Editor & Publisher 2015-01: Vol 148 Iss 1

22 MB·English

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JANUARY 2015 KSTABIJSHKD IN 1884
The industry needs a
reinvention, starting first
with the brand
It’s .a Big, Big Wbrid
How Big Data is expanding
audience and, revenue reach
p. 42
Biurring the Lines
Native advertising is th^
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A Section Features Departments
HUMAN CONTACT Calling All Newspapers CRITICAL THINKING
The WallSti'eetJoiiTnal and Touch- The industry needs a reinvention, Should newspapers embrace
Cast pair up for a new kind of starting first with the brand.p. 34 emerging technologies like the
interacti^^ty.p. 8 Oculus Rift as a way to explore
It’s a Big, Big World deeper storytelling, or ai'e they just
PULP JOURNALISM How Big Data is expanding audience a passing fad?.p. 18
How publishers can use comics to and revenue reach.p. 42
tell better stories.p. 9 DATA PAGE
Blurring the Lines The generational breakdown
SPEAK OUT! Native advertising is the long-sought of who’s shopping online, more
Scripps’ new Podium app saAuor of newspapers—or is it?.. p. 50 Americans now spend more
links readers to their D.C. time on mobile devices than TV,
representatives.p. 10 Internet users and worldwide
Columns_ penetration.p. 20
THE NEXT HIP THING IS—PRINT
PaperLater creates customized, PRODUCTION
printed newspapers compiled from NEWSOSAUR User groups adapt to new
Web articles.p. 12 How mobile ad surge threatens realities.p. 30
print.p. 22
PUTTING THE HOUSE IN ORDER NEWSPEOPLE
The Atlanta Journal-Constitu¬ BUSINESS OF NEWS New hires, promotions and reloca¬
tions website gets a needed 10 tips to help lead your newsroom in tions across the industry'.p. 56
makeover.p. 14 2015.p. 24
SHOPTALK
PHOTO OF THE MONTH DIGITAL PUBLISHING Ottawa shooting highlights impor¬
John Hart/ Wisconsin State How Linkedin has evolved into an tance of press freedom.p. 66
Joiimal..p. 16 important tool for journalists, p. 26
yBRARY/SERlALS
Cover illustration bv Tom’ O. Champagne
JAN 13 2015
University of Northern lowe
editorandpuDlisher.com .lANUARY 2015 | K & P | 3
reditorial_
E&P
BNaughty or Nice? EDITORU^ PUBLISHER.
CORPORATE OFFICES [phone]
y the lime you read this edi¬ meant to inform and be a trusted news FAX [phone]
torial, holiday gifts may have source. If that mission doesn’t change,
EDITOR-IN-CHIEF Jeff Fleming
been opened (or returned), newspapers will most certainly thrive.
jeff(o>editorandpublisher.com
festive decorations taken Starting in this issue, w'e’ll be iunning
MANAGING EDITOR Nu Yang
llo^\'n and put away in storage, and full-page ads to promote the new's-
nu.yangCa)editorandpublisher.com
many of you may have already started paper industiy and hopefully, incite
GRAPHIC DESIGN Julie Hogan
a new fitness regimen (put dowm that our readers to do the same in their
doughnut right now). But before we publications. ASSOCIATE EDITOR Rich Kane
richiaieditorandpublisher.com
gel to our New Year’s resolutions, If you’re w'ondering wiiere to start
let me Jisk, “Did you make Santa’s with your new'sroom’s New' Year’s CONTRIBUTING EDITORS
Alan Mutter, Rob Tornoe
naughty or nice list?” resolutions, check out our Business
Tim Gallagher
When I look at the newspaper of New's column, w'here Tim Galla¬
W. Eric Schult
industiy, I hope it made Santa’s gher offers 10 tenets of leadership to
SALES MANAGER
naughty list this year. True, the consider, including this one: combat
Bobbi Proctor, ext. 231
numerous headlines announc¬ c>Tiicism. bobbicaieditorandpublisher.com
ing cuthacks, layoffs and buyouts It’s no surprise that w'e in the
CLASSIFIED ADVERTISING SALES Jon Sorenson
don't exactly spread holiday cheer, industiy are as cynical as they come. [phone] FAX [phone]
but despite that, newspapers still It’s our job to be suspicious and classlfieds(a)editorandpublisher.com
pressed on. When it comes to be¬ distrustful, but w'e shouldn’t apply
SUBSCRIPTION SERVICES
ing naughty, I’m talking about the that pessimism on ourselves. I’m [phone]
/)e,s Moines Registej-'s “Haiwest of not saying w'e have to sugarcoat
CIRCULATION MANAGER Amelia Salazar
Change,” a glimpse into the future of our struggles, but w'e should take amelia(a)editorandpublisher.com
virtual reality and stoni:clling; the more opportunities to celebrate our
CIRCULATION ASSISTANT Rick Avila
SI. Louis Post-Dispatch’s passion¬ successes. That’s w'hy I’m looking
PRODUCTION Mary Monge
ate and fc\'crish coverage of Fergu¬ forw'ard to tw'o upcoming features.
