E-week (28 August 2006)

58 Pages·2006·4.455 MB·English

www.eweek.com Eric Lundquist:
Build bridges
if you want
to build a
company
8
T H E E N T E R P R I S E N E W S W E E K L Y
WWHHAATT
HHAAVVEE WWEE
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BY STAN GIBSON
Katrina taught many disaster
recovery lessons. Here’s how
companies have put them into
practice. PAGE 20
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THIS WEEK
Tis the season for anniversaries, it storm. Many backup and disaster recovery our report beginning on Page 20.
seems. In just a couple of weeks, we plans kicked in as they should have. The Some companies are developing com-
will observe the first major milestone problem was what we call the “neutron munications contingency plans for dis-
since the terror attacks of Sept. 11, 2001, bomb” factor: The systems were up, but there placed employees, but still others are hav-
a date the recent would-be bombers in were no people left to run them. ing a hard time finding workers now that
London no doubt had in mind for another Due to the regional impact of the local facilities are up and running again.
attack before their plot was foiled storm, branch or backup facili- “It’s hard to find people. They can’t come
on Aug. 10. Oliver Stone’s timing ties suffered as much as offices here because there’s no excess housing,”
was perfect for the release of his in the hurricane’s direct path. saidTulane University CIO Paul Barron.
new movie, “World Trade Cen- That’s why one business, “If you could send me some sys admins or
ter,” and work is beginning this vacuum cleaner maker Oreck, DBAs, I would be forever in your debt.” ´
month on the 9/11 memorial decided to relocate its new
at Ground Zero. Nevertheless, manufacturing plant more than Contact eWEEK Editor Scot Petersen at
we still have a long way to go in 500 miles from its New Orleans [email protected].
shoring up the security of the headquarters and Long Beach,
nation’s infrastructure. More on Miss., where the plant used to PODCASTS
SCOT PETERSEN
that in the next eWeek. be before it was destroyed. “It’s
This week, on the first anniversary of not likely to be hit by the same event,”
Hurricane Katrina’s landfall on Aug. 29, President and CEO Tom Oreck told go.eweek.com/podcasts
we look back at the storm’s impact. Many eWeek Executive Editor Stan Gibson in
UpFront
people are still suffering from personal or
property losses, but some good news is that, Salesforce.com announced on Aug. 22
in just one year, many of the lessons learned it had acquired Kieden and renamed it
from Katrina are being put into practice in Salesforce for Google AdWords, which
corporate IT. Not that there were widespread Salesforce claims is the first closed-loop
systems failures last year in the wake of the sales system integrating Google with
CRM. In this exclusive UpFront podcast,
F
WEEK.COM eWEEK Editorial Director Eric Lundquist
interviews Kieden founder Kraig Swen-
hype. Sneak
srud, who explains how AdWords works
peeks at
with CRM.
rHAPPY BIRTHDAY! Stick the Lund-
some candles in your laptop quist list TestRun
because it’s the 25TH YEAR reveal pro
flight, he tapped vast unhap- eWEEK Labs Director Jim Rapoza talks
OF THE PC, and to honor the wrestler King Kong Bundy, the
piness at the way business to Labs Technical Analyst Michael Caton
occasion, Editorial Director IBM-censored and ultimately
travelers are being treated. about Caton’s look at three Web confer-
Eric Lundquist has cooked Plexiglas-encased water-
The disgruntled business encing systems that work hard to inte-
up a list and slide show of melon smasher Leo Gallagher,
masses wrote in en masse, grate voice, through both VOIP and Plain
the 25 best-ever computer and oh, so much more.
with one constant theme Old Telephone Service, into Web-based
spokesthingies. Men, women,
LAPTOP LAMENTS When being that, if forced to check presentations, meetings and training
dogs, bands, frightening vir-
Senior Writer Wayne Rash laptops, most business trav- sessions.
