08607-1774 1-800-2-ARTS-99 COVER YVETTE GRIMES °SILOS SIX SUNS SCHOOL BEST COPY AVM! API r F 0 R W A It D. he New Jersey State Council on the Arts and the Alliance for Arts Education/New Jersey have embarked on a major campaigh to spread the critical to a word. in these complex and rapidly changing times, the arts are hand- complete education for all children. We are pleased to cosponsor this book, which is one facet of our ARTS FOR EVERYKID advocacy campaign. We have come a long way in making the arts an integral component long way of kindergarten through twelfth grade education. But we still have a and ailing economy, to go. In addition to the setbacks caused by a weakened few individuals are we also have recognized a more pressing problem: too willing to publicly assert the important contributions the arts make to our lives, our culture and our youth. The need for effective advocacy is great. True change will come the about only when individuals raise their voices to be heard, proclaiming local value of the arts in education, It is this message that must reach the community. school board, the superintendent, the legislator and the entire and to Collectively, we must use the strength of our individual voices to act, activate. let your This handbook is intended to serve as a resource to help you advocacy voice be heard. We hope it inspires you to become partners in our efforts, for only by working together can we realize our goals. in the We welcome your involvement. Yours is an important voice soaring chorus, :esounding the ARTS FOR EVERYKID retrain. Theresa Purcell Sharon A. Harrington President Chairman Alliance for Arts Education/ New Jersey State Council New Jersey on the Arts Mambo Wester Barbara F. Russo Executive Director Executive Director Alliance for Arts Education/ New Jersey State Council New Jersey on the Arts BEST COPY AVAILARI F 3 FORWARD 6 INTRODUCTION 11 ARTS EDUCATION AND ADVOCACY 12 A definition of arts basic to education 13 A definition of advocacy 14 Why arts education needs advocacy 14 What advocates can do CMArTER. 2 19 MAKING A CASE FOR ARTS EDUCATION Reasons why the arts are basic, with examples illustrating each point Point 7 34 Point I 20 36 Point F.; Point 2 24 Point ci 38 Point 3 26 Pol.( Its 40 28 Point .4 Point I 42 Point 30 ! Point 32 WHAT IS A QUALITY ARTS EDUCATION? 47 Characteristics at a quality arts education. 48 commitment curriculum resources, assessment The curriculum framework 48 COMMUNITY OUTREACH 53 THE HOW-TO OF ADVOCACY: Local arts agencies 58 GETTING STARTED Cflol O'ER Cultural facilities and arts groups 59 Building broad.basca suppor. 54 4 Arts industry 59 Questions to ask wncn deyeloptn 56 Social service and community groups 60 a strategy Business community 60 Developing an advocacy plan 57 Pursuing all opportunities 61 Sample press release 70 65 THE HOW-TO OF ADVOCACY: Public service announcements 71 PUBLICITY AND PROMOTION Public speaking Examples of communication vehicle, 72 66 Extemporaneous speaking 73 Building a publicity campaign 68 special events 74 TOOLS Media relations 68 69 Press releases Telephone calls 87 79 THE HOW-TO OF ADVOCACY: Letters 88 WORKING WITHIN THE POLITICAL ARENA Sample letters to supportive. undecided A snapshot of the New lersev Legislature 80 P9 and opposing legislator:, How to influence legislation 80 1,111,1PTI 6 1 cleFrams mailgrams and taxe, 91 Quick list TOOL' 91 Diner methods at communicanc,: Public testimon. 92 81 How to follow a hiL 84 se Achieving your goals Personal visits 93 97 THE HOW-TO OF ADVOCACY: WORKING WITHIN THE EDUCATION ARENA 98 Members of the New Jersey State Board of Education and what they do 99 The State Board of Education and arts education 100 The local school district 101 .Facts about local school boards and questions to raise 104 The individual school 105 Issues related to arts education 109 THE HOW-TO OF ADVOCACY: FUNDRAISING 110 A series of questions to consider ill Resource hooks and organizations to help advocates develop fundraising strategies PUBLIC GRANTS 112 National Endowment for the Arts 114 U.S. Department of Education 115 New Jersey State Council on the Arts 116 New Jersey Department of Education 121 