Electronic Media and Broadcasting

205 Pages·2015·11.04 MB·English

Electronic Media
and Broadcasting
Nyles Lind
Electronic Media and Broadcasting

Electronic Media and Broadcasting
Edited by Nyles Lind
Published by The English Press,
5 Penn Plaza,
19th Floor,
New York, NY 10001, USA
Electronic Media and Broadcasting
Edited by Nyles Lind
© 2017 The English Press
International Standard Book Number: 978-1-9789-2310-2
This book contains information obtained from authentic and highly regarded sources. Copyright for all individual chapters
remain with the respective authors as indicated. All chapters are published with permission under the Creative Commons
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attributions, please refer to the permissions page and list of contributors. Reasonable efforts have been made to publish reliable
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Contents
Preface VII
Chapter 1 Embracing Media Advancement for Realization of Millennium Development
Goals in Kenya 1
Maoga O. Andrew
Chapter 2 Tari Pendet News on Metro TV in 2009: Reviving National Sentiment 4
Gilang D. Parahita
Chapter 3 Conversion Aversion: Environmental Learning and PBS Viewer Preferences 12
John Fraser, James W Baxter, Jeffrey White, Rupanwita Gupta and Victor Yocco
Chapter 4 Reporting Peace Negotiations: Content and Tactics from Uganda’s Dailies 19
Charles Martin Jjuuko
Chapter 5 Mass Media in Nile Politics: The Reporter Coverage of the Grand Ethiopian
Renaissance Dam 25
Yeshiwas Degu Belay
Chapter 6 Impact of Television Health Programmes on Women: A Study on Gulbarga
Television Viewers 33
Vijaykumar Meti
Chapter 7 Portrayal of Pak-US relations in Elite Press of Pakistan and United States during
Raja Pervaiz Ashraf Regime (June 2012-December 2012) 37
Muhammad Sikandar Sultan
Chapter 8 Motives of Arabic Speaking Viewers for Watching English or Dubbed TV Programs 42
Ahmed Ankit
Chapter 9 Perceptions of Job Satisfaction Among Arab Female Reporters in Governmental
and Non-Governmental TV Stations 49
Hebatalla El Semary
Chapter 10 Spiral of Violence: A Study of the Model on Perception Pattern and Aggression
Expression in Nepalese Press by Tibetan Refugee 55
Achyut Aryal
Chapter 11 Science-Trained Journalists at University Public Relations Divisions: Trying to
Find them! 68
J. Sean McCleneghan
Chapter 12 Provide a Model for Policy in the Islamic Republic of Iran Broadcasting
(Case study: IRIB) 74
Taher Roshandel Arbatani, Somayeh Labafi, Hoseyn Razi and Mahdieh Jalalpoor
Chapter 13 Television Newsmagazine Coverage of Child Sexual Abuse: 1990-2005 82
Yael Shavit, Aaron Q Weinstein, Zachary Reiss-Davis and Ross E. Cheit
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(cid:57)I (cid:38)(cid:82)(cid:81)(cid:87)(cid:72)(cid:81)(cid:87)(cid:86)
Chapter 14 The Impact of Electronic Words of Mouth (eWOM) to the Brand Determination of
Higher Education in Malaysia: From the Perspective of Middle East’s Student 91
Azizul Halim Yahya, A Aziz Azizam and Dzulkarnain Bin Mazlan
Chapter 15 Anchorperson as Symbol of Identity: A Perceptional View of Audiences 95
Muhammad Khalil Khan
Chapter 16 A Comparative Analysis of the U.S. Mainstream Press and Black Press Coverage
of Jean-Bertrand Aristide from 1991-2011 102
Amar N. Spencer
Chapter 17 Adopting Broadcast Media Sensitization Campaigns for Solid Waste Management 116
Akpoghiran I Patrick and Okoro Ferdinard
Chapter 18 Fighting Wars through Radio Broadcasts 122
Rajesh Bhat
Chapter 19 Anchorperson: An Emerging Phenomenon in the Electronic Media 127
Muhammad Khalil Khan and Farish Ullah Yousafzai
Chapter 20 Role of T.V. Media Contents in Reshaping Perception of Educated Youth a Case
Study of Gujarat Regarding T.V. News and Current Affair 133
Arshad Ali, Aneela Karamat and Syed Ali Hassan
Chapter 21 Post War Media Behavior in Sri Lanka 137
Krishan Jayashanka Siriwardhana
Chapter 22 From Selma, Alabama, to Derry, Northern Ireland: Media Images and their
Influence on Civil Rights Demonstrations 140
Bonnye Stuart
Chapter 23 Finding Justifications for the Practice of Peace Journalism: A Public Assessment
of Media Roles towards Peace Promotion in Nigeria 148
Adelakun Lateef Adekunle
Chapter 24 Scenario of Print Media in Jammu & Kashmir (India): An Analytical Study 155
Ramesh Pandita
Chapter 25 Technological Advancement in the Written Press and New Reading Patterns:
A Press Survival Perspective in Mauritius 164
Nirmal Kumar Betchoo
Chapter 26 Emotional Reactions to Sports Heroes’ Rise and Fall: Application of Affective
Disposition Theory Via the Hero Narrative 171
Sue Ellen Christian and Leah M Omilion-Hodges
Chapter 27 The 1980 Cleveland Newspaper Market Revisited: Analysis Finds Vibrant Agenda
Diversity, Robust Marketplace of Ideas 178
Steve Hallock
Chapter 28 The Mythical Framing Effect: Media Coverage and Public Opinion Regarding
the Iraq War 186
Azadeh Aalai and Victor Ottati
Permissions
List of Contributors
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Preface
Electronic media is the backbone of the twenty-first century. Television and radio are two significant examples of the
same. This book on electronic media and broadcasting covers an extensive range of topics with lucid details. Topics
like news broadcasting, electronic media and communication theories, television journalism, etc. have been covered in
this book. It has been specifically designed to cater to students and professionals engaged in the field of mass
communication and associated disciplines.
This book is a result of research of several months to collate the most relevant data in the field.
When I was approached with the idea of this book and the proposal to edit it, I was overwhelmed. It gave me an
opportunity to reach out to all those who share a common interest with me in this field. I had 3 main parameters
for editing this text:
1. Accuracy – The data and information provided in this book should be up-to-date and valuable to the readers.
