STRATEGIC MARKET PERSPECTIVE Commerc Electronic and Transportatio Comm Electronic an DECEMBER 1994 Commerce Electronic and Transportation INPUT Frankfurt • London • New York • Paris • San Francisco • Tokyo • Washington, D.C. ) INPUT International IT Inteuigence Services INPUT Worldwide Clients make informeddecisions more quickly andeconomically by using Frankfurt INPUT'S serviceSo Since 1974, information technology (TT) users andvendors SudetenstraBe 9 throughout the worldhave relied onINPUTfor data, research, objective analysis D-35428 LanggSns- and insightful opinions to prepare their plans, market assessments and business Niederkleen directions, particularly incomputer software and services. Germany Tel. +49 (0)6447-6055 Contactus today to learnhow yourcompany canuse INPUT'S knowledge and Fax +49 (0)6447-7327 experience to grow andprofitin the revolutionaryITworld ofthe 1990s. 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Tel. 1 (703) 847-6870 Fax 1 (703) 847-6872 M&S459/D1 11/94 ELECTRONIC COMMERCEANDTRANSPORTATION INPUT Abstract Because transportation is a "business-service" industry, its success is dependent upon the overall economy and the need for the movement ofgoods. Unlike most industry sectors, transportation growth for any single provider is usually at the expense of another firm. Can a true "trading community" exist in such a competitive and economically stressed environment? In this report. Electronic Commerce and Transportation, the transportation trading community, electronic commerce products and services sold into that community and issues surrounding this period ofmassive organizational change, are described. Some ofthe questions answered include: What are the technology demographics ofthe industry? Are they technologically advanced? Are they conducive to the use ofexternal services? Are they leaders, who can move others into electronic commerce or are they more often driven by external forces? Are there substantive differences in the different mode-bases submarkets (rail, truck, water, etc.) regarding technology (e.g.: electronic commerce)? Expansion ofelectronic commerce in transportation will be driven by transport vendors as well as customers needs to connect; the fact that transport companies generate 65% oftheir own revenues and can support their internal requirements; the use ofmore than one transport mode to complete a transfer is growing; and the increase in the numbers of"mega carriers" with increased need for electronic commerce. The report goes on to describe technologies used in the rail, water cargo, trucking and air cargo subsectors as well as pipelines, containers and other modes. Major electronic commerce vendors serving the transportation sector are discussed and conclusions and recommendations are made. EED4 ®1994byINPUT.ReproductionProhblted. Published by INPUT 1881 Landings Drive Mountain View, CA 94043-0848 United States of America Electronic Commerce Program Electronic Commerce and Transportation © Copyright 1994 by INPUT. All rights reserved. Printed in the United States of America. No part of the publication may be reproduced or distributed in any form, or by any means, or stored in a database or retrieval system, without the prior written permission ofthe publisher. The information provided in this report shall be used only by the employees of and within the current corporate structure of INPUTs clients, and will not be disclosed to any other organization or person including parent, subsidiary, or affiliated organization without prior written consent of INPUT. INPUT exercises its best efforts in preparation of the information provided in this report and believes the information contained herein to be accurate. However. INPUT shall have no liability for any loss or expense that may result from incompleteness or inaccuracy of the information provided. EED4»701 • 1994 85111 ELECTRONIC COMMERCEANDTRANSPORTATION INPUT Table of Contents I Introduction I-l A. Purpose I-l B. General Business Trends And Events 1-2 C Report Orgamization 1-3 . II Executive Overview II- A. Electronic Commerce (EC) II- 1. Trading Communities II-2 2. EC Components II-3 B. Transportation Business II-3 1. Transportaton Factors II-4 2. Transportation Technology Trends II- 3. Current EC Technology II-7 4. Future Directions II- C. Recommendations II-9 III Electronic Commerce Overview III- A. What is Electronic Commerce? III-2 B. Trading Community III-3 1. Transportation's Role in Another Sector Trading Community III-4 2. Intratransportation Trading Commimity III-4 C. Electronic Commerce Components III-5 1. Network Applications Services III-7 2. Electronic Information Services (EIS) III-7 3. Software Products III-8 4. Professional Services III-8 EEDA 01994byINPUT.ReproductionProhibited. I 11 ELECTRONIC COMMERCEANDTRANSPORTATION INPUT Transportation Business Overview IV- A rv-1 1. History T1VV-9Z 2. Transportation Community 1V-o TV A B. Trsinsportation Subsectors Railroads IV-4 1. 2. Trucking IV-5 3. Oil pipelines IV-8 4. Water Carriers IV-8 5. Air Cargo IV-9 6. Multimodal IV-10 Mega-carriers IV-11 7. a. CSX, Corporation IV-11 b. Union Pacific IV-12 c. RYDER System IV-13 d. Consolidated Freightways IV-13 e. American President Companies IV-14 C. Transportation Business Summary IV-14 V Transportation Technology and Electronic Commerce V- A. General Transportation Technology V-1 B. Electronic Data Interchange V-5 C. Specific Sector Technology Actions V-7 Railroad V-7 1. Water V-7 2. Truck V-8 3. 4. Air Cargo V-8 D. Transportation EC Use Patterns V-9 E. Transportation EC By Transportation Mode V-9 Railroads V-9 1. Trucking V-10 2. Water V-11 3. 4. Pipelines V-12 — 5. Airlines Cargo V-12 Containers V-12 6. Summary V-13 7. ii e1994byINPUT.ReproductianProhibited. EED4 111 ELECTRONIC COMMERCEANDTRANSPORTATION INPUT F. Electronic Commerce Vendors in Transportation V-14 Network Application Services (NAS) V-14 1. 2. Electronic Information Services (EIS) V-15 3. Software Programs V-16 4. Professional Services (PS) V-17 G. Impact of New Technologies V-17 EDI Message Formats V-17 1. 2. Automatic Eqtiipment Identification (AEI) V-18 Communications V-18 3. H. Selected Vendor Profiles V-19 1. TSI International V-20 a. General Description V-20 b. Products and Services V-20 c. Strategy V-21 d. Challenges V-21 2. Integrated Systems Solutions Corporation (ISSC) V-22 a. General Description V-22 b. Products and Services V-23 Strategy V-23 c. d. Challenges V-23 3. RAILING Corporation V-23 a. General Description V-24 b. Strategy V-24 Products and Services V-24 c. d. Challenges V-25 VI Conclusions and Recommendations VI- A. Conclusions VI- 1. Electronic Commerce VI- 2. Transportation Business VI-3 3. Transportation/EC Directions VI-4 B. Recommendations VI-5 Appendixes A. Definitions A-1 B. Conclusions and Recommendations B-1 EED4 e1994byINPUT.ReproductionProhibited. Ill 7353 ELECTRONIC COMMERCEANDTRANSPORTATION INPUT Exhibits II .1 TT.9 -2 Primary Transportation Factors II-4 -3 Primary Transportation Sector Technology Trends 11-6 EC -4 Transportation Patterns II-7 -5 Transportation Future Directions II-8 -6 Vendor Recommendations II-9 III -1 Generic Trading Community III-3 -2 Wal-Mart, Typical Advanced EC Trading Conmnmity III-4 -3 RAILINC Network Diagram III-5 -4 EC Components III-6 -5 EDI Network Services Market III-7 IV -1 Freight Transportation, 10-Year Comparison IV-2 -2 Transportation Submarket Freight Share Comparison IV- -3 Top Transportation Sector Partners IV- -4 Railroad Overview IV- -5 Truck Carrier Relative Revenues-1992 IV-6 -6 Trucking Overview IV- iv O1994byINPUT.ReproductionProhibited. EED4