Entrepreneurship Education: Experiments with Curriculum, Pedagogy and Target Groups

410 Pages·2017·5.94 MB·English

by  Mathew J. Manimala

Mathew J. Manimala · Princy Thomas
Editors
Entrepreneurship
Education
Experiments with Curriculum, Pedagogy
and Target Groups
Entrepreneurship Education
Mathew J. Manimala Princy Thomas
(cid:129)
Editors
Entrepreneurship Education
Experiments with Curriculum, Pedagogy
and Target Groups
123
Editors
Mathew J.Manimala PrincyThomas
Xavier Institute of Managementand Department ofSocial Work
Entrepreneurship(XIME) Christ University
Bangalore, Karnataka Bangalore, Karnataka
India India
ISBN978-981-10-3318-6 ISBN978-981-10-3319-3 (eBook)
DOI 10.1007/978-981-10-3319-3
LibraryofCongressControlNumber:2017932780
©SpringerNatureSingaporePteLtd.2017
Thisworkissubjecttocopyright.AllrightsarereservedbythePublisher,whetherthewholeorpart
of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations,
recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission
orinformationstorageandretrieval,electronicadaptation,computersoftware,orbysimilarordissimilar
methodologynowknownorhereafterdeveloped.
The use of general descriptive names, registered names, trademarks, service marks, etc. in this
publicationdoesnotimply,evenintheabsenceofaspecificstatement,thatsuchnamesareexemptfrom
therelevantprotectivelawsandregulationsandthereforefreeforgeneraluse.
The publisher, the authors and the editors are safe to assume that the advice and information in this
book are believed to be true and accurate at the date of publication. Neither the publisher nor the
authorsortheeditorsgiveawarranty,expressorimplied,withrespecttothematerialcontainedhereinor
for any errors or omissions that may have been made. The publisher remains neutral with regard to
jurisdictionalclaimsinpublishedmapsandinstitutionalaffiliations.
Printedonacid-freepaper
ThisSpringerimprintispublishedbySpringerNature
TheregisteredcompanyisSpringerNatureSingaporePteLtd.
Theregisteredcompanyaddressis:152BeachRoad,#21-01/04GatewayEast,Singapore189721,Singapore
Preface
Entrepreneurship is generally understood as the process of starting a new venture
with the intention of generating sustainable profits and venture growth, where the
by-products for the society and the nation are employment generation, wealth
creationandthegeneraleconomicdevelopmentofthecountry.Newventuresinan
economy are like new sprouts in an ecosystem, without which the system will
stagnate and perish. While the ventures will have to generate profits in order to
sustain themselves and grow (which is true even for government, not-for-profit
organizations and NGOs, for whom it is in the form of surpluses), the society and
the nation would benefit from the products and services (ofteninnovative)offered,
employment generated, wealth created, taxes paid as well as the overall develop-
ment of the economy and the improvements in the quality of life being brought
about. It is because of such general benefits to the society and the economy that
governments, especially in developing countries, are keen about promoting
entrepreneurship among their citizens. Among the several initiatives and support
mechanisms adopted for stimulating entrepreneurial behaviour among the youth
of the country, entrepreneurship education has a prominent place.
Starting primarily as a means to facilitate new venture creation among unem-
ployed persons (particularly the skilled ones among the war veterans),
entrepreneurship education has undergone a lot of changes in its aims, curriculum,
pedagogies and target groups. The aim of entrepreneurship education is no longer
restricted to the creation of new ventures. It is now broadened to include the
development of enterprising behaviour, which is needed for everyone irrespective
of whether one is self-employed or employed by others. For the latter, it takes the
form of ‘intrapreneurship’ training, and for everyone, there is a focus on the
development of traits, motives, knowledge and skills (especially those needed for
entrepreneurs and intrapreneurs). With the change in the aims, there are corre-
spondingchangesinthetargetgroups,curriculumandpedagogies.Itwastocapture
these changes and their implications for entrepreneurship education that we orga-
nized an international academic conference on the theme, Entrepreneurship
Education and Training: Design, Delivery and Effectiveness, at Indian institute of
v
vi Preface
Management Bangalore (IIMB)during 29–31 January2015, with theInternational
Consortium for Innovation and Entrepreneurship (ICIER) as the principal partner.
