EMPOWERMENT OF WOMEN ENTREPRENEURS IN RANGA REDDY DISTRICT OF ANDHRA ...

181 Pages·2016·0.46 MB·English

EMPOWERMENT OF WOMEN ENTREPRENEURS IN
RANGA REDDY DISTRICT OF ANDHRA PRADESH

By
MOGILICHARLA ANITHA
B.Sc. (Ag.)

THESIS SUBMITTED TO
ACHARYA N.G.RANGA AGRICULTURAL UNIVERSITY
IN PARTIAL FULFILMENT OF THE REQUIREMENTS
FOR THE AWARD OF THE DEGREE OF
MASTER OF AGRICULTURE
IN THE FACULTY OF AGRICULTURE

DEPARTMENT OF AGRICULTURAL EXTENSION
COLLEGE OF AGRICUTLURE
ACHARYA N.G.RANGA AGRICULTURAL UNIVERSITY
RAJENDRANAGAR, HYDERABAD-500 030.

October, 2003
CERTIFICATE

Ms. MOGILICHARLA ANITHA has satisfactorily prosecuted the
course of research and that the thesis entitled "EMPOWERMENT OF WOMEN
ENTREPRENEURS IN RANGA REDDY DISTRICT OF ANDHRA
PRADESH” submitted is the result of original research work and is of sufficiently
high standard to warrant its presentation to the examination. I also certify that the
thesis or part there of has not been previously submitted by her for a degree of any
University.

Date : (Dr. Ch.VENUGOPAL REDDY
Place : Hyderabad Major Advisor
CERTIFICATE

This is to certify that the thesis entitled "EMPOWERMENT OF
WOMEN ENTREPRENEURS IN RANGA REDDY DISTRICT OF
ANDHRA PRADESH’’ submitted in partial fulfillment of the requirements for the
degree of MASTER OF AGRICULTURE for Acharya N. G. Ranga
Agricultural University, Hyderabad is a record of the bonafide research work carried
out by Ms. MOGILICHARLA ANITHA under my guidance and supervision.
The subject of the thesis has been approved by the student’s Advisory committee.

No part of the thesis has been submitted for any other degree or diploma.
The published part has been fully acknowledged. All the assistance and help received
during the course of investigation have been duly acknowledged by the author of the
thesis.

(Dr. Ch.VENUGOPAL REDDY)
Chairman of the Advisory committee

Thesis approved by the student Advisory Committee

Chairman : (Dr. Ch.VENUGOPAL REDDY) _______________
Assistant Professor
Department of Agricultural extension
College of Agriculture
Rajendranagar, Hyderabad-500 030.

Member : (Dr. M. S. REDDI) _______________
Professor and Head
Department of agricultural Extension
College of Agriculture,
Rajendranagar, Hyderabad

Member : (Dr. B. S. KULKARNI) _______________
Professor & Head
Department of Statistics & Mathematics
College of Agriculture, Rajendranagar
DECLARATION

I, Ms. MOGILICHARLA ANITHA hereby declare that the thesis entitled
“EMPOWERMENT OF WOMEN ENTREPRENEURS IN RANGA REDDY
DISTRICT OF ANDHRA PRADESH” submitted to Acharya N.G.Ranga
Agricultural University for the Degree of MASTER OF AGRICULTURE
(AGRICULTURAL EXTENSION)is a result of original research work done by me.
It is further declared that the thesis or any part thereof has not been published earlier
in any manner.

Date : (MOGILICHARLA ANITHA)
Place : Hyderabad
CONTENTS

Chapter No. Title Page No.

