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Emotion and the Contemporary Museum Development of a Geographically-Informed Approach to Visitor Evaluation Candice P. Boyd Rachel Hughes Emotion and the Contemporary Museum Candice P. Boyd · Rachel Hughes Emotion and the Contemporary Museum Development of a Geographically-Informed Approach to Visitor Evaluation Candice P. Boyd Rachel Hughes School of Geography School of Geography University of Melbourne University of Melbourne Parkville, VIC, Australia Parkville, VIC, Australia ISBN 978-981-13-8882-8 ISBN 978-981-13-8883-5 (eBook) https://doi.org/10.1007/978-981-13-8883-5 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd., part of Springer Nature 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: © Melisa Hasan This Palgrave Pivot imprint is published by the registered company Springer Nature Singapore Pte Ltd. The registered company address is: 152 Beach Road, #21-01/04 Gateway East, Singapore 189721, Singapore Enduring thanks to Nicholas and Graylan, my dearest and closest, who continually support and sustain me —Candice P. Boyd For Rob and Una, with love and thanks for everything, including many hours of museum companionship —Rachel Hughes A cknowledgements With this, perhaps more than any other endeavour, I am mindful of how collective effort produces a yield greater than the sum of its parts. Hester Parr first suggested the drawing method. Pompeo Martelli openly invited us to enter into a conceptual dialogue with the museum to which he has dedicated so much of his life. Claudia Demichelis was the very embodiment of generosity, knowledge, and enthusiasm throughout our time in Rome. Deborah Tout-Smith and Linda Sproul from Melbourne Museum were gracious and open in their acceptance and encouragement of our thinking. Carolyn Meehan was a critical inspiration. Elizabeth Straughan, Meighan Katz, and Sarah Bennett were their great creative selves in offering incisive and insightful opinions that informed this work. I am most grateful, however, for the friendship, support, and collegi- ality of Rachel Hughes who, as a mentor, has made her indelible mark on me as a cultural geographer. It has been such a pleasure to share this journey together. April 2019 Candice P. Boyd My thanks also go to our wonderful curator- and scholar-collaborators in Rome and Melbourne. In addition, I acknowledge that the School of Geography at the University of Melbourne funded my travel to Rome, and that the Institute of Australian Geographers provided us with an early opportunity to present our research. Many thanks to that vii viii ACKNoWLEDGEMENTS audience for their questions and responses, and to all in the School at Melbourne for their ongoing collegiality. I also acknowledge the support of the University of Melbourne McCoy Scheme who funded some of the research presented here. I thank my family, for their love and acceptance of my research demands. Candice conceived of this project and invited me to join her. From writing the original ethics committee application to chasing my then three-year-old around Piazza di Santa Maria in Trastevere to ease our travel stress, to developing and expertly managing the McCoy Grant with Museums Victoria, to negotiating a book contract, she has led the way intellectually and in many pragmatic domains. I greatly admire her, thank her for her friendship, and sincerely thank her for this fascinating and enjoyable co-research and co-writing experience. April 2019 Rachel Hughes c ontents 1 Museology, Cultural Geography, and the Non-representational 1 2 Exhibiting with Emotion 11 3 The Museo Laboratorio della Mente 23 4 WWI: Love and Sorrow Exhibition 51 5 Conclusion 77 Index 89 ix l f ist of igures Fig. 3.1 Rome workshop materials 28 Fig. 3.2 Drawing B2 31 Fig. 3.3 Drawing B27 32 Fig. 3.4 Drawing A35 33 Fig. 3.5 Drawing B26 34 Fig. 3.6 Drawing A16 35 Fig. 3.7 Drawings A11, A26, A32 36 Fig. 3.8 Drawing A31 37 Fig. 3.9 Drawing A12 39 Fig. 3.10 Drawing A18 40 Fig. 3.11 Highly abstract drawings 41 Fig. 3.12 MLM floor plan with drawings clusters 42 Fig. 3.13 Exhibit-focussed drawings 44 Fig. 3.14 Colour-focussed drawings 47 Fig. 4.1 Drawing workshop materials 57 Fig. 4.2 Really attractive man 59 Fig. 4.3 Children 60 Fig. 4.4 Mental and physical pain 63 Fig. 4.5 Sticky objects 64 Fig. 4.6 Empty letterbox 66 Fig. 4.7 No! 68 Fig. 4.8 Sometimes I’m afraid 70 Fig. 4.9 Exhibition panels on display 71 Fig. 4.10 Exhibition of research findings 72 xi CHAPTER 1 Museology, Cultural Geography, and the Non-representational Abstract This chapter commences with an overview of recent trends in museology. Starting from the ‘new’, Boyd and Hughes consider the ways in which museums have become increasingly performative in what they do. From this base, they argue that non-representational theory in cul- tural geography provides a useful framework for theorising the work of the contemporary museum. Keywords New museology · Museum geographies · Cultural geography · Non-representational theory introduction This book has several intentions. The first is to present two studies con- ducted in two different museums, across which a particular method of audience evaluation was developed. Another is to open up a cross- disciplinary conversation between cultural geography and museum studies for what one has to offer the other. But perhaps this book’s most ambitious intention is to prompt a re-thinking of how we experience heritage that acknowledges the power of the non-representational. This is not easy at the best of times but is perhaps even more difficult in a field like museum studies where representational discourses have dominated for decades. In terms of this book’s structure, Chapter 1 takes on the role of providing a rationale grounded in recent developments in museology. © The Author(s) 2020 1 C. P. Boyd and R. Hughes, Emotion and the Contemporary Museum, https://doi.org/10.1007/978-981-13-8883-5_1

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