The conference was organized in collaboration with a few other national and
international institutions and agencies. They included the four other founder
membersofICIER(fromItaly,Brazil,RussiaandChina,inadditiontoIIMBfrom
India), the International Entrepreneurship Forum (IEF), the Council for Small
Business and Entrepreneurship (CSBE) India, European Business and Technology
Centre (EBTC) and the Art-for-Economy (Milano-Bicocca, Italy). Out of the 250
oddabstractssubmittedtotheconference,about100wereselectedafterarigorous
review process for presentation at the conference. The papers presented at the
conference were subjected to further reviews so as to make a final selection of 19
papers to be included in this edited volume (Entrepreneurship Education:
Experiments with Curriculum, Pedagogy and Target Groups). The selection was
based on the research quality as well as their suitability for the theme of the book,
which,asthetitlesuggests,isonthe‘experiments’donewithcurriculum,pedagogy
and target groups of entrepreneurship education. In other words, the focus of this
book is on the innovations attempted on the above-mentioned aspects of
entrepreneurship education. While the innovations discussed in the papers are
mostlywithinIndia,wealsowantedtoprovidethereaderwithanoverviewofwhat
is happening in the field in other countries, especially in the developed part of the
world, which is provided in the introductory chapter (Chap. 1: ‘Entrepreneurship
Education: Innovations and Best Practices’).
This book, therefore, attempts to present a holistic picture of the field of
entrepreneurship education and highlights the ‘experiments’ and innovations hap-
pening in a developing country like India. We hope that our readers will find this
book useful for enhancing their understanding of the field and appreciating the
Indian scenario of entrepreneurship development. It would be of particular rele-
vance for policy-makers, consultants, trainers and educators in the field of
entrepreneurship. We dedicate this book to entrepreneurship educators and to the
upcoming breed of educational entrepreneurs in India.
Bangalore, India Mathew J. Manimala
Princy Thomas
Acknowledgements
AswehavementionedinthePreface,thisbookwasdevelopedwiththehelpof19
selected papers from the Fourth ICIER-IIMB International Conference on
‘Entrepreneurship Education and Training: Design, Delivery and Effectiveness’,
held at Indian Institute of Management Bangalore (IIMB) during 29–31 January
2015.Weareindebtedtotheconferenceanditsorganizersformakingthishappen.
The founding partner institutions of the ICIER (International Consortium for
Innovation and Entrepreneurship Research) network and their representatives are
gratefully remembered for their contributions. The ICIER Network was created at
IIMBangalorein2011attheinitiativeofProf.MathewJ.ManimalaandMr.P.K.
Thomas in partnership with: (1) Prof. Fabio Corno of Milano-Bicocca University,
Italy; (2) Prof. Renata Lebre La Rovere of Instituto de Economia, Universidade
Federal do Rio de Janeiro (UFRJ), Brazil; (3) Prof. Elena Pereverzeva of Moscow
International Higher Business School (MIRBIS), Russia; and (4) Prof. Zhao
YouzhenofFudanSchoolofManagement,FudanUniversity,Shanghai,China.We
thank them all.
AmongthenationalandinternationalagenciesthatcollaboratedwiththeICIER
conference, the contributions of the following distinguished scholars/professionals
are specially appreciated: (1) Prof. Jay Mitra, Founder of International
Entrepreneurship Forum (IEF) and Professor, Business Enterprise and innovation,
Essex Business School, University of Essex, UK; (2) Prof. Y. K. Bhushan,
Founder-President, Council for Small Business and Entrepreneurship (CSBE),
India, and Vice-Chancellor, ICFAI University, Mumbai; (3) Ms. Leena Pishe
Thomas, Regional Director (Bengaluru) of European Business and Technology
Centre (EBTC); and Dr. Stefano Colombo, Founder-Director of ArtforEconomy
(Milano, Italy).
In the various stages of conference administration, we received a lot of help
(academic as well as administrative) from several of our associates. We gratefully
acknowledge the scholarly guidance and assistance provided by Prof. P. D. Jose
and Prof. Jay Mitra in reviewing and evaluating the papers for acceptance
aswellasfortheawards,andtheacademicandadministrativesupportprovidedby
vii
viii Acknowledgements
Mr.P.K.Thomas,Mr.SijiCyriac,Mr.AbhishekBhati,Dr.K.PoornimaWasdani,
Ms. Kokila Jayashree, and Ms. Vishnupriya Hymavathi. Secretarial and other
related support was provided by Mrs. R. Gowri and Mr. N. Ravi. The general
academic and administrative support received from various departments of IIM
Bangalore (including the infrastructure facilities) added great value to the confer-
ence.Subsequently,many oftheIIMBfacultyhelpeduswiththereviewofpapers
fortheirfinalselectionintotheeditedvolume.Weextendourheartfeltthankstoall
of them.
