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eBay For Dummies, 8th Edition PDF

408 Pages·2014·31.45 MB·english
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Internet/Hobbies/Online Shopping and Selling Making Everything Easier!™ 8th Edition 8th Edition y a Get the most out of eBay B e Open the book and find: with this definitive guide ® to buying and selling • How to set up your My eBay and Profile page eBay is one of the largest e-commerce sites on the planet • How to use eBay to buy like and continues to grow each year. With eBay For Dummies, an expert e you can discover everything you need to know to get up • Details on eBay search tools and running with eBay. Explore more in-depth topics and tricks B to become a power user by using social media to sell, • Information on auction-winning a crafting bidding strategies, communicating with customers, strategies and much more. • An overview of listing items y on eBay • Sign up and go — find out how to sign up and get started with one of the top e-commerce auction sites in the world • How an eBay store can open ® new doors • My eBay — discover how to view and edit your account details at any time in the centralized My eBay page • Details on using social media to sell • Get the deals — find bargains online like never before with winning bid strategies for a universe of products • Ten golden rules for eBay buyers and sellers • Sell like a pro — explore taking and posting photographs, communicating with bidders, shipping items, collecting payments, listing multiple items, and much more Cover Image: ©iStockphoto.com/mbortolino Learn to: • Go social — take things to the next level by attracting customers through social media sites like Facebook and Twitter • Use eBay to save money and make money • Find deals on everyday items and place Marsha Collier is one of eBay’s original Powersellers and remains winning bids a Top-Rated seller. Her eBay books have combined to sell over one million copies. She’s also a social commerce and marketing expert Go to Dummies.com® • Create successful listings and build your income and has been named to the “Top 20 Women Social Media Influences” for videos, step-by-step photos, list at Forbes.com. how-to articles, or to shop! $24.99 USA / $29.99 CAN / £17.99 UK ISBN:978-1-118-74886-2 52499 Marsha Collier Author of Starting an eBay Business 9 781118748862 Collier For Dummies Get More and Do More at Dummies.com ® Start with FREE Cheat Sheets Cheat Sheets include • Checklists • Charts • Common Instructions • And Other Good Stuff! To access the Cheat Sheet created specifically for this book, go to www.dummies.com/cheatsheet/ebay Get Smart at Dummies.com Dummies.com makes your life easier with 1,000s of answers on everything from removing wallpaper to using the latest version of Windows. Check out our • Videos • Illustrated Articles • Step-by-Step Instructions Plus, each month you can win valuable prizes by entering our Dummies.com sweepstakes. * Want a weekly dose of Dummies? Sign up for Newsletters on • Digital Photography • Microsoft Windows & Office • Personal Finance & Investing • Health & Wellness • Computing, iPods & Cell Phones • eBay • Internet • Food, Home & Garden Find out “HOW” at Dummies.com *Sweepstakes not currently available in all countries; visit Dummies.com for official rules. eBay ® 8th Edition eBay ® 8th Edition by Marsha Collier eBay ® For Dummies®, 8th Edition Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com Copyright © 2014 by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Publisher. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Trademarks: Wiley, For Dummies, the Dummies Man logo, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and may not be used without written permission. eBay is a registered trademark of eBay, Inc. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book. LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITH- OUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZA- TION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ. For general information on our other products and services, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002. For technical support, please visit www.wiley.com/techsupport. Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com. Library of Congress Control Number: 2013954171 ISBN: 978-1-118-74886-2 (pbk); ISBN 978-1-118-74890-9 (ebk); ISBN 978-1-118-74875-6 (ebk) Manufactured in the United States of America 10 9 8 7 6 5 4 3 2 1 About the Author Marsha Collier is the top-selling eBay author. Her name crops up a lot in the same breath as e-commerce and customer service. No surprise there. She’s the author of the For Dummies series on eBay (eBay For Dummies, Starting an eBay Business For Dummies, eBay Business All-In-One For Dummies), plus many other related, best-selling titles. She is one of the foremost e-commerce experts and educators in the world. Her books are published worldwide (special editions for the U.K., Germany, India, France, Canada, Australia, Russia, China — and an edition in Spanish. As of 2007, there were a million books of her books in print, her