THE NATIONAL SCENE KEY NATIONAL PLAYERS 122 U S. Department of Education 122 Alliance for Arts Education 124 National Endowment for the Arts 127 Other national players 128 Local action in response to national issues 131 A national policy on arts education 142 Abbott v Burke 135 THE NEW JERSEY SCENE 142 The Quality Education Act 137 Governor's Commission on Quality Edu.. Awn 142 The Urban 30 Special Needs Districts 138 Specific measures advocates can take in CHAPTElt response to the Commissions report on 10 KEY PLAYERS IN NEW JERSEY quality education 143 New lerscv Slate Council on the Arts 144 Alliance ror Arts Education/ LEGISLATION AFFECTING ARTS EDUCATION New Jersey 140 Literacy in the Arts task Force 148 New Jersey Department at Education 141 The Monitoring Law 01 1 991 147 Associations and foundations 141 Core Course Proficiencies 151 A CALL TO ACTION Concluding thoughts 170 ACKNOWLEDGEMENTS 152 ABOUT THE ART WORK . 171 ORDER FORMS 154 FOOTNOTES AND SOURCES 150 FURTHER READING 159 RESOURCES 159 Directory of state and national organizations 165 Directory of newsletters and journals 168 Quick list outline BEST COPY AVII II API f. INTRODUCTION very major protect that ever comes to fruition has as its origins seeds that lvere planted years earlier, when the project was only an idea. a dream. So it was for this advocacy handbook. In the early 1980s, kart Thum, an ails supeivisor.from Freehold Regional High School. called me requesting information that could help him defend the arts budget before his school "1 know, I I cited at least ten books and numerous articles. board. know." he said appreciatively, "but isn't there one resource that has it all? At that time, there was n''. In the years that Ibliowed. when if became clear that advocacy efforts were the only way to ensure that the arts woui,; remain in our schools. artists participating in the Artists in Education program, asked me. in frustration. "But what can we do and how?" These questions planted the seedsfor a handbook that could provide advocates with the tools they needed to do some thing for the arts in our schools and tOT our children. The nutrients for this project came in 1955, when the New jersey State Council on the Arts established arts education as a priority in itsfirstfive-year plan. The State Arts Council _formed an arts education committee which set out to develop goals and objecuyeslor the Council's arts education programs. In 1988. armed with and inspired by molar reports such as the National Endowment for the Arts. publication Toward Civilization and New Jersey's Literacy in the Arts Task Force report, the Council recognized it Ivas time to become a leader m advocan. 6 National Endow- The Council submitted a proposal to the advocacy etlbrts mentfor the Arts and received a grant to pursue Endowment provided the that would promote arts education. The movelbrward. funds necessary to encourage the Council to handbook, which has And that is how we cultivated this seeds, Now, the question we grown organically from those early hope to hear is, "How do we use this handbook?" information drawn The authors have collected a wealth of for you in one text. from numerous resources and consolidated first, its chapters While this handbook may seem intimidating at will be pleased to find surpris- are divided into specific topics you ingly accessible. starting place, For some, this handbook will serve as a basic explaining why the arts are important and providing very experienced information that will dernystitir advocacy. For more will serve as a reference point. arts education advocates, the text For every reader, we hope the handbook serves as a catalyst that will propel you to act. reform. tye need to The 1990s is the decade of educational be included in make those in power understand why the arts must how lifelong learning in the arts any educational reform and begins with the very young. for arts Every day, every week, we must make our case to us. Here is education., Advocacy must become second nature happen. the handbook that can help make that Berda Rittenhouse Arts Education Coordinator New Jersey State Council on the Arts .1 7 4 ART% DUCATION AND ADVOCACY