Effective fundraising for nonprofits: real-world strategies that work PDF
Preview Effective fundraising for nonprofits: real-world strategies that work
Effective Fundraising for Nonprofits: Real-World Strategies That Work By Ilona Bray always up to date Th e law changes, but Nolo is always on top of it! We off er several ways to make sure you and your Nolo products are always up to date: 1 Nolo’s Legal Updater We’ll send you an email whenever a new edition of your book is published! Sign up at www.nolo.com/legalupdater. 2 Updates @ Nolo.com Check www.nolo.com/updates to fi nd recent changes in the law that aff ect the current edition of your book. 3 Nolo Customer Service To make sure that this edition of the book is the most recent one, call us at 800-728-3555 and ask one of NOLO our friendly customer service representatives. Or fi nd out at www.nolo.com. please note We believe accurate and current legal information should help you solve many of your own legal problems on a cost-effi cient basis. But this text is not a substitute for personalized advice from a knowledgeable lawyer. If you want the help of a trained professional, consult an attorney licensed to practice in your state. NOLO Effective Fundraising for Nonprofits: Real-World Strategies That Work By Ilona Bray FIRST EDITION MARCH 2005 Editors JAKE WARNER LISA GUERIN Cover Design TONI IHARA Book Design SUSAN PUTNEY Index THÉRÈSE SHERE Proofreading ROBERT WELLS Printing DELTA PRINTING SOLUTIONS, INC. Bray, Ilona M., 1962- Effective fundraising for nonprofits / by Ilona Bray.-- 1st ed. p. cm. ISBN 1-4133-0094-4 (alk. paper) 1. Fund raising--United States. 2. Nonprofit organizations--United States--Finance. I. Title. HG177.5.U6B73 2005 658.15'224--dc22 2004058453 Copyright © 2005 by Nolo. ALL RIGHTS RESERVED. PRINTED IN THE USA. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without prior written permission. Reproduction prohibitions do not apply to the forms contained in this product when repro- duced for personal use. Quantity sales: For information on bulk purchases or corporate premium sales, please contact the Special Sales Department. For academic sales or textbook adoptions, ask for Academic Sales. Call 800-955-4775 or write to Nolo, 950 Parker Street, Berkeley, CA 94710. Dedication To my mother, who showed me how commitment to a cause can help you ac- complish things you never thought possible; and my father, who knows how to greet each new day with entrepreneurial optimism. Acknowledgments This book was envisioned as a collaborative effort, in which the voices of many nonprofit staff and experienced fundraising experts would be heard. Still, I was overwhelmed by the generosity with which the people named below offered their time, knowledge, and stories of successes as well as frustrations. You’ll see many of their names and stories within the book—others preferred to play a more be- hind-the-scenes role. My deepest thanks to all of them for their contributions, and for keeping me inspired during the many months of pulling this book to- gether. In addition, I’d like to thank the various organizations whose sample let- ters and printed materials you’ll see throughout the book (not listed below). Bob Baldock, KPFA Radio Randolph Belle, East Bay Nonprofit Center Lauren Brown Adams, nonprofit fundraising consultant Sarah Clark M. Eliza Dexter, Save The Bay Grant Din, Asian Neighborhood Design Laurie J. Earp, events planner Lisa Ruth Elliott, Zen Hospice Project Jan Etre, KPFA Radio Lynn Eve Fortin, Berkeley Repertory Theatre Judy Frankel, Project Open Hand Susan Freundlich, The Women’s Foundation (of San Francisco) Lupe Gallegos-Diaz, Multicultural Student Development Office at UC Berkeley, and the Multicultural Alliance of the Association of Fundraising Professionals Golden Gate Chapter Karen Garrison, Bernal Heights Neighborhood Center Schuyler Gottwald, PTI Graphics Leanne Grossman, Global Fund for Women Christine Grumm, Women’s Funding Network Keven Guillory, KQED Radio Don Kiser, Human Rights Campaign Greg Lassonde, San Francisco Symphony Sophie Lei Aldrich, Boston University Marisa Lianggamphai, World Institute on Disability Harry Lin Jim Lynch, Compumentor Sonja Mackenzie, WORLD Kate McNulty, Sacred Heart Cathedral Preparatory Susan Messina, professional grantwriter Cathy Meyer, Children’s Hospital & Research Center Foundation Nick Parker, Food First/Institute for Food and Development Policy Angelina Ramsay, independent marketing consultant Peggy Rose, San Francisco Mime Troupe Ron Rowell, The San Francisco Foundation Jim Schorr, Juma Ventures Duane Silverstein, Seacology Linda Solow-Jaffe, The Bentley School Elizabeth Stampe, Greenbelt Alliance Anthony Tusler, World Institute on Disability Amanda Vender, DAMAYAN Mona Lisa Wallace, East Bay Nonprofit Center Anita Wetzel, Women’s Studio Workshop Lauren Williams, Mission of the Sacred Heart J.R. Yeager, CompassPoint Nonprofit Services Audrey Yee, Golden Gate National Parks Conservancy Many of my colleagues at Nolo also helped this book in important ways: Marcia Stewart, with early conceptualization and advice; Stan Jacobsen, with research; Jake Warner, whose first-draft edits incorporated his own extensive nonprofit as well as business experience; final editor Lisa Guerin, who took the manuscript up a notch with her wit and practical instincts; and the production folks, with all-important design and graphics help, including Margaret Livingston, Mary Albanese, Susan Putney, and Toni Ihara. A final special “thank you” to C.S. and other friends, for ongoing support, and for apparently remembering my name even after these many months of self-im- posed hermitage.
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