son; ihe Los Angeles 7Y?nt’.s‘’original In March, w'c’ll highlight “10 New's- TECHNOLOGY DIRECTOR David Keisen
video scries available on Hulu and papers That Do It Right,” and the DIGITAL DIRECTOR
Direc'lW; the Dallas MorningNeics' following month, we’ll announce Bryan Sheehy
focus on programmatic advertising. our “25 Under 35.” We’re currently DIRECTOR OF ADVERTISING/OPERATIONS
Those are just a few examples of taking submissions for “10 New's- Janette Hood, ext. 201
janetteia)editorandpublisher.com
newspapers who no longer want to papers” at editorandpublisher.
play nice. They’ve been stepped on, com/lOnew'spapers, and soon, w'e’ll
pushed aside, ridiculed, and they’re be on the lookout for the young
dMC|
not going to take it anymore. They’re talent growing in our new'srooms.
dunoan mcMoah compMty MC.
prepared to get their hands dirty and We’re ready to hear about your \ic- DUNCAN MCINTOSH CO. FOUNDED BY:
light back against naysayers who tories, and I know' w'e’re not alone in PUBLISHER
Duncan McIntosh Jr.
believe newspapers are a thing of the that sentiment. CO-PUBLISHER
Teresa Ybarra McIntosh (1942-2011)
past. But w'hy w'ait until March? Let’s
The newspaper industr)’ is ready start now'. Let’s toot our owm horns. EDITORIAL 8 ADVERTISING MAILING ADDRESS
17782 Cowan, Ste. C, Irvine, CA 92614
for a renaissance. In this month’s Let’s pat ourselves on the back. Let’s www.editorandpublisher.com
issue, our cover stor>’ challenges the pop some champagne as w'e charge Editor S Publisher Is printed In the U.S.A.
industiy to step up and reinvent itself. forw'ard into the new' year. It’s not
'The newspaper brand is in need of going to be easy, but believe me, it’s
hel]i, and we’re all guilt}' of contribut¬ going to be exciting. So as w'e head America’s Oldest Journal
Covering the Newspaper Industry'
ing to the damage. It’s time to change into 2015, no more Mr. Nice Guy.
t)ur attitude and start being our owm Let’s be bold, let’s be dangerous,
j With which have been merged: The Journiilist,
c'hampion. The brand and product let’s be naughty. Go ahead and pick I e.slablished March 22,1884; Newspaperdom, March i
^\'ill keep evoking, but one thing has back up that doughnut. You deseiwe i 18.92; Ttie Fourth Estate, Marcli 1,18.94; Editor & <
^’ublisher, June 2.9,1.901; Advertising, June 22,192^^
remained constant: newspapers arc it.—
4 I 1-& r I .l.\Nr.\KY 201.-; eaitorandpublisher.com
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rcomments))
Trademark Bullies,” November 2014)
The title indicated an article discuss¬
ing the truth about trademark bul¬
lies...the conclusion—“There is much
more to ‘trademark bullying’ than
is usually reported...” should have
been the introduction, and the article
should have gone on to explore this
unreported information.