Last but not least, we thank the Springer team (particularly Sagarika Ghosh,
Nupoor Singh and Sathya Karuppaiya) who worked with us in bringing out a
quality publication as expeditiously as possible.
Mathew J. Manimala
Princy Thomas
Contents
Part I Introduction
1 Entrepreneurship Education: Innovations and Best Practices. .... 3
Mathew J. Manimala and Princy Thomas
Part II Experiments with Curriculum
2 Entrepreneurial Management Education: An Alleyway
for Sustainable Economic Growth of North-East India . ..... .... 57
Subrata Debnath
3 Teaching the Elective, “Legal Aspects of Innovation and
Entrepreneurship” to Management Students . .... .... ..... .... 71
K.V. Nithyananda
4 Developing a Curriculum for Entrepreneurship Education:
Prioritizing the Content Using TOPSIS Method... .... ..... .... 85
Chandra Sekhar, Manoj Patwardhan and Vishal Vyas
5 Curriculum Reform for Entrepreneurship Education:
An Exercise based on Focused Group Deliberations.... ..... .... 103
K. Kanagaraj and Joy Mukhopadhyay
6 Entrepreneurship Curriculum in Management Programmes:
Benchmarking with the Curricula of Top International
Universities ... .... .... ..... .... .... .... .... .... ..... .... 121
Az-har Basheer and M.M. Sulphey
7 A Brand Called ‘YOU’: The Essence of Managing Your Image
as an Entrepreneur. .... ..... .... .... .... .... .... ..... .... 135
Kuiljeit Uppaal and Manju Singh
ix
x Contents
8 Influence of Individual and Socio-cultural Factors
on Entrepreneurial Intention .. .... .... .... .... .... ..... .... 149
Bindu Singh, Pratibha Verma and M.K. Rao
9 Relationship between Entrepreneurship Education
and Entrepreneurial Intentions: A Validation Study ... ..... .... 171
Preeti Tiwari, Anil K. Bhat and Jyoti Tikoria
Part III Experiments with Pedagogy
10 Competency Mapping as a Powerful Tool for Value Creation
in the Entrepreneurial Education... .... .... .... .... ..... .... 191
Anita Walia
11 Generating New Venture Ideas: The Use of ‘Consciousness
of Abstracting’ in Entrepreneurship Education ... .... ..... .... 209
Priyanka Pareek and Manju Singh
12 Developing Entrepreneurial Intentions among the Youth:
An Innovative Pedagogy based on Experiential Learning .... .... 221
Vincent Varghese and Philcy Philip
13 Educating the New Generation Entrepreneurs: The Role
of Alumni Entrepreneurs ..... .... .... .... .... .... ..... .... 235
Pradnya Chitrao and Pravin Kumar Bhoyar
14 Promoting Entrepreneurship in Higher Educational Institutions:
The Role of Entrepreneurial Methodologies .. .... .... ..... .... 247
Kiran Srivastava and Princy Thomas
15 The Configuration Approach to Entrepreneurship Education:
The Case of an Entrepreneurship Course in a Management
Program.. .... .... .... ..... .... .... .... .... .... ..... .... 267
Jyoti Dewan and A.K. Singh
Part IV Experiments with Target Groups
16 Impact of Entrepreneurship Education on Entrepreneurial
Intentions of Potential Entrepreneurs in India .... .... ..... .... 289
Deepali, Sudhir K. Jain and Harish Chaudhary
17 “Orchids in the Wild”: An Investigation into Entrepreneurial
Education Effectiveness and Empowerment among Women’s
SHGs .... .... .... .... ..... .... .... .... .... .... ..... .... 305
Sheena and G. Naresh
18 EntrepreneurshipDevelopmentinBusiness Schools:AnAnalysis
of the Initiatives in Delhi and NCR. .... .... .... .... ..... .... 325
Sushmita Biswal Waraich and Ajay Chaturvedi