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Economics for Dummies 2nd Edition (UK Edition) PDF

420 Pages·2011·4.36 MB·English
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Economic/Business Making Everything Easier!™ 2nd Edition UK Edition UK Edition 2nd Edition Untangle the jargon and Open the book and find: understand how you’re involved mic s o n in everyday economics (cid:129) Why you should care about E Eco economics and how it affects you c If you want to get to grips with the basics of economics and (cid:129) Tools to help you understand a recession o understand a subject that affects us all on a daily basis, then look no further than Economics For Dummies. This easy to (cid:129) A guide to seductive economic n fallacies understand guide takes you through the world of economics from understanding micro- and macroeconomics to demys- (cid:129) All you need to know on monetary o tifying complex topics such as capitalism and recession. and fiscal policies (cid:129) How supply and demand can be m This updated edition walks you through the history, principles made easy and theories of economics as well as breaking down all the (cid:129) Why it’s vital to track consumer complicated terminology, leaving you clued up on economics i choices in no time. c (cid:129) An in-depth look at a profit- maximising firm and the core of s (cid:129) Getting to grips – explore the science of economics and how capitalism people deal with scarcity (cid:129) Guidance on property rights and (cid:129) Keeping an eye on it – learn all about macroeconomics and wrongs how economists keep track of everything (cid:129) Watch patterns emerge – understand why monitoring Learn to: consumer behaviour is vital and all you need to know about microeconomics (cid:129) Look through economic history and spot (cid:129) Your recession guide – expert advice on recessions and a detailed Go to Dummies.com® the trends look at why they occur for videos, step-by-step examples, how-to articles, or to shop! (cid:129) Understand micro- and macroeconomics (cid:129) Get to grips with consumer behaviour and its influence on the economy (cid:129) Spot the signs of a recession and see how economic decisions affect you £15.99 UK / $26.99 US Peter Antonioni is a Senior Teaching Fellow in the Department of ISBN 978-0-470-97325-7 Peter Antonioni Management, Science and Innovation at University College London. He Senior Teaching Fellow, has worked in both the academic and private sectors as an economist. University College London Sean Masaki Flynn, PhD, is an Assistant Professor of Economics. Sean Masaki Flynn, PhD Antonioni Flynn Assistant Professor of Economics, Scripps College Get More and Do More at Dummies.com ® Start with FREE Cheat Sheets Cheat Sheets include (cid:129) Checklists (cid:129) Charts (cid:129) Common Instructions (cid:129) And Other Good Stuff! To access the Cheat Sheet created specifically for this book, go to www.dummies.com/cheatsheet/economicsuk Get Smart at Dummies.com Dummies.com makes your life easier with thousands of answers on everything from removing wallpaper to using the latest version of Windows. Check out our (cid:129) Videos (cid:129) Illustrated Articles (cid:129) Step-by-Step Instructions Want a weekly dose of Dummies? Sign up for Newsletters on (cid:129) Digital Photography (cid:129) Microsoft Windows & Office (cid:129) Personal Finance & Investing (cid:129) Health & Wellness (cid:129) Computing, iPods & Mobile Phones (cid:129) eBay (cid:129) Internet (cid:129) Food, Home & Garden Find out “HOW” at Dummies.com Economics FOR DUMmIES ‰ 2 ND EDITION by Peter Antonioni and Sean Masaki Flynn A John Wiley and Sons, Ltd, Publication 0011__99778800447700997733225577--ffffiirrss..iinndddd ii 1100//2288//1100 99::1100 PPMM Economics For Dummies®, 2nd Edition Published by John Wiley & Sons, Ltd The Atrium Southern Gate Chichester West Sussex PO19 8SQ England E-mail (for orders and customer service enquires): [email protected] Visit our Home Page on www.wiley.com Copyright © 2011 John Wiley & Sons, Ltd, Chichester, West Sussex, England All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except under the terms of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London, W1T 4LP, UK, without the permission in writing of the Publisher. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, England, or emailed to [email protected], or faxed to (44) 1243 770620. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affi liates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book. LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER, THE AUTHOR, AND ANYONE ELSE INVOLVED IN PREPARING THIS WORK MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIFI- CALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES OR PRO- MOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. IF PRO- FESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ. For general information on our other products and services, please contact our Customer Care Department within the US at 877-762-2974, outside the US at 317-572-3993, or fax 317-572-4002. For technical support, please visit www.wiley.com/techsupport. