Enterprise Marketing Management: The New Science of Marketing PDF
241 Pages·2003·2.517 MB·English
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Description:
This is truly the ideal companion book to The End of Marketing as We Know It. It is the ‘playbook’ that allows business leaders to begin transforming their Marketing function and accelerating to realize business results by applying my principles in a systematic and logical way. This systematic and logical way has a new name: Enterprise Marketing Management.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
