Eight Giant Steps to Global Domination: A Personal Guide to Finding Your Niche Conquering Your Market and Taking Your Company to the Top

208 Pages·2001·1.57 MB·English

by  Kenn Viselman

Eight
Giant Steps
to Global
Domination
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Eight
Giant Steps
to Global
Domination
A PERSONAL GUIDE TO FINDING YOUR
NICHE, CONQUERING YOUR MARKET, AND
TAKING YOUR COMPANY TO THE TOP
Kenn Viselman
M C G R A W - H I L L
N E W Y O R K S A N F R A N C I S C O WA S H I N G T O N , D . C . A U C K L A N D B O G O T Á
C A R A C A S L I S B O N L O N D O N M A D R I D M E X I C O C I T Y M I L A N
M O N T R E A L N E W D E L H I S A N J U A N S I N G A P O R E
S Y D N E Y T O K Y O T O R O N T O
McGraw-Hill
abc
Copyright © 2001 by Kenn Viselman. All rights reserved. Manufactured in the United States of
America. Except as permitted under the United States Copyright Act of 1976, no part of this publica-
tion may be reproduced or distributed in any form or by any means, or stored in a database or retrieval
system, without the prior written permission of the publisher.
0-07-137454-X
The material in this eBook also appears in the print version of this title: 0-07-136241-X.
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This book is dedicated to my dad,
the greatest showman ever born.
Thanks Dad,
for your support from up there.
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Contents
PREFACE: The Story of The itsy bitsy
Entertainment Company ix
PROLOGUE xi
INTRODUCTION xix
ACKNOWLEDGMENTS xxiii
1. Focus 1
Understanding your essence: A rose is a rose
is a rose.
2. Managing Expectations 27
Trust the one you’re with.
3. Separating the Believers from the Non-Believers 51
I know he can...I know he can.
4. Be a Non-Traditionalist 79
An egg cup makes a very good hat. (Eloise)
5. Who Is the End User? 101
When in Rome...sell pasta.
6. Promotion, Promoción, Promotionae 117
It all comes down to appearances.
7. Understand Your Universe 141
Make sure to line your ducks in a row, but be
careful not to become a sitting duck.
8. Make Leaders out of Your Followers 165
Heroes shape us and role models make us.
EPILOGUE 181
v i i
Copyright 2001 Kenn Viselman. Click Here for Terms of Use
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Preface:
The Story of The itsy bitsy
Entertainment Company
he itsy bitsy Entertainment Company (TibECo) is dedicated
TM
Tto creating great, imaginative safehaven family entertain-
ment both on and off the screen. With the plethora of violence
and sexual innuendo in the media and the negative impact it has
had on all of our lives, TibECo’s mission of creating true quality
family entertainment that is both fun and funny for children and
their caregivers has become that much more relevant. The com-
pany is firmly driven by its motto. To be free to learn, Children
must be free to dream!
TibECo was founded in March 1995 by president, CEO, and
Chairman of the Board Kenn Viselman. Mr. Viselman was
responsible for introducing Ragdoll Limited programs to the
Americas, including Tots TV, which premiered on PBS in
October 1996 and the phenomenal Teletubbies, which premiered
on PBS April 6, 1998. TibECo was instrumental in the market-
ing of Teletubbies in the Americas and managed it to become the
most successful preschool property introduction of the decade,
including the number one in selling soft toys, puzzles, videos,
games, and books.
i x
Copyright 2001 Kenn Viselman. Click Here for Terms of Use