Entrepreneur USA - June 2022

102 Pages·2022·48.5 MB·English

LEXUS.COM/LX
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WHERE OCCASIONS
RISE TO YOU
What is life’s greatest luxury? The freedom to climb any peak and chase
any dream. Introducing the all-new LX600. With more power and more
innovation, you can boldly explore wherever your drive takes you.
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June 2022
FEATURES
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Keep Being
Does Creativity
Quirky Disgust You?
Research shows how deeply
Zooey Deschanel has learned that
humans loathe uncertainty.
whatever sets you apart is what people
And yet, to make anything new,
will praise and criticize, in equal measure.
we must get cozy with doubt.
That should be your guiding compass.
by MATT RICHTEL
P.48
P.42
Seeking the Spark
The Science
Behind an Readers share their go-to
sources of inspiration, and what
Inspiring Quote
they do to light up their teams.
Want to write something
P.50
that will stick in people’s brains?
There’s a real method to it. Be More Useless
by BRITTA LOKTING
“Creativity guide” Peter M. Krask
says many worthwhile creations are
worth very little, for a long while.
ON THE COVER AND THIS PAGE/ by JASON FEIFER
Photographs by BOBBY FISHER
P.54
Hair by LINDSAY MCALLISTER
Welcome
Makeup by JOANNA MCCARTHY
Stylist by IB ABDEL NASSER to a Four-Day
On Set Styling by GINA NALLI
Workweek
ON ZOOEY ON THE COVER/
It’s a big, buzzy idea, but what’s it
Suit, Baukjen;
like in practice? We ask three leaders
Blouse; Zimmermann;
whose companies took the leap.
Shoes, Mia Becar
by JASON FEIFER
ON ZOOEY THIS PAGE/
Dress, The Vampire’s Wife;
Jewelry,Anabela Chan;
→ INVITE EVERYONE
Shoes, Larroudé
In each venture,
Deschanel has tried to
make things she loves
accessible to all.
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2 / ENTREPRENEUR.COM / June 2022
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CLUB PILATES AWARDED
TOP GLOBAL
FRANCHISE IN 2022
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June 2022
→ LESS IS MORE
Leaders implementing
four-day workweeks
describe the tradeoffs.
P.54
24 Touchy-Feely
EDITOR’S BUSINESS
Emotions are “shortcuts”
NOTE UNUSUAL for processing information.
It’s smart strategy to take
them seriously.
by HAMZA MUDASSIR
10 Is This the Moment 13 Even Experiments 26 Don’t Overthink It
or a Moment? Need a Good System
A cognitive scientist on how
When deciding whether to GoDaddy CEO Aman Bhutani we can avoid “choking” in
pursue a big opportunity, put builds structures that enable high-pressure situations.
things in perspective. people to try stuff smartly. by AMANDA BREEN
by JASON FEIFER by JASON FEIFER
28 Communication Crisis
16 Mental Health Is More
When a weight loss company
Than a Hot Topic
changed their app without
It’s not enough to talk about it. warning customers, it taught
Six founders share the actions the founder a key lesson.
they take to help teams thrive. by ISABELLE KENYON
18 Influence Anything 30 Get Outside!
There’s an “influencer” for Tech upgrades that let you
every industry. Five of work while soaking up the sun.
them explain how to stand by SAL VAGLICA
out from your crowd.
by JENNIFER MILLER 32 Expert Savings
Here’s when to spend on
22 S’more Puffs, Please
services from lawyers, accoun-
This founder knew choco- tants, and other experts.
late-stuffed marshmallows would by ADAM BORNSTEIN
be a hit, and his patience paid off.
by LIZ BRODY
4 / ENTREPRENEUR.COM / June 2022 Illustration / NICOLÁS ORTEGA

June 2022
→ HAPPY TO BE HERE
Rochea Brown, an
employee at a Sacramento
Chick-fil-A that began
paying $17 an hour in 2018.
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62 Franchisor 79 The Top 200
FRANCHISE The desire for bilingual Global Franchises →PITCH OUR INVESTORS TO BE ON
education is greater than ever, These are the brands ENTREPRENEUR ELEVATOR PITCH
and this Canadian franchise is making the biggest waves We welcome founders who have
scalable products or services that
stepping in to meet demand. around the world.
59 Franchisee are ready for investment, and who
by KIM KAVIN by TRACY STAPP HEROLD
have a specific plan for how that
Opening one of the first
Mayweather Boxing + Fitness 64 The Living Wage investment can help them grow.
APPLY TO BE ON THE NEXT SEASON:
franchises just as the Experiment
ENTM.AG/EEPAPPLY
pandemic hit required rolling Four years ago, a Sacramento CLOSER
with the punches. Chick-fil-A operator began pay-
by KIM KAVIN ing his employees $17 an hour.
Here’s how it turned out.
by FRANCES DODDS 96 What Inspires Me
My green card, issued in 1950
when my family fled post-WWII
Europe, reminds me that noth-
ing was guaranteed.
by BRANKO TERZIC
6 / ENTREPRENEUR.COM / June 2022 Photograph / AMY LOMBARD
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