I INTRODUCTION
II REVIEW OF LITERATURE
III MATERIALS AND METHODS
IV RESULTS
V DISCUSSION
VI SUMMARY
LITERATURE CITED
APPENDIX
ACKNOWLEDGEMENTS

I thank the almighty for allowing me to be a part of this world, where a
continued quest for knowledge has become synonymous with the identity purpose and
fulfillment of existence.
I am pleased to place my profound etiquette to my Major Advisor and
Chairman of the Advisory committee Dr. Ch. Venugopal Reddy, Assistant Professor,
Department of Agricultural Extension, College of Agriculture, Rajendranagar,
Hyderabad for his valuable encouragement, affection, personal guidance, keen
interest, immeasurable help, constructive criticism and inspiration given to me
throughout my course of the study and in preparation of the manuscript of this thesis.
It gives me immense pleasure in extending my deep sense of reverence and
gratitude to Dr. M. S. Reddi, Professor and Head, Department of Agricultural
Extension, College of Agriculture, Rajendranagar, Hyderabad for acting as a member
of Advisory Committee, for his guidance, timely help and useful suggestions during
research work and in completion of the thesis.
I accord my sincere thanks and regards to Dr.B.S.Kulkarni, Professor and
Head, Dept. of Statistics and Mathematics, College of Agriculture, Rajendranagar
member of advisory committee for his valuable suggestion, cooperation and guidance
during the progress of work.
I owe my flow of thanks to Dr. B. V. S. Rao, Professor and former Head,
Department of Agricultural Extension, College of Agriculture, Rajendranagar for his
worthful suggestions and continuous encouragement during the study.
I feel it a great privilege to place on my regard and thanks to all the staff
members of Department of Agricultural Extension, College of Agriculture,
Rajendranagar, Hyderabad for their scholarly guidance and suggestions from time to
time in preparation of dissertation.
Words fail to express my gratitude and indebtness to my beloved and
venerable parents Sri. Mogilicherla Rangaiah and Smt. Rudramadevi who are the
actual force behind my achievement and without whom it would have been impossible
for me to measure such heights. Inexplicable in sense of reverence to them, whose
assiduous efforts and unboundful love throughout life is élan vital for me.
I wish to express my adnauseaum adorance for my brother Mr. Anil Kumar
for his unstinted encouragement and invaluable support.
Diction is not enough to express my deep sense of gratitude and honour to my
aunt, Smt. Jhansi and uncle Sri. Ailaiah, my cousins Ravi, Bujji, Bittu and Priyanka
for their unlimited support which help to me in shaping my career.
A special work of thanks from the intrinsic part of my heart to Janaki, who is
always at my side to add courage and confidence in me.
I am in dearth of words to express my sincere thanks to my friends
Smt.D.Usha, Sri.Vasistha, Bharathi, Shekar, Sangi and Laxmi for their all time help
and cooperation which helped for my goal setting and spiritual upliftment.
I affectionately acknowledge the timely help, cooperation and encouragement
received from my heartiest friends Devi, Sumatha, Thretha, Swapna, Padmaja,
S.C. Gautam, Kishore, Sunitha, Kanthi, Roy and Gowtham.
I wish to express my thanks to Eeshwar Computers, for their affectionate
concern and putting in their best effort for timely and neat typing of the thesis in the
most presentable form.
I wish to extend my sincere thanks to all the respondents and every one who
has contributed even in a small way in completing this research work.
I acknowledge Acharya N.G.Ranga Agricultural University for providing me
financial support during my Post Graduate study.

(MOGILICHERLA ANITHA)
Author : M. Anitha
Title of the thesis : Empowerment of women entrepreneurs in
Ranga Reddy district of Andhra Pradesh
Degree to which it is submitted : Master of Science in Agriculture
Faculty : Agriculture
Major field : Extension Education
Major advisor : Dr. Ch. Venugopal Reddy
Assistant Professor
University : Acharya N.G.Ranga Agricultural
University
Year of submission : 2003

