Editor & Publisher 1992-01-25: Vol 125 Iss 4

55 Pages·10.6 MB·English

Editor & Publisher
THE ONLY INDEPENDENT WEEKLY JOURNAL OF NEWSPAPERING
laricature
iontroversy
n Chicago
See page 14)
Orange County, California. Not only is it the richest market in Southern
California with the highest percentage of households earning at least S50k, it is
the home of the world’s most successful mall, and many of the most prominent
names in retailing.
The newspaper they have come to rely on to sell
merchandise faster than any other? The Orange Count)'
Register — the nation’s Number One newspaper in total
JOL /a \ Trv) /Av 'r1 AylT CI1 J retail advertising.
V Bright, crisp news coverage. Outstanding color
reproduction. Widespread household penetration (73%
more daily Orange County penetration than the Los Angeles newspaper). And a
CPM that is among the lowest in the country.
Using The Orange County Register is the most cost-effective medium to
increase your sales in upscale Orange County... a retailer’s paradise.
Sources; Sales and Marketing Management, 1991 Survey of Buying Power; LNA, total retail rankings,
Jan.- Oct., 1991; ABC Publisher’s Statements, September 30,1991.
We're on Orange Ceunty's side.
40,000
SAN DIEQANS
JUST JOINED OUR
CREATIVE TEAM.
it’s tru£. We consulted
San Diego before creating the new
San Diego Union^Tribune. Who better?
Forty thousand San Diegans responded
to our call for ideas by writing or calling to
tell us exactly what they wanted in their
new newspaper. Over 500,000
individual ideas.
And we're giving it to them.
The new San Diego Union-Tribune.
Coming February 2nd.
On a collision course
with the future*.♦
Digital photgraphy is here!
your best opportunity this year to see
latest in this technology:
The debut of 3 alternatives for archiving.
Four ways to transmit photos digitally.
Affordable desktop newspaper publishing.
Meet the experts in over 20 sessions.
On-site hardware and software training.
NPPA presents
At the Crossroads
DIGITAL ’92 IMAGING CONFERENCE
March 19-21, 1992
Hyatt Regency San Francisco
at Embarcadero Center
Yes, register me for Digital ’92
Name
Title Company
Aflriress City
State ZIP Ph. FAX
GENERAL ADMISSION:
For more information call
NPPA Member: $100 before Feb. 17; $125 after
Scott Henry: [phone]
Non-members: $125 before Feb. 17; $150 after
VENDORS: $750 per 8‘X10' unit (includes two conference registrations)
PAYMENT:
Mail registration form & payment to:
□ Check payable to NPPA Digital Imaging Conference NPPA Digital ’92 Registration
□ VISA □ MasterCard c/o Scott Henry
Account no. _Exp. date _ 849 Maria Drive
Signature ___ Petaluma, California 94954
NATIONAL PRESS PHOTOGRAPHERS ASSOCIATION • Watch for Digital ’92 details in the PressLink Photo Forum
EDITOR & PUBLISHER CALENDAR OF EVENTS The 4th Estate
MNUAIT RUUAIT MMCH
S M T W T r s $ M T W T F S $ M T W t F S
12 3 4 1 1 2 3 4 5 6 7
S 6 7 8 9)011 2 3 4 S 6 7 8 8 9)0)1 13)314 By Doug Borgstedt
)2I3I4ISI617I8 9)0)1 12)3 14)5 1516)7)8)9202)
192021 222324 25 16)7)8)9202)22 222324 252627 28
2627 28 293031 2324 25 2627 28 29 293031
FEBRUARY
10-11—The Audiotex Group/Editor & Publisher, Talking Newspapers Con¬
ference. Hyatt Regency Hotel. New Orleans. La.
13-14—Georgia Press Association. Trade Show, Georgia Center for Con¬
tinuing Education, Athens. Ga.
13-15—California Newspaper Publishers Association. Annual Convention,
Hotel del Coronado, San Diego, Calif.
