Duck and Recover: The Embattled Business Owners Guide to Survival and Growth

226 Pages·2009·1.09 MB·English

by  Steven S. Little

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DUCK
AND
(RE)COVER
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DUCK
AND
(RE)COVER
The Embattled
Business Owner’s Guide to
Survival and Growth
STEVEN S. LITTLE
JohnWiley&Sons,Inc.
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Copyright(cid:1)C 2009byStevenS.Little.Allrightsreserved.
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FormyFather,RobertPalmerLittle
(aka“BobtheNavigator”)
whoneversteers mewrong.
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Contents
Introduction StarkRealities 1
SECTION I PRESSINGIMMEDIACIES 13
Chapter 1 WhatIsYourReality? 17
Chapter 2 TriageandTourniquets 31
Chapter 3 AllHailtheCashKing 39
Chapter 4 KeepYourCustomers 53
Chapter 5 PlanforAction 63
Chapter 6 TRUSTandYourPeople 71
Chapter 7 EnlistOutsideExpertise 79
Chapter 8 MaintainYourMarketing 87
Chapter 9 PriceforProfit 99
SECTION II GROWTHOPPORTUNITIES 111
Chapter 10 GetOutofYourBunker 115
Chapter 11 FillMarketVacuums 125
Chapter 12 PartnerforProfit 135
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viii Contents
Chapter 13 PursuePotentialAcquisitions 147
Chapter 14 PutBetterToolstoWork 155
Chapter 15 GreenisGrowing 163
Chapter 16 CatchaFallingStar 169
Chapter 17 TraintheTalented 179
Chapter 18 RevisittheRules 189
Index 199