Editor & Publisher 1991-01-26: Vol 124 Iss 4

101 Pages·23.2 MB·English

Editor & Publisher
'THE ONLY INDEPENDENT WEEKLY JOURNAL OF NEWS PAPERING
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EDITOR & PUBLISHER CALENDAR OF EVENTS
Editorial workshop
JANUMT FCaiUAIV MMCH
SMTWTfS SMTWTFS SMTWTFS
12 3 4 5 1 2 1 2
6 7 8 91011 12 3456789 3456789
13141516171819 10111213141516 1011121314 1516
2021 22 2324 25 26 171819 202122 23 1718192021 2223 By Roy H. Copperud
2728293031 2425262728 24 2526 272829 30
31
FEBRUARY
7-9—National Press Photographers Association, Digital Photography No. 700
Conference, Fairmont Hotel, Dallas, Texas.
7-9—UT-TPA Press Institute and Tennessee Press Association, Winter
Convention, Sheraton Music City, Nashville.
10-15—ANPA/INMA, 1991 Newspaper Executives Marketing Seminar,
Webster’s New World Dictionary of Media and Commu¬
Houston, Texas.
12- 13—Audiotex Group, Second Annual Conference, Talking Newspapers: nications, by Richard Weiner. Prentice Hall Trade. 538
Voice Information Services Opportunities, Hyatt/Airport, Atlanta, Ga. pages, $29.95.
13- 14—Research and Engineering Council of the Graphic Arts Industry Inc.,
7th Prepress Seminar, Tampa Airport Marriott, Tampa, Fla.
This book, containing more than 30,000 definitions from
14- 16—California Newspaper Publishers Association, 103rd Annual Con¬
vention, Hyatt Regency Monterey, Monterey, Ca. interacting fields that do not always speak each others’
17-20—Suburban Newspapers of America, Winter Publishers’ Conference, languages, draws upon technical terms as well as jargon
Marco Beach Hilton, Marco Island, Fla. from journalism, advertising, book production, broad¬
20-23—Poynter Institute for Media Studies, Inventing the Future II Confer¬
casting, film, graphic arts, marketing, photography, print
ence, St. Petersburg, Fla.
24-26—SNPA Foundation, Key Executives Conference, Hyatt Regency media, printing, public relations, telecommunications,
Westshore, Tampa, Fla. theater, and other communications fields in the United
23- 25—Great Lakes/Midstates Newspaper Production Conference Inc., 46th States, Canada, and the United Kingdom. Richard
Annual Meeting, Adam's Mark Hotel, St. Louis, Mo.
Weiner, the author, is a well-known public relations con¬
24- 27—Newspaper Advertising Co-op Network, Sales Conference and
Orientation Workshop, Sheraton New Orleans Hotel, New Orleans, sultant who has written seven other reference works.
La. A teacher and lecturer as well as an author, Weiner is
24-27—Inland Press Association, Key Executives Conference, The Registry
Resort, Scottsdale, Ariz. perhaps most widely known as the creator of the campaign
27-3/3—Association of Free Community Papers, Mid-Winter Conference, for the Cabbage Patch Kids dolls. An editorial board for
Marriott's Sam Lord’s Castle Resort, Barbados. the media dictionary included the American Newspaper
Publishers Association, the American Society of Newspa¬
MARCH
1-2—Oklahoma Press Association, Ad Managers Meeting, Oklahoma per Editors, and 14 comparable organizations from adver¬
City. tising, graphic arts, broadcast music, marketing, commu¬
7- 10—SNPA and SNPA Foundation Leadership, Mid-Winter Board Meet¬ nications, broadcasting, and other fields.
ings, Key West, Fla.
8- 10—The Society of Professional Journalists', Region 3 Conference, This report is not a review in the customary sense.
Atlanta, Ga. Rather, it is a brief description of the book, intended to
Seminars/Workshops/Clinics give the reader the information necessary to decide
whether it would be useful to him. Reference books gener¬
FEBRUARY ally get short shrift from reviewers, or no shrift at all. This
7—New England Newspaper Association, Covering Business in the is understandable, considering the limited interest such
1990s Workshop, Park West Hotel, Marlborough, Mass. books have for general readers. A qualified critical
8-9—ICMA, Fleet Management Seminar, Embassy Suites Hotel, Denver,
reviewer of Weiner’s dictionary, apart from Weiner him¬
Colo.
10- 15—ANPA/INMA, Newspaper Executives Marketing Seminar, The self, might be impossible to find.
