e-shock 2020: How the Digital Technology Revolution Is Changing Business and All Our Lives PDF
Preview e-shock 2020: How the Digital Technology Revolution Is Changing Business and All Our Lives
e-shock 2020 How the Digital Technology Revolution Is Changing Business and All Our Lives M. De Kare-Silver ISBN: 9780230343368 DOI: 10.1057/9780230343368 Palgrave Macmillan Please respect intellectual property rights This material is copyright and its use is restricted by our standard site license terms and conditions (see palgraveconnect.com/pc/info/terms_conditions.html). If you plan to copy, distribute or share in any format, including, for the avoidance of doubt, posting on websites, you need the express prior permission of Palgrave Macmillan. To request permission please contact e-shock 2020 10.1057/9780230343368 - e-shock 2020, Michael De Kare-Silver 10.1057/9780230343368 - e-shock 2020, Michael De Kare-Silver e-shock 2020 How the Digital Technology Revolution Is Changing Business and All Our Lives Michael de Kare-Silver Best-selling author, digital technology/e-commerce advisor and team-builder 10.1057/9780230343368 - e-shock 2020, Michael De Kare-Silver © Michael de Kare-Silver 2011 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6-10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identifed as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2011 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries ISBN-13: 978-0-230-30130-6 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. 10 9 8 7 6 5 4 3 2 1 20 19 18 17 16 15 14 13 12 11 Printed and bound in Great Britain by CPI Antony Rowe, Chippenham and Eastbourne 10.1057/9780230343368 - e-shock 2020, Michael De Kare-Silver To Deborah and Alexander, my inspirations! 10.1057/9780230343368 - e-shock 2020, Michael De Kare-Silver 10.1057/9780230343368 - e-shock 2020, Michael De Kare-Silver vii Contents 1 The Technology Revolution 1 2 Our Lives Are About to Change Forever 6 3 How are Consumers and Businesses Responding? 9 4 The World in 2020 15 5 Digital/Multi-channel Checklist 24 6 How Ready is your Organization to Become an Efective MCE? 29 7 Mobile Comms, Content and Commerce 32 8 “It All Pivots Around Social Media” 48 9 Social TV 66 1 0 Impact of Digital on Media, Travel, Health and Advertising 76 1 1 Impact on Retail and Property Sectors 94 1 2 Organizational and Structural Solutions 105 1 3 Changes to the Workplace and in the Workforce 115 1 4 The Digital Divide 125 1 5 Case Study: Building a Successful Online Business 129 1 6 UK Case Study: The Benefts of Going Digital 142 1 7 Case Study: How the Cloud Facilitates the Technology Solution 147 Index 151 Acknowledgments 159 10.1057/9780230343368 - e-shock 2020, Michael De Kare-Silver 10.1057/9780230343368 - e-shock 2020, Michael De Kare-Silver
The list of books you might like
