Download the online edition of the ACA Winners Magazine

36 Pages·2017·2.45 MB·English

Business analysis for telecoms professionals may 2017
top brAss
AsiA CommuniCAtion AwArds
the winners And finAlists
ads_ACA_IoT.pdf 1 04/05/2017 10:27
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RepoRt of
chaiR of
Judges
The ACA is in its 7th year now, going from strength to strength–we’re seeing more support
than ever from companies entering and sponsoring, and we had one of the liveliest ACA judg-
ing days we’ve ever had. Expert judges, based all over the world, assessed contestants on
relevance and clarity of content, customer testimonials, and financial data, to select the most
compelling entry in each category. Congratulations to the winners, who can be confident that
an independent panel deemed them the best.
The pace of change is fast and unrelenting but a common theme across categories is the
impact of digital transformation on everyday life and lifestyles, particularly as competition for
capturing the hearts and minds of users intensifies. Creating a memorable and positive experi-
ence for customers now features in brand campaigns and it is a driving factor in re-shaping
culture to align with business strategy.
‘Fast and agile’ is the mantra of customers who are ever more demanding and who want
their expectations met by their suppliers. The standard of entries this year reflects the impres-
sive effort that telcos in Asia are making to use the latest technology to address the dynamic
and ever-changing expectations of corporate and consumer customers, while vendors are
helping them to transform their infrastructure to be more efficient and effective.
Janet Watkin
Chair of Judges, Asia Communication Awards
A common theme across categories is the
impact of digital transformation on everyday life
contents
4 Judges 20 The Innovation Award: Operator
6 Our Sponsors 21 The Innovation Award: Vendor
9 Best Brand Campaign 23 The Social Contribution Award
11 Best Customer Care 25 The Green Technology Award
12 Best Emerging Market Initiative 26 Satellite Operator of the Year
13 Best Enterprise Service 27 Vendor Initiative of the Year
15 Best Network 29 Wholesale Operator of the Year
Transformation Initiative 30 Digital Service Provider of the Year
16 Project of the Year 31 Operator of the Year
17 The Smart Cities Award 33 CEO of the Year
19 The Connected Asia Award 34 Roll of Honour
www.totaltele.com 3
Meet the
Janet watkin
Judges CEO
ocean82
A customer experience expert,
Janet runs Ocean82, a consul-
tancy dedicated to helping
business service providers win,
keep and nurture their custom-
ers. Janet formerly served as a
senior marketing manager for BT
Global Services. She is also a
judge for the prestigious World
Communication Awards.
Mike ang MaRc anné
Managing DirECtOr SEniOr ChangE
stReaM netwoRks ManagEMEnt COnSultant
Mike has vast experience in the eosbiz bVba
IT, semiconductor and telecom Marc has over 30 years of
markets, primarily in the industry experience in telecoms
Asia-Pacific region. He serves as and ICT. He has held senior
managing director of broadband positions in Equant and Orange
and wireless company Stream Business Services, serving
Networks and is also president of executive roles in customer
the Association of the experience, PMO, and M&A. He
Telecommunications Industry of now runs his own change
Singapore (ATiS). management consultancy.
MaRk hukill dustin kehoe
PrinCiPal COnSultant hEaD Of iCt rESEarCh
asia pacific electRonic globaldata
Media coMMunications A technical, yet hands-on analyst
Mark leads a consultancy focused covering all aspects of the ICT
on Asia-Pacific telecoms, media, industry, Dustin started his career
broadcast and ICT development. at Forbes, producing the
He was previously the senior magazine’s first ‘tech-100 rich
advisor of the Pacific list’. He provides global carriers,
Telecommunications Council. He regional operators, and SIs a full
has a PhD in Communications range of market research,
and Information Sciences from consulting, and thought
the University of Hawaii. leadership services.
4 www.totaltele.com
May-ann liM colin Miles
Managing DirECtOr ViCE PrESiDEnt
tRpc MiniMob
May-Ann has over a decade of Colin is vice president, global
experience in technology and sales and marketing, APAC, at
public policy across the mobile marketing platform
Asia-Pacific region. She currently provider Minimob. He specialises
serves as MD of consulting firm in mobile marketing and
TRPC, and as executive director advertising, digital content,
of the Asia Cloud Computing integrated TV platforms, apps,
Association. She has also augmented reality, and social
lectured at the National University media marketing. He is also chair
of Singapore. emeritus of MEF Asia.
Matt pollins agatha poon
PartnEr rESEarCh ManagEr
cMs singapoRe 451 ReseaRch
Matt is an international tech, Agatha is an experienced market
media, telecoms and sourcing research professional, and in her
lawyer. He advises clients from current role serves as global
startups to global tech, telecoms cloud computing research
and media companies, and manager at 451 Research. She
governments on business and law closely follows the strategies,
in Asia. His practice spans business models, and coverage of
commercial, transactional, the leading global and regional
regulatory and intellectual telecom carriers and managed
property advice. service providers.
anshuMan sengaR nick wood
SEniOr PrinCiPal aSSiStant EDitOr
a.t. keaRney total telecoM
For more than 10 years, Nick has amassed a broad range
Anshuman has consulted clients of industry knowledge over the