Houstonian, Houston, Texas. At any rate, the book will pass muster by any intelligent
11- 15—Graphic Arts Technical Foundation, Introduction to Web Offset Press reader. The definitions are lucid and incisive. The typogra¬
Operating, GATF International Headquarters, Pittsburgh, Pa.
14-15—New England Newspaper Association, District Manager Training phy is readable and the layout and design are attractive.
Workshop, Sheraton Inn & Conference Center, Boxborough, Mass. The book was an intense labor of love, on which Weiner
17-21—Gannett Foundation Media Center, Technology Studies Seminar for worked nine years. Such devotion is the sine qua non of
Educators, Journalism Bldg., Columbia University, New York City.
certain kinds of books, of which this is one.
17-23—American Press Institute, Executive Editors and Managing Editors
Seminar, Reston, Va. Weiner comments that he tried not to be esoteric or
19-22—Graphic Arts Technical Foundation, Color Controls and Printing pedantic, and he succeeded. His style is engaging, and his
Process Standards, GATF International Headquarters, Pittsburgh, scholarly approach does not exclude touches of whimsy,
Pa. adding amusement to information.
24-27—SNPA Foundation, Seminar on "Local News,” Myrtle Beach, S.C.
24- 3/2—American Press Institute, Feature and Lifestyle Editors Seminar, The following entries have been chosen as amusing
Reston, Va. curiosities. Weiner is, after all, a serious-minded fellow.
25- 3/1—Graphic Arts Technical Foundation, Sheetfed Offset Press Operat¬ Did you know that: A flopper is a person in an audience
ing, 2/26-3/1—Process Color Stripping, GATF International Head¬
quarters, Pittsburgh, Pa. who seeks a better seat than the one for which he holds a
ticket, such as someone who moves from the balcony to
MARCH the orchestra.
3-8—Poynter Institute for Media Studies. Ethical Decision Making Seminar A flasher is not what you think. In this book, it is an
and Informational Graphics Seminar, St. Petersburg, Fla.
3-9—American Press Institute, Management and Costs Seminar, 3/10-3/ electrical advertising sign that turns on and off in rapid
15—Circulation Sales and Marketing Strategies Seminar, Reston, sequence; lede, believe it or not, is the correct, original
Va. spelling for lead, as used in journalism.
Vol. 124. No. 04 January 26,1991 Editor & Publisher, The Fourth Estate (ISSN:0013-094X) is Barn door is another surprise, a shutter that controls the
published every Saturday by the Editor & Publisher Co. Editorial and business offices at 11 spotlight beam; George Spelvin is a name used on a theater
West 19th Street., New York, N.Y. 10011. Cable address "Edpub, New York." Second class
postage paid at New York, N.Y. and additional mailing offices. Printed at Hughes Printing Co.. program to conceal the performer’s real name, perhaps
East Stroudsburg. Pa. 18301. Titles patented and registered and contents copyrighted 1990 because he or she is appearing in more than one role;
by Editor & Publisher Co., Inc. All rights reserved. Annual subscription $45.00 in the United interrobang is a punctuation mark combining an exclama¬
States and possessions, and in Canada. All other $86.00. No claims for back issues honored
after one year. tion point and a question mark, used to convey disbelief.
Postmaster: Send change of address to Editor & Publisher Co.. 11 West 19th Street. New Thus spake Richard Weiner.
York, N.Y. 10011
2 EDITOR & PUBLISHER for January 26, 1991
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Editor & Publisher Charter Member
Audit Bureau ABP
Audit 0* Circulations
THE FOURTH ESTATE Bureau Membar ANR\
American Newspaper
Robert U. Brown, President Jemss Wright Brown
Ferdinend C. Teubner, Publisher Publisher, Chairmen of the Board, 1912-1959 Publishers Association
6 mo. avg. circulation June 1990—28,217
The Oldest Publishers and Advertisers
Military censorship Newspaper in America
With which have been merged: The Journalist established
“A senior Air Force officer opened his briefing here last week by March 22,1884; Newspaperdom established March, 1892;
the Fourth Estate, March 1,1894; Editor & Publisher, June
telling an auditorium filled with reporters; ‘Let me say up front that I 29,1901; Advertising, January 22,1925.
Editor
don’t like the press. Your presence here can’t possibly do me any Robert U. Brown
good, and it can hurt me and my people.’ ” Managing Editor
John P. Consoli
That was the last paragraph in a dispatch Jan. 21 from Malcolm W.