RAYMOND K. RUGG
Submitted on editorandpublisher.com
Make sure the demands Trademark bullies should Make yourself an expert
are reasonable be held accountable It’s not the degree. The big question is,
()ur publishing company was hustled by The headline for this article is if y'ou w''ant to be a good reporter, are
a law firm hired by Politico in an effort terribly misleading, as is the article you an expert in any' particular field?
to Ibrce us to turn over our ownership itself. (“The Truth About Trademark That’s w'hat a newspaper really w'ants.
oi'a series of URLs w'hich contained Bullies,” November 2014) It’s as bad as (“Critical Thinking: Is the Price of an
the noun “politico.” (‘The Truth About a headline such as “The Truth About Advance Journalism Degree Worth
Trademcirk Bullies,” November 2014) Animal Abuse” for an article that the Investment?” November 2014)
Aller researching Politico’s mark, it tries to justify animal abusers. But of Case in point: After I graduated from
turned out that the owners had trade- course, like animal abuse, trademark college, I applied for a job at The New
marked the wnrd using a particular bullying is by definition verj' bad and York Times. I had worked there a few
font and color. Politico, of course, is a harmful, and should be prevented years before as an office bov job one
common noun in several languages. and punished as much as possible. summer. After I graduated college, '
Common nouns, per se, are not eligible So the actual “truth about trademark I spoke with the HR person about a
lor marks. Purthermore, in the course bullies” is that if a “large corporation job as a reporter, and she asked me
of doing research, w'e found, literally, a is...abusing its pow'^er by unreasonably if I w'as an expert in anything. I said
enforcing its trademark rights against something to the effect of “No, I had
a smaller business or indhddual,” a liberal arts education with a major
“Yes, companies have
then that corporation should be held in radio, W and film.” She said that
every right to police their accountable and be significantly w'hen they are looking for a reporter,
penalized, just as if a large corporation they w'ant a person who knows a lot
marks, but not to make
w^ould hopefully be if they were found about some field, wiiatever it is. So, is
unreasonable demands to be abusing animals. While not all an advanced journalism degree worth
large trademark holders are guilfy of it? You might w'ant to consider adding
unrelated to the exact
trademark bulKing, it’s no surprise a secondary field in which you could
description of the mark.” that the International Trademark gain some more expertise, be it busi¬
Association is the source of this article. ness or politics or sports, or any other
The INTA is made up of many large beat that a newspaper w'ould want to
trademark holders who abuse their look at.
powder by unreasonably enforcing ROBERT BARROWS
dozen w'ebsites using the wnrd “politico” their trademark rights against much Submitted on editorandpubli.sher.com
which had been launched before Politico smaller businesses or individuals.
liled its mark. Wlien confronted by any SCOTT SMITH
compjmy, it’s easj' to research the mark Submitted on editorandpublvihei.com
Send us your comments
documents filed with the U.S. Patent
OlKce. Yes, compimies have ever>' right Needed to dig deeper [email protected]
to police their marks, but not to make This article w'as fine if one is looking
I
“Comments," Editor & Publisher,
unreasonable demands unrelated to the for a s\mopsis of trademark phi¬
17782 Cowan, Suite C, Irvine, CA 92614.
exact description of the mark. losophy, but any editor or publisher
Please Include your name, title, city and state, and email
PATRICA LESKO should already be aw^are of everything address. Letters may be edited for all the usual reasons.
Submitted on cditora7idpublisher.com presented here. (‘The Tnith About
I
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[ the A section ]
VOLUME 148 ' FOR THE MONTH OF JANUARY 2015 ■ISSUE 1
> Look Ahead
Human
Contact
The Wall Street
Journal and TouchCast
pair up for a new kind
of interactivity
F
By Rich Kane * TouchCast is video that responds like a Web page.
ora news video segment invites view'^ers to click on anrthing but by the time it runs, it’ll be down a
to be a truly interactive and they like for more content. buck. But with TouchCast, if you click
immersive experience, you’d Tap on a shot of a computer, and on a link inside the video, it will take y''ou
have to somehow step inside you’re looking at the HealthCare.gov directlv to how that stock is perform¬
ot your screen. But if you can’t wait site. An infograph appears, and with ing at that very' moment,” Regal said.
till 206'5 for that to happen—and another click, you’re perusing a Joz/?- 'TouchCast giv'es us the opportunity' to
don’t have a next-hest-thing Oculus nal article on ACA signup problems. be so much more current in a way w'e
Kilf de\ice handy—there’s Touch- It’s behind a paywall, but still...it’s hav'en’t been before.”
