Editor & Publisher 2004-01: Vol 137 Iss 1

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JANUARY 2004 WWW.EDITORANDPUBLISHER.COM $5.95
ITK^radlees — plus the
Oppels, Rosenthals, and
wi^s — talk about sharing
tneliournalism gene /
in the
200#Preview
Top industry leaders
explain why business
will bounce back
~ Not even in South Carolina, where
a history of inequality and injustice
placed the state in the middle of
tremendous social upheaval during
the civil rights movement.
But recent debates - from
Confederate flags displayed on state
property to school-funding inequities
along racial lines - have raised the
specter of.racism in South Carolina.
To provide context, journalists at The
(Columbia) State produced an award¬
winning special report detailing the
evolution of the civil rights movement ■
in South Carolina. The Long Road To
Justice: Civil Rights in South Carolina ;
captured for readers the people, the’ |
passion, the politics and the protests :
that helped change the course of '
American history.
The State's report, which has earned a
spot in libraries, schools and historical
societies throughout South Carolina,
reaffirms the vital role newspapers ^
play in our society. It also exernplifies |||j
the thorough, sensitive and balanced
= Ir reporting that is a hallmark of all a[
Knight Bidder newspapers. .
Photo: layne Bailey. The Charlotte Observer
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www.editorandpublisher.com JANUARY 2004 EDITOR Sc PUBLISHER 3
LETTERS
THE WRITE WAY
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ACHECK OUT THIS NEW MODEL 1 Meanwhile, we learn — over and over and It seems to me that unless the missing
1 over again — every conceivable detail of weapons of mass destruction and strong
s A GUY WHO CLOSELY FOLLOWS i Kobe Bryant’s accuser, Michael Jackson’s evidence of links between Iraq and al
media trends, I offer my con¬ ! Neverland, and Scott Peterson’s fertilizer Qaeda were found down in Saddam’s
gratulations to you and your staff i sales. I’m sick of those three names, I can “spider hole,” and until they are found,
(“E&P Rings in a New Era,” Dec. 15, tell you. the anti-war position remains as strong
p. 30). My company consults with televi¬ I’m not a committed conspiracy theo- j as ever. But Lightman seems to have
sion stations about new media, and I am rist, but I’m beginning to think there is ! adopted the position that the capture
consistently on record as saying their some truth to the notion that the major j of Hussein puts an end to meaningful
biggest competition downstream will be media are actually trying to distract us j criticism of the war.
the local paper. As such. I’m especially from something! At any rate, E&P is a Lightman also wrote that Wesley Clark
interested in trends involving publishing, welcome voice in the wilderness for those “is likely to take the hardest hit from
and I am indebted to you and the people I of us who are brazen enough to believe j Sunday’s developments. Clark centered
at E&P for keeping me well informed. 1 that we have a right to expect journalists j his campaign on the idea that as a mili¬
But my congratulations is primarily j to give us news we can use. j tary expert he could have better conduct¬
aimed at your new business model, one I SUZANNE DEBOLT j ed the war on terror...” With these words,
that I think is not only smart but predic¬ j Niceville, Fla. he implies that the invasion of Iraq and
tive of tomorrow. E&P is a dynamic capture of Saddam Hussein were part of
leader in the world of media. As a daily WTHE CONEDIG WAR ON TERROR the war on terror. Indeed, Bush and his
blogger, I am regularly steering people administration have labored long and
to your articles, and I look forward to ITH RESPECT TO YOUR COLUMN hard to portray them as such. However,
continuing that in the future. about the apparently counter¬ Clark’s position has been that the adven¬
TERRY L. HEATON feit document linking 9/11 ture in Iraq was an ill-conceived diversion
PRESIDENT hijacker Mohammad Atta to Iraq (E&P ! from the real war on terror.
DONATA COMMUNICATIONS ' Online, Dec. 19), a more insidious prob- JACK MCCAIN
Hermitage, Tenn. j lemisjournalists’overall portrayal of Durham, Ct.
the war in Iraq, which does not necessari¬
WAGOODODYORONLYOROWIG? ly reflect reality. TSADDAM WENT ATTA WAY?