in the communications, media last 10 years of writing for Total
and technology landscape across Telecom. He has reported from
Australia, Southeast Asia, India several Asian markets, including
and Africa. He provides expert China, India, Hong Kong, Japan,
insights into subjects including and Singapore. His recent areas
corporate strategy, digital of focus include 5G and the IoT.
services, cost transformation, He is also a judge for the World
and vendor negotiation. Communication Awards.
www.totaltele.com 5
ouR
sponsoRs
gold sponsoR
Chunghwa Telecom is Taiwan’s largest integrated
telecommunications services company, providing
fixed-line, mobile and broadband services. It also
provides ICT services to corporate customers and is
expanding its cloud computing services. In recent
years, Chunghwa has been actively involved in CSR
and has won domestic and international awards.
gold sponsoR categoRy sponsoR
PCCW Global is the international operating division Airtel Business provides a broad portfolio of
of HKT, Hong Kong’s premier telecoms provider. services to large enterprise, government, SME and
Covering more than 3,000 cities and 140 countries, carrier customers. It is India’s leading and most
PCCW Global’s network supports a portfolio of trusted provider of communication and ICT services,
integrated solutions, including Ethernet solutions, IP offering services that include voice, data, network
solutions, fibre and satellite solutions, managed integration, data centre and managed services,
services, international voice and VoIPX services. enterprise mobile applications and digital media.
eVent suppoRteR eVent suppoRteR
Founded in 2014, our mission is to establish Telstra is a leading telecommunications and
Progresif as a catalyst for change in Brunei’s technology company offering a broad range of
telecoms sector by focusing on enhancing quality of services globally. Our rich heritage is proudly
life, and supporting economic growth through the Australian, but we have a longstanding international
development of profitable, long-term, products and business with a focus on the Asia-Pacific region.
services, including cellular devices, mobile Internet Our subsea cable network underpins Asia-Pacific’s
and broadband, and enterprise connectivity. digital economy.
6 www.totaltele.com
gold sponsoR gold sponsoR
NTT Communications provides consultancy, Huawei is a leading global ICT solutions provider.
architecture, security and cloud services to optimise Our aim is to enrich life and improve efficiency
the ICT environments of enterprises. These through a better connected world. Driven by
offerings are backed by the company’s global customer-centric innovation and open partnerships,
infrastructure, including its tier-1 IP network, which Huawei has established a portfolio that gives
reaches 196 countries and regions, and over 140 customers competitive advantages in telecom and
secure data centres worldwide. enterprise networks, devices and cloud computing.
ict sponsoR eVent suppoRteR
Singtel is Asia’s leading communications group Far EasTone Telecommunications (FET) is a leading
providing a portfolio of services including voice and company in Taiwan, providing telecommunications
data solutions over fixed, wireless and Internet and digital application services. ‘Closing the
platforms as well as infocomm technology and pay distance’ has been the brand spirit of FET since its
TV. The Group has presence in Asia and Africa with inception in 1997. FET was the first operator in
over 500 million mobile customers in 25 countries Taiwan to start operating 4.5G at 2.6 GHz, and
and offices in Asia-Pacific, Europe and the US. established Taiwan’s first 5G lab.
Media paRtneR host
The premier sourcing and knowledge ICT platform Total Telecom connects buyers and sellers in the
in Asia, CommunicAsia brings together a compre- global communications market. Its community of
hensive display of cutting-edge technologies. With over 100,000 telecom professionals relies on Total
the convergence of technologies and the disruption Telecom for daily news and regular in-depth insight,
of traditional business models, industry players delivered online, through video, via social media and
must ensure they stay updated and ready to at events. Total Telecom launched the Asia
address future consumer demands. Communication Awards in 2011.
www.totaltele.com 7

best
bRand
caMpaign
winneR
sMaRt coMMunications
sMaRt welcoMe change
Smart Communications launched the Welcome Change campaign to communicate
its ongoing digital transformation as it embarked on a $1 billion network upgrade
programme, and to boost its mobile data business by encouraging more Filipinos to
embrace a digital lifestyle.
The campaign saw Smart adopt a new logo, and produce video, digital and social
media ads highlighting its role in helping people overcome their differences and
strengthen personal relationships. Two new tariffs accompanied the campaign.
Welcome Change exceeded Smart’s expectations, driving strong financial and
operational growth. One of its promotional price plans reached 190% of its target
activations in just a month. “A well designed and executed campaign with evidence
of good measurable results,” said one of our judges. “The growth in revenue for
mobile data, broadband and digital platforms speaks for itself,” said another.
The growth in revenue for mobile data, broadband
and digital platforms speaks for itself
finalists
aiRtel business - eMeRging MaRkets decoded
bankai gRoup - bRidgeVoice
pRogResif cellulaR - what pRogRess looks like
www.totaltele.com 9