tual celebrities—our industry
wrote about ways to check elers would simply not fly on
is pretty darn nonpartisan OnBusiness
yourLAPTOP SAFELY when a commercial airline. Look for
when it comes to manufac- you find that you can’t take it yet more reader input online, In this OnBusiness podcast, eWEEK Senior
turing bytes lacquered in on board the airplane for your whether it’s from luggage EditorKevin Fogarty talks with consultant
company execs or fans of and CIO Insight columnist John Parkinson
digital TRY IT NOW! GoToMyPC from Citrix. about the decisions CIOs need to make
go.eweek.com/zinio and how they make them, as well as
CHIPS AHOY Intel is releas-
Exclusive bonus coverage for digital edition subscribers: ing its “TULSA” XEON CHIP Parkinson’s six rules for CIO survival.
News Labs Spencer F. Katt for servers with four or more eWEEK InfraSpectrum
processors on Aug. 29. Look
Open-source Cameron The Katt goes Peter Coffee digs, literally, into the cost
for Senior Editor Jeffrey Burt
storage Sturdevant looks at to the movies and service implications of fiber glut and
management Centeris’ Likewise in search of the to nab the story. telecom rate deregulation.
products on tap Management Suite real story behind
2.0 SCO
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AUGUST 28, 2006
Editorial Director Eric Lundquist
Editor Scot Petersen
CONTENTS
Executive Editor/News Larry Dignan
Director/eWEEK Labs Jim Rapoza
Executive Editor/eWEEK Labs Deb Donston
Technology Editor Peter Coffee
Executive Editor Stan Gibson
NEWS
News Editors John Pallatto, Lisa Vaas,
Steve Bryant, Don Sears
Senior Editors Jeffrey Burt, Peter Galli,
Paula Musich, Darryl K. Taft
Senior Writers Renee Boucher Ferguson,
John Hazard, Matt Hines, Ryan
Naraine, Chris Preimesberger, 11 OPINION
John G. Spooner, Wayne Rash
Staff Writers Scott Ferguson, Deborah
Rothberg
gWEEK LABS 5 This eWEEK: IT shores
West Coast Technical Director Cameron Sturdevant up after 9/11 and Katrina.
Advanced Technologies Analyst J ason Brooks
Technical Analysts Michael Caton, Andrew Garcia
Senior Writer Anne Chen 8 Eric Lundquist: Building
bridges helps build suc-
FEATURES
Associate Editor, Solutions Series David Weldon cessful companies.
Senior Editor Kevin Fogarty
27 Our View: Katrina’s
EDITORIAL PRODUCTION lessons are evident.
Managing Editor Rick Dagley
Deputy Managing Editor Debra Perry
Copy Chief Jim Williams 27 Reader mail
Senior Copy Editor Emily Zurich
Copy Editors SKehlasneey OAd’Naemilsl, Vikki Lipset, 40 Jim Rapoza: The soft-
Newsletter Editors Jenni Miller, Alethea Yip ware subscription model
ART DEPARTMENT NEWS& fWEEKLABS still requires caution.
Senior Art Director Stephen Anderson
Associate Art Director Paul Connolly
Senior Production Designer Tara-Ann Fasulo ANALYSIS
Senior Designer Chip Buchanan
33 REVIEW: IBM’s x3500
gWEEK leverages “Woodcrest.”
Publisher 11 Developers race to
Karl Elken adopt new, easy-to-use 34 REVIEW: Adobe’s
Business Manager
Eric Berk dynamic languages. new Flex version brings
Marketing maturity to the platform.
PeterE Crich iaLcucbheicakro, ,S Aesnsioorc Riaetes eRaercseha Drcirhe cMtoarnager 14 Microsoft has a Shared
Production Manager Source license submitted 35 REVIEW: SmartBPM
Michael DiCarlis
Ad Traffic Coordinator to the OSI by a blogger. Suite 5.1 simplifies
Tim Bennett process management. 8
15 TippingPoint plans
to release a list of 29 38 REVIEW: Linksys push-
ZIFF DAVIS MEDIA unpatched flaws in es draft 802.11n wares
Chairman & CEO prominent products. to small businesses. 48 Peter Coffee: Don’t let
Robert F. Callahan
Chief Financial Officer 16 Labs:RFID-powered 45 Outsourcingtakes the tech’s fascinating details
Executive Vice PresMidaerkn tM &oyCehrief Content Officer e-passports show both stage as eWEEK Labs bury end-user concerns.
