Driver acceptance of new technology: theory, measurement and optimisation PDF
Preview Driver acceptance of new technology: theory, measurement and optimisation
DRIVER ACCEPTANCE OF NEW TECHNOLOGY Human Factors in Road and Rail Transport Series Editors Dr Lisa Dorn Director of the Driving Research Group, Department of Human Factors, Cranfield University Dr Gerald Matthews Professor of Psychology at the University of Cincinnati Dr Ian Glendon Associate Professor of Psychology at Griffith University, Queensland, and President of the Division of Traffic and Transportation Psychology of the International Association of Applied Psychology Today’s society confronts major land transport problems. Human and financial costs of road vehicle crashes and rail incidents are increasing, with road vehicle crashes predicted to become the third largest cause of death and injury globally by 2020. Several social trends pose threats to safety, including increasing vehicle ownership and traffic congestion, advancing technological complexity at the human-vehicle interface, population ageing in the developed world, and ever greater numbers of younger vehicle drivers in the developing world. Ashgate’s Human Factors in Road and Rail Transport series makes a timely contribution to these issues by focusing on human and organisational aspects of road and rail safety. The series responds to increasing demands for safe, efficient, economical and environmentally-friendly land-based transport. It does this by reporting on state-of-the-art science that may be applied to reduce vehicle collisions and improve vehicle usability as well as enhancing driver wellbeing and satisfaction. It achieves this by disseminating new theoretical and empirical research generated by specialists in the behavioural and allied disciplines, including traffic and transportation psychology, human factors and ergonomics. The series addresses such topics as driver behaviour and training, in-vehicle technology, driver health and driver assessment. Specially commissioned works from internationally recognised experts provide authoritative accounts of leading approaches to real-world problems in this important field. approaches to real-world problems in this important field. Driver Acceptance of New Technology Theory, Measurement and Optimisation Edited by MICHAEL A. REGAN University of New South Wales, Australia TIM HORBERRY University of Queensland, Australia, and University of Cambridge, UK ALAN STEVENS Transport Research Laboratory (TRL), UK ASHGATE © Michael A. Regan, Tim Horberry and Alan Stevens and the contributors 2014 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior permission of the publisher. Michael A. Regan, Tim Horberry and Alan Stevens have asserted their right under the Copyright, Designs and Patents Act, 1988, to be identified as the editors of this work. Published by Ashgate Publishing Limited Wey Court East Union Road Farnham Surrey, GU9 7PT England Ashgate Publishing Company 110 Cherry Street Suite 3–1 Burlington, VT 05401–3818 USA www.ashgate.com British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library The Library of Congress has cataloged the printed edition as follows: Regan, Michael A., author. Driver acceptance of new technology: theory, measurement and optimisation / by Michael A. Regan, Tim Horberry and Alan Stevens. pages cm—(Human factors in road and rail transport) Includes bibliographical references and index. ISBN 978-1-40943984-4 (hardback: alk. paper)—ISBN 978-1-40943985-1 (ebook)— ISBN 978-1-47240585-2 (epub) 1. Motor vehicle drivers— Psychology. 2. Motor vehicle drivers—Attitudes. 3. Automobiles— Technological innovations. 4. Highway engineering—Technological innovations. 5. Motor vehicle driving—Technological innovations— Psychological aspects. 6. Highway communications—Technological innovations. 7. Traffic safety— Technological innovations. I. Horberry, Tim, author. II. Stevens, A. (Researcher in transportation), author. III. Title. IV. Series: Human factors in road and rail transport. Series: Human factors in road and rail transport. TL152.3.R38 2014 629.28’304—dc23 2013025915 ISBN 9781409439844 (hbk) ISBN 9781409439851 (ebk-PDF) ISBN 9781472405852 (ebk-ePUB) Contents List of Figures List of Tables About the Editors List of Contributors Acknowledgements PART I: INTRODUCTION 1 Driver Acceptance of New Technology: Overview Michael A. Regan, Alan Stevens and Tim Horberry PART II: THEORIES AND MODELS OF DRIVER ACCEPTANCE 2 The Definition of Acceptance and Acceptability Emeli Adell, András Várhelyi and Lena Nilsson 3 Modelling Acceptance of Driver Assistance Systems: Application of the Unified Theory of Acceptance and Use of Technology Emeli Adell, András Várhelyi and Lena Nilsson 4 Socio-Psychological Factors That Influence Acceptability of Intelligent Transport Systems: A Model Sven Vlassenroot and Karel Brookhuis 5 Modelling Driver Acceptance: From Feedback to Monitoring and Mentoring Systems Mahtab Ghazizadeh and John D. Lee PART III: MEASUREMENT OF DRIVER ACCEPTANCE 6 How Is Acceptance Measured? Overview of Measurement Issues, Methods and Tools Emeli Adell, Lena Nilsson and András Várhelyi 7 Measuring Acceptability through Questionnaires and Focus Groups Eve Mitsopoulos-Rubens and Michael A. Regan 8 The Profile of Emotional Designs: A Tool for the Measurement of Affective and Cognitive Responses to In-Vehicle Innovations Robert Edmunds, Lisa Dorn and Lee Skrypchuk 9 An Empirical Method for Quantifying Drivers’ Level of Acceptance of Alerts Issued by Automotive Active Safety Systems Jan-Erik Källhammer, Kip Smith and Erik Hollnagel PART IV: DATA ON DRIVER ACCEPTANCE: CASE STUDIES 10 Driver Acceptance of In-Vehicle Information, Assistance and Automated Systems: An Overview Gary Burnett and Cyriel Diels 11 Driver Acceptance of Electric Vehicles: Findings from the French MINI E Study Elodie Labeye, Corinne Brusque and Michael A. Regan 12 User-Centred Design and Evaluation as a Prerequisite for the Success of Disruptive Innovations: An Electric Vehicle Case Study Roman Vilimek and Andreas Keinath 13 Motorcycle Riders’ Acceptance of Advanced Rider Assistance Systems Véronique Huth 14 Driver Acceptance of Technologies Deployed Within the Road Infrastructure Alan Stevens and Nick Reed 15 Operator Acceptance of New Technology for Industrial Mobile Equipment Tim Horberry and Tristan Cooke 16 Carrots, Sticks and Sermons: State Policy Tools for Influencing Adoption and Acceptance of New Vehicle Safety Systems Matts-Åke Belin, Evert Vedung, Khayesi Meleckidzedeck and Claes Tingvall PART V: OPTIMISING DRIVER ACCEPTANCE 17 Designing In-Vehicle Technology for Usability Alan Stevens and Gary Burnett 18 The Emotional and Aesthetic Dimensions of Design: An Exploration of User Acceptance of Consumer Products and New Vehicle Technologies William S. Green and Patrick W. Jordan 19 Optimising the Organisational Aspects of Deployment: Learning from the Introduction of New Technology in Domains Other than Road Transport Martin C. Maguire 20 Adaptive Policymaking for Intelligent Transport System Acceptance Jan-Willem van der Pas, Warren E. Walker, Vincent Marchau and Sven Vlassenroot 21 Designing Automotive Technology for Cross-Cultural Acceptance Kristie L. Young and Christina M. Rudin-Brown PART VI: CONCLUSIONS 22 Driver Acceptance of New Technology: Synthesis and Perspectives Alan Stevens, Tim Horberry and Michael A. Regan Index
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