Associate Editors
Browne to the New York Times from Dhahran, Saudi Arabia, in David Astor, Tony Case,
George Garneau, Ann Marie Kerwin,
which he reported on censorship problems in that area. James Rosenberg
The officer’s comment seems to be typical of some military types Midwest Editor
Mark Fitzgerald
who think they should be entitled to wage their own private war
Washington Editor
without accounting to anyone. The officer ought to be identified and Debra Gersh
forbidden by his superiors to have any dealings with the press. With West Coast Editor
M. L, Stein
an attitude like that, how can he or other officers like him be honest in Copy Editor
their briefings? George W. Anderson
Advertising Manager
Practically everyone in the press warned the Pentagon and top Steven A. lownsley
brass that the “security review” arrangements announced earlier Sales Representatives
Robert N, Glassman, Richard H. Henrichs,
this month would not work. Browne’s dispatch related numerous Robert J. Mathes, Roger J. Power Jr.,
incidents when pool dispatches were held up even after initial clear¬ Janell C. Teubner
Advertising Production Manager
ance and reporters were ordered to withhold information which later Louise Villani
was released either in Washington or by military commanders in Classified Advertising Manager
Sandra Lewis
their daily briefings.
Circulation Manager
The American people are beginning to question the reasons for H. Kratos Vos
military restriction on information. After more than 12,000 airplane Editorial Production Manager
Orlando Velez
sorties, why don’t we have more information on what they have Photocomposition Manager
accomplished? The American military have belatedly and reluctantly Janice Zwingli
Promotion Manager
acknowledged that the Iraqi air force is virtually intact. Gerianne M. Smart
The Pentagon and its civilian as well as military chiefs must level OFFICES
with the American people through the press or they are going to lose General: 11 West 19th Street, New York, N.Y.
10011; [phone]; FAX PHONE: (212)
whatever home front support they now have. 929-1259
Chicago: 8 South Michigan Avenue, Suite 501,
Short-lived freedom? Chicago, II. 60603; [phone]; FAX (312)
641-0043. Mark Fitzgerald, Editor; Richard H.
Henrichs, Sales Representative.
The euphoria experienced by the press of the free world when the Washington, D.C.: National Press Building, Suite
Soviet Union embraced a law guaranteeing press freedom was shat¬ 1128, Washington, D.C. 20045; (202) 662-
7234; FAX [phone]. Debra Gersh, Edi¬
tered last week when Mikhail Gorbachev called for the suspension of tor.
that law. He was the beneficiary of press fi’eedom when everything Long Beach: 369 Seville Wav, Long Beach, Calif.
90814; [phone]; FAX [phone].
was going his way. His attitude obviously soured when a large part of M. L. Stein, Editor.
the Soviet press turned against him and his repressive actions in the Los Angeles: 3250 Wilshire Blvd., Ste. 801,90010;
[phone], FAX [phone]. W. Mar¬
Baltic states. shall—Scott, Marshall, McGinley & Doyle Inc.,
Advg. Reps.
Fortunately, he backed down on his original proposal to revoke the
San Francisco: 450 Sansome St., Ste. 1420,
law but he did get approval of the deputies for a committee to work 94111; [phone], FAX [phone].
P. Scott—Scott, Marshall, McGinley & Doyle
out “measures to insure objectivity” in news coverage. That could be Inc,, Advg. Reps.
the first nail in the coffin of the Soviet free press.
INDEX TO ISSUE
Telecommunications Calendar.2
Classified Ads.47
Editorials.6
The special section in this issue should be exciting reading for all Editorial workshop.2
Legal .. 23,27
newspaper executives. It describes and explains new methods to Letters., .7
News Tech 30
serve readers with instant information which also provide new finan¬ Newspeople in the News.24
cial opportunities for newspapers in this new age of technology. “The Shop Talk at Thirty.....56
Syndicates .38
U.S. is the leader in news communications technologies and Amer¬ Weekly Editor.16
ican newspapers are playing a pre-eminent role,” one expert writes. Microfilm copies of Editor & Publisher are available in 16mm
This could be the start of something big. mUnicirvoefrislmity, M35imcromfi lmmsic rIonftielrmn aatinodn al1, 0350m0m N omritchr oZfeicehbe Rfrooamd;,
Ann Arbor, Ml 48106.
6 EDITOR & PUBLISHER for January 26, 1991
Letters to the Editor
Prior restraint and the Sixth Amendment NEWSPAPERDOM®
. . .