23-24—American Newspaper Publishers Association. Pre-press Technol¬
ogy Symposium, The Peabody Hotel, Orlando, Fla.
23-26—Inland Press Association, Annual Meeting. Sheraton Bonaventure
Hotel, Fort Lauderdale, Fla.
26-28—Center for Earth Resource Management Applications, Annual
Recyded Paper Conference, Omni Hotel, San Diego. Calif.
26-29—American Newspaper Publishers Association. Human Resources
Committee/Department and Newspaper Personnel Relations Asso¬
ciation, Annual Conference and Meeting. Hilton HotelYValt Disney
World Village. Lake Buena Vista. Fla.
29-3/2—Great Lakes Newspaper Production Conference. Hyatt Regency
Hotel, Indianapolis. Ind.
w
MARCH
2-6—Newspapers In Education Week
9-10—International Press Institute, U.S.-Japan Editors Conference, Jeipan
National Press Club, Nippon Press Center Building. Tokyo.
12- 14—Research and Engineering Council of the Graphic Arts Industry,
Annual Conference. Marco Beach Hilton Hotel. Marco Island, Fla.
13- 14—Ozark Press Association Convention, University Plaza Hotel,
Springfield. Mo.
15- 17—Southern Newspaper Publishers Association. Newspaper Opera¬
tions Conference and Trade Show, Hyatt Regency Hotel, Houston.
Texas. WHY THE LON^
17—American Advertising Federation. Government Affairs Conference, FACE - isn't he
The Willard Hotel, Washington, D.C.
18- 21—National Newspaper Association. Government Affairs Conference, qOING BACK TO
Capitol Hilton Hotel, Washington, D.C. HIS MOSCOW J0&?
19- 21—National Press Photographers Association, Digital Photography
Conference. Hyatt Regency Hotel, San Francisco, Calif.
25- 27—America East Conference, Hershey Lodge & Convention Center,
Hershey, Pa.
26- 29—American Newspaper LayOut Managers Association, Annual Con¬
ference. Hyatt Regency Hotel. Dallas. Texas.
Seminars! Workshops/Clinics
FEBRUARY
5-7—Rochester Institute of Technology, “Lithographic Relationships and
Variables' Seminar, Technical and Education Center of the Graphic
Arts, Rochester, N.Y.
9-14—International Newspaper Marketing Association'American Newspa¬
per Publishers Asswiation, Newspaper Executives Marketing Semi¬
nar, The Houstonian, Houston, Texas.
About Awards
9-14—Poynter Institute, “Words & Visuals in the News” Seminar, Poynter
Institute, St. Petersburg, Fla.
13-15—Knight Center for Specialized Journalism, “The Business of Sports,”
University of Maryland, College Park, Md.
16- 21—American Press Institute, Advertising Executives Seminar (over
75,000 circulation), API Headquarters, Reston, Va. William Allen White Foundation Award. Louis Boc-
23-28—Knight Center for Specialized Journalism, “Politics '92,” University of cardi, president and chief executive officer of the Asso¬
Maryland, College Park, Md. ciated Press, has been selected to receive the 1992 William
23- 29—American Press Institute. News Editors and Copy Desk Chiefs
Seminar, API Headquarters, Reston, Va. Allen White Foundation Award for Journalistic Merit from
24- 25—Rochester Institute of Technology, Camera Techniques Workshop, the University of Kansas.
Technical and Education Center of the Graphic Arts, Rochester, N.Y. Boccardi will receive the national citation and give the
MARCH annual William Allen White Day address Feb. 7 at the
13-15—Foundation for American Communications, “Economic Issues in the
1992 Elections,” Asilomar Conference Center, Pacific Grove, Calif. university.
15-20—Poynter Institute, Seminar for Senior Newspaper Executives, The award is given annually to a journalist whose work
Poynter Institute, St. Petersburg, Fla. serves the profession and the country.
22-27—American Press Institute, Circulation Sales and Marketing Strategies
Seminar, API Headquarters. Reston, Va.
