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Economics and Corporate Strategy PDF

233 Pages·1980·4.497 MB·English
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by Clive J. Sutton| 1980| 233 pages| 4.497| English

About Economics and Corporate Strategy

This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems. Drawing on a wide range of economics and management literature, the book shows how an understanding of industrial economics can help in analysing strategic decisions. Furthermore, the author explains how a firm's development must be adapted to its environment, its history and the experience of its personnel. Other topics discussed include integration and diversity, the growing importance of multinational operations, the strategic role of mergers, and innovation.

Detailed Information

Author:Clive J. Sutton
Publication Year:1980
ISBN:9780521296106
Pages:233
Language:English
File Size:4.497
Format:PDF
Price:FREE
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