Employee to Entrepreneur: How to Ditch the Day Job & Start Your Own Business PDF
Preview Employee to Entrepreneur: How to Ditch the Day Job & Start Your Own Business
Praise for Employee to Entrepreneur “I think this book will be of great interest to budding entrepreneurs. The authors write with passion and enable readers to understand the tremendous feeling of satisfaction gained from succeeding in business. I think the book has just the right blend of scholarship and practical advice.” Professor Peter Moizer, Dean, Leeds University Business School “A must-read for anyone who is considering or has just started the journey from employee to entrepreneur – and a highly enjoyable one for those who are already on their way. Warm and wise, Chris and Catherine generously share their experience – good and bad – of starting, building and selling a business, with practical tips, good common sense and sharply observed insights. Perhaps the best advice they give is to remind us that being an entrepreneur is a choice and you have to make sure the choice is right for you and the life you want to live, not just the money you think you might make.” Andy Milligan, founder of The Caffeine Partnership, and author of BOLD: How To Be Brave in Business And Win “Catherine and Chris were a pleasure to work with at UBEVCO. They describe the essential requirements of an entrepreneur as passion, self belief and experience. I agree with the first two. Experience is more the wisdom, treasured memories and learnings from the journey rather than a prerequisite.” Tony van Kralingen, Director of Supply Chain & Human Resources, SAB Miller plc Employee to Entrepreneur Employee to Entrepreneur How to Ditch the Day Job and Start Your Own Business Chris Garden and Catherine Blackburn Pearson Education Limited Edinburgh Gate Harlow CM20 2JE Tel: +44 (0)1279 623623 Website: www.pearson.com/uk First published 2013 (print and electronic) © Pearson Education Limited 2013 (print and electronic) The right of Chris Garden and Catherine Blackburn to be identified as authors of this work has been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. Pearson Education is not responsible for the content of third party internet sites. ISBN: 978-1-4479-2958-1 (print) 978-0-273-77908-7 (PDF) 978-0-273-77909-4 (ePub) British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging-in-Publication Data Garden, Chris. Employee to entrepreneur : how to ditch the day job and start your own business / Chris Garden and Catherine Blackburn. p. cm. Includes bibliographical references and index. ISBN 978-1-4479-2958-1 (print) -- ISBN 978-0-273-77908-7 (PDF) -- ISBN 978-0- 273-77909-4 (ePub) 1. New business enterprises--Management. I. Blackburn, Catherine. II. Title. HD62.5.G37 2013 658.1’1--dc23 2012040895 The print publication is protected by copyright. Prior to any prohibited reproduction, storage in a retrieval system, distribution or transmission in any form or by any means, electronic, mechanical, recording or otherwise, permission should be obtained from the publisher or, where applicable, a licence permitting restricted copying in the United Kingdom should be obtained from the Copyright Licensing Agency Ltd, Saffron House, 6–10 Kirby Street, London EC1N 8TS. The ePublication is protected by copyright and must not be copied, reproduced, trans- ferred, distributed, leased, licensed or publicly performed or used in any way except as specifically permitted in writing by the publishers, as allowed under the terms and conditions under which it was purchased, or as strictly permitted by a direct infringement of the author’s and the publishers’ rights and those responsible may be liable in law accordingly. All trademarks used herein are the property of their respective owners. The use of any trademark in this text does not vest in the author or publisher any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any affiliation with or endorsement of this book by such owners. 10 9 8 7 6 5 4 3 2 1 16 15 14 13 12 Illustrations by Two Associates Cover design by Two Associates Print edition typeset in 10/13 DIN OT by 3 Printed in Great Britain by Henry Ling Ltd., at the Dorset Press, Dorchester, Dorset NOTE THAT ANY PAGE CROSS REFERENCES REFER TO THE PRINT EDITION Contents Acknowledgements x Introduction xii About us xx PART 1 The reasons for going it alone 1 1 Why do it? 3 2 When should you do it? 13 3 Looking for inspiration 25 4 Leaving employment 39 PART 2 Building your business plan 47 5 Developing the idea 49 6 Number crunching 61 7 Getting advice 75 8 The right business structure 85 vii S 9 Branding your business 95 T N E T N O 10 Minimising risk 109 C 11 The final plan and how to use it 119 PART 3 The nuts and bolts of running your business 125 12 Working smartly 127 13 The right environment 141 14 Staying on track 157 15 Managing relationships 167 16 Managing growth 189 17 Embracing change 197 PART 4 Unconventional lessons 209 18 Beware of experts 211 19 Luck or judgement 219 20 The ‘do nothing’ strategy 231 21 Business bullies 241 viii 22 How to sleep at night 247 TS N E T N Conclusions 255 O C Bibliography 259 Index 261 ix
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