ACLU Award. The Daily News of Los Angeles recently
Vol. 125, No. 3 January 25,1992 Editor & Publisher. The Fourth Estate (ISSN:0013-094X) is was honored by the American Civil Liberties Union of
published every Saturday by the Editor & Publisher Co. Editorial and business offices at 11
West 19th Street.. New York, N.Y. 10011. Cable address “Edpub, New York.' Second class Southern California at the organization’s annual Bill of
postage paid at New York, N.Y. and additional mailing offices. Printed at Mack Printing Co.. Rights dinner.
Ebya sEt dSittoror u&d sPbuubrlgis. hPear .C 1o8.3, 0In1c. .T Aitlll ersi gphattse rnetseedr vaendd. rAegninsutearl esdu banscdr icpotinotne n$t5s 0c.o0p0y irnig thhtee dU 1n9it9ed2 The newspaper was cited for its coverage of the police
States and possessions, and in Canada. All other $105.00. No claims for back issues beating of black motorist Rodney King and the investiga¬
honored after one year. tion of the Los Angeles Police Department in the after-
Postmaster: Send change of address to Editor & Publisher Co., 11 West I9th Street. New
York, N.Y. 10011 math of the beating.
2 EDITOR & PUBLISHER for January 25, 1992
/
,(
;
UMI
INCORRECT ISSUE NUMBER. SHOULD READ NUMBER 4.
\
L
IM;
j
j..
N
v
J
r i..
\
ip
D
ress: Julie O
uroctiJ for After Five
LYCRA® spandex
• IP
LXEA lUPl
SPANDEX
CNlY by DU PONT
LYCRA' IS a DuPont registered trademark for its brand of spandex fiber.
Editor & Publisher Charter Member
The Audit Bureau
% Audit o|Circulations
THE fourth ESTATE Bureau ANPA
Member
Robert U. Brown, President James Wright Brown American Newspaper
Ferdinand C. Teubrter, Publisher Publisher. Chairman of the Board. 1912-1959 Publishers Association
6 mo. avg. circulation December 1990 — 27,635
The Oldest Publishers and Advertisers
Newspaper in America
With which have been merged: The Journalist established
NIE influences readers March 22. 1884: Newspaperdom established March. 1892:
the Fourth Estate. March 1. 1894; Editor & Publisher. June
29. 1901: Advertising. January 22, 1925.
Researchers for the ANPA Foundation have found that the News¬ Editor
paper in Education program has been proven effective in cultivating Robert U. Brown
ftiture newspaper use among young adults aged 18-34. A two-year Managing Editor
John P. Consoli
study reveals there were 5% more “yesterday” readers and nearly Associate Editors
half-a-day-per-week greater average reading among those who re¬ David Astor, Tony Case,
George Garneau, Ann Marie Kenivin,
called being in an “NIE-type” class in school. James Rosenberg
Midwest Editor
Researchers grant that the numbers seem small but say “the
Mark Fitzgerald
newspaper industry should welcome these NIE results in their Washington Editor
efforts to gain young readers.” We certainly do. Debra Gersh
West Coast Editor
Among the findings are; M. L. Stein
Greater current newspaper use by the NIE-exposed group re¬ Copy Editor
George W. Anderson
mained after controlling for the effects of parental use of newspapers
Advertising Manager
in the home. Steven A.Townsley
NIE’s greatest impact occurs among minority young adults who Sales Representatives
Robert N. Glassman, Richard H. Henrichs,
also are those most favorably impressed with their school newspaper Robert J. Mathes, Roger J. Power Jr.,
Janell C. Teubner
experience.