Executive Vice PreMsiidcehanet,l LJ.i cMenillseirng & Legal Affairs, promise and risk. talks with senior IT pros. 51 Spencer F. Katt thanks
General Counsel
Gregory Barton 16 Work in Progress: Labs 47 REVIEW: Centeris mar- his lucky stars that Pluto
PRESIDENTS says Scalix 11 should ries Linux and Windows. and Sun are in the news.
Scott McCarthy (Game Group)
Sloan Seymour (Enterprise Group) appeal to third-party
Jason Young (Consumer Tech/Small Business Group) software integrators. KATRINA’S LESSONS
SENIOR VICE PRESIDENTS
Kenneth Beach (Corporate Sales) 18 HP reacts to the trend
Jim Louderback (EditoIrraia lB Deicrekcetro (rG, Camones uGmroeur/pS)mall Business Group) of moving away from 20 Katrina affected the way many busi-
Martha SAcnhgwelaor tMz a(Cnduasrtaonmo S(Ionltuetrinoents) Group) unmanaged switches. nesses think, resulting in several
Michael Vizard (Editorial Director, Enterprise Group)
18 Intel’s“Merom” chip is changes in emergency preparation.
VICE PRESIDENTS
John Davison (Game Group) ready for laptops.
Elaine Ebner (Corporate Sales)
Karl Elken (Publisher, eWEEK) 24 The BlackBerry’s com-
Aaron Goldberg (Market Experts)
Barry Harrigan (Web Buyers Guide) munication system is vul-
Kristin Holmes (International Licensing)
Michael Krieger (Market Experts) nerable to attacks without
Ray Ledda (Game Group)
Rick Lehrbaum (Internet) security protections.
Eric Lundquist (Editorial Director, eWEEK)
Chris Maginn (Internet)
Jim McCabe (PC Magazine) 25 A researcher warns that
Scott McDaniel (Game Group)
Paul O’Reilly (Event Marketing Group) nothing can be done
BethD Raevpee Rtao (cHk u(mCairnc uRlaetsioonu)rces) once malware finds its
Stephen SuCttohnr is(A Sutdeitesnocne ( RDeesveealorpcmh/eMnat,r kCeot nInstuemlliegre/nScmea)ll Business) way onto a computer.
Stephen Veith (Enterprise Group Publishing Director)
Monica Vila (Event Marketing Group) 26 The Buzz
Randy Zane (Corporate Communications)
eWEEK editorial staff members can
be reached at [phone] or Cover Photo: Steven Senne/
[phone], or via e-mail using the following formula: firstname_
[email protected]. For example: [email protected]. AP/Wide World
(Don’t use middle initials in address.)
www.eweek.com AUGUST 28, 2006 n eWEEK 7
&
NEWS ANALYSIS
WEBLOG
ERIC LUNDQUIST: UP FRONT
Building better bridges
ERIC’S PICKS FROM GWEEK BLOGS
go.eweek.com/weblog
THOSE WHO CAN CONNECT SYSTEMS WILL BE TOMORROW’S WINNERS
@
If you want to build up their air conditioners during heat waves. DAN BRIODY
RFID terrorists?
a successful high-tech On the other side are telecommunications
company, build a bridge companies, data centers and ISPs whose busi-
between two giants. In the nesses both consume a lot of power and also Apparently, there is a very
past, you became a success depend on reliable power 24/7. real fear of [RFID] technology
by pledging allegiance to Into that gap enters a company named out there, and the companies
one company and then EnerNOC. Using a unique combination of that use it are afraid of a
riding on that company’s secure broadband networks, EnerNOC is backlash in the marketplace.