For example, on the day after the cap-
ILL E&P HOURLY ONLINE i ture of Saddam Hussein was announced, i hank you, Greg Mitchell, for
show publishers, at long last, i The Hartford Courant’s Washington | your article about the supposed
how to do digital deliveiy bureau chief, David Lightman, wrote, j links between Saddam and 9/11
without further unduly alienating print “The biggest losers Sunday may be those hijacker Atta. Our citizens have got to
readers? I fear not. Addiction to browsers candidates who built their campaigns understand that now more than ever we
is far from universal. Many of us have around strong anti-war positions. Seen in need to question eveiything. We cannot
firm habits or better things to do daily ' some circles 2is one-issue candidates, they rely on the nightly news to tell us the true
than poking around in Web sites. ! now will need to quickly and forcefully news anymore.
JOHN MCCLELLAND I build up other parts of their campaign ! KAREN SPURR
JOURNALISM FACULTY portfolio.” I Austin, Texas
ROOSEVELT UNIVERSITY
Chicago, Ill. -50 YEARS AGO -
SCELIINGEERTILIZER. INDEED NEWSPAPERDOM® FROM EDITOR & PUBLISHER
JANUARY 9, 1954: JANUARY 16, 1954: 1,000 requests annually for
ONTINUED THANKS TO EoP FOR Uganda saw the publication of Concerned that not enough young employment, whereas enrollment ^
your consistent voice regarding
its first daily newspaper, the people were pursuing journalism is slightly more than 300.” One [
media coverage in Iraq (“Year in Uganda Mail, this week. The careers, the Minnesota Editorial survey of 58 j-schools showed
Review,” Dec. 15, p. 17) and on domestic previous year, five weekly papers Association stated that the Uni¬ there were many more job open¬
issues. I am astonished at the news not began production in Africa. versity of Minnesota “has about ings than there were students.
covered by major media on a daily basis.
4 EDITOR&publisher JANUARY 2004 www.editorandpublisher.com
9
Can-pain 2004?
A
BY JOE STRUPP
s THE PRIMARY SEASON BEGINS,
local papers hoping to reel in cam¬
paign ads may not like what we’re
hearing from the first two showdown states.
Voting nears in Iowa and New Hampshire
this month, but you might not know it by
the unusually low campaign advertising
being purchased in newspapers there.
“We have had the candidates in here
more than we’ve had any of their ads in
here,” says Ann-Marie Forrester, retail
advertising director for the Concord (N.H.)
Monitor. “With the primary voting coming
up (on Jan. 27), I would expect there to be Leah Pietrusiak says her age provides an advantage in knowing her newspaper’s audience.
more of it.” At The Union- At 24, she’s the boss
^ Leader in Manchester, “it
•». . seems like we are seeing
a little less than usual
for a presidential year,”
chokas, the paper’s
H
BY SETH FORGES of a growing newspaper in the Windy City.
er face is animated, her eyes Pietrusiak flips her hair out of her eyes
penence. Stachokas weary. Deadline is rapidly and taps away at the keyboard, finishing up
says the paper is having approaching at Citylink, and an article about a new “green” building in
to reach out to advertisers as it prepares an Leah Pietrusiak is the last remaining soul
annual l6-page pre-election tab for Jan. 13. in the Chicago newsroom of the
In Iowa, which holds its caucuses on Jan. free West Side weekly on
19, the situation is similar. “Not a whole lot this Wednesday evening.
is materializing,” says Dan Collin, advertis¬ The University of Wis-
ing director for the Waterloo Courier. The consin-Madison graduate
Sioux City Journal received its first political is wearing a skirt, platform ^
ad of the season — from the Howard Dean gym shoes, knee-high socks,
campaign — just before New Year’s Day. and a vintage black T-shirt \
At the Des Moines Register, Laura that says “Shotgun Willie’s,” \ ^P||H
Hollingsworth, vice president of advertis¬ and with her strawberry
ing, expresses disappointment with the ad red hair set back in pigtails,
turnout so far in the presidential race, she looks a lot more like an
although ads for state and local candidates anime cartoon heroine than <^5
are up 25% over four years ago. II the founding editor-in-chief
.com JANUARY 2004 EDITOR & PUBLISHER 5
THE SECTION
the neighborhood in time to meet up with Citylink has grown in circulation to over her first dose of community reporting in
friends at a rock concert. Frantically trying 15,000. It shares a newsroom with Extra, a small towns surrounding Madison, cover¬
to make deadline is not that different from 30-year-old Spanish and English bilingual ing government meetings that dealt with
cramming for a final, and it was only three paper; the two papers have about 15 staff issues such as watershed management.