Cast. all there without you ever leaving the He said the Journal is tning to get
TouchCast is \ideo that responds main video you initially came for. away from the traditional broadcast
like a Web page. Active \asual links, in Journal senior executiv'e producer news approach where a reporter is
the form of photos, charts, graphics, Andy Regal said the paper’s Touch- telling you what the news is. Instead,
and other videos pop up in the main Ciist videos mark a new push to get anchor Murray functions more like a
\ ideo as you’re watching. But instead viewers more iiwolved with Journal tour guide, pointing out highlights of
of tliese links taking you away to content. a particular story', and then inviting
another site, TouchCast simply “It’s getting much greater engage¬ viewers to click on various elements so
shrinks the clip dowm to an easily- ment than anvThing else w^e do,” they' can explore the story' deeper.
returnable corner of the screen, so you he said. “We’re pitched different “It’s much more real and coiwer-
c'an always pick up where you clicked platforms and tech all the time, but sational,” Regal said. “Wlien people
or tapped off. 'I’ouchCast really puts our journalism are watching our TouchCast reports
In October, The Wall Street Journal in the hands of our readers and lets on a laptop or iPad, it’s as if you’re
became the lirst newspaper to em¬ users experience stories at their own .sitting across the table tfom someone
brace 'rouchCcist in a big way. A recent speed.” and you’re talking directly to them.
'fouehCiist report on Xho. JournaVs According to Regal, there are I’m vciy much interested in that kind
WkS.J.com site about the new open myriad ways to fuse TouchCast with of video journalism, not just staring
enrollment period for the Affordable Journal stories that couldn’t be done at a reporter who’s mandating what
Care Act begins with genial anchor/ before. A typical video piece could you watch. It’s giving the consumer
reporter Sara Murray delivering w'hat be quickly outdated, but not so with pow'er.”
a|>pears at first to be a standard TouchCiist. I^arn more about TouchCast and
uew's segment. But then images and “We’ll do a video segment on a com- view some TouchCast-inhised Journal
graphics begin appearing as Murray jvany and say' their stock is up a buck. stories at touchcast.com.
K I K \-l’ I .I.VNU.VKY 201.'; editorandpublisher.com
-[the A section]
Pulp Journalism
stories and write computer pro¬
gramming code. His official role at
A1 Jazeera is a reporter and devel¬
How publishers can use comics to tell better stories
oper on the interactive multime¬
dia team. For Terms, he created a
s anyone who collects comics and graphic novels knows, the special free and open source Web
medium is a very fun way to tell a story. Those 130,000 fans who viewer, Pulp, and a comic-maker
attend Comic-Con each year cannot be wrong. So why aren't more interface, Pulp Press, which allows
newspapers using comics as a way to do journalism? any newspaper and media outlet
We aren’t talking about editorial cartoons here. More like full-on narrative to create their own comics—non¬
feature stories, an excellent example being Terms of Service: Understanding fiction or otherwise—and post them
Our Role in the World of Big Data, which went live on the A1 Jazeera America to their own sites. They're available
website in October and quickly spread virally. at github.com/ajam/pulp and at
github.com/ajam/pulp-press.
"What we were going for with
Terms o/Service was something that
took a sober journalistic approach to
a topic that's sometimes sensation-
alized-'The government is stealing
your data!"' said Keller. "We wanted a
hype-free perspective, and explain¬
ing something that’s complex in a
simple way, that's the holy graiL"
“As a missionary for comics, it's
been exciting for me to see the reac¬
tion to our story," said Neufeld. who in
2012 became the first comics journal¬
ist to win a Knight-Wallace Fellow¬
0 ship. ‘ ‘Using this format to talk about
meaningful topics is really gratifying.
And I was amazed at Michael's ability
► Panels from the “Terms of Service” comic.
to be not only an intrepid reporter,
but also a coder. It's really amazing to
see all the tools that journalists have
Terms, reported by A1 Jazeera’s Michael Keller and drawn by artist Josh Neufeld added to their tool belt."
(who may be best known for his 2009 non-fiction graphic novel AD.; New Orleans With such tools as Ptrlp and
After the Deluge, which he both wrote and drew), examines how companies like Pulp Press at their free disposal, it
Foursquare, Progressive and Facebook collect and use people’s private informa- seems like a marriage of newspaper
—«r ^ tion, with cartoon versions of Keller journalism and comics would be a
‘ and Neufeld acting as smart, like- no-brainer. Keller, for one, agrees.