first was published in 1997 and has been on the many top Best Seller lists. Marsha intermixes her writing about eBay with her role as experienced spokesperson. While traveling across the United States and around the world, she makes regular appearances on television, radio, and in print to discuss online commerce and customer service. Marsha earned her eBay stripes as a longtime seller on the site. She began her eBay selling career in 1996 to earn extra money for her daughter’s educa- tion (and eventually paid for university with her eBay earnings). She grew her business to a full-time venture and was one of the first eBay PowerSellers. Nowadays, you can find everything from autographed copies of her books to photography tools, pet toys, and DVDs in her eBay Store (“Marsha Collier’s Fabulous Finds” at http://stores.ebay.com/Marsha-Colliers- Fabulous-Finds) and on her website. (http://www.coolebaytools. com). Marsha also co-hosts Computer and Technology Radio on WSradio at http://wsradio.com/wsradio/show_details/52. In 2004, Marsha began a blog, Marsha Collier’s Musings (http://mcollier. blogspot.com) to talk about timely topics she thinks her readers will enjoy. An early innovator in social media, Marsha penned several books, two of her favorites are The Ultimate Online Customer Service Guide and Social Media Commerce For Dummies. Her online brand has grown as she shares thoughts on how businesses can make the most of the Internet. She has recently been awarded several honors: ✓ 2013 Huffington Post #2 of the Top 100 Customer Service Pros on Twitter ✓ 2013 Forbes Top 20 Women Social Media Influencers ✓ 2013 Forbes Top 50 Social Media Power Influencers ✓ Edelman Tweetlevel: Top Media 100 Users by Influence ✓ 2012 Forbes Top 50 Social Media Power Influencers ✓ 2012 Small Business Book Awards: Startup Book Category, Starting an eBay Business For Dummies ✓ 2012 The 100 Most Powerful Women On Twitter ✓ 2011 Forbes Top 10 Women Social Media Influencers Marsha currently resides in Los Angeles, CA. You can contact Marsha via her website, coolebaytools.com. Publisher’s Acknowledgments Executive Editor: Steven Hayes Project Coordinator: Rebekah Brownson Senior Project Editor: Nicole Sholly Cover Image: ©iStockphoto.com/mbortolino Senior Copy Editor: Barry Childs-Helton Technical Editor: Patti Louise Ruby Editorial Assistant: Anne Sullivan Sr. Editorial Assistant: Cherie Case Contents at a Glance Introduction ................................................................ 1 Part I: Getting a Feel for eBay ...................................... 7 Chapter 1: Why Being on eBay Is So Much Fun .............................................................9 Chapter 2: Ready, Set, Go! Signing Up on eBay ............................................................19 Chapter 3: Finding Your Way Around eBay ..................................................................31 Chapter 4: Your Very Own, Private eBay ......................................................................45 Part II: Buying Like an Expert .................................... 73 Chapter 5: Deal or No Deal? Buying Advice and Searching Tips ...............................75 Chapter 6: Get the Deal: Shopping eBay .......................................................................97 Chapter 7: Winning eBay Strategies ............................................................................121 Chapter 8: Winner! Winner! Chicken Dinner? .............................................................133 Part III: Making Money the eBay Way ...................... 147 Chapter 9: Selling in Your Bunny Slippers for Fun and Profit ..................................149 Chapter 10: Make It Sell: Completing the Cyber Paperwork ....................................175 Chapter 11: Shopping or Selling with an eBay Store .................................................203 Chapter 12: Closing the Deal and Shipping It Out .....................................................209 Chapter 13: Troubleshooting Transactions ...............................................................235 Chapter 14: Increase Your Profits with Pictures and Other Strategies ..................255 Part IV: Even More of eBay’s Special Features ........... 277 Chapter 15: Privacy: Protecting Yourself Online .......................................................279 Chapter 16: Staying Safe and Getting Help .................................................................295 Chapter 17: Social Media and the eBay Community .................................................315 Chapter 18: Mobile eBay Apps and Fun Features ......................................................331 Part V: The Part of Tens ........................................... 339 Chapter 19: Ten (Or So) Golden Rules for eBay Buyers and Sellers .......................341 Chapter 20: Ten (Or So) Services to Ease Your Way.................................................349 Appendix: Finding Stuff to Sell ................................. 363 Index ...................................................................... 371

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