2. Structure – The data must be presented in a structured format for easy understanding and better grasping
of the readers.
3. Universal Approach – This book not only targets students but also experts and innovators in the field, thus
my aim was to present topics which are of use to all.
Thus, it took me a couple of months to finish the editing of this book.
I would like to make a special mention of my publisher who considered me worthy of this opportunity and also
supported me throughout the editing process. I would also like to thank the editing team at the back-end who
extended their help whenever required.
Editor
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1
Embracing Media Advancement for Realization of Millennium Development
Goals in Kenya
Maoga O. Andrew*
Moi University, Kenya
Abstract
Language being the human capacity for acquiring and using complex systems of communication is intertwined
and interrelated with different communications; Computing, fine art, life science, music, conversations and dialogue
as part of the aspects of media. Thus, language and media are key factors in realization of millennium development
goals that comprise of total universal education, gender equity, end of poverty and hunger for all, optimum child
health, control and combat of HIV/AIDS, realization of environmental sustainability and achievement of global
partnership. To achieve this, Kenya must address fields under social sciences and humanities such as; anthropology,
archaeology, business administration, communication, criminology, economics, education, government, linguistics,
international relations, political science, geography, history, law, psychology, philosophy, religion, visual performing
arts like theatre works, area studies and cultural studies among others.
Infrastructure development is vital in realization of social, economic, political, psychological and physical stability
of any nation. Equitable and sustainable funding in social sciences and humanities, in language development,
technological improvement and media freedom is necessary to shape the society positively in terms of cultural
aspects, norms and believes. A well informed society is critical in strategizing for realization of millennium development
goals in Kenya.
Keywords: Language and media; Millennium development goals retrieve information both audio and visual. These accessories include
easily portable devices such as flash disks; digital video drives, external
Introduction hard discs, modems and floppy discs. Other accessories include inter-
nal hard discs in desk top computers laptops and palmtops computers.
Media has a purpose of entertaining, educating and informing.
The masses rely on the media for information dissemination, consum- Language has thus been coded, interpreted and designed in ways to
ption and distribution. Media entails and cuts across cultures, Nations suit contextual and environmental experiences. It is a total revolution
and professionalisms. Recent years have witnessed immense and rapid of language through technological advancement and development. So-
growth and advancement in technology and technological aspects as- cial media space has witnessed advancement in language coding and
sociated with the media. The era of face to face on physical contact in interpretation. Cyber social space and chat rooms such as: Facebook,
communication is slowly fading and the era of computers internet and Twitter, Skype, Netlog, Wayn and Badoo among others are now more
overall digital communication is taking roots in all the media outlets. popular among the youths in Kenya.
Digital technology has created and is continuously maintaining a total Kenya could take advantage of this revolution to catalyze the pro-
new environment for human thinking, learning, experience and com- cesses of attaining millennium development goals by either empowe-
munication. ring the citizens, sharing development oriented content or strategize to
make technological equipments and accessories affordable to all or to
Distance or geographical locations are no longer barriers in disse-
majority Kenyans.
minating information to individuals and has transformed the physical
contact social beings to “digital contact” social beings. People commu- Millennium Development Goals in Kenya
nicate through digital accessories such as computers, mobile phones,
Kenya has set the year 2030 as the “deadline” for achievement of:
television, radio and satellite accessories. Advancement in technology industrialization, total democracy, affordable social amenities and im-
and the virtuous utilization of new technology in media has witnes- proved modern infrastructure aimed at realization of millennium de-
sed advancement in media literacy. Language has been revolutionized velopment goals. All the aspects of social-economic, political, physical,
and intertwined-correlated to the digital era. Short messages in mobile physiological, psychological and environmental issues have to be im-
phone communication (sms), combination of audio and visual aspects proved by then, to improve the quality of human life.
of communication, utilization of internet social forums in communi-
cation, graphic and sign language as well as body languages are conti-
nuously changing the mode, mood, strategy and channels of communi- *Corresponding author: Maoga O Andrew, Moi University, Administration, P.O. Box 3900-
30100, Kenya,
cations in the media industries.
The old culture of oral communication and information retention
by individuals has been replaced by print media and currently by elec-
tronic or digital media. In the old days content reference was heavily
relieved on either written information or memory of concerned mem-
bers but the print media relies on a combination of images and print
while digital-electronic media relies on digital accessories to save and
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