Advertising Production Manager
The perceived quality of the NIE class is the key to young adults’ Louise Villani
future newspaper use. Those who enjoyed their classroom experi¬ Ciassified Advertising Manager
Susan Strong
ence are more likely to be newspaper readers today. As a result of Circulation Manager
this, the researchers suggest that newspapers emphasize teacher¬ Gina Dzurenda
Editorial Production Manager
training programs among the services they offer the schools. Orlando Velez
All of this should be welcome news for the hundreds of newspapers Photocomposition Manager
Janice Zwingli
that have participated in the NIE program for many years. Lack of
Promotion Manager
proof that progress was being made must have made some newspa¬ Deborah M. Fogel
per people wonder if they were just spinning their wheels. There is
OFFICES
now some hard evidence of progress. In addition, an important General: 11 West 19th Street, New York, N.Y.
by-product of the NIE program—the improvement of literacy— 10011; [phone]; FAX PHONE: (212)
929-1259
should produce a feeling of satisfaction among all participants. Chicago: 8 South Michigan Avenue, Suite 1601,
Chicago, II. 60603; [phone]; FAX (312)
641-0043. Mark Fitzgerald, Editor; Richard H.
Henrichs, Sales Representative.
Libel verdict Washington, O.C.: National Press Building, Suite
1128, Washington, D C. 20045; (202) 662-
7234; FAX [phone]. Debra Gersh, Edi¬
As libel judgments go, it is small—$65,000. But as a legal prece¬ tor.
dent, the attempt by an Indian politician to have a New York state Long Beach: 369 Seville Way, Long Beach, Calif.
90814; [phone]; FAX [phone].
court enforce a libel judgment by a British jury is disturbing and M. L. Stein, Editor.
repugnant to U.S. and New York law. Los Angeles: 3250 Wllshire Blvd., Ste. 801,90010;
[phone], FAX [phone]. W, Mar¬
That is why major U.S. media companies—New York Times, shall—Scott, Marshall, McGinley & Doyle Inc.,
Time-Wamer, Newsweek, AP, NBC, News America Publishing, Advg, Reps.
San Francisco: 450 Sansome St., Ste. 1420,
Magazine Publishers of America, etc.—are fighting the effort. This is 94111; [phone], FAX [phone].
not an isolated case, we find. The Times is being threatened by a suit P. Scott—Scott, Marshall, McGinley & Doyle
Inc., Advg, Reps.
in India and another in Uganda where it distributes one copy a day.
INDEX TO ISSUE
As E&P notes: “By suing in England, plaintiffs will do an end run
About Awards.2
around U.S. libel law and force U.S. courts to penalize speech pro¬ Calendar.2
Campus Journalism.17
tected by the First Amendment.” It also represents an attempt to Classified Ads 38
intimidate and silence criticism. It is well known that the late Robert Editorials. 4
Fourth Estate. 2
Maxwell used the technique repeatedly. His multiple suits effective¬ Legal. 20 24
Letters.5
ly silenced potential critics and permitted his secret financial deals. News Tech.26
We must not allow our libel laws and constitutional guarantees to NSetwospceokplse .in the News.1829
be bypassed in this manner. Syndicates.... 32
Shop Talk at Thirty.44
Microfilm copies of Editor & Publisher are available in 16mm microfilm,
35mm microfilm aixJ 10^m microfiche from; University Microfilms
International. 300 North Zeeb Road. Ann Arbor. Ml 48106.
4 EDITOR & PUBLISHER for January 25, 1992
Letters to the Editor
Column strikes a chord A tradition
Steve Doziers’s “Shop Talk at Overall, as newspeople, we have Do daily newspapers still run per¬
Thirty” column “Re-evaluation of been too much schooled in a de¬ sonals? Sure.
traditional writing techniques over¬ tached, cognitive kind of writing that At least one does. The Eagle-Tri¬
due” struck a chord. consciously or unconsciously accepts bune of Lawrence, Mass., circulation
As a public relations editor and some facts but excludes others, asks 60,000, has made it a Christmas tradi¬
writer, I have had a chance to step some questions but not others. tion to run notes of students and other
back from the incessant grind of daily If we want to be true to real life, family members who come home for
and weekly newspaper output that where real people live, we sometimes the holidays.
was my life for some 12 years. 1 am have to do battle with ourselves, we The tradition starts each year with a
appreciating more and more the main need to be better and more open- seminasty note to newsroom staffers
thrust of what Dozier is saying about ended observers. That should mean reminding them that they each owe
including emotion in newswriting. more blending of the personal and the city editor “10 Christmas Person¬
To go a step beyond Dozier’s com¬ impersonal, as in Dozier’s example of als.”
