eBay Photography the Smart Way: Creating Great Product Pictures that Will Attract Higher Bids and Sell Your Items Faster

224 Pages·2005·1.37 MB·english

by  Joseph T. Sinclair

eBay Photography the Smart Way
Other Books by Joseph T. Sinclair
eBay the Smart Way, Fourth Edition
eBay Business the Smart Way, Second Edition
eBay Motors the Smart Way
eBay Global the Smart Way
Building Your eBay Traffic the Smart Way
eBay Photography
the Smart Way
Creating Great Product Pictures That Will Attract
Higher Bids and Sell Your Items Faster
Joseph T. Sinclair
and
Stanley Livingston
American Management Association
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Library of Congress Cataloging-in-Publication Data
Sinclair, Joseph T.
eBay photography the smart way : creating great product pictures that will
attract higher bids and sell your items faster / Joseph T. Sinclair and Stanley
Livingston.
p. cm.
Includes bibliographical references and index.
ISBN 0-8144-7293-1
1. Advertising photography--Handbooks, manuals, etc. 2. Photography--
Digital techniques--Handbooks, manuals, etc. 3. eBay (Firm) 4. Internet
auctions. I. Livingston, Stanley, 1941- II. Title.
TR690.4.S56 2005
658.8’7--dc22 2005007446
© 2005 Joseph T. Sinclair.
All rights reserved.
Printed in the United States of America.
This publication may not be reproduced, stored in a retrieval system, or
transmitted in whole or in part, in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise, without the prior written
permission of AMACOM, a division of American Management Association,
1601 Broadway, New York, NY 10019.
Printing number
10 9 8 7 6 5 4 3 2 1
To my wife Lani Jan Wallin Sinclair, my daughter Brook Jaclyn Sinclair,
and my son Thomas Frederick Jack Sinclair.
Joseph T. Sinclair
To my daughter Bethany Jean Livingston Lebert.
Stanley Livingston
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Contents
Acknowledgments ........................................................xiii
Foreword .......................................................................xv
I. Introduction ...........................................................1
1. Introduction to Product Photography ...........................3
Who Is This Book For? ..................................................................4
Camera Equipment ........................................................................4
What We Cover In This Book .......................................................6
About the Authors .........................................................................11
Good Luck! ...................................................................................12
2. Equipment .................................................................13
The Camera ..................................................................................14
Other Equipment .........................................................................28
VII
VIII CONTENTS
Sell Your Equipment ...................................................................29
Buy Your Equipment ...................................................................30
3. Software ....................................................................31
Image Editor .................................................................................32
Software Illustrations ...................................................................35
Archive Viewers ............................................................................37
Summary .......................................................................................38
II. Photography Basics ............................................39
4. Traditional Photography ............................................41
ISO .................................................................................................42
Shutter ...........................................................................................43
Aperture .........................................................................................44
Coordination .................................................................................45
Manual Adjustments ....................................................................49
How Do All of These Work Together? ....................................49
Conclusion ....................................................................................51
5. Digital Photography ...................................................53
Camera Features ...........................................................................54
Summary .......................................................................................60
III. Product Photography Indoors .............................61
6. Indoor Photography Basics .......................................63
Light ..............................................................................................64
Diffused Light ...............................................................................67
Diffusion .......................................................................................68
Placement ......................................................................................74
Reflectors .......................................................................................76
Background ...................................................................................80
From Beginning to End ...............................................................82
Shooting for the Book ..................................................................85
CONTENTS IX
First Rule Last ...............................................................................87
7. Small Items - Macro Photography .............................89
A Variety of Lighting ....................................................................90
Macro Photography ......................................................................93
Summary .......................................................................................94
8. Tabletop Items ..........................................................95
Lights .............................................................................................96
All You Need .................................................................................99
9. Large Items .............................................................101
Setting Up ....................................................................................102
In Place ........................................................................................102
Conclusion ..................................................................................104
10. Clothing .................................................................105
Manikins ......................................................................................106
Manikin-Like Displays ..............................................................107
Clothing Photography ................................................................108
11. Reflective Items ....................................................109
Working with Reflections ...........................................................110
Conclusion ..................................................................................112
12. Graphics ................................................................113
Posting .........................................................................................114
Setup ............................................................................................115
Summary .....................................................................................116
13. Enhanced Presentations ........................................117
Summary .....................................................................................120
IV. Product Photography Outdoors ........................121
14. Photography Outdoors ...........................................123
Products .......................................................................................124