years ago when she was dealing with that. members between them. With the excep¬ Upon graduation, Pietrusiak got involved
At the age of 24, Pietrusiak has been tion of the occasional intern, Pietrusiak is in Tell-Cliff as a copy editor for Extra. “My
editor-in-chief of Citylink, published by Citylink’s only full-time editorial staffer. bosses wanted to start a shopper in Wicker
the Tell-Cliff Corporation, since its launch Her paper appeals to neighborhood Park,” she recalls. “I was kind of the fresh
more than two years ago. Due to the nature residents by straddling the fence between kid out of college, and I knew the neighbor¬
of Citylink and the neighborhoods where it a community paper and alternative weekly. hood from hanging out there and I think
is distributed, her age and character are two “We have a lot of articles that could easily they thought to themselves: Well put this
of the newspaper’s greatest assets. be front-page in an alt-weekly,” she says, kid in charge of it.’
The paper primarily circulates in “but then we have a story on how an “But I knew the neighborhood well
Chicago’s Wicker Park and surrounding alderman is organizing safety councils enough to say, ‘It’s a well-educated artistic
neighborhoods in the city’s near-Northwest for women. We’ll deal with real pop-culture community. They’re not going to pick up a
Side. The area is ripe with young people, stuff and then we’ll deal with serious shopper. You need to put an article on the
particularly artists and other creative types. community issues.” front page at least,*” Pietrusiak says. “And
“Being in my 20s, I can definitely relate to Growing up in suburban Chicago, they thought about it and said. Yeah, you’re
the younger majority of the target audi¬ Pietrusiak was in the Illinois state spelling right.’ And that just spurred a lot of other
ence,” Pietrusiak says. “In one night I can bee championships for three straight years. ideas.” But it wasn’t until the paper first
hit a fashion show or cover a metal band, She says she wanted to study environmen¬ went to press that she formally became
and just be part of the scene. I’ve got tal science in college so she could “save the editor.
enough life and energy that I can have six the planet,” but fate brought her to the Pietrusiak says more people are im¬
different things going on at the same time,” University of Wisconsin’s agricultural and pressed with her ability to launch and run
she explains. “Ill stay out late networldng, science journalism programs, with dreams a newspaper at such a young age than are
but then get up the next morning to go to a of someday penning articles for National turned offby it. “They deal vnth me first
10 a.m. press conference on the closing of a Geographic. and they find out my age later,” she says,
local hospital and (write about) how that “I realized I wasn’t science-minded,” “and I think they’re more impressed that
will affect the low-income and uninsured. Pietrusiak says. “So I figured if I can’t do I’ve been able to have the business sense
Sure I get tired out, but I thrive on it.” science, I can write about science.” She got to build a new newspaper.” il
Reader raves help spice up Web
MM
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call, in this case, “Beer Eye for the Lake Guys” in Chicago. launched live panels, where
In that city, the Chicago Tribune’s Metromix.com has created Metromix readers volunteer to
quite an online community with its Reader Reviews. “We’ve form reviewer teams. After
now got more than 30,000 opinions, and that’s with reviews getting a deluge of candidates,
cycling off after nine months in order to keep them current,” says Metromix winnowed it down cheap eats with, from left, Mike
Editor and Product Manager Leigh 1. Behrens. “We launched to finalist groups and then let and Erin Ensign, Michael Spencer
it as a quick, easy way for our audience to share their opinions readers pick the reviewer team
about everything from restaurants and movies to bars and they preferred. “Then the audience also decided what places
theater, and it’s really taken off.” the group visited each week,” Behrens says. The audience loved
- the Beer Garden Guys, who rated the best places
Chicago’s
own "Fab .1 to enjoy a brewski outdoors during the Windy
Five City’s brief summer. “They’ve actually become
brewing up f| local semi-celebrities,” Behrens adds.
