E-BUSSINESS PROJECT PRESENTATION - AIT

30 Pages·2005·1.63 MB·English

by  Ngo Hoang Anh

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CONTENT OF PRESENTATION
INTRODUCTION
IDENTIFY CUSTOMER NEEDS
ESTABLISH TARGET SPECIFICATION
CONCEPT GENERATION
CONCEPT SELECTION
FINAL SPECIFICATIONS
PRODUCT ARCHITECTURE
PROTOTYPING AND DEMONSTRATION
DETAIL DESIGN
CONCLUSION
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INTRODUCTION
PetCare Ltd, a company specialize in pet feeder, pet foods, pet
(cid:122)
toys etc. in Vietnam with the hundreds of retailers.
To scope with market opportunity, it has been assigned a
(cid:122)
Product Development Team to design an new model of
Automatic Pet Feeder
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Brief mission statement
Product description: Twin compact automatic pet feeder
Key business goals:
- First Product Introduction in 3rdQ 2005
- 20% gross margin
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HOUSE OF QUALITY
DIRECTION OF IMPROVEMENT
E
g y V
n pl
O
ti p
HOW'S et u R
s s P T
uct e er E M C
WHAT'S ost of prod ange of tim Way to feed win design ype of pow MPORTAC etMate etCS URRENT UTURE EED TO I ALE IMPA CORE
C R T T P P C F N S S
I
Reasonable price. 9 3 5 4 4 3 5 1.7 1.5 12.5
Automatic operating 9 3 5 5 2 4 5 1.3 1.0 6.3
Rugged and compact design 3 5 3 3 5 1.7 1.2 6.0
Twin pet feeder 9 5 1 1 1 5 5.0 1.5 37.5
ABSOLUTE IMPORTANT 3 3 6 8 3
. . .
1 9 9 3 2
1 9 6 3 7
% % %
RELATIVE IMPROTANT % %
2 6 7
1 1 8 3 8
5
CCoonncceepptt GGeenneerraattiioonn
COMBINATION TREE
Twin design Power Supply Way to feed
Yes Wall outlet/ Rotary lid
backup
No Battery Dispenser
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CCoonncceepptt GGeenneerraattiioonn ((ccoonntt..))
RESULT:
Solution #1: Twin design/Wall outlet with backup/Rotary lid
Solution #2: Twin design/Wall outlet with backup/Dispenser
Solution #3: Twin design/Battery/Rotary lid
Solution #4: Twin design/Battery/Dispenser
Solution #1 Solution #2 Solution #3
Solution #4
7
CCoonncceepptt SSeelleeccttiioonn
RESULT:
Solution #1: Twin design/Wall outlet with backup/Rotary lid
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FFIINNAALL SSPPEECCIIFFIICCAATTIIOONNSS
Develop the technical model of product
Dimension
Mass model
(Analytical) Net weight
Selected Materials &
Components
Type joints, fittings
Standard test
model
Vibration test
(Physical)
Type of selected
components
Material
Standard test
model
Weatherproof
Type of selected (Physical)
components
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FFIINNAALL SSPPEECCIIFFIICCAATTIIOONNSS ((CCoonntt..))
Develop the cost Model of the Product
- Selling price : 110$
- Retailer's Margin: 20%
- Company's Margin: 25%
- Target manufacturing cost: 66$
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