Energize Growth NOW: The Marketing Guide to a Wealthy Company PDF
Preview Energize Growth NOW: The Marketing Guide to a Wealthy Company
P1: OTA/XYZ P2: ABC fm JWBT089-Nirell May 1, 2009 17:53 Printer Name: Courier Westford, Westford, MA P1: OTA/XYZ P2: ABC fm JWBT089-Nirell May 1, 2009 17:53 Printer Name: Courier Westford, Westford, MA ® Praise for EnergizeGrowth Now “Effective, timely, balanced—this book captures the critical steps for growing a business the ‘right way’ and avoiding the usual pitfalls of a poor growth strategy.” —Stephen R. Covey, author The 7 Habits of Highly Effective People and The Leader in Me “Much like my experience at Apple, you will need to know when it’s time to stop acting like a bootstrapper and start operating like a growth company. This book is a great resource to ease the transition. By applying these core principles and time-tested planning guides, you will have changed the world for the better.” —Guy Kawasaki, author Reality Check and The Art of the Start, and cofounder, Alltop.com “I wish I’d had access to this book’s wisdom in the past. It’s a well- spring of invaluable marketing ideas and wealth-building strategies business owners and management teams can—and should—use to take their companies where they need to go. There’s no obtuse the- ory or hard-to-understand doublespeak here. Just actionable plans anyone can literally start using tomorrow. That makes Lisa Nirell the growth strategy guru for sustainable businesses.” —Jeffrey Hollender President and Chief Inspired Protagonist, Seventh Generation ⃝R “EnergizeGrowth NOW appears at an ideal time to provide small business owners with their rightful wealth, life balance, and peace of mind through great advice, easily applied. Lisa Nirell’s advice is more important than any business plan you now have in place.” —Alan Weiss, PhD, author Million Dollar Consulting P1: OTA/XYZ P2: ABC fm JWBT089-Nirell May 1, 2009 17:53 Printer Name: Courier Westford, Westford, MA ⃝R “EnergizeGrowth NOW is simply a fantastic how-to guide for build- ing a great company. Try the ideas in this book and not only will your business grow, but so will you!” —Marshall Goldsmith New York Times and Wall Street Journal #1 bestselling author of What Got You There Won’t Get You There and Succession: Are You Ready? ⃝R “In EnergizeGrowth NOW, Lisa Nirell has written a smart, concise guide for business leaders looking to navigate growth successfully. The book provides valuable tips on how companies can grow better as well as bigger, and how leaders can create the kind of vibrant culture that’s critical now more than ever.” —Ray Davis, CEO Umpqua Bank, and author, Leading for Growth “Lisa Nirell has captured the essence of what it takes to grow an entrepreneurial venture into a successful, sustainable enterprise.” —Jerry Andres, CEO JELD-WEN Communities, and Chairman of the Board Clear Choice Health Plans “What’s uniquely cool about Lisa’s book is the way she interweaves values with financial success. Making big bucks without values smells. Having high values go unrewarded ultimately destroys beliefs. She keeps ’em together.” —Gary Sutton, author The Six Month Fix and Corporate Canaries P1: OTA/XYZ P2: ABC fm JWBT089-Nirell May 1, 2009 17:53 Printer Name: Courier Westford, Westford, MA ENERGIZE ® GROWTH NOW P1: OTA/XYZ P2: ABC fm JWBT089-Nirell May 1, 2009 17:53 Printer Name: Courier Westford, Westford, MA P1: OTA/XYZ P2: ABC fm JWBT089-Nirell May 1, 2009 17:53 Printer Name: Courier Westford, Westford, MA ENERGIZE ® GROWTH NOW The Marketing Guide to a Wealthy Company LISA NIRELL John Wiley & Sons, Inc. P1: OTA/XYZ P2: ABC fm JWBT089-Nirell May 1, 2009 17:53 Printer Name: Courier Westford, Westford, MA Copyright ⃝C 2009 by Lisa Nirell. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. For more information about Wiley products, visit our web site at www.wiley.com. Library of Congress Cataloging-in-Publication Data: Nirell, Lisa, 1961– ⃝R EnergizeGrowth NOW : the marketing guide to a wealthy company / Lisa Nirell. p. cm. Includes bibliographical references and index. ISBN 978-0-470-41392-0 (cloth) 1. Business planning. 2. Branding (Marketing) 3. Business enterprises—Management. I. Title. HD30.28.N57 2009 ′ 658.8 02—dc22 2009000831 Printed in the United States of America. 10 9 8 7 6 5 4 3 2 1 P1: OTA/XYZ P2: ABC fm JWBT089-Nirell May 1, 2009 17:53 Printer Name: Courier Westford, Westford, MA Dedicated to Ed Lizotte, my “Dear Old Dad” P1: OTA/XYZ P2: ABC fm JWBT089-Nirell May 1, 2009 17:53 Printer Name: Courier Westford, Westford, MA
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