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. British Library Cataloguing in Publication Data: A catalogue record for this book is available from the British Library ISBN: 978-0-470-97325-7 (paperback), 978-0-470-97369-1 (ebk), 978-0-470-97365-3 (ebk), 978-0-470-97366-0 (ebk) Printed and bound in Great Britain by TJ International Ltd 10 9 8 7 6 5 4 3 2 1 0011__99778800447700997733225577--ffffiirrss..iinndddd iiii 1100//2288//1100 99::1100 PPMM About the Authors Peter Antonioni was educated at Pembroke College, Oxford, and Birkbeck College, London, and has worked in both academic and private sectors as an economist before fi nally ending up as Lecturer in Management at University College London. His research interests are diverse, and include the football transfer market, the process of enterprise in technology markets, and the techniques and practice of the arcane fi eld of Long Range Scenario Planning. His great passions include composing and recording electronic music, practicing the mystical martial arts of ancient China, and weeping with uncontrollable dismay at Spurs’ latest setbacks. Amongst his talents are an uncanny ability to recall every plot point and line of dialogue from Battlestar Galactica, and the superpower of creating a mean penne arrabiata. He blogs some of the above at pja.typepad.com. Sean Masaki Flynn earned his Ph.D. in Economics at the University of California, Berkeley, studying under Nobel Prize winners George Akerlof and Daniel McFadden. He is a member of the American Economic Association, the American Finance Association, the Economic Science Association, and the Society for the Advancement of Behavioral Economics. His research focuses on the often puzzling and seemingly irrational behavior of stock market investors, but he’s also investigated topics as wide-ranging as the factors that affect customer tipping behaviour at restaurants and why you see a lot of unionised workers only in certain industries. He’s also a lead- ing expert on closed-end mutual funds. His great passion is the Japanese martial art of aikido, which he has taught for over a decade to thousands of students both in the United States and abroad. If you like the martial arts, you might enjoy reading his book, Shodokan Aikido: Basics Through 6th Kyu, which gives an insight into both the mental and physical aspects of aikido. Finally, he’s gone out of his way to post extensive supplementary material for this book at www.learn-economics.com. Check it out. 0011__99778800447700997733225577--ffffiirrss..iinndddd iiiiii 1100//2288//1100 99::1100 PPMM 0011__99778800447700997733225577--ffffiirrss..iinndddd iivv 1100//2288//1100 99::1100 PPMM Dedication To all the family, friends, and colleagues who did so much to set me on the true path, and especially to Andrew Scott, who showed an inordinate amount of faith in me, and Vinetta Archer-Dyer who tirelessly cleared up the mess I left in my wake. – Peter Antonioni To my dad, Thomas Ray Flynn, who always impressed upon me the impor- tance of good economic policy both for improving our quality of life and as our last, best hope for lifting billions out of poverty and disease. – Sean Masaki Flynn Authors’ Acknowledgments Many people have left their imprints on me as I’ve traveled through life, and I feel privileged to have benefi ted from their wisdom and patience along the way. My parents who impressed on me the return on investment in education. Paul, who never let me get away with sloppy thinking. Thanks Bro! Tanya, who taught me how to practise economics as a true art whilst staying sane. Tim Hames, for three years of the most inspiring tutorials ever. All the crew at Birkbeck, and especially Professor Ron Smith who actually made econometrics make sense. Bryan Finn and David Merrick for showing me how it all actually works. John Cubbin, in whose debt I will be forever, for actually getting me to produce research. Michael Ball for always believing in me, especially when I didn’t. All my colleagues at UCL, especially Richard Pettinger, who got me into this gig, Irene Brunskill, Linda Hesselman, Jane Walker, and Jane Burns Nurse. 