50 years ago
1 assume that support for your edi¬ reversed gag order from Judge
torial “Prior restraint,” appearing in Hoeveler. No one—apart from Man¬ The Associated Press announces
the issue of Dec. 1,1990, is as unanim¬ uel Noriega’s lawyers and Judge the formation of Press Association
ous as can be among publishers and Hoeveler, 1 guess—seems to have Inc. to produce new revenue from
broadcasters. I am also in agreement any qualms whatsoever about the activities including radio news
that prior restraint in any form is effect CNN’s release of the Noriega reports to non-members, exploitation
unconstitutional. tapes will have on the accused’s of the commercial possibilities of
However, I find something missing chances of getting a fair trial. inventions and processes developed
from the reactions of those publishers If the press is going to argue against in the AP laboratory to improve news
and broadcasters falling all over prior restraint, fine, but shouldn’t and photo transmission, etc. Since
themselves to denounce the now- there be some acknowledgement—by 1935, 100 patents have been obtained
CNN, at least—that the release of by AP on these devices which patents
those tapes, which should never have are being assigned by AP to Press
been made or given the press, may Association Inc. Some small newspa¬
Corrections trample at least a little bit on Norie¬ per members voice objection to sell¬
ga’s Sixth Amendment rights? Would ing AP news to their competitors in
a more sympathetic defendant be the radio field.
Due to a production error, the first
treated differently, and if so, why?
two lines were dropped from an E&P * if
Which brings me to an interesting
story (Jan. 12, p. 27) about Advance paradox appearing in the same issue. The “school of practical journal¬
Publications' participation in a The article concerned the Georgia ism” started in 1935 by the New York
recycled newsprint mill. Public TV Network’s refusal to allow Daily News has been so successful in
The paragraph should have read; a Libertarian gubernatorial candidate training college graduates for newspa¬
“Advance Publications Inc., (who was on the ballot) to appear on a per work that the News now is unable
parent company of the Newhouse televised debate between Republican to place on its staff all who have com¬
Newspaper Group, announced that and Democratic candidates. The pleted their apprenticeships. The
on Jan. 1 it would acquire an interest defense for this ludicrous behavior, as managing editor of the News has writ¬
in Bowater Inc.’s new recycled news¬ stated by a U.S. Circuit Court judge ten to 25 newspapers seeking to find
print mill in Calhoun Tenn.” was that “by forcing the inclusion of jobs for the graduates elsewhere.
(E&P first reported Newhouse Libertarians, public television might Richard Clark, managing editor, says
interest in the Calhoun operation and shy away from controversy” because this is the first time a newspaper has
its possible participation in a future it might lead to “a cacaphony” of admitted it has trained more talent
Smurfit recycled newsprint mill in differing views appearing on the air¬ than it can use.
New York state in its issue of July 14,
waves. From Editor & Publisher
1990.)
(Continued on page 44) Jan. 25, 1941
* * *
In a Dec. 8 article on Page 37, a few
figures in the Quebecor financial
NOW!
report were wrongly stated.
Net profit of S24 million (Cana¬
dian), after an extraordinary gain of
$42 million after tax, was for the nine-
JANE’S
month period ending Sept. 30, rather
than for the quarter.
ON
Also, the per-share results for the
nine-month period should have read
$1.02 rather than $102. DEFENSE
* * *
The headline on a Dec. 15 story Put the unfolding military
about Grit was inaccurate.
situation in perspective every
The headline wrongly stated: “Grit
to close.” It should have stated: week for your readers with
“Sunday Grit to close.” The publica¬ Jane's on Defense. Written by
tion that is closing has a circulation of the experts who publish Jane's
22,000. Grit Magazine continues to Fighting Ships, this highly
publish with a circulation of 400,000.
readable and authoritative column
* * *
reveals inside news concerning
A listing of ownership changes at
military defense around the world.
weekly newspapers last year (E&P,
Jan. 5, PP. 58 and 61) incorrectly
For more information, call Connie White,
placed the Forecaster of Falmouth,
The New York Times Syndicate,
Maine, and Casco Bay Weekly of
at 800-972-3550 or [phone].
Portland, Maine.
EDITOR & PUBLISHER for January 26, 1991 7
r=
A Lot Can Happen Between 9 & 5.
SAN FRANCISCO-
9:00 a.m. Wednesday,
January 16, 1991, we wait.
Then we're alerted by CNN.
At 3:45 p.m. PST, on a
moonless night thousands
of miles away. Operation
Desert Storm began what
the President later would
i call, "The liberation of
XKuwait..."
\ Within moments of the
\
^ first allied air strike over
^ \ Iraq, The Examiner
' began printing the Extra
War edition.
By 5:00 p.m., as events
unfolded in the Gulf, Bay
Area commuters were
pouring out of their offices
hungry for information.
They were met with the
San Francisco Examiner -
perhaps the first newspaper
in America to hit the streets
with the news that war had,
indeed, begun.
f