Entrepreneurship in India

297 Pages·2022·6.302 MB·English

by  Deependra Sharma

Entrepreneurship in India

Entrepreneurship in India
Dr. Deependra Sharma
Dean & Professor

Unitedworld School of Business

Karnavati University, Gandhinagar

Gujarat, India.
First published 2023
by Routledge
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© 2023 Contributors and Manakin Press
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Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan or
Bhutan)
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging-in-Publication Data
A catalog record for this book has been requested
ISBN: 9781032378589 (hbk)
ISBN: 9781032378602 (pbk)
ISBN: 9781003342281 (ebk)
DOI: 10.4324/9781003342281
Typeset in Times New Roman
by Manakin Press, Delhi
Foreword
“Entrepreneurship” has been a buzzword for quite some time but it has not yet
been able to assume the shape of a mass movement, especially in India. There
has also emerged a good amount of literature on this subject but even this too has
failed to evoke the desired response. To say this is not to say that entrepreneurs are
not there in our country, they are there but not to the desired extent. India is rich in
natural resources and further that today it has the largest number of young people -
a good number of whom are engineering and management graduates - and is likely
to be so in the near future as well. Though many of them are talented but the spirit
of entrepreneurship is, by and large, missing. There may be a number of factors
that may give rise to this sort of spirit but one such vital factor is the availability
of a good book that presents a vivid picture of the concept of entrepreneurship
and all other relevant issues that may prompt the youth, especially the budding
managers, not only to take a dip into the ocean of entrepreneurship but also to
swim effectively and successfully to undertake the journey of entrepreneurship to
its logical ends. It is here that the book entitled, ‘Entrepreneurship in India’, comes
into vogue.
It is my pleasure to state here that the book in question is a beautiful and meaningful
exercise in presenting the complete anatomy of entrepreneurship in a packed
volume as it is before the readers. Besides explaining the concept and meaning
of entrepreneurship initially, the author endeavours to spell out the process of
entrepreneurship and identifies opportunities available, in addition to presenting
feasibility analysis. Going further and having explained the intricacies of a business
plan, the author ventures into presenting industry and competition analysis. How
to build a new venture, especially the financial, funding and marketing issues
involved, the importance of intellectual property rights, challenges of business
growth and how to tackle them, are some of the other issues that are dealt with
in the right perspective. A very important factor rarely touched upon by others,
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pertains to the ethical aspect being faced by the new ventures, in addition to social
entrepreneurship, has been given a fairly good treatment.
I deem it my privilege to write a foreword for the present treatises on entrepreneurship
which is written in a good mix of lucid and ostentatious style and gives readers a
whole gamut of exposure to an interesting subject of entrepreneurship.
Prof (Dr) RC Sharma
(Ex-Professor Emeritus)
Amity Business School, AUG)
Founder Vice Chancellor
Amity University, Gurugram
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Preface
Studying and practising entrepreneurship is gaining importance across the world
including India. It is acknowledged as a highly beneficial activity not only for the
entrepreneurs but also for the economies in which they start their ventures and conduct
their operations. I am thrilled about this book because it has been observed that even
during challenging economic conditions, currently because of COVID-19, start-ups
are conceptualizing and offering new products and services that make lives easier,
more productive and healthier for the world citizens.
In this book, while discussing the characteristics of an entrepreneur, readers will
recognise that entrepreneurs are some of the most zealous and inspirational people
they would ever meet. It is evident by the fact that Infosys was found in garage or in a
hostel room like Facebook. Further, passion an entrepreneur has about a business idea
is more critical than posh offices for the success of any new venture. But, it should be
noted that only passion and motivation alone are not sufficient. One needs to have right
information at the right time, a feasible business idea, and the knowledge to execute
the business plan effectively and efficiently to ensure success.
This book will offer practical guidance as how to launch a successful and growth
oriented entrepreneurial venture by following the entrepreneurial process. The process
includes opportunity recognition and conducting feasibility analysis. It is critical for
the success because many a time the idea entrepreneur tries to bring to the marketplace
is not representing the right opportunity. The entrepreneur needs to understand the
difference between idea and opportunity.
Therefore, the main objective of this book is to sensitize the reader about the various
steps involved in the entrepreneurial journey of setting up a new venture. It will
enhance the success probability of the start-up as the entrepreneur would be able
to appreciate thoroughly not only the various steps involved in the entrepreneurial
process but also will learn how to effectively and efficiently follow those steps to bring
desirable results.
Editor
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Contributors List
1. Amit Kumar Marwah, Professor, Acropolis Institute of Technology and
Research, Indore (MP).
2. Amruta Desai, Freelancer, Marketing & Creative Ventures.
3. Bhavesh P. Joshi, Professor, Manav Rachna International Institute of Research
and Studies, Faridabad (India).
4. Himani Singhal, Assistant Professor, DPGITM, Sector 34, Gurugram.
5. Kumar Abhishek, Assistant Professor (MBA Dept.) & Assistant Registrar
(Academic), Dr. Abdul Kalam Technical University, Lucknow.
6. Manisha Gaur, Assistant Professor, Swami Vivekanand College of Engineering,
Indore (MP).
7. Manisha Gupta, Assistant Professor, Associate-Professor School of Business
Studies, Sharda University, Greater Noida.
8. N K Sharma, Principal, Vivek College of Management and Technology, UP.
9. Nandita Mishra, Dean & Professor, MITCON Institute of Management Pune.
10. Rajesh Kumar Pandey, Associate Professor, SSR IMR, Silvassa Affiliated to
SPPU, Pune.
11. S Anjani Devi, Assistant Professor, GITAM Institute of Management, GITAM
(Deemed to be University), Visakhapatnam.
12. Sakha Gangadhara Rama Rao, Assistant Professor, GITAM Institute of
Management, GITAM (Deemed to be University), Visakhapatnam.
13. Sanjeev Malaviya, Assistant Professor & Faculty Coordinator, ICFAI Business
School, ICFAI University Dehradun.
14. Soni Sharma, Assistant Professor, Birla Institute of Management Technology.
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