coattails. Maybe you able to stand between those high-energy- Whether it’s being used to
bought into the Microsoft .Net programming consuming customers and the utility com- gather consumer data or
language and became a Microsoft software panies. If the utility companies foresee a track actual human beings,
developer. Or you liked the IBM middleware spike in energy usage as the temperature RFID does have potential
strategy and built your business as an IBM increases, EnerNOC is able to go into the cus- for abuse. U.S. Rep. Mar-
channel partner. Those strategies worked well tomer sites and make relatively small adjust- lin Schneider, D-Wis., has
in the past, but I sense change is in the air. ments to each customer’s electrical usage already passed legislation
This week, I had a chance to talk with pattern. Maybe the server room temperature banning certain uses of RFID
Kraig Swensrud, the founder of Kieden. is raised 2 degrees to use less air conditioning chips in his state and said,
Never heard of Kieden? That is not surpris- or maybe some of the lights are dimmed. “Members of Congress better
ing—it was just founded at the start of the The secret of EnerNOC is that by rolling wake up to the fact that the
year. What is surprising is that the company up all those small changes, the company can biggest threat to our liberty
was acquired by Salesforce.com within reduce electrical usage by the equivalent of a isn’t al-Qaeda, but technol-
seven months of its founding. Kieden was 500-megawatt power plant over a region the ogy.” Wow. Strong stuff. And
subsequently brought under the Salesforce. size of New England. A utility company doesn’t I thought these chips were
com umbrella and renamed Salesforce.com have to build a new power plant, and the cus- just good for tightening up
for Google AdWords. tomers get a check for reducing demand as the supply chain. 8/22/06
What Swensrud found power needs spike. Ener-
ENERNOC USES TECH AS @
in creating Kieden was NOC calls its approach
a gap between Google’s “negawatts,” and it’s KIM NASH
AN ARBITER BETWEEN A better way to hire
AdWords advertising proving that the intelli-
program and CRM DEMAND AND SUPPLY. gent use of technology to
(customer relationship act as an arbiter between I’ve been chatting on
management) programs, including Sales- demand and supply can equal at least one e-mail about how to hire the
force.com’s hosted service. Google is clearly power station worth of energy. best IT people with Scott
the giant of selling keywords used in Internet There are lots of other opportunities for Alan Miller, a tech consultant
search. If you sell red thingamabobs, then companies to find success in building bridges with 12 years in the busi-
you easily build an advertising campaign to between giants. What EnerNOC is doing ness. Miller’s view is that
put your message near the search results of for electric utilities also easily lends itself to most companies hire to fill
folks looking for those products. However, thinking about natural gas and water utili- open positions—to keep
final sales of most products take place offline, ties. As gasoline prices continue to rise, the head count rather than add
where CRM systems come into play and sales opportunities in balancing usage are also unique skills to their staffs.
prospects are tracked from initial contact evident. The same need for the type of bridge They post newspaper or
through final sale. What was missing was built by Kieden between Google AdWords and online ads, and they review
a bridge between Google AdWords market- Salesforce.com also exists between inventory résumés for the requisite
ing and CRM customer tracking. Swensrud systems, financial systems, human resources college background, years
and his team found the gap, built the bridge systems and the many other systems on of professional experience
between the giants, and soon found them- which modern companies depend. Rather and the right acronyms. With
selves courted and bought by Salesforce.com than thinking about how you are going to these traditional methods,
CEOMarc Benioff. affiliate with one company to crush the com- they end up with a pool of
Here’s another example. On one side of petition, maybe you should be thinking about middle-of-the-road candi-
the equation, you have huge utility companies how technology can bridge those divides. ´ dates looking to work 9 to 5.
trying to figure out how much electricity to Miller says he has a better
produce and how to avoid brownouts when Editorial Director Eric Lundquist can be reached way. 8/22/06
electrical usage spikes as consumers crank at [email protected].
8 eWEEK n AUGUST 28, 2006 www.eweek.com
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