ABSTRACT

Empowerment is a multidimensional process, which should enable an
individual or group to realize their full identity and powers in all spheres of life. The
process of empowerment is one where women find a time and space of their own and
begin to examine their lives critically and collectively. It enables women to look at
old problems in new ways, analyse their environment and situation, recognize their
strength, acquire new skills and initiate action aimed at gaining greater control over
various resources. Keeping these facts in view, the present study was conceived to
know the extent of empowerment of women entrepreneurs following exploratory
research design.
Four entrepreneurial activities namely; fabric designing, swagruha foods,
embroidery works and handicrafts which were predominantly taken up by women
entrepreneurs in Ranga Reddy district of Andhra Pradesh were selected randomly.
Twenty women entrepreneurs from each of four selected enterprises were selected
randomly. Thus, a total of 80 women entrepreneurs were selected for the study.
Further, 20 women entrepreneurs, ten from each two selected sick enterprises were
selected randomly to study the key elements of failure. The data were collected by
administering a pre-tested interview schedule and then suitable statistical tests were
applied for analysis.
The study revealed that most of the women entrepreneurs were in young age
and had education upto intermediate. Slightly less than three-fourth of them had not
undergone any training and one-eighth of them had undergone training for about 3-6
months in the field of fabric designing. More than one-fourth of women
entrepreneurs had an annual income from Rs.80,000-1,60,000 and more than half of
women entrepreneurs had no past experience in any entrepreneurial activity. Majority
of them had high leadership ability and seeking information always from Newspaper,
Television and handicrafts office, had high-risk management and achievement
motivation. More than half of women entrepreneurs had high self-confidence,
creativity and marketing behaviour. Majority of them preferred siticable and
pamphlets for advertising their products. More than three-fourth of women
entrepreneurs had high bargaining power and competitive spirit.
Nearness to market, success stories of other women entrepreneurs and
information provided by friends and neighbours were the main sources of awareness
for the women entrepreneurs. Most of them had high awareness about the four
selected enterprises. An average amount of Rs.213400, 197588 and 65563 was
generated as additional income, assets and savings respectively after setting up of
selected enterprises. On the whole, fabric designing enterprise was more prospective
in terms of additional income, assets and savings followed by handicrafts, swagruha
foods and embroidery works enterprise. Chitfunds were the main source of savings
for the women entrepreneurs. The average level of debts were reduced to Rs.15663
from an amount of Rs.77313 after setting up of selected enterprises. With regard to
spending behaviour of women entrepreneurs of fabric designing, swagruha foods,
embroidery works and handicrafts enterprise an additional amount of Rs.359450,
329450, 215150 and 305650 respectively was spent after setting up of enterprises.
More than half of women entrepreneurs had high decision making ability in
entrepreneurial activities and familial matters.
To ensure financial stability to children, personal ambition to come up in life
socially and financially and success of other women entrepreneurs were the main
motivating factors responsible for taking up all entrepreneurial activities.
Hard work, spouse support, creative thinking, good quality of products, timely
completion of work and variety of products were the key elements of success of
women entrepreneurs. The key elements of failure of two selected sick enterprises
were out dated technology, heavy competition, lack of sufficient working capital, poor
quality of products.
Playing dual role as housewife and entrepreneur and non-availability of good
quality raw materials were the problems faced by fabric designing entrepreneurs. The
suggestions elicited were to have government support in procuring good quality raw
materials at lower rates and to create more number of training facilities. With regard
to swagruha foods enterprise; no training facilities, heavy competition, lack of
sufficient working capital, wastage of the products by labour were the main problems.
The suggestions elicited were to create a separate finance cell for women, to create
more training facilities and government support in procuring good quality raw
materials at lower rates. Majority of embroidery works entrepreneurs faced the
problems of costly raw material and playing dual role as house wife and entrepreneur.
The suggestions given by them were government support in procuring good quality
raw materials at lower rates and create more training facilities. Three fourth of
handicrafts entrepreneurs expressed the problems of untimely availability of raw
materials, high cost of stall maintenance and playing dual role as house wife and
entrepreneur. Government support in procuring good quality raw materials and
creating more number of outlets were the suggestions elicited by them.
To over come these problems faced by women entrepreneurs, some more
additional concessions are to be provided. Banks and other financial institutions
should come forward to extend loans to women entrepreneurs at reduced rate of
interest. Maximum possible assistance should be provided to women for completing
documentation and other formalities. Lastly to ensure women entrepreneurship
development, integrated efforts by various institutions and corporations are needed so
that required assistance may be provided to the potential women entrepreneurs.