a review: The next reader review panel: The Low-Dough
from left, Diners, who went in search of restaurant and bar
Ray Popp,
deals for $10 or less. Now Metromix plans to do
Am
Margulies, live panels once a quarter. “Reader Reviews have
Mitt the potential to work in any market because they
Delaplan tap into the ‘word of mouth’ buzz factor, and are a
Jered Thoi
natural way to strengthen the relationship with
and Dc
Shermc readers,” Behrens says. “But you’ve got to know
your audience and tap into what your audience
really cares about.” — Carl Sullivan
6 EDITOR&PUBLISHER JANUARY 2004 www.editorandpublisher.com
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THE ‘A’ SECTION
New API chief backs preparedm
just over a year ago — which eventually
Andrew B. Davis says prepared hundreds of reporters and
newspapers can learn a lot photographers who covered the war in
Iraq as embedded journalists. That
from military about training program occurred during Davis’ two-
year stint as director of U.S. Marine
i
Corps Public Affairs that ended last
BY JOE STRUPP July. Prior to (and just after) that, he
NDREW B. Davis is not your I spent five years at Northwestern Uni¬
typical press institute chief. He has j versity, most recently as director of in¬
run a weekly newspaper group — [ novation and business development at
and commanded U.S. Marines during the j the Media Management Center.
first Persian Gulf War. Still, for the 54-year- i “It was an absolute home run,” Davis
old Davis, who took over as executive direc¬ said of the military’s training and the
tor of the American Press Institute on embedding program. “I think it is here
Dec. 1, his unusual mix of military, journal¬ to stay.” But he points out that such
ism and business experience is perfect for training is better done by the Pentagon
today’s changing news landscape. “They are and not through organizations such
two wholly separate tribes,” Davis said of as API.
newspapers and the militaiy. “But the i Davis’ militaiy career began follow¬
crossover is in their leadership skills.” ! ing graduation from Princeton Univer¬
Davis, a brigadier general in the Marine | sity in 1970, when he spent three years
Corps reserve, was the man who launched { as a U.S. Marine Infantry officer before
the Pentagon’s journalism training program ; joining Copley Press as a reporter. Send in the Marine: Davis, a brigadier general,
After taking time off to earn a Master’s promoted safety training for embedded journalists
Degree from Northwestern, Davis spent I newsroom-management course is drawing
two years at The Courier News in Elgin, Ill., ! about two-thirds of the expected crowd.
and then joined the Chicago Suburban j “One of the luxuries we have is to be able
Newspaper Group, rising to editor of the I to be flexible imd tiy new things,” Davis said.
weekly chain and then publisher in 1987- | “We have got to have things that are
During that time he maintained his Ma- , relevant.”
rine reserve officer status and actually Most newspapers invest only 1% of their
led a team of reservists for nine months budgets for training, compared to an aver¬
during the first Persian Gulf War. age of 6% for most other industries. “We
Davis sees API as an organization that take our best reporters and make them edi¬
has proven its ability to provide necessary tors, but we don’t train them to be editors,”
training, especially in management and | he added. In the military, he said, training is
leadership, but also needs to grow. He ex- 1 a constant no matter what the rank. “When
pects to implement programs that will allow a private joins the Marines, he goes to boot
the training institute to raise more money, | camp for three months and gets other train¬
provide more courses, and extend training I ing for more than a year before he hits the
into other media areas. He also plans fleet,” said Davis. “Then he gets more train¬
to expand API’s efforts overseas and ing as he reaches every rank. It is a career-
link it more with other training long commitment to training. That is a great
grounds such as the Media lesson for newspapers.”
Management Center and the ! In the spending realm, Davis believes
Poynter Institute. API’s $3 million annual budget could be
The first task is conducting boosted. In addition, Davis wants to add
an inventory of the current 35 more cross-media emphasis. ‘We truh’ have
annual seminars offered by newsrooms generating news across media
API. Davis said some lack inter- j platforms,” he said. “But there is no one
est, while others are in great [in the industry] to my knowledge who is
demand and need expanding. training journalism managers to think and
Programs on convergence execute the work as both ink on paper and
have a waiting list, while a electrons on screen.” 11
I
8 EDITOR&PUBLISHER JANUARY 2004 www.edltorandpubllsher.com
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