S guides to explain the pitfalls of "With Pulp, all an editor has to do
£ fUi^i U living in the age of Big Data. Termsis is load up the images once they're
' I funny, informative, and ridiculously created, all the instructions are right
k readable (and re-readable). And there," he said. "A lot of people are
you’ll probably come away from it secret comics fans, and there's a
knowing more than you would from big fan base out there. It’s not like it
jAa an 8,000-word explanatory piece on used to be years ago when com¬
ics weren’t taken seriously. It’s not
Keller could be seen as a superheroes or talking down to the
> Artist Josh Neufeld > Michael Keller, Al
double-threat journalist of the reader. With our comic, you get that
Jazeera reporter and
Pulp Press creator future-one who can both report from the first few panels."-RK
.lANUAKV 201;
[the A section j
Scripps’ new Podium app
links readers to their D.C.
podium
representatives
SPEAK UP AND BE HEARD
A
midst the glut of is location-based, so wherever you are,
political blo\'iating on the their name will pop up. Podium’s push-notification abil¬
Web and other news According to Bo Schuerman, ity to let users know about pending
media, where it often Scripps digital solutions group direc¬ legislation before it becomes fodder
seems that whoever y'ells the loudest tor, the app is designed to be used for the angry-talk-show-host circuit,
(or 'ITPES WITH CAPS LOCK ON) broadly including outside of the so they can get out in front of issues
wins the argument, simple informa¬ Scripps markets. “We aggregate con¬ instead of reading about them after
tion about our elected leaders can be tent and politician information across they’re voted on. Representatives
hard to come by'. How they' vote on the country^ regardless of a Scripps can also be emailed directly from the
important issues, for instance. market so all consumers can benefit,” app, so they—or, more likely, their
A new app from Scripps hopes to he said. interns—wll know when a particular
change that, not only supph'ing users Schuerman said the}' took an topic is stirring up passions. The app
wth statistics on what bills their sena¬ iterative approach to quickly bring the also pulls in news stories from various
ators and congressional representatives product to market in less than three sources—not just Scripps.
are voting on, but how they're voting, months, and leveraged both an inter¬ “Information coming out of D.C.
and what’s being said in the press nal product team as well cis outside can be veiy ciy'ptic, so we want to
about them. e.xperts to build out the app. Podium summarize things in a layman’s way,
Dubbed Podium—and available for is only available for the iPhone right and be unbiased in an objective way',”
downloading at tothepodium.com— now, but Schuerman said an Android he said. -RK
the free app lets you follow topics and version is in the works.
bills vou’re interested in as they ^^'ind Podium went live in October,
through the legislative maze. You just in time for the November elec¬ >Did You Hear? K ^
can also find out where y'our favorite tions and the arrival of the 114th
politician’s U.S. Congress—perfect timing, as a |‘M&y[^^1[^6um^
money flurry' of new bills arc expected to be iieedediwasr-tdistop^^t
comes introduced by the newly-empowered Ihldiig^dumal istsifdr#^
from. No Republican majorit}'. pewsrooTii^osi tioTis^” ^
clue who “We hear a lot from our readers
your sena¬ and "W Adewers about the struggle to > Steve Cavendish biVW«5AW//is-Sceiii^i!!^
writing In response^OitHe Tennessean
tor or rep¬ be heard and staying informed,” said
new engagement!edftQii^Betl}ilhgU ^
resentative Schuerman. “They want to know what who posted to hei^.iTace^bokipage »|.P.^^
is? Podium these people are doing in Washington. reaily.don’t ilkeiiewEtli^^makes ime > - -
feel sick td^iny stomai^>>||n(^^
So we wanted to be on that stage, and
that seems;to be:whbt?§]tt^mediain’^^
► Bo Schuer¬ that’s why we created Podium. It’s the U.sMikes to.taikaboptt? Inher '
man, Scripps about citizen empowerment—a simple hiring announcemen^the: Tennessean ^
digital solu¬ said InglisH is an'“artbt'and.creative-'.
way for people to see what their politi¬
tions group consuitanb^'
director cians in D.C. are doing.”
editorandpublisher.com