ments, I think we news and feature reporting company layoffs. That also The staff pens its 10 each among
writers (I still include myself in that should mean a newspaper’s not em¬ some good-natured (and not-so-good-
group) can learn from some of the phasizing the reporting of daily politi¬ natured) grumbling. Some of those
techniques of fiction writing—delving cal history at the expense of social who tend to that sort of thing do more
into the “inside” of people, appealing history. than 10; then sell to other errant staff
to the five senses, building drama, None of what Dozier says is en¬ members for $1 each. The proceeds
emphasizing revealing facts—without tirely new to newswriting—the best go to the newspaper’s Santa Fund.
violating objectivity and factuality. writing always drew from the heart as Proud mamas and papas send in
I say that while adding a caveat: well as the mind, but Dozier does a their personals by the drove. The
The big difference between fiction service by raising the issue again. tradition may sound a tad old-fash¬
and newswriting is that the fiction Eric Retzlaff ioned, but I firmly believe it helps
writer is akin to God in creating his bring the community together.
Union College
characters (though he’s not creating The readers seem to agree.
Schenectady, N.Y.
ex nihilo), while the reporter is out¬ This year, the Eagle-Tribune
side of people looking in. That is why printed 1,698 names of local folk
Fairchild Bldg, sold
objective, factual news reporting that coming home for the holidays.
includes facial expressions and body The names included two dogs.
language, as Dozier recommends, is Capital Cities/ABC Inc. said it has Snoopy and Skippy. I won’t bore you
possible but not easy. Gestures and sold the 12-story Fairchild Publica¬ with the 1,6% other names
expressions are inherently ambigu¬ tions Building at 7 E. 12th St. in New
ous. York City to New York University to Daniel Warner Sr.
house administrative offices. The
price was not disclosed. Fairchild (Warner is editor of the Eagle-Tri¬
NEWSPAPERDOM® moved in 1990 to 7 W. 34th St. bune, Lawrence, Mass.)
50 years ago . . .
James L. Kilgallen, International
News Service writer, reports that
news staffers in Hawaii cannot move The The West Begins”
without passes. Under martial law in Fort Worth in Fort Worth. So
effect since Dec. 7, Kilgallen has to
does the excitement.
carry these credentials; 1. Army pass; Star-Telegram
2. Navy pass; 3. police pass; 4. per¬ The Star-Telegram
sonal identification card issued by the captures this vitality
Honolulu Police Department; 5. Ter¬ in its daily reporting.
ritory of Hawaii identification certifi¬
cate. A sixth credential is necessary if Energy ...Agriculture ...Aerospace... Sports ...
you want to drive an automobile, he
New York Times News Service subscribers get more of
notes.
America not only from The New York Times itself but from
* * * our partners - The Cox Newspapers, the Fort Worth Star-
E&P reports that in 1941 newspa¬ Telegram, Los Angeles Daily News, San Francisco
pers carried the largest column of Chronicle and the 24 daily papers in 10
advertising since 1937. Even though states that are part of The New York
automotive linage dropped 9% af¬ Times Regional Group.
fected by the war, total newspaper
linage gained 3.5% over the previous
year. For details: Peggy Walsh 212-556-1927 or John Brewer 1-800-972-3550
229 W.43rd St.„ ninth floor, N.Y., N.Y. 10036
From Editor & Publisher
January 24, 1942
EDITOR & PUBLISHER for January 25, 1992
Frank Daniels Jr.,
Publisher
He wants maximum return on investment.
□
He wants to increase ad revenues and cut costs.
□
He wants to improve deadlines for news and advertisers.
□
And he wants it all now.
HisSysten:SII
System Integrators, Inc.®
Real Issues. Solid Answers.®
® Registered Trademarks of System Integrators, Inc. P.O. Box 13626. Sacramento CA 95853