Effective Communication (DK Essential Managers), New Edition

98 Pages·2022·14.42 MB·english

by  DORLING KINDERSLEY.

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ESSENTIAL
M ANAGERS
EFFECTIVE
COMMUNICATION
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ESSENTIAL
M ANAGERS
EFFECTIVE
COMMUNICATION
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About this eBook
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Produced for DK by Dynamo Ltd
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Written by James S. O’Rouke, IV
Senior Art Editor Helen Spencer
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First published in Great Britain in 2009. This edition in 2022
by Dorling Kindersley Limited, DK, One Embassy Gardens,
8 Viaduct Gardens, London, SW11 7BW
The authorised representative in the EEA is
Dorling Kindersley Verlag GmbH. Arnulfstr. 124,
80636 Munich, Germany
Copyright © 2009, 2015, 2022 Dorling Kindersley
Limited, A Penguin Random House Company
10 9 8 7 6 5 4 3 2 1
001-326977-Apr/22
All rights reserved. No part of this publication
may be reproduced, stored in or introduced into
a retrieval system, or transmitted, in any form, or
by any means (electronic, mechanical, photocopying,
recording, or otherwise), without the prior written
permission of the copyright owner.
A CIP catalogue record for this book is available
from the British Library.
ISBN: 978-0-2415-3799-2
Printed in China
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This book was made with Forest
Stewardship Council ™ certified paper—
one small step in DK’s commitment
to a sustainable future. For more
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green-pledge
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Contents
Introduction 6 Chapter 3
Communicating with your team 54
Chapter 1
Listening effectively 56
Understanding
Giving feedback 58
communication skills 8
Understanding nonverbal
Defining communication 10 communication 60
Overcoming barriers 12 Running briefings and meetings 62
Communicating at work 14 Communicating to persuade 64
Planning your approach 16 Managing conflict 66
Matching the message 22
Choosing your medium 24
Chapter 4
Communicating externally 70
Chapter 2
Negotiating successfully 72
Speaking and writing 26
Selling 74
Planning your speech 28 Communicating across countries
Developing visual support 32 and cultures 76
Improving your confidence 36 Writing for the web 80
Delivering your speech 38 Communicating through
Becoming a better writer 40 social media 82
Writing a business letter 46 Running a video meeting 84
Using email and instant Communicating in a crisis 88
messaging effectively 48 Dealing with the media 90
Writing reports 52 Building brands 92
Index 94
Acknowledgments 96
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6 / INTRODUCTION
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INTRODUCTION / 7
Introduction
Communication is, without question, the most valuable
skill any manager can possess. It is the link between
ideas and action, the process that generates profit.
Communication is the emotional glue that binds
humans together in relationships, personal and
professional. The ability to communicate is what
connects people to others in an organization, an
industry, and a society. To be skilled at it is to be at
the heart of what makes enterprise, private or public,
function successfully.
Effective Communication focuses on the processes
involved in business communication and concentrates,
in particular, on ways in which you can become more
effective by becoming more knowledgeable and skilled
as a communicator, both in person and remotely. All
forms of communication, whether writing, listening,
or speaking, are the end products of a process that
begins with critical thinking.
This book covers a wide range of topics designed to
help you understand the communication process
better, from planning a strategy to analyzing
your audience. It provides you with guidelines for
preparing and delivering an effective speech, as well
as ideas for expressing yourself on paper. There are
tips for dealing with the specific challenges of team
communication, including how to run a meeting, give
feedback, and resolve conflict. Finally, it gives you
ideas for communicating with clients and customers
and thinking about your brand and identity. It’s all here.
The next step is up to you.
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Understanding
communication
skills
Communication is more than just a way to get ideas
across or exchange points of view. It is the process by
which we interact with others and seek information
essential to our daily lives, allowing us to control
the circumstances in which we work.
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