0011__99778800447700997733225577--ffffiirrss..iinndddd vv 1100//2288//1100 99::1100 PPMM All my students at City University and UCL for making a better economist by making me think about how to actually explain this stuff so it makes sense to someone else, because you never actually know that you know things until you try and tell another what you know. The entire posse, especially the Eggman, the Tenth Emanation, The Church of Uggy, Cap’n Jules, the Krazza, Noel and Leah, Phil and Sunita, Karen, Alice, Mao, Merv Dawg, and everyone. Big Up! Big shout out to Andrew, AJ, and Heather for beating me up regularly! And thanks to Rachael at Wiley, for patiently dealing with my somewhat relaxed attitude to deadlines and my totally blockheaded queries. Very big thanks indeed to Sean Masaki Flynn for an incredibly well-created US original. Any omissions are my own fault and if you feel you have been unjustly omit- ted from the thanks you can demand a pint anytime as recompense. I may even buy you one. – Peter Antonioni I’d like to thank the many great economists who managed to get things into my head despite my very thick skull. Among my teachers, I can’t help but thanks Caroline Betts, Tim Cason, Richard Ciccetti, Michael DePrano, Richard Easterlin, Robert Kalaba, Timur Kuran, Jeffrey Nugent, and Morton Shapiro for the excellent education I received as an undergraduate at the University of Southern California. I was equally blessed at UC Berkeley, where I got to complete a doctorate under the tutelage of some true intellectual giants including George Akerlof, David Card, J. Bradford DeLong, Jan deVries, Barry Eichengreen, Richard Gilbert, Daniel McFadden, Maurey Obstfeld, Matthew Rabin, David Romer, Christina Romer, and Janet Yellen. It was especially fun when Professors McFadden and Akerlof won their respective Nobel Prizes during my last two years at Cal. However, my fellow economics students often did more than my professors to explain things to me when I wasn’t getting them. And they continue to educate me even now. So a very heartfelt thank you to Corinne Alexander, Lorenzo Blanco, Mark Carlson, Carlos Dobkin, Tim Doede, Mike Enriquez, Fabio Ghironi, Petra Geraats, Aaron Green, Galina Hale, Alan Marco, Carolina Marquez, Marcelo Moreira, Petra Moser, Marc Muendler, Stefan Palmqvist, Doug Park, Raj Patel, Steve Puller, Desiree Schaan, Doug Schwalm, Mark Stehr, Sam Thompson, Carla Tully, Jeff Weinstein, and Marta Wosinska. 0011__99778800447700997733225577--ffffiirrss..iinndddd vvii 1100//2288//1100 99::1100 PPMM I’ve also got to thank my students here at Vassar College. You’re bright, diligent, and incredibly hardworking. By asking me so many challenging, insightful questions, you’ve made me a far better economist. A big thank you to my literary agent Linda Roghaar and my old friend Mike Jones for getting me this book deal. They heard Dummies and immediately thought of me. The entire production team at Wiley also deserve huge praise. All their edits, suggestions, and formatting have turned out a book that’s far better than any- thing I could have come up with on my own. I also have to deeply thank Dr Robert Harris, whose comments and suggestions have made the text far better than it would have been otherwise. Finally, I must thank Melissa Lape. She read my copy and made numerous suggestions that helped make Economics For Dummies both clear and concise. If you’ve had the patience to read this far, you’ll also likely have an inclina- tion to go check out www.learn-economics.com, where I’ve posted lots of supplementary material to accompany Economics For Dummies. You just can’t get enough, can you? – Sean Masaki Flynn 0011__99778800447700997733225577--ffffiirrss..iinndddd vviiii 1100//2288//1100 99::1100 PPMM Publisher’s Acknowledgments We’re proud of this book; please send us your comments through our Dummies online registration form located at www.dummies.com/register/. Some of the people who helped bring this book to market include the following: Acquisitions, Editorial, and Composition Services Media Development Senior Project Coordinator: Lynsey Stanford Project Editor: Rachael Chilvers Layout and Graphics: Joyce Haughey Commissioning Editor: David Palmer Proofreaders: John Greenough Assistant Editor: Ben Kemble Indexer: Sharon Shock Proofreader: Kelly Cattermole Production Manager: Daniel Mersey Cover Photos: © K-PHOTOS / Alamy Cartoons: Ed McLachlan Publishing and Editorial for Consumer Dummies Diane Graves Steele, Vice President and Publisher, Consumer Dummies Kristin Ferguson-Wagstaffe, Product Development Director, Consumer Dummies Ensley Eikenburg, Associate Publisher, Travel Kelly Regan, Editorial Director, Travel Publishing for Technology Dummies Andy Cummings, Vice President and Publisher, Dummies Technology/General User Composition Services Debbie Stailey, Director of Composition Services 0011__99778800447700997733225577--ffffiirrss..iinndddd vviiiiii 1100//2288//1100 99::1100 PPMM

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Untangle the jargon and understand how you're involved in everyday economics If you want to get to grips with the basics of economics and understand a subject that affects us all on a daily basis, then look no further than Economics For Dummies. This easy to understand guide takes you through the wo
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