Dress for Success PDF
Preview Dress for Success
gWB$9s47AO].-95 RO52 NK9 ESR book to make you | look like a million So you Can make a million. = iF Trea | rasa ery Bile} WET eele fs engineer.” ; Lsp eter “= ee eae . a DRESS FOR SUCCESS DRESS FOR SUCCESS by JOHN T. MOLLOY To my best friend, Maureen WARNER BOOKS EDITION Copyright © 1975 by John T. Molloy and Thomas Humber All rights reserved, including the right to reproduce this book or parts thereof, in any form, except for the inclusion of brief quotations in a review. Library of Congress Catalog Card Number: 75-7647 ISBN 0-446-97529-X This Warner Books Edition is published by arrangement with Peter H. Wyden/Publisher Cover design by Gene Light Cover photograph by Jerry West Warner Books Inc., 75 Rockefeller Plaza, New York, N.Y. 10019 © A Warner Communications Company Printed in the United States of America First Printing: September, 1978 1098765 TABLE OF CONTENTS Introduction: Why Men Dress for Failure and What to Do About It 1 Why Women Fail Their Men How Salesmen Sabotage Their Customers Why Fashion Designers Are Dangerous What Research Can Do for You Getting Down to Cases How to Overcome Your Own Background Why Successful Dress Is Not Expensive 1. A Twentieth-Century Approach to Men’s Clothing 11 The Proof: What Works and What Doesn’t The ‘“‘Push Test” The Case for Dress Codes How to Compete with IBM How 100 Top Executives Described Successful Dress Vv CONTENTS 2. How to Get the Most Out of Investing in Suits 30 How to Buy a Suit : Everything You Never Knew About Getting a Suit Fitted Now for the Second Fitting How to Buy Semi-Custom Suits How to Choose Materials Picking Colors and Patterns The Psychological Association of Suits The Suit Versus the Sport Jacket Picking Your Style 3. How to Maximize the Power of Shirts 51 Choosing Materials Ready-Mades, Semi-Customs and Full-Customs How to Get a Good Fit Picking Patterns and Colors How About Short Sleeves? What to Do About Monograms What About Pockets? No-No Details Here’s a Basic Shirt Wardrobe 4. How to Pick Your Most Important Status Symbols: Your Ties 69 How to Buy Ties How to Pick Tie Materials How to Select Patterns of Ties Ties That Should Never Be Worn What to Do About Bow Ties 5. Putting Your Own Look All Together 88 How to Take the Headache Out of Coordinating Clothes vi Contents 6. Buying It Cheap 99 How to Compute Any Garment’s True Cost How to Make Cross-Shopping Pay Off How to Tell Good Labels from Bad Labels How to Watch Your Step in Discount Stores Get a “Free” Trip to New York How to Spot Imported Bargains A System to Save $17,000 7. How to Use Clothes to Sell Yourself 116 Never Underestimate the Power of a Haircut How to Use Eyeglasses How to Camouflage Liabilities of Physical Appearance Here’s Help for the Small Man What If You’re Just Built “Sloppy’’? How to Overcome Problems of Geography What’s Best in the South What Works Best in the Midwest The Special California Dress Code The Northeastern Look Age Makes Plenty of Difference Dress Prejudices of College Students When Blacks Sell to Whites (and Vice Versa) How to Sell to Ethnic Groups How to Fit in with Your Customer’s Occupation How Sex Can Help You Sell Dressing to Match Your Product Do You Know What Your True Product Is? How to Sell Door-to-Door Dress Rules That Always Pay Off How to Test Your Dress Habits Yourself Here’s My Personal Guarantee to You Vil CONTENTS 8. Some Advice for Minorities 151 9. How to Get the Most Out of Accessories 154 What to Do About Jewelry Getting the Most Out of Wallets Attaché Cases Carry a Lot of Weight Making the Most Out of Pens How to Handle Gloves What Umbrellas Work Best What Scarves Are Acceptable Handkerchief Do’s and Don’ts Shoes That Work The Rule About Socks The Anti-Hat Revolution How to Watch Your Watch Choosing Underwear Picking Outerwear 10. The Do’s and Don’ts of Sport Clothes and Formal Wear 162 How Sportswear Helps Business Success Colors to Avoid Sportswear Patterns: Good and Bad Why Fit Is Extra Important Go for the British Look The Ski Look The Equestrian Look The Sports Car Look The Tennis Look Golf? Of Course! The Yachting Look The Uses of Leisure Suits Dressing for the Country Club How to Pick the Right Formal Wear vill
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